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City of publication: St. Petersburg
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ISBN: 978-5-496-01750-3
Size: 3 MB
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Business book description:
Based on an analysis of thousands Russian enterprises, in Russia the most dangerous person for a business is its owner. Many of our businesses are doomed already at the creation stage. If the matter does begin to rise to its feet, then the owner can finish him off with a hundred in various ways. Trying to somehow raise and develop a business, its owners constantly make common mistakes. Moreover, these mistakes are the same for the owners different businesses in different parts of the country.
In this book, the author tried to list the main problems that slow down the development or destroy the majority of small and medium-sized businesses in Russia. If you do not repeat at least these mistakes when building your own business, your business can already be considered exemplary.
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Instructions
First, enough of the frantic activity. You are a person, not a machine. Start small: turn off the alarm clock and get up when you want, don’t forget to stop at a couple of shops along the way, cancel all meetings in the morning, and the more sudden, the better. Do not explain the reason for cancellation to anyone: you are not obligated to them!
If you still have to go by lunchtime, first answer a couple of personal letters, read everything on Yandex, go to lunch and only then start. By the way, there are many interesting games on the iPhone.
Secondly, never spend extra money on creating and maintaining a company website, especially if you sell something through it. Hire a first-year student, or better yet, let him create the simplest website for you and not update it too often. After all, clients will buy everything they need, whether from you or not.
Third, if you are sued, do not rush to hire attorneys to represent you. It’s expensive, and you already have a lawyer, even two. True, they are mainly engaged in design employment contracts with employees, but what if they also succeed in representing your company’s interests in court? It's worth checking.
Fourthly, if you are facing negotiations, then it is not at all necessary to prepare for them. This is not your first day in business and you know all your clients better than your own relatives. And when did you fail to impromptu?..
Fifth, think about your relatives. It seems that one of them recently complained that he had lost his job. Show your participation - take him to you. Maybe a couple more friends. Working in your own company will be much more interesting. And those that none of you like can be delegated to the rest.
Sixth, you spend too much money on staff training. Why all these trainings? role-playing games and seminars? Anyone or almost everyone can sell, and if he is not yet able to sell effectively, then, most likely, he is simply lazy.
Seventh, it is not at all necessary to check the solvency of clients. If a client comes to you, he definitely has money. The fact that he does not meet payment deadlines does not mean anything bad about him. Having heard from a new client that your company’s services are expensive, immediately make a 50% discount.
Video on the topic
note
How to ruin own business. CHAPTER 1. How to ruin a business even before it is created. Co-founders, or when there is no agreement among the comrades. One of the most effective ways ruin your business from the very beginning - do it together with your partners. In Russia, an attempt to start a new business not alone subsequently means a death sentence for this business - with a probability of more than 50%. There are many reasons for this.
How to ruin your own business Anyone who is not familiar with “Bad Advice” by Grigory Oster is unlikely to appreciate Konstantin Baksht’s “bad advice” to Russian entrepreneurs, because he probably doesn’t read books at all. If the first tips are useful to everyone - from young to old, then in the second, children will only see funny pictures: one, for example, depicts an eccentric chained to a shovel, throwing everything that comes to hand into the firebox.
Sources:
- Specialized site about small business.
Start your own business- the dream of many. Of course, organizing own enterprise, a person is determined to succeed and expects that over time it will become successful and profitable. However, there are many examples when, after some time, the enterprise became bankrupt, and the entrepreneur again began to work “for his uncle.” We analyzed the main mistakes they made. And now, if you want to ruin yours too business, then we can give you some valuable advice.
Instructions
Choose an area of activity where you have no competitors at all, avoid them by occupying a marginal niche. The lack of competition will lead you to no need to generate successful ideas and develop your business. Your caution and reluctance to participate in a highly competitive business will allow you to remain on the sidelines.
Do something you don’t understand the details of and don’t be interested in its specifics. Trust him to lead 2-3
Konstantin Alexandrovich Baksht
How to ruin your own business. Bad advice Russian entrepreneurs
DEDICATED TO MY FAMILY
To the father who showed me how a man should live and die.
To my mother, who supported me when I fell again. And she believed in me, no matter what.
To my beloved uncle, who taught me that getting up once is not that important. It is important to be able to get up after a fall.
And, of course, Lena, Sasha and Misha.
I rise for you.
Introduction
They say that it is difficult to create and develop a business in Russia. Almost impossible. And that's true.
There is practically no government support for business in our country. Quite the opposite. High officials are trying to dominate big business- which is what they do in the breaks between dividing up posts and trimming the budget. Lower-ranking officials are sucking the blood of medium and small businesses. Tax system made not so that everyone would pay taxes, but so that everyone would be guilty. Entrepreneurs are guilty in life. And they are responsible for everything.
Yet great risks are balanced by equally great opportunities. The profitability of business in Russia can be colossal. Russian entrepreneurs take pride of place on the list richest people peace. Which means build successful business in Russia it is possible. And that's a fact!
However, an analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.
Many of our businesses are doomed already at the creation stage. If things do start to get going, the owner can finish him off in a hundred different ways. It seems that most entrepreneurs are constantly trying to ruin their own business.
Of course, they do not do this out of masochism. And not because of sophisticated malice or insidiousness. It’s just that, trying to somehow raise and develop a business, they constantly make common mistakes. Moreover, these mistakes are the same among owners of completely different businesses in different parts of the country.
In this book, I tried to list the main “rake” that slow down the development or destroy the majority of small and medium-sized businesses in Russia. If, when building your own business, you do not at least repeat these mistakes - your business can already be considered exemplary. To be on the safe side, at the end of each section there are recommendations on what to do in order to build a business reliably and efficiently. Of course, not all recipes are given. But several of the most important and key ones are still described.
They say smart people learn from the mistakes of fools. And fools do not even learn from their own mistakes. The truth is that you can't build a business without making your own mistakes. But you don’t have to do it yourself All mistakes, right? If this book saves you from at least a few mistakes, each of which could cost you your business, then you bought and read it for a reason. So, go ahead!
CHAPTER 1. How to ruin a business before it even starts
We create a business to become a business owner
Do you know the survival rate statistics for new businesses? In the first three years from the moment of their creation, approximately two-thirds die. Over the next three years, another two-thirds of the survivors die. Result: of newly created businesses, six years from the moment of creation, only one in nine survives.
Many businesses are doomed from the very beginning simply because they were created in vain. Every business is initially created to implement some idea. But not every idea is good enough to become a viable business. And the most disastrous idea for the future of business is the idea of the founders “We create businesses because we want to become business owners.”
Someone creates a business to do best restaurant Italian cuisine in the city - this business has a chance of success. Someone creates a business to produce high-quality tiles and sell them throughout the country - this business also has a chance of success.
And someone creates a business because being a business owner is cool. You are your own boss free man. Employees work for you. You are a great and terrible boss for them. Again, how your status rises in any party! You introduce yourself as the owner of your own business - not like the pathetic mercenaries around you!
As a result, budding entrepreneurs sleep and dream of how to create their own business. They take the first idea that comes to their mind. They convince themselves that success will inevitably await them. And they start a business.
“Let's organize our own monthly city magazine!” The city has already published 150 city magazines this year. 30 of them went bankrupt. Of course, the new unremarkable magazine will be an outstanding success!
"Let's organize our own salon cellular communications! As a result of ever-increasing competition, the majority of standing salons closed 3-5 years ago. Nowadays, only communication store networks are competitive. First of all, on a Russian scale. But, of course, the new salon on Chuvyrlovka Street will be an exception to the laws of the market. And it will make its owners rich!
In fact, not every idea (even a smart one) can turn into a successful business. It is often necessary to work through and calculate 10–20 ideas in order to begin implementing just one of them. Moreover: there are no guarantees that from this very best idea will be able to make a successful business. Ultimately, you try, you try your best to achieve your goal. In some cases, you get a more or less successful business. In others, you lose the strength and resources invested in this attempt. Partially or completely. And in any case, you gain invaluable experience.
You have no guarantee of success. Even when you have worked through many ideas and selected the most successful one. What can we say about the situation when they take the first idea that comes to mind and try to build a business out of it? Some such attempts are simply amazing in their cretinism. At the same time, the one who creates such a business is not always a cretin. More often we're talking about about self-deception. A person wants to organize his own business so much that he convinces himself of the promise and success of his business idea. This is where the fundamental principle of persuasion comes into play...
It is much easier to convince yourself of the success of your business than to convince the market of it.
In addition, many business founders do not even understand which business idea can become successful and which cannot. Young enthusiasts lack basic life experience. Adults and more experienced people are being deceived into false business ideas by their young and energetic acquaintances and relatives. The most dangerous thing here is when an “investor” with money does not understand the specifics of the proposed business idea. For example, a Czech woman trades in the market and knows nothing about computers. Thinks computers are cool. They are the future. As a result, son, addicted computer games, persuades his mother to give money to create a computer gaming club. The son himself spends a couple of thousand a month in gaming clubs. And he thinks it's cool business. He knows nothing about how to organize it. Not about how hard it is to find suitable ones system administrators. Not that the market has been oversaturated for four years now. And most of the organized gaming clubs flies down the chimney. The result is natural: mom’s money is scattered in the wind.
The real reason why most newly organized businesses die is even deeper: To effectively build a business, you need to be a professional business owner yourself. The profession of a business owner is complex and difficult. They learn it mainly by trial and error. If the owner of a business is not experienced and professional enough, he can ruin any business that would be quite successful for another owner.
...EXAMPLE
There are cases when owners of successful businesses organize new businesses that were not viable from the moment of birth. I remember a story when the owner of a successful finishing and construction materials store organized the “M.” club. Initially, the idea was to add an exposition salon to the store - a room with luxurious finishing, in which the store’s VIP clients would be shown how to decorate and equip their apartments and cottages. But the exhibition salon was located far from the store. And clients simply did not get there.
Then another idea arose: let's make an entrepreneurs' club promoting a luxurious lifestyle! The owner of the newly opened club knew many businessmen and politicians: they shopped at his store. This should have been enough to begin with. And then everyone else will follow. After which the club will flourish and generate income for the owner. But the main thing is that the popularity and fame of the club owner, as well as the level of his connections, will grow by leaps and bounds!
Konstantin Alexandrovich Baksht
How to ruin your own business. Bad advice for Russian entrepreneurs
DEDICATED TO MY FAMILY
To the father who showed me how a man should live and die.
To my mother, who supported me when I fell again. And she believed in me, no matter what.
To my beloved uncle, who taught me that getting up once is not that important. It is important to be able to get up after a fall.
And, of course, Lena, Sasha and Misha.
I rise for you.
Introduction
They say that it is difficult to create and develop a business in Russia. Almost impossible. And that's true.
There is practically no government support for business in our country. Quite the opposite. High-ranking officials strive to bring big business under their control - which is what they do in the breaks between dividing up posts and trimming the budget. Lower-ranking officials are sucking the blood of medium and small businesses. The tax system is designed not for everyone to pay taxes, but for everyone to be guilty. Entrepreneurs are guilty in life. And they are responsible for everything.
Yet great risks are balanced by equally great opportunities. The profitability of business in Russia can be colossal. Russian entrepreneurs occupy pride of place in the list of the richest people in the world. This means that it is possible to build a successful business in Russia. And that's a fact!
However, an analysis of thousands of our enterprises led me to a sad conclusion. In Russia, the most dangerous person for a business is its owner.
Many of our businesses are doomed already at the creation stage. If things do start to get going, the owner can finish him off in a hundred different ways. It seems that most entrepreneurs are constantly trying to ruin their own business.
Of course, they do not do this out of masochism. And not because of sophisticated malice or insidiousness. It’s just that, trying to somehow raise and develop a business, they constantly make common mistakes. Moreover, these mistakes are the same among owners of completely different businesses in different parts of the country.
In this book, I tried to list the main “rake” that slow down the development or destroy the majority of small and medium-sized businesses in Russia. If, when building your own business, you do not at least repeat these mistakes - your business can already be considered exemplary. To be on the safe side, at the end of each section there are recommendations on what to do in order to build a business reliably and efficiently. Of course, not all recipes are given. But several of the most important and key ones are still described.
They say smart people learn from the mistakes of fools. And fools do not even learn from their own mistakes. The truth is that you can't build a business without making your own mistakes. But you don’t have to do it yourself All mistakes, right? If this book saves you from at least a few mistakes, each of which could cost you your business, then you bought and read it for a reason. So, go ahead!
CHAPTER 1. How to ruin a business before it even starts
We create a business to become a business owner
Do you know the survival rate statistics for new businesses? In the first three years from the moment of their creation, approximately two-thirds die. Over the next three years, another two-thirds of the survivors die. Result: of newly created businesses, six years from the moment of creation, only one in nine survives.
Many businesses are doomed from the very beginning simply because they were created in vain. Every business is initially created to implement some idea. But not every idea is good enough to become a viable business. And the most disastrous idea for the future of business is the idea of the founders “We create businesses because we want to become business owners.”
Someone creates a business to make the best Italian restaurant in the city - this business has a chance of success. Someone creates a business to produce high-quality tiles and sell them throughout the country - this business also has a chance of success.
And someone creates a business because being a business owner is cool. You are your own master, a free person. Employees work for you. You are a great and terrible boss for them. Again, how your status rises in any party! You introduce yourself as the owner of your own business - not like the pathetic mercenaries around you!
As a result, budding entrepreneurs sleep and dream of how to create their own business. They take the first idea that comes to their mind. They convince themselves that success will inevitably await them. And they start a business.
