Those who have already thought about how to open a nightclub from scratch initially understand that this will require a lot of money. Therefore, this type of business is suitable only for those entrepreneurs who have large start-up capital.
At the same time, a nightclub is a very profitable and very interesting business that can bring decent dividends to its creator. Therefore, if you decide to open a nightclub, the business plan of which has already been thought out to the smallest detail, then you have made an excellent choice.
Underwater rocks
Before opening a nightclub, you must understand that such a business is quite competitive, and therefore some nightclubs are closed without even working for a year, or are sold to other owners. The reason for this is the reluctance or inability to establish the concept of the club and get in touch with the potential audience.
That is why, before opening a nightclub from scratch, it is recommended to conduct a good analysis of the nightlife market, including focus group surveys and marketing research. These events will help you determine what your target audience wants.
According to statistics, approximately 70% of the establishment’s profit comes from regular customers. Therefore, initially you need to decide who the club is intended for: teenagers from the outskirts, “golden” youth, businessmen or representatives of sexual minorities. The music, interior, price of drinks and even the level of service will depend on this. However, you shouldn’t discover something alien to yourself (for example, a convinced straight person founds a club for gays), since such an idea is unlikely to bring success.
Room
The first stage in the process of founding a club will be the construction or search for a ready-made suitable premises. Ideally, the building can be erected independently according to the developed project. But before you build a nightclub, take a good look; it is quite possible that the best and cheaper option would be to buy out or rent abandoned palaces of pioneers or culture (other buildings), there are many of these left in provincial cities (however, in the capital it is already possible to find similar empty buildings unreal).
In most cases, the right choice of location affects the success of the establishment. It must be taken into account that a fashionable club, which is designed for the upper class, should be located in the city center, and for more democratic establishments, the city outskirts are also suitable. For youth clubs, one of the most important conditions is that it is convenient to get to it both by ground transport and by metro.
You should not open a nightclub on the first floors of apartment buildings. Even if local authorities give you permission to do this, and the club has excellent sound insulation, indignant local residents will still not allow you to work normally. In any multi-storey building there will be several pensioners who will constantly call the police, as a result of which your parties will constantly be disrupted.
What does it take to open a nightclub? You only need a separate room that meets a number of requirements: it has sufficient area (it is recommended to make the main hall with a dance floor at least 250 sq.m.) and high ceilings (about 4 m), where you will need to hang sound or lighting equipment.
Nightclub: business plan for a profitable establishment
First you need to register your business. You can open an individual entrepreneur or a limited liability company. Next, you need to decide on the range of services provided. It could be:
Dance hall with music;
Restaurant hall;
Hall for conversations and relaxation;
Bar counter;
Karaoke room;
The list of services, of course, can be expanded at your discretion, taking into account customer requests.
The club will also need to purchase equipment:
A set of lighting equipment (filling spotlights, LED heads);
DJ console;
Powerful sound speakers.
Interior design
If we talk about the interior decoration, it’s difficult to say anything definitely. You can spend 2 thousand dollars on an ultra-modern design, but there will never be any visitors, or you can limit yourself to a couple of hundred dollars, and the club will always be sold out. The thing is that nightclubs “sell” the atmosphere, and only then comes the design, drinks and food. For example, recently there has been a trend in fashion to use rough wood (this solution is also inexpensive).
Before starting finishing work, it is necessary to draw up an appropriate project. It will be quite difficult to do without specialists (you will have to spend about 2-5 thousand dollars on their services). Let's start with a general concept.
This approach will allow you to avoid unnecessary costs and reduce the amount in the estimate several times. Professionals can also help in obtaining permits that are required for a nightclub to operate. The business plan must necessarily include such expenses.
Staff for the establishment
After receiving the documentation, purchasing equipment and decorating the hall, you still need to select personnel. The staff of a nightclub should approximately consist of:
- directors;
- manager;
- creative director;
- 1 or 2 administrators;
- 6-8 waiters;
- cooks – 4-5 people;
- bartenders – 2-4 people;
- DJ – 1-2 people;
- 2 cleaners;
- cloakroom attendant – 1-2 people.
As for security, there is no clear opinion. Some businessmen create their own security structure, others invite employees of security companies. The functional responsibilities of security should include not only ensuring the safety of visitors from external threats, but also maintaining order in the hall (in particular, to prevent the spread of drugs), because visitors can be very different.
Naturally, all staff must correspond to the level of the club and have at least minimal experience in this area.
Chief worker
According to many experts, the success of any entertainment establishment depends on the promoter. Even the most popular and ultra-modern nightclub will suffer from the unprofessionalism of the administrator. The business plan of an establishment can be thought out to the smallest detail, but if you hire an incompetent administrator, the business will burn out in less than a year.
The idea of opening a club comes to many young entrepreneurs who want to build a business in the entertainment industry. However, how realistic is it to create a successful and popular establishment? Let's take a closer look at what funds are required for this, what needs to be done to stand out among competitors and how to attract customers.
General characteristics of nightclubs in Russia
Opening a club is the dream of many entrepreneurs interested in the entertainment industry. Everyone knows that famous clubs bring fabulous profits to their owners and become centers of attraction and venues for the most exciting events.
On the other hand, before you expect profit from your own establishment, you need to invest in it. And quite significant.
The competition in this area is so intense that most clubs open and close without being noticed. This is especially true for fairly large cities, where the number of such clubs and restaurants exceeds a hundred.
In small towns, there is another problem - low demand for this kind of establishment. Especially if the city already has 4-5 clubs that cover the needs of residents for dancing and nightlife. Is it worth spending money and effort on creating your own establishment?
The competition in this area is so intense that most clubs open and close without being noticed.
Pros and cons of opening a nightclub
If an entrepreneur is still confident that his nightclub idea will work, he can try it. There is still enough room in the market for truly high-quality establishments. But before analyzing how to open a nightclub, it is useful to assess what strengths and weaknesses a business has in this area.
Advantages
- High profit. With good planning and high-quality organization, a night club will quickly begin to bring high income to the owner through the sale of tickets, drinks, and food. In just one weekend (Friday, Saturday, Sunday), even a small club can gather 500-600 clients. With an entrance price of 500 to 1000 rubles, income from tickets alone will range from 250 to 600 thousand rubles.
- The opportunity to become the center of city life and organize concerts with guest stars.
- The opportunity to realize your own dream by creating a unique conceptual establishment.
Flaws
- Very high competition. In the entertainment sector, bars and restaurants that operate at night compete with nightclubs. Nowadays, virtually every city has at least 2-4 nightclubs catering to the needs of local residents.
- Big investment. Opening a popular nightclub from scratch is very expensive. Unfortunately, it is unlikely that you will be able to save money on opening. We will consider an approximate business plan for a nightclub with calculations in a special section.
The first stage is club planning
Before starting to develop a project, it is necessary to conduct a small marketing study of the entertainment industry in the city where the establishment is planned to open. Find answers to the following questions:
- Are there other nightclubs in the city, how many are there? In what part of the city are they located?
- Which establishments are doing well and which are failing (as observed)?
- What is the secret of the success of the former and what mistakes do the latter make?
- Have any nightclubs closed in the city recently? For what reasons?
It will be useful to study reviews in groups of existing nightclubs to understand what customers like and what is in demand. Try organizing a vote on the topic of the new establishment: is it needed, what format is interesting to guests, and so on.
Why is the club concept important?
Experience shows that only establishments that offer guests something special, including a unique concept, remain on the market for a long time. It can be expressed in the interior of the club, its promotions or events, atmosphere, menu. There are a lot of options. The task of the opening establishment is to create something special that will attract customers and ensure profit.
Only establishments that offer guests something special remain on the market for a long time.
What is needed to create a nightclub
Let's consider a typical nightclub project, or rather the list and amount of financial costs:
- Rental and renovation of premises. Renting a large area in a part of the city with good infrastructure will require from 150 to 700 thousand rubles. It is not necessary to locate the club in the center, but the outskirts or residential areas will definitely scare off some clients.
- Interior design, including the purchase of a bar counter and furniture. Depending on the complexity and exclusivity of the interior, costs can reach up to 1 million (or even more). This column includes:
- furniture (bar counter, tables, armchairs or chairs, sofa);
- lighting, including light music;
- installation of sound equipment and DJ console;
- dance floor design.
- Registration of permits - about 500 thousand rubles.
- Advertising campaign and promotion on social networks - from 100 thousand rubles and above (for the first 5-6 months).
- Staff remuneration is about half a million rubles for the first months, and approximately 3 million rubles per year. This amount does not need to be included in full in the estimate, since most workers will receive their salaries from the cash register.
So, how much does it cost to open a club? For these purposes, about 3 million rubles will be required, and for a more complex project - much more. Unfortunately, without significant financial investments, it will not be possible to open and compete in the entertainment industry.
What permits are required to open a nightclub?
To ensure the legality of an establishment’s presence on the entertainment services market, its owner is required to draw up a very significant list of documents. Also keep in mind that receiving some documents takes several months, so you should start processing all the paperwork in advance.
- Certificate of registration of a legal entity. A nightclub can only be registered as a legal entity, since individual entrepreneurs are prohibited from selling alcohol.
- A project for the construction of a building for an entertainment facility or a refurbishment project. Must be approved by the sanitary-epidemiological service and the Ministry of Emergency Situations (State Fire Service). For new facilities - an operating permit.
- Registered fire safety declaration.
- Fire safety instructions at the site and evacuation plan.
- Permission for the type of activity from Rospotrebnadzor.
- Orders on sanitary measures.
- Logbooks for recording disinfectants, as well as disinfection of ventilation.
- Production control program that meets modern technological requirements and sanitary standards.
- Quality certificates for all products sold.
- Permission to trade in alcohol and tobacco products.
- Agreements for waste disposal, disinfection and deratization.
- Regulations on labor protection.
- Employment contracts with employees, as well as medical books with a recorded medical examination and sanitary training.
- Orders on the appointment of the general director, chief accountant and all employees.
- Staffing schedule.
- Certificate of completion of specialized training for the person responsible for fire safety.
As you can see, the list of documents is quite impressive. It will take about six months to complete all permitting documents. It is better to start receiving them in advance, at the same time when repairs and preparation of the premises for operation begin.
It will take about six months to complete all permitting documents.
How to choose a room
A well-chosen location of the club in combination with a well-renovated and decorated premises will make up half the success of the entire establishment. It is reasonable to find an area in the central part of the city and in an area with developed infrastructure. Opening an establishment in a residential area will most likely lead to losses.
The location of the future nightclub should be chosen taking into account its specifics and target audience. For example, if an entrepreneur plans to open an “image” establishment for people with high incomes, he will have to spend money on renting a large area in the city center. If the target audience is students, you can limit yourself to more remote areas with good transport accessibility.
It is a bad idea to rent the first or basement floor of a residential building for premises. Loud music and dancing noise will definitely provoke conflicts with residents. For a good establishment you need an area of about 250 square meters with high ceilings (at least 4 meters).
What kind of employees are needed for a nightclub?
Only a fairly large team of professionals, which includes:
- Director (manager) - this role can be played by the entrepreneur himself or a hired specialist with management experience.
- Administrators or managers, responsible shifts - 3-4 people.
- Bartenders, waiters, hostesses - 8-10 people.
- DJs - 1-2 people.
- Cooks - 3-4 people.
- Cleaners, wardrobe attendants - 2-3 people.
- Creative director or SMM specialist.
How to promote a nightclub
- Outdoor. Rent several billboards, advertising stands or other structures for 3-4 months. This type of advertising attracts the attention of a very large number of people, some of whom will definitely become your clients.
- Distribution of leaflets. Distributing printed materials - leaflets or flyers (especially those entitling you to a discount) is a very good idea. This way you can attract many students and young people to the club. It is better to distribute leaflets in the area of technical schools and universities, as well as in shopping centers.
- Internet advertising. A promising option would be contextual and targeted advertising - these methods show your ad only to a target audience selected by personal information (gender, age, location) or search history.
- Accounts on social networks. A separate way to promote your own establishment, which, with the right approach, will ensure constant interest from customers. Register club pages on all social networks, set up synchronization between them and regularly update information about promotions and events. This will help you constantly attract attention.
Users like beautiful photos, videos and stories, so invite a professional photographer to every party. Also, do not forget to provide all publications with a set of hashtags, including the name of the city and establishment.
Now entertainment establishments have appeared on the Russian market and have launched the sale of their own franchises.
Is it worth buying a nightclub franchise?
Now entertainment establishments have appeared on the Russian market and have launched the sale of their own franchises:“Contrast”, “Contact bar”, “Nebar”, “TheBarXXXX” and others. The advantages of buying a franchise include assistance with opening and recruiting personnel, recommendations on paperwork, and the ability to attract clients with a well-known name. But is it profitable?
The costs of opening a club will be very significant in any case, and paying a lump sum fee will increase them by 30-40%. The average amount of this one-time payment is 500 thousand rubles. Also, do not forget about royalties - a monthly payment for the right to work under the brand - 3-7% of profits.
How quickly will your investment pay off?
The period that will show whether an establishment is competitive in the market is approximately 1 year. A large number of visitors in the first month of operation should not give false hope - not all of these customers will become regulars. All investments, if successful, can be recouped in 1.5-2 years.
Conclusion
Opening a nightclub is a very expensive business, but it promises extremely high profits. Only establishments that offer customers an original concept combined with quality service remain on the market.
How to open a nightclub: 4 steps to opening from scratch, detailed financial calculations, necessary personnel, payback period for this business.
Capital investments: 15 million rubles
Payback period: 12-18 months.
Are you burning with a tireless desire to open your own business?
If you are a person who likes to take risks, are not afraid of difficulties, have a fairly strong creative mind and have a creative approach to everything - this is the idea how to open a nightclub just for you!
What should you pay attention to when opening a nightclub?
Since opening a nightclub requires considerable financial investment, and the possibility of failure is quite high, you should calculate all the nuances down to the smallest detail.
The primary tasks are market analysis and.
The latter will calculate the amount of investment, the payback period of investments, the planning of financial distribution, the choice of direction of activity taking into account the target audience and the general opening time.
As well as other issues, such as choosing premises, recruiting staff, advertising, name and preparation of the necessary documentation.
How to open a nightclub from scratch?
Interesting fact:
The most unusual disco venue in the whole world is considered to be a subway car. The Alexanderplatz metro stop in Germany is a favorite place for partygoers who love unconventional party solutions.
If you plan to open a nightclub from scratch, the amount of investment will, of course, be higher, because you will have to spend more on furnishing the premises, advertising the club and attracting visitors.
In this area of the market, competition is very high; opening an establishment from scratch is risky and difficult.
In order not to burn out and achieve a large number of visitors, you should think carefully about everything you can do to attract customers.
How to open a nightclub from scratch and attract the first visitors?
- Introduce some new products that competitors do not have.
- Take care of financial convenience for regular visitors and new clients.
Also develop promotions, gifts and other surprises. - Provide the establishment with high-quality and powerful equipment, especially regarding lighting and sound.
- The interior also plays a big role in attracting visitors.
What to call a nightclub?
There are many options for what to call it, so it would not be advisable to provide any specific examples.
The most important thing is to interest as many potential visitors as possible in the name.
And besides, convey the slightest part of the style or direction (remember the “Blue Oyster” from the film “Police Academy”).
Visitors are attracted by interesting, original names, which even in advertising are an extraordinary accent.
People love originality and novelty.
We analyze the market for the successful opening of your nightclub
Before opening a nightclub, or indeed any business establishment, you should study the market and the peculiarities of running this enterprise.When deciding to open your own entertainment establishment, experts advise deciding on the main aspects:
What documents are needed to open?
No establishment can exist without certain documents and licenses from various services.
This includes a mandatory permit from Rospotrebnadzor and an act on putting the facility into operation, which is signed by several government agencies.
In addition to the permission and registration of the club itself, an important point will be a license for the sale of alcoholic beverages, which will require certain documents.
To obtain it, it is better to contact law firms, whose specialists will be able to quickly and correctly draw up everything, saving you from unnecessary hassle with documentation.
Choosing a room for a nightclub
Build a new building or buy (rent) an old hall - the choice is yours.
In this matter, which option will be more profitable and successful is up to you to decide.
The location of the club should be closest to the places where people belonging to the intended target audience spend most of their time.
The area of the premises is on average about 3000 sq.m.
This question also takes into account the concept and additional services.
Construction of a new premises will require additional documents and permits, in addition to considerable financial costs.
Less problematic would be the renovation and decoration of an already finished building, of which there is a very wide selection available for rent nowadays to suit every taste.
We select personnel
Staff – an important component of any establishment is the staff.The right staff can also attract up to 20% of repeat visitors.
Oddly enough, even now there are quite a large number of people who want to drink and “pour out their souls” to the bartender.
| Job title | Qty | Salary (rub.) |
|---|---|---|
| Total: | 25-50 | From 429,000 rub. |
| Director | 1 | 35 000 |
| Administrator | 1 | 27 000 |
| Creative director | 1 | 25 000 |
| DJ | 3-4 | 20 000 |
| Bartender | 3-4 | 20 000 |
| Cook | 4-5 | 21 000 |
| Cleaning lady/wardrobe | 4-5 | 12 000 |
| Security | 6-8 | 15 000 |
On average, the headquarters will consist of 25 - 50 people.
How to open a nightclub in a small town?
If you decide to open a nightclub in a small town, you need to remember that the population is much smaller than in big cities, and therefore the flow of clients will be limited (not many young people, and most of them, most likely, go to big cities). city for study or work).Taking this into account, it is better to think about various entertainment (billiards, etc.), or rent out a hall for special events in the form of additional services - so as not to lose the flow of customers, and thus the profit, which in this case will come during the day, which is very profitable .
How much does it cost to open a nightclub?
The amount of investment to start depends on where exactly you want to open a club.
For a small city, the answer to the question of how much it costs to open a nightclub will fluctuate around 10-15 million rubles.
In large cities, the amount of investment will be much larger.
Since the business is very risky, banks do not always give loans to open a nightclub.
Because of this, you may have to take out a personal loan, which is more difficult to repay.
It is better to find investors who will be interested in such a deal.
What will the expenses be spent on?
| Name | Amount (rub.) |
|---|---|
| Total: | From 9,400,000 rub. |
| Room | From 5,000,000 |
| Repair and decoration | 500 000 |
| Paperwork | About 500,000 |
| Equipment | 250 000 -500 000 |
| Staff salaries | 3-4,000,000/year |
| Advertising and Marketing | 100,000 - 300,000 rubles |
| Other additional expenses | 50 000-100 000 |
Tips on how to promote a nightclub are presented in the video:
Profitability and payback period of a nightclub
On average, subject to successful promotion of the club, all investments pay off within 1-1.5 years, counting on the following income:
- Ticket sales – 5-7 million rubles/year;
- Sales of alcoholic drinks and snacks – 6-7 million rubles/year;
- Advertising of sponsors' products – 2-3 million rubles/year;
Having calculated the income, you can count on a profit of about 17 million rubles per year.
In big cities, both the amount of investment and the amount of income are, of course, much larger.
Opening of a night club- a profitable business if you can organize everything in such a way as to attract the maximum number of visitors.
Opening such a business is a painstaking task, but the investment pays off fairly quickly, and the profit, if successful, is quite large.
If you are not afraid of large investments and wide competition, and are also confident in your success, you can open and develop your business in the way you consider most profitable.
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Here we will look at information on how to open a nightclub, what you need for this, as well as a free ready-made business plan for opening it.
The key to the success of any club business is the original concept of the establishment, the right target audience and, sometimes most importantly, good music. As a rule, more than 20% of residents of megacities are regulars at nightclubs, the main of whom are young people aged 18-35.
Lovers of nightlife tend to flock from all over the city to the center, because it usually has the largest selection of various entertainment venues - cafes and bars, nightclubs and restaurants. Club youth very often spend the whole night traveling from one entertainment venue to another, looking for interesting programs for themselves, while gaining new impressions.
Business plan
We present to you a free, ready-made example of a business plan for a nightclub based on a restaurant, which already exists and will help you open this business. The minimum required investment volume is 2-3 million rubles. The area for the night club is approximately 500 sq.m.
Market analysis
Nightclubs where the main visitors are students have the highest occupancy rates. The share of such establishments is about 80%. More profitable are “democratic” youth clubs, which are similar to discos. Their popularity is due to famous DJs and scandalous show programs. The owners of such establishments earn money through high turnover. As a rule, their capacity is from one and a half thousand people or more, and almost everyone who wants to is allowed there. Therefore, despite the small amount of the average check (approximately 300-500 rubles), due to the mass scale it is possible to collect good revenue.
For a specific city, with a specific population, about 500 thousand people, an analysis is made of existing restaurants and entertainment nightclubs. A count of potential visitors to an institution of this kind is being carried out, taking into account the existing educational institutions in the city, since it is young people under 30-35 years old who are largely the buyers of such services. With a sufficient number of young people and students, approximately 10 thousand people, it will be cost-effective to create a nightclub.
Essence of the project
A restaurant that has been successfully operating for several years can turn into an entertainment club at night and until the morning, since the restaurant is not open at night. The success of a nightclub can be ensured by creating a specific thematic direction, for example a certain style of music, which is not available in other clubs in the city. Entertainment programs, organization of special parties, weddings, birthdays, corporate events, with guests in the person of famous performers and musicians, can become an additional source of income. Thanks to the smooth functioning of the kitchen, you can create an excellent menu for a nightclub, and change the assortment every evening.
Production plan
This section outlines existing organizational issues. Due to the increase in operating hours, it is necessary to increase the staff of the future nightclub. It is more expedient to create 4 shifts, each with 6 people. For smooth operation, 2 cooks and 2 waiters, a bartender, and a dishwasher will be needed. The total staff is 24 people. To organize evenings, you need one party organizer and one DJ. If artists are involved in the evening, the cost of entry will increase, so these costs are not taken into account in the overall figures.
To start operating a small nightclub, the following equipment is purchased:
- acoustic system – 600 thousand rubles;
- system for organizing a light show - 300 thousand rubles;
- furniture and interior items – 1.4 million rubles.
- cash register - about 100 thousand rubles.
Total total expenses are 2.4 million rubles.
Marketing Plan and Features
To attract customers, it is necessary to hold a bright show about the opening of a nightclub, possibly with the distribution of cards for regular customers of the establishment or free entry. You can also periodically hold various promotions and prize draws and provide discounts to regular customers.
Financial plan
This section takes into account and determines the main indicators of income from the project. The price for entering a nightclub will consist of a ticket fee in the amount of 100 rubles, the price of which will include 3 drinks; for the menu from the restaurant, prices remain the same. Based on previous data, you can calculate the approximate sales volume. On average 70 people, 500 rubles each, a total of 35 thousand rubles per day.
The revenue for the nightclub will be 150 people, 300 rubles each and the cost of entry. Total 60 thousand rubles. In total, daily revenue is expected to be 95 thousand rubles. It is also necessary to take into account that there are more visitors on weekends. Thus, the average minimum monthly revenue will be: 30 days x 95 thousand rubles = 2 million 85 thousand rubles.
Daily costs will be:
- free drinks 50 rub. per ticket;
- restaurant operation 60% - 21 thousand rubles;
- expenses of a bar and restaurant in a nightclub - 55% of revenue - 33 thousand rubles;
- security services - 30 thousand rubles per month.
In total, daily expenses will amount to 61 thousand 500 rubles, and per month 1 million 875 thousand rubles.
The salary of the nightclub staff will be 312 thousand rubles. Including:
- cook - 1 thousand rubles per shift, 30 thousand rubles per month;
- bartender - 750 rubles per shift, 22 thousand 500 rubles per month;
- DJ - 1 thousand rubles per shift - 30 thousand rubles per month;
- organizer 1 thousand 200 rubles per shift - 36 thousand rubles per month;
- waiter - 500 rubles - per month - 15 thousand rubles;
- dishwasher - 350 rubles - per month - 10 thousand 500 rubles.
Gross revenue for the month is 663 thousand rubles. At a tax rate of 20% of the revenue of a nightclub, under the general taxation system, the monthly amount of tax payments will be 132 thousand 600 rubles. Deductions under the Unified Social Tax are 35% and amount to 109 thousand 200 rubles. The total net profit upon completion of payments of all taxes and contributions will be 373 thousand 400 rubles.
As a result, it turns out that a business plan for opening an entertaining nightclub based on a restaurant is quite profitable, provided that there is no great competition for the establishment.
If you need a building and the club itself will be larger than in this example, then you can download business plan with a more detailed description of the costs for this business.
- Description of products and services
- Marketing plan
- Production plan
- Recruitment
- Financial plan
- Similar business ideas:
We bring to your attention a standard business plan (feasibility study) for opening a nightclub. This business plan can serve as an example for obtaining a bank loan, government support or attracting private investment.
Where to start opening a nightclub
The goal of the project is to open a nightclub in the city of N with a population of 300 thousand people. The prerequisites for opening the establishment are the steady growth of income of the city's population and the increasing demand for entertainment services in general. To implement the project, it is planned to attract own funds in the amount of 1,000,000 rubles and borrowed funds (bank loan) in the amount of 3,200,000 rubles. In total, the total cost of the project will be 4,200,000 rubles. Economic indicators of the project implementation:
- Net profit per year= 2,776,780 rubles;
- Nightclub profitability = 22,6%;
- Project payback= 18 months.
Which taxation system to choose for a nightclub. OKVED code
The organizational and legal form of the organization will be a limited liability company consisting of two founders. The OKVED codes chosen for this activity are as follows: 55.40 - “Activities of bars” and 52.25 - “Retail trade in alcoholic and other beverages.” The taxation system will be a simplified taxation system of 15% of profits.
What documents are needed to open a nightclub?
Currently, activities have begun to implement the nightclub project:
- The limited liability company “Night Shock” has been registered;
- The location of the establishment was agreed upon in a room with a total area of 510 m2. The premises meet all food and fire safety standards. The preliminary lease agreement was concluded for a period of 5 years;
- Preliminary agreements have been concluded for the repair and reconstruction of the premises, and the supply of sound and lighting equipment.
Description of products and services
The following entertainment services are expected to be provided:
- Dance and show programs;
- Theme parties;
- European cuisine;
- VIP zone;
- Table rental;
- Bar work;
- Carrying out banquets, wedding celebrations, corporate events.
Visitors will also be offered a menu that includes hot dishes (soups, side dishes, pizza), cold appetizers (salads, meat snacks, vegetables, fish delicacies), cocktails, juices and spirits. The establishment will sell strong alcoholic beverages.
For these purposes, a license to sell alcoholic beverages was acquired. Entrance fee to the establishment from Friday to Sunday: 200 rubles. per person. On weekdays admission will be free. The club's one-time capacity is 180 people. Our organization will employ experienced DJs, photographers, dance groups and showmen.
Download nightclub business plan
Marketing plan
The building will be located in the central part of the city, in an area with convenient access roads. Our main visitors are young people aged 18 to 35 years. We will be in close proximity to a college campus, so a significant portion of the visitors will be students. Also, next to the establishment there are two large shopping centers, which will also have a positive effect on the popularity of the establishment.
The planned average bill for a nightclub is 700 rubles. This is a small amount, since the main contingent of the establishment cannot be called elite. The main income is planned to be obtained from turnover, counting on high attendance on weekends. The club, in addition to nightly dance programs, will provide additional services for holding theme parties for VIP guests, New Year's Eve parties, corporate events, wedding celebrations, banquets and presentations.
The main direction of music is Disco, Radio Pop (pop). This is the most numerous and most influential music, which has significantly more fans than opponents. If we talk about possible competition, we can highlight two similar establishments operating in our area. Let's conduct a comparative analysis of the strengths and weaknesses of potential competitors of the nightclub:
Events to attract visitors
- Advertising in the media (newspaper, magazines, TV, radio);
- Banners, banners, billboards;
- Distributing leaflets, flyers, posting advertisements;
- Creation of a personal club website;
- Promotion on social networks and contextual advertising.
It is expected that holding these events will attract the maximum number of visitors from the first days of the club’s operation.
How much can you earn from nightclub services?
Next, let’s calculate the organization’s potential revenue. It is expected that the main attendance will occur on Saturday and Friday, as well as on holidays (February 14 and 23, March 8, May 9, etc.). The occupancy rate of the establishment on these days will be close to 70% (~130 people). The number of weekends and holidays per year is ~ 105 days. With an average club check of 700 rubles, the club’s revenue for data will be: 105 days * 130 people * 700 = 9.55 million rubles per year. Additional revenue can come from services for corporate events, wedding celebrations, and banquets. About 10 such events will be held monthly. The average revenue for one event is 50 thousand rubles. The planned annual revenue from the provision of these services will be 6 million rubles. The total amount of planned annual revenue, according to business plan calculations, will be about 15.55 million rubles.
Production plan
The total area of the premises will be 510 m2. Of them:
- dance hall area - 200m2;
- area of the boarding area and VIP cabins - 110 m2;
- kitchen area - 50m2;
- hall and locker room - 80m2;
- restrooms, utility rooms, warehouse - 70m2.
The monthly rent under the contract is 500 rubles/m2 or 255 thousand rubles. monthly. All premises will be equipped and reconstructed in accordance with all fire safety standards (fire alarms, emergency exits, evacuation plan, emergency fire extinguishing system, etc.). The club will have two bars at the same time. Club opening hours:
- Friday - Saturday from 20.00 - 05.00;
- Tuesday - Thursday, Sunday from 20:00 - 04:00;
- Corporate events will be held on any day.
Recruitment
In total, the staff will include 24 people. The monthly wage fund will be 372,000 rubles, the annual one - 4,464,000 rubles.
Financial plan
Fixed expenses per month will amount to 1,023,600 rubles.
The main fixed expenses of a nightclub are the cost of paying wages to employees - 36% of total expenses. In second place in the cost structure is the payment of rental payments to the owner of the premises - 25% of the total expenses of the nightclub. Then there are the costs of purchasing products and ingredients - 15% of the total costs and insurance contributions for employees to the Pension Fund and the Social Insurance Fund - 11%.
The nightclub's gross income will be 3.3 million rubles, and the club's net profit at the end of the year will be 2.8 million rubles. Every month the nightclub will generate a net profit of 230,000 rubles. The planned profitability of the nightclub, according to the business plan, will be 22.6%, which is a good indicator for such a business. The payback of the project with such indicators will occur in 18 months.
We recommend download nightclub business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions
