Flipbook is a new book series (more precisely, new format books), published by the publishing house "Eksmo", books of an unusually convenient format. The books stand out on the book market due to their high ergonomics, stylish design and simply weightless pages made of the finest rice paper (very strong, although extremely thin, pages are not so easy to tear, and do not shine through!). A flipbook is much lighter and smaller than a pocketbook, and even the most voluminous works can now be read at any time and anywhere!
The series contains the best works of world and Russian literature no abbreviations.
Flipbook format - 80x118 mm, this is an ideal option for those who do not like e-books, but want to keep up with the times!
The thickness of the books varies depending on the work, so there is a difference in the weight of the books, but on average it is about 100 g. Weightless! You can take a whole library with you on the road! 
The font is VERY comfortable to read, like in regular books, you don’t have to strain your eyes at all, so the books are ideal for reading on the go. And you can carry it in your pocket: such a book fits perfectly into a shirt or trouser pocket.
There are many works in this format already published in Eksmo - choose to your taste! The selection is excellent - the books presented here are truly the best.
Flipbook REVIEW - article on our website.
Additional photos are in the gallery below.
Assortment of flipbooks (as of July 2014):
More than a million flipbooks have already been sold in Holland! Now you can pick up this unique novelty from the book market. Read convenient, compact and beautiful books at home, in transport and outdoors!
Flipbook books are a real salvation for those who love good books those who have to spend a lot of time on the road, who don’t have the opportunity to put a lot of bookcases at home - now everything will fit into one cabinet, or even just a few shelves!
WHAT IS A FLIPBOOK? FLIPBOOK is a new book series in a revolutionary format. For the first time in Russia! Books in this series are distinguished by high ergonomics, stylish design and the finest paper of excellent quality. A flipbook is much lighter and smaller than a pocketbook! Thanks to the thin, but not translucent paper of excellent quality, even the most voluminous works can now be read at any time and anywhere! We have collected in a series the best that exists in world and Russian literature, only the most famous and sought-after works! Very soon you will be able to see for yourself: 20 flipbooks will be released in November!
WHAT IS A FLIPBOOK? * More than a million flipbooks have already been sold in Holland! Now you can try a unique new product from the book market. Read convenient, compact and beautiful books at home, in transport and outdoors! Flipbook book, easy to flip through. Flipbook format 80x118 mm, i.e. it's even smaller than usual e-book. The books are printed on the thinnest rice paper, and therefore are practically weightless! Therefore, you can hold the flipbook and flip through the pages even with one hand!
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 432 RAY BRADBURY “Dandelion Wine” Abstract: Enter the bright world of a twelve-year-old boy and live with him one summer, filled with events joyful and sad, mysterious and alarming; summer, when amazing discoveries are made every day, the main thing of which is you are alive, you breathe, you feel! “Dandelion Wine” by Ray Bradbury is a classic work that is included in the golden fund of world literature. "All long life Bradbury is filled with creativity like a beehive with honey. He teaches us love and shows us miracles. Those who are destined to fall in love will recognize each other by it. Parents pass it on to their children. Children to their children." Russian magazine
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 432 RAY BRADBURY “The Martian Chronicles” Abstract: Do you want to conquer Mars, this strange, changeable world inhabited by mysterious, elusive inhabitants and not so kind to humans? Go for it. But just get ready to fully drink the cup of regrets and longing for the green planet Earth, where your heart will forever remain. The cycle of amazing Martian stories by Ray Bradbury is a classic work included in the golden fund of world literature. Fiction is the architecture of our dreams, and our books will inspire our next generations of dreamers. R. Bradbury
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 648 GUY DE MAUPASSANT “Dear Ami” Abstract: “Dear Ami” is the story of an ambitious but quite ordinary young man, Georges Duroy, who makes a dizzying career thanks to his pretty appearance and his only talent - the talent to seduce women . Three invariably relevant themes in literature - money, sex and power - against the backdrop of the socio-political life of France during the Third Republic. He reached out for tenderness, like an abandoned child, frowning and shy. He believed that love is not only lust, but also sacrifice, and hidden joy, and the poetry of this world. K. Paustovsky about Guy de Maupassant
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 360 DANIEL GLATTHAUER “The best remedy for the north wind” Abstract: Internet correspondence between Emmy and Leo is a masterfully and wittily written story of a chance meeting of two loneliness on the Internet. There are no pauses in their emails. Their thoughts rush onto the monitor in an uncontrollable stream and turn into the text of a book. Their dialogue is spontaneous, full of energy, life and emotion. But will the feelings of the heroes survive the meeting in real life? After all, the north wind blows right in their faces... “The Best Cure for the North Wind” by Daniel Glattauer is a brilliant, life-affirming novel in letters, which immediately became a bestseller and brought the author worldwide fame. In Austria alone, the book's circulation exceeded 850 thousand copies. The novel has been translated into 32 languages and is read in Europe, America and Asia. Glattauer does not say anything fundamentally new, he simply builds a beautiful and slightly sad story, which can certainly remind the reader that in the life of any person there is always room for romance. LAzZY.ru
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 360 JEROME D. SALINGER “The Catcher in the Rye” Abstract: A classic writer, a mystery writer, who at the peak of his career announced his retirement from literature and settled far from worldly temptations in a remote American province. Salinger's only novel, The Catcher in the Rye, became a turning point in the history of world literature. Both the title of the novel and the name of its main character, Holden Caulfield, became code for many generations of young rebels from beatniks and hippies to modern radical youth movements. The novel is presented in a brilliant translation by Rita Wright-Kovalyova, which has become a classic of translation art. The day will come when you will have to decide where to go. And you must immediately go where you decided. Immediately. You have no right to waste a single minute. You can't do this. Jerome D. Salinger
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 360 JULIAN BARNES “The Presentiment of the End” Abstract: “The Presentiment of the End” is a novel by perhaps the most brilliant and original prose writer of modern Britain. A novel that won the Booker Prize in 2011, one of the most prestigious literary awards in the world. New student Adrian Finn comes to the class of an elite school where Tony Webster and his friends Colin and Alex study. The inseparable trinity quickly becomes a foursome, but Adrian keeps to himself: “We were always joking around and very rarely spoke seriously. And our new classmate always spoke seriously and very rarely joked.” After school, the four swear eternal friendship and go their separate ways for a long time; This is due to romantic experiences and adult concerns, an unexpected tragedy and the desire to quickly get it out of his head... And now Tony, aged forty years, receives an unexpected letter from a lawyer and, starting to unwind the intricate tangle of causes and effects, realizes that the past, which seemed so simple and clear , is fraught with many shocking surprises... Only Barnes is able to depict the chaos and vulnerability of human life with such amazing calm, without losing his head. The Times
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 432 DANIEL KEYES “Flowers for Algernon” Abstract: Forty years ago this was considered science fiction. Forty years ago this was read as science fiction. Exploring and expanding the boundaries of the genre, greedily absorbing all sorts of new trends, trying on a universal human face, bravely ignoring the Cain stamp of the “genre ghetto”. Now this is perceived as one of the most humane works of modern times, as a novel of piercing psychological power, as a filigree development of the theme of love and responsibility. It’s not for nothing that Keyes called the book of memoirs published in the 1990s “Algernon, Charlie and Me.” “...there is so much packed into this work that in a certain sense it can be likened to an endless onion.” Library Journal
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 504 KEN KEASEY “Over the Cuckoo’s Nest” Abstract: Like numerous high-profile events associated with the name of the “merry prankster” Ken Kesey, the release in 1962 of his first book “Over the Cuckoo’s Nest” made a lot of noise in literary life of America. After its appearance, Kesey was recognized as a talented writer, and the novel itself became one of the main works of the beatnik and hippie movements. Over the Cuckoo's Nest is a raw and devastatingly honest depiction of the boundaries between sanity and madness. “If anyone wants to feel the pulse of our time, they had better read Kesey. And if everything goes well and the order of things does not change, it will be read in the next century,” wrote the Los Angeles Times. Indeed, the book continues to live, and has not lost its former crazy popularity these days. Based on the novel, Milos Forman made his famous film One Flew Over the Cuckoo's Nest, which received five Oscars. If you have nothing to wake up for, then you will swim long and muddy in this gray space, but if you really need it, then I understand that you can climb out of it. K.Kesey "Over the Cuckoo's Nest"
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 432 IAN McEwan “Unbearable Love” Abstract: Ian McEwan is one of the “ruling triumvirate” of modern British prose (along with Julian Barnes and Martin Amis), winner of the Booker Prize for his novel “Amsterdam”. "Unbearable Love" is a story of obsession, a survival guide for people whose comfortable lives are invaded by a dangerous, surreal mania. Witnessing, and in a sense complicit in, a launch accident hot air balloon, the hero of the novel is trying to cope with someone else’s unrequited, groundless and boundless love. How to keep the remnants of your own sanity under control if the dark demons of madness and craving for an unattainable deity come together in the battle for your soul? For the novelist, as for God, there is no redemption, even if he is an atheist. The task has always been impossible, but it is precisely this that the writer invariably strives for. The whole point is in trying. I. McEwan
WAIT IN NOVEMBER! Release date Circulation ISBN Page format November x108/64, soft 576 YANN MARTEL “Life of Pi” Abstract: “Life of Pi” produced a real cultural explosion in the world intellectual environment. The fantastic journey of a young man and a Bengal tiger, described in the novel, echoes the story "The Old Man and the Sea", with the magical realism of Marquez and with the absurdity of Beckett. The book became not only a bestseller, but also a symbol of the literature of the new century, the flag of a new culture. Life of Pi is a fusion of black magic and reality, an exquisite multi-tiered parable about faith in its various guises... Irish Times
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft DAVID MITCHELL “Cloud Atlas” Abstract: “Cloud Atlas” is like a mirror labyrinth in which six voices echo, layer on each other: a mid-nineteenth-century notary returning to the United States from Australia; a young composer forced to trade body and soul in Europe between the world wars; a journalist in 1970s California uncovering a corporate conspiracy; a small publisher - our contemporary, who managed to break the bank on the gangster autobiography "Knuckle Knuckle" and is fleeing from creditors; clone servants from the enterprise fast food in Korea - the country of victorious cyberpunk; and the Hawaiian goatherd at the end of civilization. In "Cloud Atlas" Mitchell demonstrates the wonders of writing. This is literally a mesmerizing book. Lawrence Norfolk
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 504 VIKTOR PELEVIN “Generation “P”” Abstract: Main character in the novel, a representative of generation “P” with the corresponding youthful ideals, descends to a salesman in a kiosk, then masters intellectual hack work in the field of advertising, and ultimately becomes... the earthly incarnation of the husband of the goddess Ishtar, only instead of a marital function he performs an advertising one. The whole beauty of Pelevin’s novel is that everyone perceives it in their own way: it is deep esotericism and a brilliant desecration of advertising, and a political pamphlet and philosophical fiction.
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 432 VIKTOR PELEVIN “Pineapple water for a beautiful lady” Abstract: “War and Peace” of an era in which there is “neither peace nor war.”
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 648 ARTURO PEREZ-REVERTE “The Flemish Board” Abstract: “The Flemish Board” by Arturo Perez-Reverte is an intellectual detective, paradoxical and multifaceted. The novel fascinates with its dizzyingly twisted plot, moving the action from one time and cultural layer to another. In the world of antique dealers and collectors, an antique painting is the key to unraveling the brutal crimes that occur today. But for every lost piece in a chess game, a human life will be paid. This outstanding book captures the best of Pérez-Reverte. This is truly the quintessence of his work. El Mundo
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 720 DINA RUBIN “On the sunny side of the street” Abstract: Dina Rubina’s novel is an unexpected virtuoso somersault “under the dome of literature,” an absolute transformation of the writer’s style, his usual intonation and range of topics. The fates of the novel's heroes are bizarre; the high-voltage plot intertwines love and crime, talent and passion, which can destroy a person or lift him to the heights of creativity. Open this novel - and you will be haunted by a truly Babelian pandemonium of types: city madmen and drunks, Russian nobles, exiled and convicts who have served time, “white colonialists” and “hashish hunters”... "... I recommend this fresh prose by Rubina, you can penetrate freely, the gates are wide open and the windows are welcoming, and you are immediately imbued with light and joy, because the City is waiting for you, and the sunny side of the street is especially beautiful!” M. Yudson "News"
WAIT IN NOVEMBER! Release date Circulation ISBN Format Pages November x108/64, soft 648 DINA RUBINA “Leonardo's Handwriting” Abstract: Dina Rubina's novel “Leonardo's Handwriting” is, according to critics, her best work. In it, the mystical theme, which is so beloved by the author, reaches its climax. The main character is Anna, a woman with a phenomenal gift of seeing people's destinies. She has conquered time, she sees the past and the future. Once upon a time, her mother’s shadow disappeared in the mirror, and since then the fates of loved ones have been reflected in the mirrors in Anna’s head. However, she rejects her gift, because most of all she wants to penetrate beyond the surface of the mirrors, revealing to her the underside of reality... everything in Rubina’s novel plays with the most fantastic colors of living life, human destinies, dialogues, monologues, “place and time”, that is, everything that distinguishes the literature that one wants to read from that which one is forced or encouraged to read... " " Russian newspaper"
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 432 FRANCOISE SAGAN “Hello, Sadness” Abstract: Here are three novels by the great Francoise: “Hello, Sadness”, “A Vague Smile”, “In a Month, in a Year”, the novels with which the early and the rapid creative path of the writer and which, just like half a century ago, sell in huge circulations and light up the hearts of millions of readers around the world. The unprecedented success of the novel “Hello, Sadness” brought Françoise Sagan the prestigious literary Critics’ Award, as well as worldwide fame and wealth, and after the release of “A Vague Smile,” Sagan was called a “circulation monster.” Three subtle and profound works, three true masterpieces of world literature! My works are dominated by two themes: love and loneliness. It seems to me that at the core of everything lies precisely the loneliness of people and how they try to avoid it. F. Sagan
WAIT IN NOVEMBER! Release date Circulation ISBN Page format November x108/64, soft 504 MARTIN SUTER “Small World, or I haven’t forgotten” Abstract: Little man. Small city. Little country. Small world. Small World The world is a small place, especially for those who have something to hide. After all, the time of little people will soon come, and then big people They will regret that they were not born small. After all, little people do not forget anything. A brilliant psychological novel that became a literary sensation and turned Martin Suter, a writer from Switzerland, into a European celebrity. One of the best film adaptations of recent years with the inimitable Gerard Depardieu in leading role. Suter has an unerring sense of taste and the ability to combine opposites, which allows him to create tense conflict. Rheinische Post
WAIT IN NOVEMBER! Release date Circulation ISBN Page format November x108/64, soft 504 TATYANA USTINOVA “Uncut Pages” Abstract: How to find yourself, and most importantly, understand: what is freedom and what are you ready for for it? Alex Shan-Girey is a famous writer who, by the will of fate, decides to break up with his beloved Manya Polivanova, the author of popular detective stories. Manya, going through a breakup, gets involved in a dangerous investigation, and she is in mortal danger. Now Alex must act accurately and very quickly: will he have time to save his beloved, will she forgive him?
WAIT IN NOVEMBER! Release Date Circulation ISBN Page Format November x108/64, soft 504 JOANNE HARRIS “Chocolate” Abstract: The sleepy calm of a small French town is disturbed by the arrival of a young woman, Vianne and her daughter. They appeared along with a noisy and colorful carnival procession, and when the carnival ended, its bright joy remained in the eyes of Vianne, who opened her chocolate shop here. Somehow, miraculously, she learns about the innermost desires of the town's inhabitants and offers everyone exactly the kind of chocolate treat that makes them feel the taste for life again. “Chocolate” is a story about kindness and tolerance, about the confrontation between innocent temptations and hidebound righteousness. The Hollywood film of the same name directed by Lasse Hallström (starring Juliette Binoche, Johnny Depp and Judi Dench) was nominated for an Oscar in five categories and a Golden Globe in four. Harris is one of those fiction writers who likes to turn a standard situation inside out, turn a well-established cliché on its head and see what happens. Private Correspondent
Eksmo Publishing House has suspended the production of books in flipbook format - publications on small-sized rice paper (approximately 18x8 cm) with horizontal text placement, outwardly reminiscent of a book reader. Representatives of the publishing house told Izvestia about this.
We print flipbooks in Holland, this is a very expensive process, and with the euro, which today, I’m afraid to say how much it costs, we will not be able to sell a flipbook at the price at which you can buy it,” said the head of the Eksmo foreign literature group. Julia Rautbort.
According to representatives of printing houses, printing flipbooks is not particularly difficult, and it would be cheaper and easier to print books in Russia rather than in Holland.
If you have a client, you can print books in flipbook format in Russia, he told Izvestia. CEO Pareto-Print printing complex Pavel Arsenyev. - No special equipment is required to print books on rice paper in horizontal format. This will be done by the same printing machines that are in printing houses.
However, according to Eksmo representatives, the difficulty lies in the fact that the Dutch have exclusive rights to the technology.
This is Dutch know-how. “Eksmo” has an exclusive right to publish in Russia, but our printing houses do not have a license to print and replicate flipbooks,” noted Yulia Rautbort.
Nevertheless, the publishing house is inclined to maintain the direction. According to the editors, possible solutions are currently being sought.
We will try to reduce the volume of flipbooks, perhaps they will become thinner, we will look for content that would be inexpensive in terms of rights. But in any case, the economic situation in the country today is not conducive to issuing a new batch of books right now,” Rautbort told Izvestia.
Flipbooks appeared on Russian market two years ago as a paper alternative to the reader. The palm-sized book, printed on thin rice paper, can be held and leafed through with one hand. It is much smaller than a pocketbook and weighs no more than one hundred grams. The first to enter the domestic book market in this format were “The Catcher in the Rye” by Salinger, “The Martian Chronicles” by Bradbury, “Cloud Atlas” by Mitchell, “Norwegian Wood” by Murakami, and “Generation “P”” by Pelevin.
Representatives of the Eksmo publishing house noted that the new product quickly gained popularity. Popular, classical and school literature were published in flipbook format. Books were published in circulation from 10 thousand to 15 thousand copies. The works of Ray Bradbury “The Martian Chronicles”, “451 degrees Fahrenheit”, “Dandelion Wine” became hits and were printed in separate editions.
The books were especially popular among schoolchildren. Tolstoy’s works “Anna Karenina”, “War and Peace”, as well as Dostoevsky’s “The Idiot” were printed in a circulation of more than 20 thousand copies.
I myself used flipbooks; half of my students had them,” teacher and writer Dmitry Bykov noted in a conversation with Izvestia. - The books were compact, did not differ in price from regular publications, they were easy to read during lectures and easy to carry in a bag.
The success of flipbooks was largely dictated by the price, comparable to the price of regular publications. However, with the fall of the ruble, experts note, the retail price will soar from 200 to 500 rubles per copy.
However, a number of writers and literary bosses doubt the advisability of developing the direction.
A flipbook is a little joke of a big publishing house,” noted writer Tatyana Ustinova. - My detective story was published in flipbook format, but the circulation was not particularly popular. Standard pocketbooks were distributed much better.
The director of the All-Russian State Library for Foreign Literature, Vadim Duda, agrees with her.
I haven't used flipbooks and I don't think a flipbook could compete with a reader. It’s much more convenient for me to have all the books on one device,” Duda said.
Lately I have hardly been buying books due to certain circumstances, and this makes me a little sad. But in order not to be sad at all, I decided to please myself with two books, but not simple ones, but in the format flipbook. Bought "Flowers for Algernon" by Daniel Keyes And "Hello, Sadness" by Françoise Sagan. I’ll say right away that I liked both books.
I wanted to try something new not only in terms of literature, but also in terms of book format. I don’t have an electronic reader yet - that’s in the plans, for now I’m experimenting with paper books. Flipbook- it’s like a pocket book (pocket book format), only half the size and much lighter. I have compiled a short list of the advantages and disadvantages of this format. If interested, read on :)
1. Small size and weight flipbook. For example, “Hello, Sadness” in flipbook format has dimensions of 85x120x12 mm, and a pocket book has dimensions of 180x115x7 mm. Considering that the flipbook version includes three works, and not one as in the pocket book, this results in a significant saving of space. The same story with “Flowers for Algernon”, only here the flipbook weighs less space on the shelf, in the bag, it weighs almost 2 times less than the pocket book - 90 g versus 168 g. Thus, if you take a book with you to read in traveling or for reading in transport, a flipbook will take up less space and will be almost imperceptible in weight.
2. Cost flipbook compared to hardcover editions. If you compare similar editions of Flowers for Algernon, the difference is noticeable: the filibuck costs 224 rubles, and the hardcover book costs 313 rubles (in online store "Labyrinth" excluding discounts). However, it should be noted that the pocketbook is cheaper than the flipbook, by about 25% (152 rubles). In other words, 25% is a fee for a more convenient and high-quality format compared to a pocket book.
3. High quality paper and printing. Flipbooks printed on white rice paper and pocketbooks- on the newspaper. When your fingers touch the text on a flipbook, the text does not become smeared, which cannot be said about a pocketbook. The font size is the same for both formats. It seemed to me that the eyes get tired less from the flipbook. The binding of the flipbook is strong - the pages are stitched and do not fall out.
4. Flipbook faster to read. Well, or so it seemed to me. For myself, I called this effect “illusion.” quick reading“—when during a typical one-way subway ride you can read many, many pages, quickly turning them over. There is no need to look back and forth. I can read faster, I’m a slow reader :)
5. Well, the last argument in favor flipbook- this is the novelty and originality of the format. I am sure that even if flipbooks do not become popular or they are stopped being produced due to a sharp jump in the euro exchange rate (and flipbooks are produced in the Netherlands), they will soon become a second-hand book rarity. Unlike pocketbooks, flipbooks do not lose their presentable appearance. appearance even if you carried them in your bag. The cover is made of durable cardboard and does not wrinkle.
Like any phenomenon, flipbooks also have some disadvantages:
1. The first and most important thing is flipbooks published by only one publishing house - Eksmo, so the range of books in this format is quite limited;
2. You cannot read a flipbook with one hand. When I bought these books, it seemed to me that it would be convenient to hold the book in one hand and turn the pages with it. But if you do this, the pages will wrinkle, so you have to read with both hands - hold it with one hand, and turn the pages with the other. Yes, I’m also not sure that it will be convenient to read large novels in flipbook format - "Anna Karenina" or Dostoevsky...
I think I will continue to buy flipbooks. I read mainly on public transport, and I don’t want to carry a heavy volume with me... Most likely it will be "Dear Friend" by Guy de Maupassant🙂 I really liked the French prose with an erotic touch :)
