This article is for those who are thinking or have already decided to open their first pharmacy. It describes in detail each stage, provides a list of the necessary documents, regulations and laws, requirements for the premises and staff. Useful videos and comments from pharmacy business experts are suggested.

To open a medium-sized pharmacy you need to invest 1.5-1.8 million rubles. This amount includes everything: shop windows, shelving, furniture, equipment, rental, advertising, paperwork, etc. The profitability of the pharmacy business is low - 10%. This indicator can be increased only by opening a whole network of pharmacies in the region or throughout the country.

How to open your first pharmacy from scratch will be described in detail below.

Definition of the concept and choice of type of pharmacy

At the initial stage, you need to decide on the type of pharmacy. There are 5 types in total.

1. A pharmacy is a pharmacy where they do not manufacture drugs and do not dispense potent and narcotic drugs. There is no pharmacist in her, and she does not need serious and expensive security. The best option for an entrepreneur who decided to try his hand at the pharmacy business. Investments here are minimal - 1-1.5 million rubles.
2. Pharmacy kiosk (store) - a classic pharmacy, which can often be seen in clinics, shopping centers or train stations. It is allowed to sell simple medicines that do not require prescriptions, herbs, hygiene and sanitation items, patient care products, etc.
3. Pharmacy of ready-made medicines - such an organization sells only finished medicines and does not produce them.
4. A manufacturing pharmacy is a pharmacy in which all the conditions for the manufacture of medicines for further sale in the same pharmacy are created.
5. A pharmacy with the right to produce aseptic drugs is an organization that, in addition to sales, has the right to manufacture means for treating wounds, tissues, organs during operations, dressings and diagnostic procedures.

All these types of pharmacies are approved in the order of the Ministry of Health “On the approval of the types of pharmacy organizations”.

Conventionally, pharmacies can be divided into two more types.

• City - a pharmacy located in the city.
• Derevenskaya is a pharmacy operating in a small village: a village, agricultural town or village.

In the first case, the profit and flow of customers will be greater than that of a village pharmacy. This is caused by the fact that the population even in a separate area of \u200b\u200bthe city is hundreds of times greater than the number of inhabitants of the village.

It is necessary to determine the type of pharmacy before registering it. Which type to choose, the entrepreneur decides for himself, relying on his financial capabilities.

Start preparing for the opening of your company is to develop a business plan.

First you need to decide on the choice of legal system and taxation. Two legal systems are acceptable for a new pharmacy enterprise: an individual entrepreneur and a limited liability company ... To open a pharmacy, an individual entrepreneur must have a certificate of a manager and have at least three years of experience in the specialty.

There are only three taxation systems acceptable to pharmacies: a single tax on imputed income (approx. UTII), a simplified taxation system (approx. USN) - income, minus expenses - and a general taxation system (approx. DOS).

UTII is the most profitable system for a small enterprise. Its essence is in a fixed quarterly tax contribution.

How to register a new pharmacy

To register a pharmacy, you need to select the legal form, OKVED codes and familiarize yourself with the regulatory acts and laws governing the activities of pharmacies.

Form of incorporation

You can open a pharmacy as an individual entrepreneur. But the IP must have a diploma of a pharmacist or pharmacist.

You can choose LLC, OJSC or CJSC. Then the head does not need a diploma from a pharmacist or pharmacist. But you have to hire a manager with such an education and experience in their field for at least 3 years.

Accordingly, if you have a higher education in the specialty of a pharmacist or pharmacist, you can register as an individual entrepreneur. If it is not, then as an LLC, OJSC or ZAO.

Suitable OKVED codes for pharmacy activities

Before registering with the tax service, you need to decide on which pharmacy will be opened.

The following codes are suitable for pharmacies:

• 52.3 Retail sale of pharmaceutical and medical goods, cosmetics and perfumes.
• 52.31 Retail sale of pharmaceutical goods.
• 52.32 Retail sale of medical goods and orthopedic products.
• 52.33 Retail sale of cosmetic and perfumery goods.
• 24.42.1 Production of medicines.

When registering, you must specify the codes appropriate for the particular case. That is, if the pharmacy will not produce drugs, then the code 24.42.1 is not necessary. The first four codes are better to indicate, since the probability of expanding the assortment is always there.

Normative acts and laws governing the activities of pharmacies

Pharmacies are governed by the following laws, regulations and orders:

• No. 61-ФЗ “On the circulation of medicines”;
• Order No. 553 “On the Approval of the Types of Pharmacy Organizations”;
• Regulation on the licensing of pharmacological activities.

Be sure to familiarize yourself with each normative act and law in order to prevent gross errors in the organization of the pharmacy.

Collection of documents for registration and opening a pharmacy

To open a pharmacy you need to get:

• License for the retail sale of medical products and medicines.
• Permission from Fire Supervision.
• The sanitary passport of the room, allowing you to use the room for a pharmacy.

Obtaining all documents and permits will take from 1 to 1.5 months.

“The pharmacy should have contracts for the export of food waste, solid waste, for the removal and disposal of mercury-containing waste, for the deratization, disinfection, disinsection of facilities, for the maintenance of ventilation and air conditioning systems, for medical examinations of employees, for washing and dry cleaning of workwear .

It is also necessary to carry out preventive measures to disinfect rooms and check ventilation systems. ”

Alexey Kucherov - specialist of the Fortuna pharmacy

Choosing the location of the pharmacy, premises and equipment

Where is it more profitable to open a pharmacy: a center or a sleeping area?

Before renting and equipping a room, it must be found. The profitability of the pharmacy will depend on the location.

Such an organization does not have to be opened somewhere in the center of the city, near a clinic or hospital. The best option is a sleeping area, where there are no pharmacies yet. Best of all, if this area is new and densely populated.

The practice of the pharmacy business shows that people buy medicines at pharmacies within walking distance from home. A person can leave the house at any time and day and buy the right drug.

At the same time, buyers are not particularly worried about prices when the pharmacy is located close to their home. And even more so if it is one in the entire district or village.

Therefore, the most optimal location for the pharmacy is the sleeping area. In the city center, shopping centers, clinics and near hospitals, high, capable of hampering business development. After all, people will have the opportunity to choose from pharmacies where prices are lower. Therefore, in the pursuit of buyers, you have to underestimate the cost of medicines. In sleeping areas this is not necessary.

The only requirement for the location - the pharmacy should be in a convenient place for customers with high daily traffic.

Important Pharmacy Premises

Requirements for the premises of a pharmacy are regulated by Order of the Ministry of Health of the Russian Federation No. 309 dated 21-10-97 “On approval of instructions on the sanitary regime of pharmacy organizations (pharmacies)”.

Important excerpts from the Order:

• The pharmacy should have artificial and natural light.
• Window transoms and windows must be protected with metal bars.
• When decorating, it is forbidden to use drywall hollow partitions. Each building material must have a hygiene certificate. The surface of the walls and floors should be smooth and covered with materials that allow wet cleaning.
• In the rooms where the medicine will be produced, it is forbidden to grow indoor flowers, hang curtains on windows, spread carpets, hang posters, wall newspapers, etc.
• The pharmacy should have a toilet for staff and a room with sinks for washing and disinfecting hands. It is also necessary to have a separate sink for washing dishes and tools necessary for the preparation of medicines.
• Workplaces of personnel should be equipped with special devices that exclude direct contact with customers to protect against drip infections.

You can familiarize yourself with the full list of requirements for the location of pharmacies on the website of the Ministry of Health of the Russian Federation (rosminzdrav.ru) in the “Document Bank” section. The requirements for pharmacies in Belarus can be found on the website of the Ministry of Health of the Republic of Belarus (minzdrav.gov.by).

It is also worth paying attention that the minimum pharmacy area should be at least 75 m 2. Of which 60 m 2 is allocated for a trading floor, reception rooms, unpacking and storage of goods. 13 m 2 is allocated to the office of the head and accountant, a wardrobe and a room for staff and meals. Sanitary rooms and an archive should occupy a minimum of 2 m 2.

Mandatory pharmacy equipment

The mandatory equipment of pharmacies includes the following:

• Cash registers and terminals for payment by bank cards.
• Racks, shop windows and counters for the calculation of goods.
• Lockers and refrigerators for storing medicines.
• Safes for storage of narcotic drugs.
• Computers with installed programs to automate and simplify accounting.
• Furniture for a trading floor, offices of the head, accountant, rooms where medicines will be made.

Personnel requirements: who can work in a pharmacy

The position of the head of the organization should be held by a person with a diploma of a pharmacist and at least three years of experience in the specialty. This is a key specialist who will be responsible for the procurement of goods.

The entrepreneur himself can be the leader, if he has a diploma of a pharmacist. If not, then you need to hire a manager with such a diploma.

The rest of the pharmacy staff must have a pharmaceutical education, health record and experience in the pharmaceutical field of 5 years. After every 5 years, specialists must be sent for re-certification and additionally to continuing education courses.

An exception with education may be a cleaning lady and an accountant who does not need to have a pharmacist specialty. Enough sanitary book.

Professionals working on the trading floor should be well versed in medicines so that they can give competent advice to customers or offer medicine based on the symptoms of a person. Not the last quality of the staff is customer friendliness.

Obtaining opinions and pharmaceutical licenses

All documents required to obtain opinions and a pharmaceutical license are listed in the table below.

	State supervision	Roszdravnadzor
Certificate TIN.	Fire Safety Declaration.	Prepared application for a license.
The original and a copy of the registration certificate of IP, LLC, OJSC or CJSC.	Constituent documents.	Constituent documents.
Passport, power of attorney.	Documents confirming the availability of fire extinguishing means, fire alarms and their good working condition.	Original and copy of extract from USRN.
Extract from the USRN.	Protocol on the measurement of insulation resistance of electrical wiring.	Copy of registration certificate of IP, LLC, OJSC or CJSC and tax registration.
Prepared statement.		A document confirming the payment of a license fee.
The lease of premises.		The lease of premises.
Contract for medical examination of staff.		A copy of the certificate of the head of the pharmacy.
Medical books of all employees.		Copies of diplomas, certificates, work books of all employees.
Production control plan		Copy of documents authorizing the operation of equipment.
Contracts for: garbage disposal, disinfection, disposal of fluorescent and energy-saving lamps, laundry.		Copies of conclusions from SES and Gospozhnadzor.
Floor plan of the BTI.
Document confirming microclimate and lighting measurements.
Explication of the premises - an explanation of the architectural design.

Assortment, organization of trade and pharmacy opening hours

Assortment of goods

You can only sell at the pharmacy what it has permission to do and what is included in the selected OKVED codes.

Mandatory for sale goods are essential medicines, various preparations for colds and flu. To increase profits, it is advisable to offer customers cosmetics, hygiene products, food additives and nutrition for diabetics.

Only an experienced pharmacist can choose the right assortment. Therefore, this task should be entrusted to him - if the business owner does not have the appropriate education and experience.

Trade organization

Before opening a pharmacy, you should decide what form of trade it will adhere to. There are two options:

1. Closed display - when the goods are in closed display cases and only pharmacy personnel can take it.
2. Open display - when buyers can independently take goods in a trading floor. This is a self-service supermarket layout.

The first option is the safest, as the risk of theft of medications is reduced. The second - can increase sales by 30% in pharmacies located in places with high traffic: more than 10 thousand people a day.

Again, the decision on the form of the product’s tab remains with the head of the pharmacy.

Mode of operation

It is advisable that the pharmacy work seven days a week from 9:00 to 21:00. This is convenient for buyers, since they can buy the right medicine at any convenient time, including that which may be urgently needed due to a sudden illness or injury.

A 24-hour pharmacy is also worth considering. But not in sleeping areas and villages. This will be relevant only in the city center.

How to advertise an open pharmacy

If the pharmacy is located in a residential area, then in this area you can distribute leaflets on the mailboxes of residents. It’s not necessary to lure with discounts. It is enough to indicate what products the pharmacy offers. But if you want to attract more attention to it, then you can carry out some kind of action on a particular product or category of goods.

conclusions

So, to open a pharmacy, you need to go through 9 stages:

1. Choose the type (concept) of the pharmacy.
2. Collect a package of documents for registration.
3. Register as an individual entrepreneur (with a diploma in pharmaceutical education), LLC, OJSC or ZAO (diploma is optional).
4. To study the regulatory acts and laws governing the activities of pharmacies.
5. Choose and rent a room.
6. Purchase equipment.
7. Hire staff.
8. Obtain the conclusions of the SES, State Fire Supervision and the license of Roszdravnadzor
9. Decide on the assortment, layout, and mode of operation.

If everything is done correctly and guided, then the pharmacy will begin to make a profit. And in the future it will be possible to open a network of pharmacies in a particular city, region or throughout the country.

What sanitary norms and rules does a pharmacy comply with? What must be observed?
Is a pharmacy opening license required?
How much money is needed to open a pharmacy, how much does it cost?

Organization:
Location, where to open a pharmacy - a room and its rental, how to choose a room?
   Equipment for the pharmacy and its equipment
   Staff for the pharmacy business

Marketing:
Product Sales
   Advertising

Financial plan:
Investments (opening accounts, equipment, personnel, purchase of goods, taxes)
   Payback, is it profitable to open a pharmacy?

Franchise opening pharmacy option, pros, cons, investments, payback

Prospects for the development of the pharmacy business:
1) Opening of its own laboratory for the production of tablets and drugs
   2) opening of a veterinary department in a pharmacy
   3) opening a small pharmacy in the countryside

Opening a pharmacy business requires awareness of this area. Today, there are many drugstores, as well as grocery stores.
  Therefore, in order to somehow stand out, you need to have good advertising. But, at the same time, this business will never lose its relevance. Since there is always a demand for medications, as well as for food.

Who can open a pharmacy, what kind of education is needed? Can I open a pharmacy without a pharmaceutical background?

According to state law, the owner of a pharmacy, as well as staff, is required to have a pharmaceutical education. The diploma is a confirmation of the completion of higher or secondary special education. In addition, the manager must have a corresponding continuous experience in the position of pharmacist for at least 3 years. In the case of secondary special education, such experience should be at least 5 years. In addition, you must have a specialist certificate. These rules are provided for by licensing requirements for those who wish to start a pharmacy business.

But there is another option. You can open a company to a third party to manage the pharmacy. For example, establish an LLC and hire a person with a pharmaceutical education as a director of the company.

Sanitary norms and rules for a pharmacy.

In the process of carrying out pharmaceutical activities, all pharmacies and pharmacy points must be guided by the relevant sanitary norms and rules. Failure to comply with these requirements is punishable by law. Responsibility for the implementation of the following standards lies directly with the head of the organization.

There are sanitary requirements for the arrangement and placement of pharmacies, requirements for equipment and decoration, requirements for the improvement of the premises, as well as for cleaning and hygiene of the organization’s employees.

Sanitary requirements for the design and placement of pharmacies include the following points:

The pharmacy can be located both in a separate building and on the first floors of residential buildings;
   - It is mandatory that there are two entrances: separately for visitors and separately - a service entrance, for carrying out unloading and loading operations;
   - the presence of a platform for the entrance of automobile transport;
   - the presence of several zones in the room: for customer service, workplaces for staff, a room for storing and unpacking medicines, a zone for storing drugs that require special conditions, a restroom with a wash basin, utility room where staff things can be stored or reception food.

Sanitary requirements for equipment and decoration:

Finishing the floor should include the possibility of frequent wet cleaning using disinfectants;
   - if the shop windows or windows of the room are located on the sunny side, then special protective devices (awnings or blinds) must be provided;
   - window leaves or window openings, which are necessary for airing the room, must be equipped with special nets to prevent the ingress of dust, dirt or insects;
   - A prerequisite is the presence of special bactericidal lamps in order to conduct regular disinfection of the room.

Requirements for the improvement of the premises include the following aspects:

Mandatory availability of central heating;
   - it is preferable to equip the room with special, smooth-walled radiators, which are the easiest for the cleaning process;
- the possibility of ventilating the premises in the summer, winter and spring-autumn period with the help of window leaves or window openings;
   - during the heating period, the air temperature should not be less than 18 ° C;
   - Mandatory artificial lighting at the pharmacy;
   - when organizing lighting, preference is given to fluorescent incandescent lamps;
   - mandatory availability of water supply in the room with the supply of cold and hot water;
   - the presence of sewage, to remove water runoff, and waste bins, to remove solid waste;
   - solid waste should be removed at least twice a day.

Sanitary requirements for cleaning and hygiene of employees include:

Every day in the room should be wet cleaning using special disinfectants;
   - once a month, wet cleaning of windows, window leaves and window openings should be carried out using soap or disinfectants;
   - during the thaw and in the warm period of time, windows are wet cleaned outside the room;
   - at least once a week, wet cleaning of cabinets and shelves is carried out, on which storage of medicines is provided;
   - daily it is necessary to disinfect sinks and latrines with the help of a separate cleaning equipment (for marking, special marking should be provided);
   - room workers must wash their hands before starting work, have special clothing (a bathrobe, hat, gloves if necessary and a protective gauze bandage on the face). It is forbidden to leave the pharmacy in overalls;
   - at the workplace of the employee should not be present foreign objects, as well as in the pockets of workwear;
   - each employee of the organization must have a special book in which data on the results of the medical examination should be regularly entered. This document gives the right to work in an organization of a similar direction;
   - Workers who have diseases that do not allow working in the pharmacy sector should be sent for treatment. And only after confirmation of their recovery is renewed admission to work.

What documents are needed for opening a pharmacy?

To open a pharmacy, you must contact the sanitary-epidemiological service and provide the following list of documents:
   - identity document and identification code;
   - statement;
   - The original and a photocopy of the “Certificate of registration as a legal or natural person”;
   - Extract from the USRN;
- a document that confirms the ownership of the premises, which will be intended for the pharmacy;
   - BTI plan;
   - an agreement on the disinfection, washing of linen and the possibility of destroying fluorescent lamps;
   - a document confirming the possibility of inspection of employees;
   - medical books of employees;
   - production control plan;
   - data with measurements taken of the microclimate of the room.

By submitting the above documents, you should receive in return a sanitary passport giving the opportunity to open a new pharmacy, as well as a special permit for the placement of an economic activity object.

The next step will be to contact the fire department for a special permit.

To do this, you must provide the following list of documents:

Documents that confirm the availability of funds for the implementation of fire safety;
   - certificate of state registration;
   - declaration of fire safety;
   - a document with prescribed measurements of insulation resistance of electrical wires;
   - pharmaceutical license.

Do I need a license to open a pharmacy?

For pharmaceutical activities is required to open a license. This procedure takes an average of about a month. The following documents are required:

Certificate of registration of the enterprise;
   - statement;
   - extract from the USRN;
   - a document confirming registration with the tax service;
   - receipt of tax tax paid;
   - certificate of specialist head of the organization;
   - a document confirming the ownership;
   - labor books of staff;
   - a document confirming the right to use equipment;
   - permits received at the SES and the fire service;
   - characteristics and plan diagram of the object of economic activity.

How much money is needed to open a pharmacy?

The answer to this question depends on several aspects. First of all, the selected type of pharmacy plays a role. There are several of them: a pharmacy, a store or a kiosk, a production pharmacy, a pharmacy of finished medicines. Additionally, it is worth evaluating the size of the organization and its location.

The funds that will go to the start of the business will be spent on the following: the purchase of shop windows, cabinets, racks, medicines, safes, furniture, refrigeration equipment, computers, software, the rental of premises, the preparation of all necessary documents and marketing activities.

For example, the opening of a pharmacy kiosk in a residential area of \u200b\u200bthe city may entail an amount of 10-12 thousand dollars. The opening of the same pharmacy kiosk, only in the central part of the city will cost about 17 thousand dollars. If we talk about the pharmacy store, then the amount will be much higher. For the sleeping area will have to pay about 20-27 thousand dollars. A store in the center will cost from 30 thousand dollars and more, depending on the size of the premises.

Organization and arrangement of a pharmacy.

Location and premises.

After receiving all the necessary documents, you can begin to choose the location of the pharmacy. First of all, it is important to focus on its size, type and potential buyers. For example, if you want to open a small pharmacy with a standard range of products (essential drugs and the most popular drugs), then you should choose a sleeping area of \u200b\u200bthe city. It is better to choose a place near a bus stop, grocery stores or in crowded places. If you opted for elite and expensive products, are going to offer consumers exclusive and expensive products, then you need to opt for the city center or its business district. When choosing any place for pharmaceutical activity, it is best to focus on places where a large number of people will pass every day: market, metro, transport stops and other similar zones.

You can rent a room both in a separate building and on the first floors of residential premises. But for an elite pharmacy, it’s better to opt for a separate room in order to prepare a separate and comfortable entrance for visitors, as well as brand the room itself under the style of the pharmacy.

When choosing the premises for a pharmacy, you must first focus on the quadrature. For a medium-sized pharmacy should be at least 80 square meters. m. It is also necessary to focus on sanitary standards: the availability of heating, water supply, sewage, electricity, air conditioning.

Repair and equipment facilities should be easy to clean regularly. Another positive point will be the presence of a fire and security system. Moreover, an important condition is that the pharmacy should be separate from the premises of any other organizations.

For the pharmacy to function normally, a minimum amount of equipment is required. It includes:

Cash registers and special software;
   - racks, showcases and counters for storing medicines;
   - closed cabinets and refrigerators (for medicines that require special storage conditions);
   - safes (if there is a need to store drugs with narcotic effects);
   - computers, tables, chairs and other furniture for the premises.

Only with all of the above equipment will you receive a license to create a pharmacy business.

Staff.

After purchasing the necessary equipment, you can proceed with the selection of personnel. The requirements for pharmacy employees are quite high. All pharmacy workers, with the exception of a cleaning lady or security guard, must have a higher pharmaceutical education. Some employees require a certain length of service. For example, the head of the organization must work as a pharmacist for at least 3 years. This rule applies to his deputy. Additionally, once every 5 years, a continuing education process for all personnel should be carried out. Since modern drugs are improving every year, and people often come to the pharmacy not only to buy medicines, but also for advice. Therefore, it is important to retrain pharmacy workers.

The number of personnel directly depends on the size of the pharmacy itself. If you consider a medium-sized pharmacy, then for the normal operation of the enterprise you will need:

Head and executive director;
   - receptor controller (responsible for receiving goods);
   - chemical analyst (responsible for product quality);
   - defectar (responsible for the storage of goods);
   - Assistant (engaged in the independent manufacture of drugs);
   - pharmacist or ruffist (selling drugs).

If the pharmacy is small, then the staff may be less or one person can carry out two positions.

Marketing and sales of goods.

To determine the most necessary names of commodity items, you should monitor and familiarize yourself with the medicines that are in greatest demand for this period. Another lucrative option for purchasing goods is direct collaboration with hospitals. In this case, you will provide the buyer with exactly the goods that the doctor will prescribe to him. But such arrangements require additional investment. To maximize profits, you can offer related products: cosmetics, baby food, accessories, orthopedic products and much more. At the same time, you can set any margin on such products.

In order to at least somehow stand out a small pharmacy, you must constantly conduct an active advertising policy. The main factors that attract buyers are advertising and flexible pricing. Of course, you can conduct active marketing activities and use all the advertising tools: newspapers, magazines, the Internet, radio, television. But not always such activity can entail a lot of buyers and bring the desired profit. To date, there are enough pharmacy points and people often do not have a question about: where to find a pharmacy. Therefore, it is sometimes better to use simpler actions. They will not entail so many expenses.

For example, if you decide to locate a pharmacy in a residential area. Then it is best to orient people with signs, signs that will be in sight and will be able to guide consumers. You can still reach the audience by handing out leaflets or through mailboxes. You can also give out discount cards and set a small percentage of the discount, create an Internet site, for convenience, with the ability to order or reserve goods. Additionally, you can offer customers high service, good advice. All of the above actions will subsequently prove to be more effective and less costly.

Financial plan.

There are major costs that a new pharmacy will entail. It is on their basis that it is necessary to calculate the financial plan.

For a medium-sized pharmacy, you may need the following expenses:

Rental of premises for 2 months - from 1.5 to 5.5 thousand dollars;
   - carrying out repair work (if necessary) - up to 3 thousand dollars;
   - purchase of commercial equipment - up to 7 thousand dollars;
   - purchase of refrigeration equipment - 400-700 dollars;
   - purchase of cash registers - 150-300 dollars;
   - additional equipment, if necessary - about 1.5 thousand dollars;
   - documentation and taxes - 150-400 dollars;
   - advertising and outdoor signs - about 2 thousand dollars;
   - other expenses - 600 dollars;
   - salaries of employees - from 700 to 1.2 thousand dollars per month;
   - purchase of the necessary goods - from 10 thousand dollars and above.

It may take from 27 to 31 thousand dollars to open a pharmacy business of medium size. Having invested such an amount of money, it is important to understand the profitability and possible risks of the business.

Profit from the pharmacy will depend on many factors: the place where you decided to locate the pharmacy, the size of the district or the number of people, competition, as well as rent and pricing. According to experts, opening a pharmacy or pharmacy is quite profitable, even if there is high competition. For example, the turnover of a small pharmacy will be approximately 30 thousand dollars. Given the monthly expenses, we get a net monthly profit of 3-5 thousand dollars. In this case, you can pay back the initial investment for 1 year. A large pharmacy can make a profit of 150 thousand dollars or more. But she has much more monthly expenses. Therefore, with the correct and competent organization of work, you will pay back the invested funds for six months, a maximum of a year.

But even if the pharmacy payback is slower, opening a pharmacy is still a profitable business, given the growing demand for various medicines and the active development of the industry from year to year. Most often in the Russian Federation, the profitability of pharmacies fluctuates around 10%. Of course, this is not an impressive amount. But, if the development of the pharmacy is in the hands of an experienced businessman, then you can get a significantly better result. For example, pharmacy chains give the highest profit. Since they have good advertising, are located in many areas of the city, have an attractive discount system, as well as low pricing.

Franchise pharmacy opening.

Large pharmacy chains often offer businessmen to start their pharmaceutical business in partnership with them. For this, a franchise agreement is applied. This method of cooperation remains one of the easiest ways to start your own business. The meaning of this agreement remains as follows: the ability to use an already famous brand to create your own pharmacy. This agreement obliges you to plan your business in accordance with established rules. This is a certain size of the room, type of service, work schedule, features of the organization and more. Given the above points, you can highlight the positive and negative sides of the development of your own business under a franchise agreement.

Positive points include the following:

Minimum expenses for marketing activities;
   - reduced risks of unsuccessful business;
   - assistance in promotion;
   - low pricing and competitive prices for medicines;
   - reliable and trusted suppliers;
   - Advertised and recognizable products;
- training in basic business standards, trainings;
   - assistance in obtaining a license to open a new pharmacy.

Separately, it is worth highlighting the negative aspects of running this business. First of all, it is important to note the high purchase price of the franchise of a famous brand. It is also important to note the restrictions on the conduct of various activities, which excludes the possibility of independent development. In addition, it is necessary to independently search for premises, in accordance with the requirements of the contract, as well as to hire a stipulated number of personnel and agreed equipment.

It is important to note that specifically each network can dictate its own rules and offer unique conditions for cooperation. For them, as for you, it is important to develop and make a profit. But nevertheless, it is possible to allocate average investments for the organization of the pharmaceutical business in the franchise on the following conditions:

Lump-sum payment - from 1,5 thousand dollars;
   - royalty - from 2 dollars;
   - the size of the investment, given the opening of one pharmacy on an area of \u200b\u200bmore than 80 square meters. m - 20-30 thousand dollars.

At the same time, franchising can provide the following conditions: ensuring the supply of goods from leading distributors, staff training, organizing advertising activities of a new point, support at all stages of creation and development, as well as other points that may differ from each pharmacy network.
   According to experts, even taking into account the large initial investments, this business can pay off for a one-year period. But this figure is affected by many factors. Additionally, in a pharmacy franchise business, it’s worth choosing the right personnel. This, first of all, is not education and work experience, but the ability to find an approach to each customer - communication data. Professionally organized customer advice is the key to running a successful pharmaceutical business.

Prospects for the development of the pharmacy business.

The pharmaceutical industry, like any other, can be developed to increase the profits of the enterprise and, accordingly, the greater interest of potential customers. Opening a new pharmacy, you can think about the development of the following areas:

Opening of own laboratory for the production of medicines;
   - additional opening of the veterinary department;
   - Opening of an additional pharmacy store in a sparsely populated area.

Opening of our own laboratory for the production of tablets and drugs.

The opening of our own laboratory for the production of medicines is a rather promising direction. Not every pharmacy can offer a similar range of services, especially if we talk about a sparsely populated area. It often happens that a consumer who wants to buy drugs of a similar direction suffers in search of a point where they are produced.

Therefore, opening your own laboratory, you can safely count on an additional flow of customers, and, accordingly, a large profit. Additionally, it is important to note that such medications can be in great competition with the advertised foreign counterparts. Therefore, it is important to conduct an advertising campaign so that the consumer knows about the new features of your pharmacy. In addition, it is worth contacting hospitals and medical centers to talk about the new strategy of your business. And also, if possible, talk with doctors so that they advise your pharmacy to people in need in such medicines.

The only moment, it is important to calculate the entire cost of the equipment, which is better: purchase it or rent it. It is also important to take into account additional expenses for renting a special room, working personnel, equipment for storing medicines, necessary equipment. Most often, this industry entails big expenses, but, according to experts, this proposal remains quite profitable and profitable. Full payback, in the case of the correct and competent development of the direction, can pay back in the six-month period.

But, before you make the final decision to open your own laboratory for the production of medicines, it is important to monitor the market in order to know exactly which drugs can be in great demand. On average, this direction can raise revenue to 30%.

Opening a veterinary department in a pharmacy.

Additional opening of the veterinary department can also lead to profit. According to the results of the survey, about 20% of the inhabitants of our state have pets, which are your target audience. This means that almost every fifth buyer has a pet and can buy the necessary medicines for him. It is important to note that even in times of crisis, people continue to take care of their pets. Therefore, the veterinary department can bring a stable income over a long period of time, since any animal, like a person, needs to be regularly maintained healthy.

This department can be opened at the pharmacy. Since all the necessary equipment, as well as equipment for storing veterinary medicines, is already present, it remains to connect additional staff to work, as well as buy shelving, a display case. Accordingly, it will be necessary to purchase veterinary drugs. On this issue, you can also contact your distributors for the supply of medicines for people. According to experts, all investments can be recouped in 1.5 years if the advertising company is properly organized.

Opening a small pharmacy in the countryside.

Opening a small pharmacy in rural areas can become a stable income for a rather long period. First of all, it is worth highlighting the main positive and negative point. The plus is that most often in rural areas there is no competition. Residents of the village have to go to the nearest district center for medicines. If you open a pharmacy in the village, then all of its residents, as well as, possibly, people living in neighboring villages, will contact you immediately. In addition, it can be noted that it is your pharmacy that will dictate the pricing policy for medicines, which allows you to set the maximum mark-up on the product. But, it is worth noting a negative point - this is a narrow circle of potential buyers.

But the sale of essential medicines and the most popular drugs can bring significant profits. But this direction can be developed a little, offering customers products for children, cosmetics or household products. Investments in this business will not be so large compared to opening a pharmacy in a big city. But the payback period may be at least a year, due to lower turnover.

Results of the business.

The pharmacy business, even taking into account the slow payback period, is worth the effort and money invested in it. Since the constantly stable and high demand for medicines is the basis for a successful pharmaceutical business!

Video how to open a pharmacy:

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How to open a pharmacy. Step-by-step instruction

HOW TO OPEN A PHARMACY. STEP-BY-STEP INSTRUCTION.

In this article, you can step by step learn how to open a pharmacy yourself and consider the option of opening a franchise pharmacy with a starting capital of 1,500,000 rubles.

The pharmaceutical retail business in Russia is quite profitable: medicines, medicines, as well as health and beauty products are always in demand. Nevertheless, opening your own pharmacy or pharmacy is not so easy, you need to figure out how to open a pharmacy from scratch, study the characteristics of the drug range, the state of the pharmaceutical market and the demand for the most popular drugs, find pharmaceutical suppliers with competitive prices, and organize advertising well pharmacies in the place of its organization. Therefore, for young businessmen and entrepreneurs, the best option for opening a pharmacy is to work on a franchise, this method has a lot of significant advantages.

Features of the pharmacy business

• This industry is in close contact with the state, which plays the role of “carrot and stick” in this case: on the one hand, it presents legislative requirements in comparison with other industries, on the other hand, it allocates funds from the budget for the development of the industry
• The pharmacy industry is characterized by stable high demand (subject to the good location of the pharmacy itself)
• Pharmacies have special requirements for personnel, goods and pricing by the state and regulatory authorities
• There is practically no “status" consumption (or demonstrative consumption) of most goods (drugs and medical equipment) in this industry, this does not apply to cosmetics
• There is quite a lot of competition in the pharmacy niche, but it can be overcome with the competent formation of the assortment matrix and price positioning

Approximate costs. Payback

Opening a turnkey pharmacy with goods can range from 1,500,000 rubles to infinity.

Overview of pharmacy business franchises

Among the leaders in this area:

1. “Sovetskaya Pharmacy” - a developed federal pharmacy chain of the “at home” format in the price category econom The proximity to densely populated areas, a wide range of medicines and related pharmaceutical products, affordable low prices, flexible discounts, bonus programs, a reservation and ordering system for drugs through the website www.site professional pharmacists are the main reasons for the popularity of the network among the population. Today, more than 215 branches are already operating in 58 regions of Russia, both in million-plus cities and in the countryside. The franchise offers favorable conditions for cooperation: assistance in purchasing goods at wholesale producer prices, discounts on medicines, bookkeeping. If you want to open a franchise pharmacy, this is the most attractive and profitable option.

1 500 000 rub

2. Rigla offers advanced development technologies and long-term prospects, guarantees the supply of medicines at reduced prices. The network operates in 49 regions of the country and is popular.

Franchise franchise opening fees from 2 500 000 rub

3. "Evalar" - a network of private pharmacies that offers a wide selection of their own medicines based on medicinal herbs. Standard franchising conditions include advertising support, staff training, legal and financial advice.

Franchise franchise opening fees from 1 000 000 rub

4. Pharmacy 36.6 is one of the largest chains in Russia. The franchise includes marketing support, assistance in the formation of the assortment, organization of procurement, and conducting training for staff.

Franchise opening pharmacy cost from 2 500 000 rub

At about the very minimum, the main expenses will be:

If you are going to open a premium pharmacy, you can safely multiply all costs by two to three times.

How soon will your investment pay off after opening a pharmacy?

The fastest-paying of pharmacy organizations (see below for details on types) are pharmacy centers where all the main (best-selling) medicines are always available. If you choose a good place, a pharmacy can pay off in six months or a year.

The “classic” pharmacy pays off longer: more requirements are generally imposed on it, even the partial fulfillment of which requires financial investments. With a convenient location and a competent pricing and assortment policy, a pharmacy will pay off in about a year and a half (this is the average figure, an arrangement in a crowded shopping center can speed up the process by several times).

Regulations

Normative documents regulating pharmacy business

The main steps. We open our pharmacy

• Determine the type of pharmacy (pharmacy or pharmacy)
• We pass registration of a legal entity (registration of LLC or JSC)
• Getting registered with the tax office
• We select a room taking into account the maximum traffic (on foot and by car)
• We buy the necessary trade and medical equipment
• Install software
• Obtain a license and related permissions
• Recruiting staff (pharmacy manager and pharmacists)
• We form an assortment matrix
• We buy “products” of sales and form a pricing policy
• We open a pharmacy and promote our business

Which pharmacy are you planning to open?

By the nature of the activity, commercial pharmacy organizations can be divided into:

Pharmacies There are manufacturing and finished dosage forms

Pharmacy points. There are also production and finished dosage forms.

It is also worth mentioning another type of pharmacy organization - remote sales pharmacies. We are talking about pharmacies (online pharmacy) that take orders from customers over the phone or via the Internet and then form orders for distribution in pharmacies.

According to the Order of the Ministry of Health and Social Development of the Russian Federation "On the approval of the types of pharmacy organizations" # 553 dated 07/27/2010, pharmacy organizations are divided into the following types:

Pharmacy (with open or closed display):

• pharmacy of finished dosage forms
• manufacturing pharmacy
• industrial pharmacy with the right to manufacture aseptic drugs

Pharmacy point (with open or closed display):

Functions

Pharmacies perform the following functions:

Informative

• Advising customers on the use and storage of drugs and medical devices
• Informing employees of medical institutions, social security, etc. about available medicines and products, new products, etc.

Production of medicines and blanks

• Manufacturing of medicines and prescriptions for doctors and requirements / applications of healthcare institutions
• Internal pharmacy procurement and packaging of medicines and products, plant materials (in accordance with the approved regulations) with subsequent implementation

Implementation

• The sale of finished medicines and preparations (including homeopathic ones) without prescriptions and according to prescriptions of doctors, as well as according to the requirements / applications of medical institutions
• The sale of medicines with discounts, as well as free of charge to certain groups of the population - in the case of concluding agreements with health authorities, medical institutions, insurance companies (in accordance with the legislation of the Russian Federation)
• The implementation of plant medicinal plant materials
• The sale of disinfectants, as well as personal hygiene items
• The sale of medical devices (medical equipment, items for the care of patients and children, diagnostic tools, etc.)
• Implementation of optics and optics care products
• Sale of mineral waters, medical, dietary and baby food products
• Sales of cosmetic products
• Shipment of goods through a rental point
• First aid

Pharmacy

The pharmacy also sells ready-made medicines with or without prescriptions, with the exception of psychotropic, narcotic, poisonous and potent drugs, it is also possible to dispense drugs for free or at a discount, it is also possible to manufacture drugs and pack them with subsequent sale.

The main difference between the item and the pharmacy:

It is forbidden to sell psychotropic, narcotic, poisonous and potent drugs, it will not be possible to arrange a rental point for medical equipment and rehabilitation equipment

How to open a pharmacy

• registration
• Payback period
• Taxation
• OKVED codes
• Licensing

Registration Payback period Taxation NACE codes Licensing

Pharmacy Registration

The only special “point” when registering a pharmacy organization is that you must receive from the local government a “Decision to open a new pharmacy institution” (in other words, “License”).

If we are talking about the opening of a legal entity, then a person who does not have a special education can well do this. However, he is required to hire a manager who has a diploma as a pharmacist or pharmacist.

Legal Features

A franchise means that you acquire the right to use a trademark, service marks, trade secrets and other exclusive rights belonging to the copyright holder in your business. The user bases his business on the business reputation of the copyright holder and agrees to comply with its requirements. The rights and obligations of the parties in acquiring a franchise are governed by the Commercial Concession (Subconcession) Agreement. In fact, you get step-by-step instructions on how to start your own pharmacy business from scratch.

Please note: some unscrupulous entrepreneurs work without a registered trademark. It is worth considering that in this case they do not bear any responsibility for their actions, and the contract for the provision of services is not a contract for the acquisition of a franchise.

List of required documents

To open a pharmacy or pharmacy without medical care, you must register as an individual entrepreneur (IP) if you have a pharmaceutical background and have worked as a pharmacist for more than 5 years, or open an LLC that does not require you to have a pharmaceutical education for the pharmacy business. Along with the Commercial Concession Agreement, a number of documents are required:

• pharmaceutical license giving the right to sell drugs. You can get it in the licensing department of the Ministry of Health of the Russian Federation at the pharmacy opening point. As a rule, if you intend to open a franchise pharmacy, the copyright holder offers his assistance in obtaining a turnkey pharmaceutical license in 60 days;
• after you find the premises for the pharmacy and conclude a lease for a certain period, you will need permits from the supervisory services: fire inspection, sanitary and epidemiological station. All documents must be executed correctly; the franchisor can also help you with this;
• documents confirming work experience and experience, as well as staff qualifications will be required. A pharmacist must have a specialized education, be able to answer customer questions and provide competent professional advice on the availability of drugs in a pharmacy.

Payback period

There are no special requirements for the registration of a pharmacy organization as a legal entity. Individual entrepreneurs (IP) if they have a pharmaceutical education, and legal entities (LLC, JSC) registered with the tax authorities in accordance with the legislation of the Russian Federation are entitled to engage in pharmaceutical activities.

The only special “point” when registering a pharmacy organization is that you must receive from the local government a “Decision to open a new pharmacy institution” (in other words, “License”).

What else should be considered if you decide to open a pharmacy? If we are talking about entrepreneurship, to work in the pharmaceutical field, you must have a higher education and real work experience of at least 3 years (in the specialty) or secondary education (pharmaceutical) and work experience of at least 5 years.

In simple words, an individual entrepreneur who intends to register a pharmacy organization in his name must have a diploma of a pharmacist or pharmacist.

Taxation

A tax is understood to be a compulsory, individually gratuitous payment levied on organizations and individuals in the form of alienation of the money owned by them on the basis of ownership, economic management or operational management for the purpose of financially supporting the activities of the state and (or) municipalities.

The provisions of Articles 8 and 333.16 and subparagraph 36 of paragraph 1 of Article 333.33 of the Tax Code of the Russian Federation, in their constitutional sense in the system of existing legal regulation, mean that the state duty is the only and sufficient payment for the performance by a state body of legally significant actions, to which the issuance of documents is equivalent , including driver’s licenses (Definition of the Constitutional Court of the Russian Federation of 01.03.2007 N 326-О-П).

A pharmacy organization (pharmacy) is both a retailer and a company that provides services to the public (for example, medical products rental services) and a manufacturing company (a manufacturing pharmacy that manufactures drugs according to doctors' prescriptions).

The main regulatory documents that determine the specifics of accounting and taxation of pharmacies:

- Order of the Ministry of Health and Social Development of Russia of July 27, 2010 N 553n “On the approval of the types of pharmacy organizations”

- Federal Law of 04.05.2011 No. 99-ФЗ “On Licensing of“ Certain Types of Activities ”

- Decree of the Government of the Russian Federation of December 22, 2011 N 1081 Moscow “On licensing of pharmaceutical activities”

- Decree of the Government of the Russian Federation No. 865 "On state regulation of prices for drugs included in the list of vital drugs"

- Order of the Ministry of Health of the Russian Federation of March 4, 2003 No. 80 “On approval of the industry standard“ Rules for the dispensation (sale) of medicines in pharmacy organizations. The main provisions. OST 91500.05.0007-2003 "

On the basis of Article 4 of Law No. 61-ФЗ, a pharmacy organization means an organization, a structural unit of a medical organization engaged in the retail sale of medicines, storage, manufacture and dispensing of medicines for medical use in accordance with the requirements of Law No. 61-ФЗ.

Moreover, pursuant to Law No. 61-ФЗ, by Order of the Ministry of Health and Social Development of Russia dated July 27, 2010 No. 553n “On the Approval of the Types of Pharmacy Organizations” (hereinafter referred to as Order No. 553n), the following types of pharmaceutical organizations were approved: pharmacy (finished dosage forms, manufacturing, manufacturing, the right to manufacture aseptic drugs), pharmacy, pharmacy kiosk. Thus, in order to determine pharmacy organizations that have the right to apply the taxation system in the form of a single tax on imputed income from September 1, 2010 to January 1, 2011, one should be guided by the provisions of Law No. 61-ФЗ and Order No. 553н.

Article 17. General conditions for the establishment of taxes and fees

1. A tax shall be deemed established only if taxpayers and elements of taxation are identified, namely:

object of taxation;

the tax base;

taxable period;

tax rate;

tax calculation procedure;

order and terms of tax payment.

Article 18. Special tax regimes

1. Special tax regimes are established by this Code and are applied in cases and in the manner prescribed by this Code and other acts of legislation on taxes and fees.

Special tax regimes may provide for a special procedure for determining the elements of taxation, as well as exemption from the obligation to pay certain taxes and fees provided for in Articles 13-15 of this Code.

2. Special tax regimes include:

2) a simplified taxation system;

3) the tax system in the form of a single tax on imputed income for certain types of activities

Mode item	UTII	USNO
Tax payers	1. Taxpayers are organizations and individual entrepreneurs engaged in the territory of a municipal district, urban district, cities of federal significance Moscow and St. Petersburg, in which a single tax has been introduced, and single-tax entrepreneurial activities are introduced. art. 346.28, “Tax Code of the Russian Federation (Part Two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}	Taxpayers are organizations and individual entrepreneurs who switched to a simplified taxation system and apply it in the manner established by Chapter 26.2 of the Tax Code. Consultant Plus}
Income	Not standardized	An organization has the right to switch to a simplified taxation system if, based on the results of nine months of the year in which the organization submits a notice of transition to a simplified taxation system, the income determined in accordance with Article 248 of this Code does not exceed 45 million rubles. art. 346.12, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}
Number of employees	Organizations and individual entrepreneurs may not apply, the average number of employees for the tax (reporting) period, determined in the manner established by the federal executive body authorized in the field of statistics, exceeds 100 people;	Organizations and individual entrepreneurs may not apply, the average number of employees for the tax (reporting) period, determined in the manner established by the federal executive body authorized in the field of statistics, exceeds 100 people; art. 346.12, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}
Area of \u200b\u200bthe trading floor	No more than 150sq.m.	Not standardized
Tax object	1. The imputed income of the taxpayer shall be recognized as the object of taxation for applying the single tax. Consultant Plus}	The objects of taxation are: income; income reduced by the amount of expenses. 2. The choice of the object of taxation is carried out by the taxpayer himself, with the exception of the case provided for in paragraph 3 of this article. The object of taxation may be changed by the taxpayer annually. The object of taxation may be changed from the beginning of the tax period if the taxpayer notifies the tax authority about this before December 31 of the year preceding the year in which the taxpayer proposes to change the object of taxation. During the tax period, the taxpayer cannot change the object of taxation. art. 346.14, “Tax Code of the Russian Federation (part two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}
The tax base	The tax base for calculating the amount of the single tax is recognized as the amount of imputed income, calculated as the product of the base income for a certain type of entrepreneurial activity, calculated for the tax period, and the value of the physical indicator characterizing this type of activity. art. 346.29, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}	Section 346.18. Tax base 1. If the object of taxation is the income of the organization or individual entrepreneur, the tax base is the monetary expression of the income of the organization or individual entrepreneur. 2. If the object of taxation is the income of the organization or individual entrepreneur, reduced by the amount of expenses, the tax base is the monetary expression of income reduced by the amount of expenses. Art. 346.18, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus)
Taxable period	Section 346.30. Tax period A quarter is recognized as a single tax tax period. art. 346.30, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}	Article 346.19. Taxable period. Reporting period 1. A calendar year is recognized as a tax period. 2. The reporting periods are the first quarter, six months and nine months of the calendar year. art. 346.19, “Tax Code of the Russian Federation (Part Two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}
Tax rate	Section 346.31. Tax rate The single tax rate is set at 15 percent of the amount of imputed income. art. 346.31, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus}	Article 346.20. Tax rates 1. If the object of taxation is income, the tax rate is set at 6 percent. 2. In the event that the object of taxation is income reduced by the amount of expenses, the tax rate is set at 15 percent. The laws of the constituent entities of the Russian Federation may establish differentiated tax rates ranging from 5 to 15 percent, depending on the categories of taxpayers. (as amended by the Federal Law of November 26, 2008 N 224-ФЗ) art. 346.20, “Tax Code of the Russian Federation (Part Two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012)
The procedure for calculating tax	The tax base for UTII is the imputed income (VD), which is calculated by the formula: VD \u003d BD * FP * K1 * K2 The calculation of UTII in 2012 is performed according to the formula: UTII \u003d VD * NS NS - tax rate of 15%. The calculated tax amount can be reduced, but by no more than 50% by the amount of: - paid insurance contributions for pension, social (for disability, due to motherhood, from accidents), medical insurance for the period; - the amount of temporary disability benefits paid; - the amount of fixed insurance payments paid by the individual entrepreneur for themselves. DB - basic profitability - conditional income for a month, which is established for each type of activity. The value of basic profitability is approved per unit of physical indicator, which characterizes the type of activity. FP - a physical indicator in units depending on the type of activity, for example, the number of vehicles, area (in sq. M), employee, etc. K1 - correction factor - deflator coefficient, set for each year by the Ministry of Economic Development. For 2012 is 1.4942. K2 - correction factor - takes into account the features of doing business. Its size is set by local representative bodies.	Article 346.21. The procedure for calculating and paying tax 1. The tax is calculated as a percentage of the tax base corresponding to the tax rate. Consultant Plus}   3. Taxpayers who have chosen income as the object of taxation shall calculate the amount of the advance payment of tax based on the results of each reporting period based on the tax rate and the actual income calculated on an accrual basis from the beginning of the tax period to the end of the first quarter, six months, nine months from, respectively taking into account previously calculated amounts of advance tax payments. art. 346.21, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012) (Consultant Plus} 4. Taxpayers who choose income reduced as an object of taxation by the amount of expenses, according to the results of each reporting period, calculate the amount of advance payment of tax on the basis of the tax rate and actually received income, reduced by the amount of expenses calculated on an accrual basis from the beginning of the tax period to the end of the first quarter, six months, nine months, respectively, taking into account the previously calculated amounts of advance tax payments. (as amended by Federal Law of July 21, 2005 N 101-ФЗ) 5. The previously calculated amounts of advance tax payments are counted when calculating the amounts of advance tax payments for the reporting period and the amount of tax for the tax period.
The procedure and deadlines for tax payment	Section 346.32. Procedure and deadlines for the payment of the single tax 1. Payment of the single tax is made by the taxpayer based on the results of the tax period no later than the 25th day of the first month of the next tax period. 2. The amount of the single tax calculated for the tax period is reduced by taxpayers by the amount of insurance contributions for compulsory pension insurance, compulsory social insurance in case of temporary disability and in connection with motherhood, compulsory medical insurance, compulsory social insurance against industrial accidents and occupational diseases paid (within the calculated amounts) for the same period of time in accordance with the legislation of the Russian Federation for payments taxpayers remuneration of workers in the areas of activity of the taxpayer, which paid a flat tax, as well as to the amount of insurance premiums in the form of fixed payments paid by individual entrepreneurs for their own insurance, and for the amount paid to employees for temporary disability benefits. At the same time, the amount of the single tax cannot be reduced by more than 50 percent. (as amended by Federal Laws dated July 21, 2005 N 101-ФЗ, dated July 22, 2008 No. 155-ФЗ, dated July 24, 2009 No. 213-ФЗ) 3. Tax returns based on the results of the tax period shall be submitted by taxpayers to tax authorities no later than 20- th day of the first month of the next tax period. art. 346.32, “Tax Code of the Russian Federation (Part Two)” dated 05.08.2000 N 117-ФЗ (as amended on 02.10.2012)	7. The tax payable upon expiration of the tax period shall be paid no later than the deadline established for filing a tax return for the relevant tax period with clauses 1 and 2 of Article 346.23 of this Code. (as amended by Federal Laws of July 21, 2005 N 101-ФЗ, dated July 22, 2008 N 155-ФЗ) Advance tax payments are paid no later than the 25th day of the first month following the expired reporting period. art. 346.21, “Tax Code of the Russian Federation (Part Two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012)
Tax return	At the end of the tax period, taxpayer organizations submit a tax return to the tax authorities at their location. (as amended by Federal Law of July 22, 2008 N 155-ФЗ) A tax return based on the results of the tax period shall be submitted by taxpayer organizations no later than March 31 of the year following the expired tax period. art. 346.23, “Tax Code of the Russian Federation (part two)” of 05.08.2000 N 117-ФЗ (as amended on 02.10.2012)

ADDED VALUE TAX

Elements of taxation on value added tax (VAT) are established by Chapter 21 of the Tax Code.

Pharmacy organizations, with the exception of organizations eligible for exemption from taxpayer duties in accordance with Article 145 of the Tax Code of the Russian Federation or having switched to USNO or UTII, are value-added tax payers.

The object of taxation for production pharmacies and pharmacies operating under sales contracts is the sale of goods - medicines, medical devices and other goods authorized for sale through pharmacy chains.

For pharmacies providing services (commission trade services, medical products rental services) - operations for the sale of services.

The tax base is defined as:

- the cost of goods sold based on prices determined in accordance with Article 40 of the Tax Code of the Russian Federation, taking into account excise taxes (Article 154 of the Tax Code of the Russian Federation).

- revenue from the sale of services (commission fee - for pharmacies operating under a commission agreement).

For tax purposes, the advance tax payments are included in the VAT tax base for upcoming deliveries of goods at estimated rates of 10/110 and 18/118 (for example, prepayment of medical facilities for goods) (Article 162 of the Tax Code of the Russian Federation).

The moment of determining the tax base is fixed in the accounting policy of the enterprise (article 167 of the Tax Code). In pharmacies, like retailers, the time of shipment coincides with the time of payment, therefore, most often in accounting policies, pharmacy enterprises confirm for the purpose of VAT taxation the date on which the obligation to pay tax arises when goods (services) are shipped.

Tax rates:

At a rate of 10% in accordance with subparagraph 4 of paragraph 2 of Article 164 of the Tax Code of the Russian Federation, the following is taxed:

- the sale of medicines, including medicinal substances, including intra-pharmaceutical manufacturing;

- the sale of medical devices;

- the sale of baby and diet food, goods for children, such as toys, diapers.

Codes of types of products taxed at a rate of 10%, in accordance with the All-Russian Classifier of Products, as well as the Commodity Nomenclature of Foreign Economic Activity, are determined by the Government of the Russian Federation.

For food products and goods for children, the Government of the Russian Federation approved the codes of Decree dated December 31, 2004 No. 908 “On the approval of lists of codes of types of food products and goods for children subject to value added tax at a tax rate of 10 percent” (as amended on 23.03 .2005). In the absence of the relevant Decree of the Russian Federation, the Ministry of Taxes of the Russian Federation for medicines and medical devices, in its Letter dated 28.01.2002 No. VG-6-03 / 99, in order to apply the tax rate of 10%, proposes to be guided by the codes of the All-Russian product classifier listed in the Letter of the State Tax Service of the Russian Federation and Ministry of Finance of the Russian Federation of 04.10.1996 No. VZ-4-03 / 31n, 04-03-07 “On the procedure for exemption from value added tax on medical products” registered in the Ministry of Justice of the Russian Federation on 07.05.1996 No. 1081.

Some groups of goods and services that are sold through the pharmacy network are exempt from tax in accordance with article 149 of the Tax Code of the Russian Federation, these are:

- The most important and vital medical equipment according to the List approved by Decree of the Government of the Russian Federation of January 17, 2002 No. 19;

- prosthetic and orthopedic products, raw materials and materials for their manufacture and semi-finished products for them;

- technical means, including motor vehicles, materials that can be used exclusively for the prevention of disability or rehabilitation of persons with disabilities according to the List approved by Decree of the Government of the Russian Federation of December 21, 2000 No. 998 (as amended of May 10, 2001);

- glasses (except for sun glasses), lenses and frames for glasses (except for sun glasses) according to the List approved by Decree of the Government of the Russian Federation of March 28, 2001 No. 240;

- services of pharmaceutical organizations for the manufacture of medicines.

A few words about the services for the manufacture of medicines (VAT is not taxed), the so-called tariffs for the manufacture of medicines. According to clause 1.4.3. Guidelines for practitioners and scientists No 98/124 “On the intra-departmental primary registration of medicines and other medical products in organizations of the retail pharmaceutical (pharmacy) network of all legal forms located in the Russian Federation” (approved by the Deputy Minister of Health of the Russian Federation dated 14.05 .1998), the price of a medicinal product manufactured at a pharmacy is made up of the pharmaceutical cost of the medicinal ingredients, including distilled water, if included a recipe recipe value pharmacy dishes, the cost of auxiliary materials (stoppers, caps, labels and the like), and the fare for the manufacture of medicines. The implementation of such an intra-pharmacy drug will be subject to 10% VAT. In practice, most often it is impossible to separate the tariff for the manufacture of a medicine and apply a benefit, because in this case, it is not possible to provide separate accounting for the sale of goods, which is taxed at different rates. In clause 6.17.1. Guidelines for the application of Chapter 21 “Value Added Tax” of the Tax Code of the Russian Federation, approved by Order of the Ministry of Taxes and Duties of the Russian Federation dated December 20, 2000 No. BG-3-03 / 447 (as amended on September 17, 2002), the application of tariff concessions is explained:

- “When exempting from taxation the services of pharmacy organizations for the manufacture of medicines, it should be borne in mind that these organizations must have a license, and they are on the basis of agreements with legal entities (in particular, hospitals) for the manufacture (manufacture of pharmaceutical products) of medicines from the customer’s raw materials (clause 6.17.1 was introduced by Order of the Ministry of Taxes and Duties of the Russian Federation of September 17, 2002 No. VG-3-03 / 491). ”

Operations on the sale of all other goods in pharmacies are subject to VAT at the rate of 18% (parapharmaceuticals, medical equipment not included in the List of Vital and Essential Equipment, repellents, dietary supplements, mineral waters and other goods authorized for sale through the pharmacy network )

- When applying various tax rates, the tax base is established separately for each type of goods (work, services) (article 153 of the Tax Code). Warehouse computer programs used in pharmacies (for example, Pharmacy-2000, M-Pharmacy, etc.) provide separate accounting for the sale and receipt of goods.

- When calculating the VAT to be paid to the budget, tax deductions should be taken into account.

The amounts of tax presented to the taxpayer in relation to goods (work, services) are subject to deductions subject to the following 4 conditions:

- The goods must be capitalized, the services provided;

- Goods (services) must be paid, and in the settlement documents VAT should be highlighted in a separate line;

- Goods (services) are purchased for operations recognized as taxable in accordance with Chapter 21 of the Tax Code;

- It is necessary to have properly drawn up invoices issued by sellers of goods (services) with the allocation of the amount of VAT.

The tax period is set as a calendar month.

If the monthly proceeds from the sale of goods (services) excluding VAT do not exceed one million rubles a month, the tax period is set as a quarter (article 163 of the Tax Code of the Russian Federation).

Tax is paid based on the results of each tax period based on the actual sale no later than the 20th day of the month following the expired tax period (article 174 of the Tax Code). In this case, the taxpayer must submit a tax return to the tax authority at the place of registration.

OKVED codes

Main code:

OKVED code 52.31  - Retail sale of pharmaceutical goods
  - manufacture of medicines by pharmacies

Additional codes:

OKVED code 24.42.1  - Production of medicines
  This grouping includes:
  - the production of medicines (medicines), consisting of a mixture of two or more components for therapeutic or prophylactic use, not packaged or packaged in unit dosage forms or in retail packaging
  - manufacture of psychotropic substances and narcotic drugs (finished forms)
  This grouping does not include:
  - production of microorganism cultures, see OKVED code 24.41
  - production of toxins, see OKVED code 24.41
  - preparation of human and animal blood for use in therapeutic, prophylactic and diagnostic purposes, see OKVED code 24.41
  - production of soap containing small amounts of medicinal additives, see OKVED code 24.51.3

OKVED code 51.18.1- Activities of agents specializing in the wholesale of pharmaceutical and medical goods, perfumes and cosmetics, including soap
  This grouping also includes:
  - activities of agents in the wholesale trade of medical equipment and orthopedic products

OKVED code 51.46  - Wholesale of pharmaceutical and medical goods, medical devices and orthopedic products

OKVED code 51.70  - Other ratailing
  This grouping includes:
  - specialized wholesale trade not included in previous groups
  - wholesale trade in universal assortment of goods without any specific specialization

OKVED code 52.12- Other retail sale in non-specialized stores
  This grouping includes:
  - retail trade in a universal assortment of goods in which food products, including drinks, and tobacco products do not prevail
  - activities of shops selling universal goods, including clothing, furniture, household appliances, hardware, cosmetics, jewelry, toys, sports goods, books, newspapers, magazines, etc.

OKVED code 52.32- Retail sale of medical and orthopedic goods
  This grouping also includes:
  - retail sale of medical equipment

OKVED code 52.33  - Retail sale of cosmetic and toilet articles

Licensing

How to get a license to open a pharmacy?

To open a pharmacy in Russia, you must obtain a license. Otherwise, the sale of drugs will be considered illegal. If you decide to open a franchise pharmacy, many franchisees help newcomers with obtaining a license, they are happy to advise.

How is the procedure for obtaining a license to open a pharmacy?

To begin with, we note that the premises for the pharmacy should already be selected and purchased or leased, since the license is issued specifically for a particular object. When all repair work is completed and the requirements of the law are met, you must fill out an application for a license (a sample is issued by the Ministry of Health). Next - pay the fee, submit an application, go through an audit, find out about the decision and take the license itself. It sounds pretty simple, but in reality all these actions take several months.

The nuances of obtaining a license to open a pharmacy

There are several varieties of pharmacy institutions in our country - a pharmacy, point and kiosk. The main difference between them all is that some prescription drugs can only be sold in pharmacies, that is, you can’t buy, for example, a psychotropic drug prescribed by a doctor in a pharmacy stall. At the same time, in practice, drugstores and kiosks pay off faster, but according to the law they cannot be opened before the pharmacy is organized. That is, they become the complement of the existing main point of sale of medicines. Licenses for each designated type of pharmacy are different.

It is also necessary to consider the location of the drugs and the assortment. Medicines containing narcotic substances should be stored separately from the rest. Similarly, poisonous drugs. In the assortment of the pharmacy must be present drugs for first aid.

Requirements for premises under the pharmacy

To obtain a license to open a pharmacy, you must find a room that will meet all of the following requirements:

1. Equipping the premises with refrigerators for storing medicines, as well as special furniture;
2. The presence of a separate room, which stores all the equipment for wet cleaning, necessary for the floor and walls;
3. At the joints of ceilings and walls there are no protrusions or indentations;
4. Ceramic tiles must lie on the floor;
5. If the room has hollow plasterboard partitions - they must be removed, otherwise the license to open a pharmacy will not be issued;
6. The materials that are used in the repair must be certified, this also applies to building materials;
7. At the entrance - a high-quality shoe mat, which should be cleaned regularly (at least daily);
8. It is necessary to adjust the level of natural light through the use of devices and devices that prevent direct sunlight from entering the room. Showcases are equipped with protective equipment;
9. Requirements for the temperature regime, as well as for the level of humidity and exhaust are established - it is necessary to take them into account;
10. An entrance group for people with disabilities must be equipped;
11. The minimum floor area is 18 square meters. meters, and it should be located in the capital building. The exception is a pharmacy in a medical or prophylactic complex - its area can start from 8 square meters. m

What are the requirements for pharmacy employees?

1. There is a strict ban on hiring foreign citizens, that is, only citizens of the Russian Federation can work in a pharmacy (this applies even to cleaning staff);
2. A pharmaceutical education is required for a manager. If it is higher, then three years of experience are sufficient, if average, then five years of experience and a specialist certificate are required;
3. Accreditation certificates must be available to all pharmacists;
4. Each of the pharmacists should regularly improve their qualifications (at least every five years);
5. Mandatory availability of a health book.

Pharmacy Equipment Requirements

To obtain a license to open a pharmacy, you must also choose the right equipment. The latter must be registered with the Ministry of Health. All equipment used must have certificates of conformity, and in addition, it is necessary to conclude service agreements in advance. If any of these points is not respected, it is highly likely that they will be refused a license to open a pharmacy. The documentation for the installed equipment and its maintenance will need to be provided during the on-site inspection (occurs after consideration of the application).

How much to wait for a license to open a pharmacy?

It is difficult to state the exact time it takes to obtain a license. However, the law sets a maximum of 45 days. Before applying for a license, it is already necessary to purchase all equipment, prepare the premises, hire qualified personnel, conclude service agreements, etc. In general, all formalities must be settled. Therefore, the total period for opening a pharmacy can be about three months, in some cases - stretch for six months. From the moment a pharmacy is registered, the certificate itself is issued within three days.

How long is the license to open a pharmacy?

Under the new rules, the license issued is unlimited. This law was recently introduced; before that, a license was issued for only five years. However, renewal of the license will still be necessary if the pharmacy is reorganized, its name or legal address is changed, as well as some passport details of the individual entrepreneur, including his place of residence.

Can I open a pharmacy without a license?

Under the law, opening a pharmacy without a license is prohibited. If the owner still took this step, then the owner and employees are responsible for conducting activities without a license. Such a business will be forcibly closed, in addition, if the owner received a license, but somehow violated the prescribed working conditions, the pharmacy may also be closed.

In case of gross violations, a fine of 4,000 to 8,000 rubles is imposed on the owner, another option is a 90-day arrest. For legal entities, the fine is from 5,000 to 10,000 rubles. The fine imposed on legal entities is from one hundred to two hundred thousand rubles, or arrest for 90 days is possible.

Pharmacy room

Primary requirements

How to choose the right room for opening a pharmacy

Do not underestimate the importance of the place chosen for the pharmacy. The success of the entire business ultimately depends on the correctness of this decision. Therefore, in this article we will talk about what to look for when choosing a room if you decide to open a pharmacy.

The choice of premises for opening a pharmacy is the main points to which you should pay attention:

Patency and projected turnover. These two indicators are interrelated: the greater the cross-country ability, the in most cases the higher the expected turnover of goods;
  Compliance with the format (for the pharmacy and pharmacy kiosk requires different rooms);
  The room, transferred to non-residential. So many potentially attractive premises may not be available for rent or purchase under the opening of a pharmacy because they are still not transferred to non-residential. If the premises were once an apartment - even if there has been a grocery store in its place for almost a dozen years - it will be impossible to obtain a license to open a pharmacy here;
  Area from 18 sq. M. meters. If you plan a point of sale in a medical dispensary, then the minimum floor space is reduced to 8 square meters. meters.

How to evaluate the attractiveness of a particular place for opening a pharmacy?

High traffic area. This category includes objects with a cross-country capacity of more than 400 people per hour;
  Low traffic areas. Mostly these are sleeping areas in which the main traffic falls on the morning and evening. Experts call the figure of 300 people per hour, starting with which you can consider the place as potentially profitable;
Shopping malls. They can be in different areas - and with high traffic, and with a small, this is not so important. The internal traffic, the popularity of the shopping center itself is important, because even when it is located outside the city, traffic in it can be created by specially visiting visitors from other areas.

Opening a pharmacy in a high traffic area

What is high traffic? This is a cross from 400 people for an hour. Of course, it applies only to large cities. In addition, this traffic is most often created by residents of other areas; the share of local ones may not exceed ten percent.

If we talk about the capital, then it is worth considering completely different figures. Traffic even at 500 people is extremely low for Moscow, however, for example, for Chelyabinsk it is a good indicator.

Where to open a pharmacy to maximize traffic? It is the largest in the area of \u200b\u200bstops and crossroads, in places of exit from the metro, as well as markets, large banks, popular shopping centers.

Patency must be calculated, for this you can hire a special employee who will provide honest data. It is important to assess the permeability in the morning and evening, as well as on weekends. Patency is estimated from 9 am to 10 pm. Depending on the data obtained, it is also possible to determine the optimal working hours of the pharmacy.

If there is no way to calculate the traffic accurately, then to open a pharmacy you can use a simplified scheme: count the number of people passing by within 20 minutes of time. Be sure to take measurements from noon to one in the afternoon, as well as from 5 to 6 pm. The figure obtained in 20 minutes is multiplied by three. When making calculations, children and declassed elements are not taken into account.

If you plan to open a pharmacy in another city, then the owner is quite difficult to assess the prospects of the place. To obtain objective indicators, you will need panoramic photographs of the entire adjacent territory and the entrance to the proposed point. The ideal option is video surveillance on site. It is necessary to accurately assess the potential success of the place for opening a pharmacy, since even in the central regions there may be places with minimal, insufficient traffic.

The quality of traffic when opening a pharmacy

Pedestrian flow can be different, so in some places the traffic can be extremely high, and the attendance of the pharmacy at the same time is unsatisfactory. What does this indicator depend on? From why, in principle, these people came to this place. Maybe they work in a nearby shopping center? Or walk along the boulevard? If they return home from work through this place, these are potential pharmacy clients. If they simply change from one transport to another, then most likely these are not your clients.

Of great importance is the demography of the stream. For example, near universities, traffic is almost always very high, while young people do not make significant purchases - their average check is insignificant. At the same time, traffic in the daytime can go off the scale for 1000 people!

The ideal composition of the flow is women from 25 to 60 years old. The more this group is in traffic, the more promising is the place to open a pharmacy.

How much traffic does an average pharmacy visit? About 6-8%. This figure is only approximate and can be equal to 2%, if the place is, for example, at the exit of the subway, where 2000 people can pass in an hour.

Pharmacy opening: important design features of the entrance group of the room

The design of the facade of a pharmacy directly affects its attendance. So, the presence of a large number of steps is always a repulsive factor. Speaking in numbers, starting from the fourth, each step reduces the number of visitors by 0.5-1%. Heavy, thick doors repel visitors, so the door should be transparent and easy to open.

Pharmacy opening: average check criterion

The location of the pharmacy directly affects the average check in it. Within one city, the average check in pharmacies with the same cross-country ability can vary significantly. On central streets, the average check is usually higher than, for example, in a residential area.

How to determine the approximate size of an average check? According to the indicators of other pharmacies located in the center. As a rule, the flow of customers here is approximately the same in terms of their solvency (we do not take into account pharmacies located in shopping complexes of the premium segment). It should also be borne in mind that on average only 9 out of 10 customers make a purchase, since some will just go to find out the price, warm up, wait for transport, etc.

When choosing a place to open a pharmacy, also evaluate if there is a serious competitor nearby. In any case, he opened his pharmacy earlier, already has loyal customers, because his presence will affect sales. Even if a competitor is 5 minutes away, you will receive only 80% of the profit that you would have had if there were no competitors. This calculation is rude, for example, if you get closer to a stop than a competitor, handle the flow well, you can practically not take into account the presence of another pharmacy nearby.

Should I open a pharmacy in a residential area?

What is the coverage area of \u200b\u200bone pharmacy? Usually determined within 450 meters. To open a pharmacy, you should not consider areas in which less than 2.5 thousand people live. Ideally, if high-rise buildings are located in the district.

What other points should be considered? The number of entries into the area, if there are no more than two and there is a stop located next to a potential place for a pharmacy, is an ideal option. If there are cafes, markets, grocery stores nearby - placing a pharmacy in this place would be the right decision.

When choosing a room for a pharmacy, it is worth considering dozens of other parameters - we have listed only some important points. In addition, if you plan to open a franchise pharmacy, then each franchisee will have their own requirements for the premises, it is worth knowing them initially and choosing the premises in accordance with them.

Features of the organization of work

• Equipment
• Staff
• Range
• Price policy
• Advertising

List of necessary equipment for opening a pharmacy

What equipment is needed to open a pharmacy? To answer that question, you need to know what the format of the pharmacy is. To summarize, then all the equipment for the pharmacy can be divided into two types. The first is a demonstration, which is necessary for the correct presentation of goods. The second type of equipment is specialized, the need for which is explained by the profile of the point of sale. It includes refrigerated cabinets, safes in which prescription drugs, laboratory equipment, cash registers, counters, etc. will be stored.

Equipment for a pharmacy kiosk

A pharmacy kiosk is most often a small room (from eight square meters), which sell over-the-counter medicines.
Equipment for a pharmacy kiosk must include showcases and / or a cash register, closed racks and a refrigerator. The average market price of this equipment starts from 50 thousand rubles. It is worth considering that the amount is named when calculating per unit for each position. If, for example, two refrigerated cabinets are required, then the cost of equipment will increase to about 70 thousand rubles (the average cost of a refrigerator for a pharmacy is 20,000 rubles).

Equipment for a pharmacy

The minimum area for opening a pharmacy is 25 square meters. meters, if we are talking about a point located in a hospital or recreation facility. If the pharmacy is located in an ordinary residential building, then the minimum area for it is 40 square meters. meters. In this case, you need to organize a separate entrance, a fire alarm, a place for unloading drugs, etc.

What equipment will be required?

1. Storage of medicines requires refrigerators that will maintain a temperature of 2 to 14 degrees (the cost is about 20,000 rubles);
2. For medicines that do not need cooling, steel cabinets will be required (the price of one starts at about 5,000 rubles);
3. Counters, as well as display cases (the average market price of a pharmacy display case is 8,000 rubles) and island pyramids (value - from 13,000 rubles);
4. For the equipment of the cash zone, a special counter is required (its cost starts from about 7000 rubles);
5. Furniture for staff - changing cabinets, cabinets, etc. You can buy in a regular furniture store;
6. A safe in which prescription drugs will be stored. Mandatory - with a mechanical or combination lock. The size of the safe can be any.

The cost of equipment of a pharmacy will depend on the area of \u200b\u200bthe room. The larger it is, the more display cases, cabinets and other items will be required.

Tip: it is better to display those products in the windows that are most profitable to sell. It is optimal to place expensive drugs and medical equipment at the eye level of the buyer (height from the floor - about one and a half meters).

Equipment for prescription and production pharmacies

If the pharmacy is manufacturing medicines, it should have separate rooms - this is a washing room, as well as a room for assistants and distillation. The latter is often combined with a sterilization room in which drugs are prepared that require intravenous administration. In addition, in this case, an aseptic unit is also needed.

What equipment is needed?

The same as for the pharmacy - showcases, safe for prescription drugs, refrigerators, furniture for staff, cash desk and more. In addition, you will also need to buy all the necessary laboratory equipment. This includes dishes, scales, a pharmaceutical table with special sections, filtering devices, sterilization cabinets, etc. There are two types of sterilizers for pharmacies - steam or air, you can buy all the necessary tools and equipment from specialized manufacturers. The difference in price in this case can be very large and depends on the models, as well as the novelty of the equipment.

In order to equip a pharmacy in which medicines will be produced, you will have to pay out a relatively larger amount than to open a regular pharmacy. According to statistics, in this case, the cost of equipment for the pharmacy pays off in the period from one and a half to three years, subject to a competent promotion strategy.

A little tip: carefully consider the choice of pharmacy racks. In some cases, the load on the shelf can be twenty to thirty kilograms, therefore, designs are needed that can withstand this weight.

So, the cost of equipment for a pharmacy varies greatly depending on the type of point. The largest cost involves opening a pharmacy in which medicines will be produced. However, in the future it is from this pharmacy that you can extract maximum profit. Remember that opening a pharmacy kiosk is possible only if there is already a functioning classic pharmacy.

How to choose the right staff in a pharmacy

According to statistics, in Russia there is one pharmacy for 3000 people. Therefore, the demand for qualified employees to work in drugstores is very high.

If we talk about the best prospects for pharmacists, then university graduates seek to get either the largest networks or Western companies ready to offer them the best conditions.

Headhunters in the pharmaceutical market often use a strategy to find quick-trained personnel, rather than the most experienced. Demand for experienced specialists is already very high, and finding an employee who can quickly acquire practical information is very promising. Moreover, if you put it in conjunction with an experienced specialist who is ready to train. In addition, when applying this strategy, one can significantly save money, since employees with little experience easily agree to relatively low salaries. In order to protect themselves and recoup the cost of training, owners often sign a contract with similar candidates, under which pharmacists are required to remain in this pharmacy for several years.

How is staff selected at the pharmacy?

There are two main ways of selecting employees in a pharmacy. The first is internal, that is, a specialist already working on the network is promoted. The second is external, which means searching for a new employee who has not previously worked in this pharmacy or network. The advantage of the first method is that the employee has already taken root in the team, in addition, it is easier for him to begin to perform new duties. External selection allows you to access the widest variety of personnel and, possibly, find a unique specialist who will bring big profit to the pharmacy. At the same time, there is always a risk that the employee will not take root in the team.

If we talk about the moment of opening a pharmacy, then, of course, only an external selection of specialists is used. In this case, the entrepreneur also has two options. The first is to turn to personnel agents. The second is to search for employees yourself. However, the realities of the Russian headhunter market for the pharmaceutical segment are such that far from always cooperation with recruitment agencies is effective, and the cost of intermediary services can be very significant.

Pharmacy staff requirements

At its core, a pharmacist is a salesperson, but very high demands are placed on his education. A pharmacist cannot be a person without an appropriate specialized education. In addition, in accordance with the law, pharmacists must undergo recertification every five years.

In the pharmacy industry, the practice of hiring senior students is widespread, since they are more willing to agree to difficult working conditions, for example, going to the night shift.

If you plan to hire a specialist with experience, be sure to call his past jobs. Check how the employee showed himself, whether there were any scandals involving him and other unpleasant situations. Recommendations play a huge role in choosing an employee for a pharmacy, especially when it comes to managerial positions.

What questions to ask at the interview?

It is important to find those employees who will be more motivated than others to work for you. On the other hand, be prepared to interest potential key specialists with your offer. To understand how interesting a person is at work in a given pharmacy or network, be sure to ask what exactly attracted him to a particular point? Also, ask about who the employee sees himself at different intervals.

Since the pharmacy employee has direct access to prescription drugs, it is important to clarify the reasons for his departure from previous jobs, as well as use the services of third-party organizations that are ready to verify the reliability of the candidate. The latter is not unusual for pharmacy owners, since only one employee with a certain addiction or “vulnerable” personal qualities can negatively affect the success of the entire business.

A common practice for pharmacies is the probationary period for each employee. Often, a microphone is put on the uniform of pharmacists so that communication skills as well as sales ability can be assessed. You can send mystery shoppers to the employee to be able to assess the pharmacist's competence and patience.

The peculiarity of the work of a pharmacist suggests the need for regular health checks. He needs a medical book, regular examinations by a dermatovenerologist are required, he needs to be tested for STDs, undergo fluorography, and every ten years he needs a diphtheria vaccine, as a result, the therapist’s conclusion about his suitability for work in a pharmacy.

When opening a pharmacy, it is worth choosing the most successful candidates and, after the start of their work, conduct continuous monitoring of activities. Employees whose change is made maximum sales - the most promising, it is worth investing in their subsequent training.

In what cases is a pharmacist worth firing?

There are several key points that do not forgive in the pharmacy industry. If a direct complaint is received about an employee, it is worth examining it carefully. If the pharmacist was impatient, naughty, or poorly oriented in the assortment, he could damage the reputation of the entire pharmacy network. Negative feedback on the Internet about a pharmacist can cause a significant reduction in sales of a single point. Therefore, each similar situation should be considered separately. Sometimes an ill-mannered employee should be fired.

Another reason for finding a new employee in the pharmacy is the identified shortcomings. Write-off of prescription or expensive drugs should be closely monitored. Therefore, unscheduled inventories should be carried out as often as possible. If a shortage of drugs is detected on them, it means that there is an unreliable employee on the staff.

Some drug manufacturers or distributors negotiate with local pharmacists to offer their products. Track such situations, if the pharmacist has agreed to such a deal - look for a new employee in his place.

Why do valuable professionals leave?

Imagine that you have found a really good specialist and have already opened your pharmacy. However, at some point, this valuable employee warns you of his desire to quit. If we are talking about the initial stages of work, most often a similar situation arises due to difficulties with adaptation. Therefore, it is very important to create the right atmosphere within the team, for which it is necessary to initially determine the psychological compatibility of personnel. One employee who is difficult and unpleasant in personal communication can cause the dismissal of other, possibly more valuable personnel. Therefore, in a pharmacy, it is necessary to conduct not only monitoring the quality of customer service, but also the internal atmosphere in the team.

So, having decided to open a pharmacy, you will need to choose which specialists are preferable for you - already with extensive experience and relevant salary requirements, or young employees who need additional training. Having formed a good team with a pleasant atmosphere within the team, you will create the basis for the pharmacy to quickly pay back all investments in itself and begin to make a profit!

How to build a pricing policy in a pharmacy

Turnover, pharmacy profits, customer interest - it all depends on competent pricing. As a rule, pharmaceutical institutions with prices above average are less likely to succeed, unlike those that offer their products at a loyal price.

Modern approaches to pricing

Most often, in modern pharmacies, pricing is built on three models:

1. Decentralized, in which pricing falls on the shoulders of managers. In simple terms, they have to determine the prices "by eye", guided solely by their own experience.
2. Partially decentralized, which differs from the previous one only in that a certain set of goods lends itself to pricing rules. And all other positions in this regard depend on the heads of pharmacies.
3. Centralized, in which the rules of pricing are dictated by the leadership of the pharmacy chain for the entire range.

Determination of the final cost

An optimal pricing system takes into account three aspects:

• competitiveness;
• ensuring maximum profit;
• high customer loyalty.

If we talk about the main factors affecting the final cost of medicines, then they primarily include premiums that arise on the way from the manufacturer to the pharmacy. And it looks something like this:

1. The initial price of the manufacturer.
2. The cost of packaging, up to 25% of the starting price.
3. Tax duties.
4. Extra charge of one or several intermediaries.
5. Other expenses laid down at the pharmacy (rental of premises, remuneration of labor, utilities, etc.).

In addition, when calculating the price, the exchange rate (relevant for imported medicines) and the number of intermediaries are taken into account. As a rule, pharmacy chains are able to afford to buy goods directly from manufacturers, and small organizations have to work with intermediaries to purchase drugs at exorbitant prices.

How to create an effective pricing system

When medicines go directly to the pharmacy, other factors are already beginning to interfere with the formation of their cost: type of customers, assortment, level of competition and category of organization itself. Based on these features, an effective pricing system is created in several stages:

1. The portrait of the average buyer is determined. To do this, research is conducted aimed at identifying the main characteristics of the client, generating income. The process takes into account the solvency of people, their requirements for service, gender, age, etc. It should be noted that for pharmacies located in residential areas, the issue of pricing is very acute, since buyers are basically the same. Therefore, for successful development, you must adhere to the prices of competitors or set even lower prices for the goods.
2. The main competitors are being established. At this stage, the pricing policy of other pharmacies is analyzed, groups of medicines are identified that will become the basis for comparing margins. As a rule, for drugstores located in the city center, pharmaceutical organizations that are in the way of customers are competitors. And for sleeping areas - nearby pharmacy points.
3. The commodity core stands out. In this case, marker positions (the most popular) are identified, which make up the core of the assortment. Simply put, it creates a list of medicines that bring the main income to the pharmacy.
4. The reaction of buyers to price changes is evaluated. After a competitive analysis, the direction of price movement is determined taking into account the specifics of the organization itself. At the initial stage, it is recommended to gradually change the cost of goods in the range of 5-10%, and after evaluating the reaction of customers, you can proceed to a premium of 3-5%.
5. Promotions are planned. In practice, loyalty programs are expensive, and not all pharmacies can afford them. However, it is worth considering attracting buyers with the help of stocks, discount cards, but without prejudice to the organization itself.

Pricing methods

Almost always, pricing methods depend on its goals. If profit growth is at the forefront, it is recommended to adopt the following methods:

1. Pricing based on customer psychology.

When setting the price of medicines, it is necessary to consider the price perception of buyers. Many experts advise sticking to odd numbers. For example, clients will perceive 9.99 rubles more loyally than 10 rubles. The difference is only one penny, but it plays a very big role.

1. Pricing based on the prestige of the company.

Many people are willing to pay not only for the goods, but also for the name of its manufacturer, if it is prestigious. So, on an aspirin of a foreign company, which is popular, you can do extra charge, and buyers will perceive this normally. However, you need to have firm confidence in a worthy reputation of drugs in order to avoid unpleasant questions from customers.

1. Competitive pricing.

This method is very simple, since it does not require tedious work with demand curves. Moreover, it is considered the most optimal solution in conditions when buyers are extremely keen on price levels. When choosing this method of pharmaceutical organization, it is enough to adhere to the prices of the closest competitors.

Refusal of unclaimed goods

Ideally, the surplus of illiquid assets should not be higher than 10-15% of the amount of all available goods. They need to be constantly monitored and periodically compiled a list of medicines that are bought extremely rarely (for example, 1 unit per month). After that, such drugs must be excluded from the assortment, since they negatively affect the profitability of the pharmaceutical organization. Of course, with this approach, you can lose some customers and slightly reduce the range, but such victims will certainly pay off.

Conclusion: how to open a pharmacy? or ... a pharmacy franchise?

Industry affiliation, high competition and lack of experience dictate very serious requirements for entrepreneurs to the question "How to open a profitable pharmacy?".

Open pharmacy  - A time-consuming complex process, which involves serious temporary and financial investments.

However, such a business pays off quickly enough and brings a steady income: medicines, as was already said at the very beginning, will always be bought.

If you are ready to open a pharmacy, but the prospect of spending a huge amount of time and effort does not seem too attractive, you can consider the option of a pharmacy franchise.

Franchise Pharmacy  - the so-called symbiosis of big business and a start-up enterprise, which allows beginning businessmen to invest their money in creating a guaranteed profitable and quickly paid back business.

Franchise Benefits

The main advantages of such an organization of entrepreneurial activity are as follows:

1. The reputation of a popular brand of a pharmacy chain will help to attract customers without special costs for advertising and business promotion - it is simple and profitable.

2. The risks of failures and “cone-filling” are reduced, since proven business solutions and modern technologies of retail sales are used, work is carried out according to an open, debugged scheme and clear business processes.

3. You do not need to spend time searching for suppliers of a pharmacy assortment and selecting goods that are in demand - this will be done by the franchisor.

4. Learning key business processes and implementing an automation program in a pharmacy will help you understand all the intricacies and nuances when opening a pharmacy.

5. It is easier and faster to obtain a pharmaceutical license based on the support of the franchisor and his experience in opening pharmacies.

6. The pharmacy payback period for a franchise is from 6 to 12 months, with strict adherence to the rules and the recommendation of the franchisor.

Thus, by acquiring a pharmacy franchise, you get the right to use the well-known brand of the pharmacy network, a good business and image reputation, a ready-made business plan for the development of the pharmacy business, recommendations on the design of the pharmacy trading floor and selection of the drug range, contacts of pharmaceutical distributors and distributors. It will be necessary to find a suitable room on your own, located on the first line of houses in a high traffic area with high foot and car traffic and meeting the requirements of a franchise agreement, purchase the necessary medical equipment, and recruit professional pharmacists and pharmacists. A franchise pharmacy can be opened both in a big city and in the countryside, for example, in a small village or village. Unfortunately, it will not work to open a pharmacy without investments and financial investments.

Sovetskaya Pharmacy: the best franchise offer for pharmacies

The main advantage of a pharmacy franchise is the relatively low cost of a startup and a quick return on investment. This is the best solution for those who decide how to open a pharmacy from scratch and still have no idea how much it will take to develop a pharmacy business.

The pharmacy chain offers high-quality and sought-after products at producer prices within the budget price segment. The average bill is 500-700 rubles. The annual network turnover is 3,500,000,000 rubles. Collaboration has several advantages:

• . minimum payback periods - from 8 months to a year;
• . purchases on favorable terms from wholesale prices of manufacturers and official distributors;
• . a wide range of medicines and pharmaceuticals (more than 60,000 items), including the order of rare drugs;
• . full support at all stages of doing business, good PR support when opening a pharmacy franchise;
• . the ability to open an online pharmacy and book medicines online with the further purchase of medicines at below market prices.

The entrepreneur is subject to the minimum requirements:

• . The entry fee is only 999 rubles;
• . no pharmaceutical education required;
• . registration of a legal entity is required;
• . investment amount of about 1,500,000 rubles;
• . the minimum area of \u200b\u200bthe premises is from 30 square meters, located on the ground floor, in a high traffic area.

"Soviet pharmacy" is the best solution for those who are going to start their own business and open a franchise pharmacy.

And will it generate revenue? People buy medicine often enough, regardless of where they live. Opening a pharmacy in a village can be a good business idea, especially since there are not many similar outlets in a given area. Even a person who does not have a special education can start his own business in this area. Initial investments, taking into account today's drug prices, pay off quickly enough. Pharmacies will always have customers, and no matter how much the drugs sold in them cost.

• We open a drugstore in the village
• Choose the format of the future pharmacy
• What documents are needed to open a pharmacy in the village
• Necessary equipment for a pharmacy kiosk
• Staff for work in a drugstore
• What drugs are more profitable to sell? We select the range
• How much money is needed to open a pharmacy in the village
• What is OKVED for the business of opening a pharmacy kiosk in the village
• Sales technology

We open a drugstore in the village

An impressive start-up capital is not required to open a pharmacy kiosk. People often get sick, so you will not experience a lack of clients. A pharmacy business is a business that can start in any locality, whether it is a village or. You must set reasonable prices for medicines so that clients go to your institution. Attracts buyers and a wide range of products presented. In this case, the villagers will not have to go to the city to purchase any medicine. In your pharmacy should be presented drugs of various price categories.

In the early stages of the institution, it is necessary to develop promotions and discount systems for new and regular customers. Particular attention should be paid to the selection of qualified personnel who will be able to recommend to the visitors the remedies for their diseases. This significantly increases the competitiveness of your organization, especially given the fact that many villagers do not like to see doctors.

Choose the format of the future pharmacy

Thinking about opening a pharmacy, you should decide on its format. The arrangement provides great opportunities for profit. Here you can sell not only ready-made drugs, but also make prescription drugs. The product range must include cosmetic and hygiene products. The opening of such an institution requires significant financial investments.

Therefore, if you do not have sufficient financial resources, pay attention to such a format as a small pharmacy kiosk.

Here you can sell over-the-counter medicines. Selling hygiene and beauty products, as well as prescription drugs, is not available for stalls. You should not immediately refuse to open such a outlet, because it also has its advantages: there is no need for renting a large area and in significant financial investments.

What documents are needed to open a pharmacy in the village

In order to open a pharmacy of any format, you must obtain a license. To do this, prepare documents in which the address of your institution should be indicated. So before obtaining permits, you should find a suitable room. According to the requirements, the minimum area of \u200b\u200bthe premises in which the pharmacy will be located should be 12 m². Pay attention to the need to organize a separate entrance to the room, a place for unloading goods. In addition, basic communications should be conducted. The pharmacy is best located on the main street of the village, near a village store or train station. A small utility room should also be provided. Do not forget about the need for a bathroom equipment for employees.

Necessary equipment for a pharmacy kiosk

To equip the pharmacy points are quite high requirements.

It is necessary to purchase specialized equipment that creates optimal conditions for the storage of drugs.

Mandatory is the presence of racks, a refrigerator and lockers for storing medicines. It is also necessary to equip the pharmacist's workplace.

Staff for work in a drugstore

If you do not have special education, you will need to hire a manager who has not only a document on higher education, but also at least 5 years of work experience in this field. You can perform the functions of a manager and an accountant yourself.

It is best to organize the continuous operation of the pharmacy, in which case it is necessary to hire several pharmacists who will work in shifts.

An employee who will maintain cleanliness in the room is also needed - a nurse. She can work 5 days a week, and you can hire 2 cleaners who will work in shifts.

What drugs are more profitable to sell? We select the range

To order medicines at the most favorable prices, it is necessary to conclude contracts for the supply of products with manufacturers, and not intermediaries. The choice of manufacturers of drugs is wide enough, therefore, no difficulties will arise at this stage. Opening a pharmacy in the village, you must develop a range of products that will be presented in your institution.

It should be remembered that if the client does not find the right drug in your pharmacy, he will go to a competitor. Try to keep the most popular and most sought after medications available. When purchasing medicines, pay attention to expiration dates, which should be as long as possible. Pharmacy kiosks should not sell drugs containing narcotic substances.

How much money is needed to open a pharmacy in the village

In order to open a pharmacy in the village, it will be required. It is impossible to accurately calculate the estimated profit. In the first months, the outlet will not be profitable, therefore, start-up capital should include funds for staff remuneration, rent and taxes.

After you have regular customers, the pharmacy will begin to bring in more than 50 thousand rubles of net profit per month. Risks when opening a pharmacy in a village are assessed as moderate; if there is a stable flow of customers, payback occurs 2-3 years after the start of work.

If you want to create a stable income, read the new book Territory Investing“How and where is it profitable to invest money”, and you can avoid the usual mistakes that newbies often make. A few steps will help you get around many sharp corners and increase your condition.

What is OKVED for the business of opening a pharmacy kiosk in the village

To open a drugstore selling medicines in the village, you will need to register it in the tax office, indicating the following OKVED codes:

• 3 Retail sale of pharmaceutical and medical goods, cosmetics and perfumes;
• 31 Retail sale of pharmaceutical goods;
• 32 Retail sale of medical and orthopedic goods;
• 33. Retail sale of cosmetic and toilet articles.

At the same time, if it is also planned to manufacture some kind of medicine, it is necessary to additionally indicate the OKVED codes from the group: 24.42.1 “Production of medicines”.

Sales technology

Pharmacy kiosks in the village, as a rule, do not have high competition, which, with a high level of demand, ensures stable profits. Nevertheless, you need to make sure that the staff has a sufficient level of knowledge in the field of pharmacology and can explain to the villagers the detailed instructions for each of the drugs sold.

Repair of the premises must take into account the requirements specified in the hygiene certificate. The ceiling and walls of the pharmacy are finished with materials that are suitable for wet cleaning with disinfectants. All pharmacy equipment must be registered with the Ministry of Health. It is better to use a closed type of pharmacy kiosk, advising and delivering products to customers through the window. On the first shelves you need to place the drugs that are most in demand among buyers. As a rule, these are painkillers and contraceptives.

The pharmacy business appeared when people invented medicines. A person wants to live longer, to be healthy and beautiful. Understanding this, many businessmen are thinking about creating a pharmacy business, correctly counting on good regular profits. However, in order to open the door of a pharmacy to a visitor, it is necessary to take into account many nuances.

So how to open a pharmacy? Below is a step-by-step instruction.

Where to start: preparing a business plan

There are three options for resolving a business plan issue.

Franchise “SOVIET PHARMACY” - more than 185 pharmacies in Russia

The first is to write it yourself. In this case, it is necessary to thoroughly understand the specifics of this type of activity.

The second is to download a ready-made business plan on the Internet. This is not the most reliable option for those who are willing to invest considerable money in opening a pharmacy.

And the third is to turn to a consulting company, whose specialists will literally “live” with this issue for money and, as a result, will give out a fully working tool that arouses great confidence of potential investors.

Regardless of the option chosen, the business plan for opening a pharmacy should cover the following issues:

1. The rationale for opening a pharmacy.
2. The size of investments for opening a pharmacy and the payback period.

Key points:

1. Range.
2. The average number of customers per day.
3. Trading margin.
4. Necessary investments.
5. The number of staff.
6. Mode of operation.
7. Start of activity.

Activity Registration

Who can open a pharmacy? The Federal Law “On Circulation of Medicines” answers this question.

Such an opportunity exists both for an individual entrepreneur with a diploma of a pharmacist or pharmacist, as well as for the owner of an LLC, OJSC or ZAO.

In this case, a pharmaceutical education is not necessary for the business owner, but you will have to hire a manager with an appropriate diploma.

To open a pharmacy, these OKVEDs are suitable:

1. 3 Retail sale of pharmaceutical and medical goods, cosmetics and perfumes.
2. 31 Retail sale of pharmaceutical goods.
3. 32 Retail sale of medical and orthopedic goods.
4. 33 Retail sale of cosmetic and perfumery goods.

What are the pharmaceutical companies?

The next document that will be required to open a pharmacy is the Order of the Ministry of Health and Social Development “On the approval of the types of pharmacy organizations”.

It defines and classifies types of pharmacies:

Which pharmacy to choose as your own business? This question is best viewed through the eyes of their customers.

The choice of a pharmacy is affected by its territorial availability, the range of medicines, the availability of prescription drugs, the possibility of delivery and the discount policy of the pharmacy. If a drug is required, the sale of which is permitted only by prescription, the consumer will go to a regular pharmacy.

If there is no urgency to purchase or if it is possible to wait for the delivery of the medicine from several days to a week, the modern client will prefer an online pharmacy. People of retirement age, especially those living near hospitals, clinics, and other healthcare facilities, will choose inter-hospital pharmacies.

All these types of pharmacies differ among themselves in a different number of functions. Most functions in a pharmacy, least of all - in a pharmacy kiosk.

The business plan for opening a pharmacy is described in the video.

The choice of premises and equipment, requirements for them

Any pharmacy, even a private one, belongs to healthcare facilities. The goal of a pharmacy is to provide citizens with medicines and medical supplies.

The requirements for the premises of pharmacies are set forth in the project “Sanitary and epidemiological requirements for pharmacy organizations and organizations for the wholesale sale of medicines for medical use”.

Internal layout:

• shopping room,
• the room where the medicines are made,
• a warehouse in which stocks of medicines are stored,
• distilled water production room,
• washing
• head office
• staff room
• toilet room
• locker room.

In addition, pharmacies must be connected to water supply, sewage, electricity and central heating.

What will it take to open?

Now let's look at what it takes to open a pharmacy, namely what documents, permits, licenses.

To get "good" from Rospotrebnadzor, you will need:

1. Statement of established form.
2. Passport of a citizen.
3. Certificate TIN.
4. Certificate of registration of a legal or natural person.
5. Extract from the USRN.
6. The lease or ownership of the premises.
7. Explication.
8. BTI plan.
9. The contract for washing clothes.
10. The contract for the disinfection of the premises.
11. Disposal agreement for spent fluorescent lamps.
12. Medical examination contract for personnel.
13. Medical books of employees.
14. Measurements of the microclimate and lighting of the room.
15. Production control plan.

To obtain permission from the fire service, the following documents are required:

1. Registration certificate.
2. Documents confirming the availability of fire protection and warning.
3. Fire Safety Declaration.
4. Wire insulation resistance measurements
5. Pharmaceutical license obtained in Roszdravnadzor.

From thirty to forty days it will take the issuance of a license, which is necessary in accordance with the requirements of the Federal Law “On the licensing of certain types of activities” and the “Regulation on the licensing of pharmaceutical activities”.

Pharmacy staff selection criteria

Staff is what success of any business rests on. For a pharmacy, it is advisable to select people with a higher medical or pharmacological education.

This is necessary so that the pharmacy staff can correctly give advice on choosing a particular drug, explain the conditions for using the medicine.

A pharmacist in a pharmacy should know what disease will help which drug, to understand its analogues and synonyms. In addition, the pharmacy staff must be sociable, polite and friendly to visitors, do not forget that many pharmacy clients may feel bad and be delicate when discussing diseases.

In addition, staff must strictly adhere to discipline and internal routines. A pharmacist must stimulate sales: such a simple move as offering a hematogen bar for change will allow you to sell a large amount of this product.

Drug procurement and supplier selection

The purchase of medicines for the pharmacy is possible both from a single and from many suppliers. The second option is preferable, since suppliers, competing with each other, will strive to maximally interest the owner of the pharmacy business.

What you need to know when choosing a drug provider for your pharmacy?

You must have information about the suppliers available in the city. This is not difficult to do with the Internet.

A lot of information can be found on specialized forums. There you can find out, for example, whether the supplier has problems with defects or certificates, how easy and convenient negotiations are, whether orders are formed accurately, how often errors occur in the accompanying documents.

Meeting deadlines is another important criterion for choosing a supplier.

In addition to medicines, pharmacies can sell special nutrition or cosmetics. Pharmacies often trade in medical equipment - thermometers, blood pressure monitors or blood glucose meters, which are so necessary for patients with diabetes. All these medical and near-medical products bring good income, since many drugs have premiums strictly established by the state, but “by-products” do not.

Subsequently, starting work with suppliers it is recommended to maintain a rating of suppliers.

Profitability of the pharmacy business, ways of development and promotion

Today, in our country, about 2400 residents per pharmacy. This is enough to talk about the good profitability of this business.

Pharmacy business is sometimes called “business for life”, this project is a long-term one, it can be transferred not only to children, but also to grandchildren. Medicines - like food - are essentials, and being healthy today is fashionable.

According to marketers' research, the pharmacy business pays for the first two years of investments, another year or two - goes to zero, and only then, after 4 years, it starts to make good profit.

The competition in the pharmacy market is great, so staying afloat alone will be difficult - you need a pharmacy chain. This will be the further progress of the business.

In the future, it is worth thinking about promoting your pharmacy. Advertisements placed on public transport surfaces or streamers will not be appropriate here.

One point is a pharmacy within walking distance, a person will not go to it through the whole city. Therefore, the main consumer is a resident of the housing estate located in the neighborhood.

But, again, the competition in this market is great, therefore, within walking distance can be located not one, but two or three or four pharmacies. It is important to be the best - to competently work with suppliers so that the necessary drugs are available, and those who finish arrive as quickly as possible.

A person should not leave empty-handed. You can hold promotions, for example, on the disastrous days of the week to declare discounts on the best-selling items.

How much does it cost to open a pharmacy from scratch and franchise

In this matter, much depends on the premises. The rented area will cost less than the property acquired.

But here everything rests on the requirements that make the law on the pharmacy business. It is important to take into account such parameters as illumination, ceiling height, size of rented area, the presence of a sun block.

The necessary premises that meet the requirements can ultimately be found, but it will be far from the crowded places of potential buyers and their traffic. Again, you have to invest in repairs and equipment.

And there are no guarantees that in less than six months the landlord will not ask for the “way out” of the entrepreneur who has just started his activity.

If you decide to buy or build a room, then, despite the high cost, there are much more advantages here. Firstly, your own room will still pay off.

In addition, this is a guarantee that the pharmacy will remain in the same place after twenty years. In an extreme case, for example, when changing a place of residence, it can be sold or rented out.

If you build your own trading pavilion, you can arrange it in the very passageway, of course, with the permission of the administration. And already at the construction stage, take into account all the requirements for the pharmacy.

The cost of buying or building a room depends on the particular locality.

The second significant part of expenses is the purchase of equipment, goods, furniture and other opening expenses. On average, in a settlement with half a million inhabitants, these costs amount to about 2,000,000 rubles.

Plus, the rental price is about 80,000 rubles per month. In the case of purchase of premises in the property to the cost of opening costs, you must add the price of the acquired premises.

In fairness, it is worth noting that a pharmacy is usually a business for entrepreneurs with experience and financial capabilities. It is difficult for beginners in the pharmacy business.

It is necessary in a short time to learn many business processes, work with suppliers and personnel, to master marketing and promotion. But if you want to open a pharmacy and the difficulties are not scary, you can make your life a little easier by opening a pharmacy franchise.

Its obvious advantages:

• the initial investment is much smaller than when opening a pharmacy on your own, especially when the franchisor offers a turnkey solution and independently selects a room, enters into a lease, makes repairs and receives a license.
• Recognizable brand and logo.
• Help and support in organizing and running a business.
• Discounts on the purchase of goods and the return of unsold medicines.
• Minimize advertising costs.
• Consultations at the choice of personnel and further work with him.
• The risk of failure is much lower.
• Shorter payback period, from six months to one year.

Typically, the franchise price of a well-known pharmacy starts from two and a half to ten million rubles. At the same time, the franchisor, as a rule, guarantees a payback of up to one year under strict fulfillment of all franchise conditions.

How to open a pharmacy can be found in the video.

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