Slogans are catchy phrases that are used in advertising campaigns along with brand logos. Slogans are rightfully considered the most effective method of attracting attention to one or more aspects of a product or brand.
In this article we will give 8 cool tips on how to come up with a slogan. And if you are not confident in your abilities, then we will tell you where to get ready-made slogans. We have also compiled a list best online generators slogans that will help you create an interesting slogan in no time.
And that is not all. We have also prepared for you an interactive selection of world-famous slogans to find inspiration.
First you need to decide whether you need a slogan. If you have a logo, then you are already in business or company. At this point, a tagline definitely doesn't hurt.
If you don’t have a logo yet, you can create one using our online service. Just a couple of clicks and your corporate identity is ready! We also recommend that you download our free book. Tips, practical examples, useful services - in a word, everything you need to create your own style!
What is a company's corporate slogan?
A corporate slogan is a short phrase that succinctly introduces your product or company. A well-thought-out slogan instantly evokes certain emotions and ideas, associating them with your brand. Good slogans are easy to remember and can become an integral part of the culture of a particular society.
Typically a slogan is 5 words or less. It should reflect the benefits of your brand or the message you want to convey through your business. The best slogans are easy to remember without being too difficult to understand. They often use devices such as metaphor or alliteration. Every day your potential customers hear hundreds of advertising messages, so a good slogan is your chance to stand out from your competitors.
1. Start with a logo
If you don't have a logo yet, then you should start with one. To successfully promote a business, a slogan must work in conjunction with a logo (unless, of course, your advertising campaign is limited to radio broadcasts). In this regard, the logo can be compared to a chicken, and the slogan to an egg. Ideally, the slogan should simultaneously become parts of a single whole and organically complement each other.
Remember that leading brands are constantly changing their slogans. This is a natural process, so if after a few years you feel the need to rework your slogan, don’t hesitate. Create a logo using the Logaster online service.
2. Give your slogan enough time.
You will need: 1 hour to collect information about the company for which you are creating a slogan; 1-2 hours to sketch out “raw” ideas; and another 1-2 hours to discuss ideas with the client, or friends, colleagues and make changes.
Coming up with a slogan is not an easy task even for experienced professionals. This will take at least one business day, so price your services accordingly. If you are a customer, then we advise you to work only with those performers who inspire confidence in you.
You must be sure that the artist will come up with great ideas for a slogan from which you can choose the best option. And one more important point. After paying for the work, you should not require the contractor to return to the order again and again, constantly improving your slogan.
If you don’t like the proposed slogans or, in your opinion, they incorrectly convey the idea of your brand, the contractor will be ready to modify the options, but only within the framework established by the contract.
3. Keep it simple
A slogan is only effective if the audience understands it instantly.
You only have a couple of seconds to impress potential clients. You probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise a wording as possible.
The slogan should not exceed one sentence. Moreover, complex words should be avoided. But some rules can still be broken. If some complex word is so capacious in meaning that it replaces several sentences, then this is just a godsend.
Be sure to stick to the one short sentence rule. Example of a simple slogan: Just Do It (Nike).
An example of a slogan that is not simple enough: We Sell the Highest Quality Organic & Natural Products (Whole Foods).
4. Add humor if possible
If you have the opportunity to add humor to your tagline, by all means do so.
A great example is the Cracked.com slogan: America’s Only Humor and Video Site, Since 1958. There are several jokes in this slogan. Firstly, he ridicules the standard wording of many slogans “since such and such a year.” Secondly, it claims to be the only humor site in America.
The slogan also claims that Cracked.com is the only video site in America, while in 1958 there were no such thing as websites. If humor is appropriate in your case, be sure to try to include a joke or two in your slogan.
But if the slogan turns out to be funny, but at the same time awkward, then it is better to sacrifice humor in favor of a successful structure.
5. Be honest and don't over-praise yourself.
Honesty is very important. Are you sure that you are ready to provide the level of quality that is stated in your slogan? If not, then you should recycle it.
As you can see, here you need to find a middle ground: convey the idea of the high quality of a product or service, but at the same time not seem too self-confident. But a real professional is quite capable of such a task.
If you feel like you're stuck, here's some good advice: forget about coming up with a slogan. Imagine you are writing a brand message. What would your product say about itself if it could talk?
6. Remember your target audience
How would you characterize your target audience? Local, national or international?
If you operate in other markets, be aware that the meaning of your slogan may change significantly when translated into a foreign language. When KFC entered the Chinese market, its slogan: “Delicious - lick your fingers” turned into a much less appetizing: “So tasty, you'll bite your fingers off.” Therefore, first try to translate your new slogan into at least several globally used languages. And only if the translation satisfies you, the slogan can be confidently used.
7. Think about what makes your brand special
What is your unique selling proposition? Do you deliver using electric vehicles? Or is your dental practice specifically targeting people who are afraid of dental work? For example, on the website of the dental company Crossoak Family Dentistry there is a large chicken (in American English chicken is also translated as “coward”) and the slogan “We cater to cowards.” Try to reflect in your slogan the features of your business that will present it in a favorable light.
8. Rhythm and rhyme
Create a slogan that has rhythm and rhyme. Your audience will easily remember such a slogan after reading it on the logo or hearing it on TV.
What is a slogan generator?
Before moving on to the list of the best online slogan generators, let's define what a slogan generator is. Automatic slogan generators are, without any doubt, good helpers. But at the same time, you need to understand slogans in order to evaluate the option offered to you and decide whether it is suitable for your business.
You need to convey the idea concisely, and do it in an interesting and unusual way. This is not an easy task. It may take you up to several days to come up with a decent option. But you could spend this time refining your business model or other more important things. Luckily, this is where online slogan generators come to the rescue.
The best online slogan generators
The Internet offers dozens of free slogan creation services. We have compiled for you a list of slogan generators that are a real pleasure to work with.
Logaster's free online slogan generator allows you to create a memorable company slogan based on the company name. In order to narrow the number of generated slogans, the service suggests specifying the type of activity. In addition, you also have the opportunity to add a filter and indicate what you should focus on when creating a slogan: uniqueness, price, range, uniqueness of products and services, etc. An easy-to-use interface and a well-thought-out algorithm allow you to create unique, creative slogans that will remain noticed.
Shopify's online tagline generator generates up to 1,000 slogans based on the keywords you enter. And all this is free. This is one of the best services on the web. While some platforms sometimes have completely ridiculous options, Shopify uses a clear, well-thought-out algorithm to come up with creative, memorable, and interesting ideas. With such options, your company will definitely not go unnoticed. So, if you want to add some flair to your logo or launch a revolutionary marketing campaign, you can't do better than Shopify.
Getsocio is a social commerce platform for discount retailers. The platform has developed a very convenient slogan generator, the operating scheme of which is similar to the Shopify operating scheme. The site also offers some great tools to help you boost your online business. Using random templates, Getsocio will suggest you a variety of interesting phrases based on the keyword you enter. The service will offer you one slogan at a time, but don’t be shy and keep pressing the “Generate” button until your finger hurts.
SloganGenerator.org offers an all-in-one slogan maker to help businesses with any advertising requirements. The service creates slogans both for the brand as a whole and for individual products. Moreover, here you will find a huge collection of successful slogans and resources dedicated to developing slogans for companies and products. This will help you evaluate the quality of both the slogans you already use and the new ones.
The slogan generator at SloganGenerator.co was designed specifically to meet the requirements of advertising campaigns. The operating principle of this service is standard: you enter keywords, and the system, using available templates, generates a variety of slogans. Click on the “Create slogan” button until you see the option you like. Trying to keep up with the times, the platform constantly updates its collection of templates and even listens to the advice of its users. So here's your chance to find a truly unique slogan!
Procato Sloganizer offers its users a database of popular slogans that have rocked the advertising world over the past six decades. The service simply inserts your keywords into famous slogans. On the one hand, your slogan will be based on a time-tested advertising phrase. On the other hand, the slogan will still be focused on your brand. The site itself is a convenient platform for testing various content, web design, SEO-oriented structures, etc. We recommend Procato to all online trading professionals who are constantly looking for useful recommendations, are not afraid to experiment and critically evaluate established strategies.
Examples of slogans from famous companies
While some companies constantly change their slogans, others remain faithful to the once chosen phrase for decades. But how well are slogans remembered and do they really fulfill their functions?
Here are 20 examples of world famous companies and their slogans:
Just Do It (Just Do It) (Nike)
I'm Lovin' It (That's what I love) (McDonald's)
Do It Your Way (Burger King)
Melts in your mouth, not in your hands (M&Ms)
Because You're Worth It (You deserve it) (L'Oreal)
What's In Your Wallet (Capital One)
Like a Good Neighbor, State Farm Is There (State Farm, like a good neighbor, is always there) (State Farm Insurance)
Get the London Look (Rimmel Cosmetics)
Strong Enough for a Man, Made for a Woman (Protects even men, but created specifically for women) (Secret Deodorant)
Virginia is for Lovers (Virginia Tourism)
They're Gr-r-reat! (Pretty incredible!) (Kellogg's Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Redbull Gives You Wings (Redbull gives wings) (Redbull)
Mmm mmm Good (Mmm mmm delicious!) (Campbell’s)
Get in the Zone (AutoZone)
Come hungry. Leave happy. (Come Hungry. Leave Happy) (IHOP)
Conclusion
OK it's all over Now! As you can see, slogan generators are great sources of interesting ideas that will breathe new life into your creative pursuits.
Such services will come in handy when you are stuck coming up with a slogan for your business. Using online generators is not a search for easy ways, but rather a rational solution in conditions of constant lack of time. With an effective business model, you can grow your business without losing sight of the big picture and focus on more important issues (like studying market trends or developing a forward-thinking marketing strategy).
In our blog you will find even more useful information, tips and professional know-how to optimize your business. Leave questions and comments below.
In this article we have collected 99 masterpieces of Soviet and Russian advertising over the last 100 years, from the slogans of Vladimir Mayakovsky to the Yandex slogan. The list includes both truly talented creations and pearls from the category “What was the author smoking?” They have one thing in common: they have finally and irrevocably gone among the people and become catchphrases. So, the most famous slogans in Russia.
“Coming from dachas, from cities and villages, there is no need to scramble in search - you will immediately find EVERYTHING neatly, quickly and cheaply in GUM!”, Vladimir Mayakovsky, 1923.
“There hasn’t been and isn’t a better nipple, I’m ready to suck until I’m old,” Vladimir Mayakovsky, 1925.
“Require topping up of beer after the foam has settled” (Glavpivprom Restaurant).
“Keep your money in savings banks.”
“It’s time for everyone to try how tasty and tender crabs are (Glavryba).”
"Fly on Aeroflot planes."
“Who goes where, and I’m going to Sberkassa.”
"Peace, friendship, chewing gum!" (Rotfront confectionery factory).
“It’s time for you, and it’s time for you to conclude agreements with the fan plant” (MoVen plant).
Slogans from the 90s
“Pay your taxes and sleep well” (Tax Police).
"World History" (Imperial Bank).
“Tanks are not afraid of dirt” (KAMAZ).
"Taste of Victory" (Herschi Cola).
“We are not freeloaders. We are partners” (MMM).
"Hoper Invest. Great company."
“We will succeed” (“Russian Project” on ORT, 1995).
“I am a white eagle!”, vodka “White Eagle”.
“Don't slow down. Snickersney!”
“Take a break and eat a Twix.”
“Russia is a generous soul.”
“Sometimes it’s better to chew than to talk,” Stimorol, 2000.
“Image is nothing, thirst is everything. Don't let yourself dry out", Sprite, 2000.
Beer brand slogans
“Time flies with Fatty!”
“Solodov. I am responsible for quality"
"Baltika. Where Russia is."
"Stella Artois. Perfection is priceless."
"Doctor Diesel. We are so different, and yet we are together.”
"Golden Barrel. We need to meet more often."
“Who is coming for Klinsky?”
Car brand slogans
“On all roads of the country”, Lada Priora.
Drive Your Dream, Toyota.
"Exceeding Expectations" Nissan.
“You surprise me,” Volga.
"Pursuit of Excellence", Lexus.
cellular
"Live on the bright side", Beeline.
“People are talking”, MTS.
“The future depends on you”, Megafon.
“Simply cheaper”, Tele2.
“The prices are just crazy,” Euroset.
“Live by communication”, Svyaznoy.
“More opportunities to talk about important things,” Rostelecom.
Beverages
“Take everything from life”, Pepsi.
“Just add water”, Invite.
“Join in!”, Fanta.
“Life is a good thing. Whatever one may say,” Rich juices.
“It’s nice to have a house in the village,” dairy products.
“Red Bull is inspiring.”
“May tea is my favorite tea.”
“Life is good when you drink slowly”, Mirinda.
“Find out what you can do”, Burn.
“The best in tea, the best in me,” Lipton tea.
Food
“And let the whole world wait”, Danissimo.
"Fresh solution", Mentos.
“Charge your brains”, Nuts.
"Heavenly Delight", Bounty.
“Fresh breath makes it easier to understand,” Rondo.
“I ate it and that’s it,” Snickers.
“Sweetness and freshness in just two calories,” Tic Tac.
“It's all about the magic bubbles”, Wispa.
“Chewing - not worrying”, Chewits.
“Milk tastes twice as good if it’s Milky Way.”
“The most delicious protection against caries”, Orbit.
“Once I try it, I eat it now,” Pringles chips.
“Dumplings without haste”, Samych.
“People love Doshirak.”
"Fun and delicious at McDonald's."
Hygiene products, cosmetics, household chemicals
“Are you still boiling? Then we are coming to you!”, Tide.
“Pure is pure Tide.”
“Will never let you down”, Rexona.
“There is no better man”, Gillette.
“Kills all known microbes outright”, Domestos.
“Everyone loves you, and you love Maybelline.”
“Speaks your body language”, Alwas.
“Be confident. Wear Libresse.”
Appliances
“Reliable household appliances exist. Proven by Zanussi."
"We care about you", Tefal.
“We work, you rest”, Indesit.
“We guess wishes”, Ariston.
"Made with intelligence", Electrolux.
"Ideas for Life", Panasonic.
And the most successful, in our opinion, slogan of our time is the Yandex motto “Everything can be found.” The perfect expression of the essence and benefits of the product in a nutshell.
The funniest slogans in Russian advertising
In conclusion - 12 of the coolest slogans, when you involuntarily ask the question: “What was the author smoking?”
“For big and small things”, SantekhUyut.
“Your ass is smiling”, Sudocrem.
“The toilet is the face of the hostess”, Harpic.
“Flatulence has no chance,” Espumisan.
“So soft that you can trust it with the most precious things,” Zewa toilet paper.
“Your strength is in our eggs,” Soyuz poultry farm.
"Fornos" punches dad's nose."
“The prices are low, like golden pancakes,” supermarket chain Pyaterochka.
“My husband drinks, but I’m calm for him,” Aquaphor filters.
“Your legs will move like a Swiss watch,” advertisement for compression garments.
“Don’t even bother with dumplings”, “Three Little Pigs” dumplings.
“He’s like me, only a bank,” Trust Bank.
“If you want to be original for originality’s sake, you can show up to work every morning with a sock in your mouth.” Leo Burnett.
"People don't buy from clowns" by Claude Hopkins.
Inspiration and high sales to you!
creative director of Contrapunto
Yaroslav Kucherov
ex-CEO of Lowe Adventa and JWT Russia
Today I can't imagine the situation so that someone starts making a video about space,
could show him as a general shouting “Where have you been?”
Mikhail Kudashkin
Executive Creative Director, Leo Burnett Group Russia
Winter Olympics slogan
in Sochi “Hot. Winter. Yours"
Roman Zimonin
Hot Whopper promotional campaign for Burger King with slogan “Be careful not to escalate!”
Of course we had three good ideas
with mothballs copyright and the fourth idea in the style of “why the client will be fired
From the job"
Andrey Amlinsky
About slogans
It's funny, but the slogan “If there is an idea, there is IKEA” is considered the main slogan of the twentieth anniversary. In 2002, a large blue cube with a very strange Swedish name appeared in Khimki. The idea behind IKEA was that it was not a furniture store, but a solutions store. If you have an idea to invite relatives over or have a birthday party, then IKEA has the answer. One letter has been changed, but it builds the whole meaning. It is difficult to find a more concise solution. In addition, this also reflects the character of the brand - whack, and solved the problem.
IKEA searches for the best resources at the best price, so it does not have a large agency, but has a specific team in each market. This slogan is the founding father of Russian copyright. But it's not all about the text. IKEA is a very powerful brand with enormous charm and billions invested in its marketing strategy. And this gives weight to the words. Coincidentally, Russia could learn from this marketing lesson.
When we did the Snickers campaign, there was no snack category in the country. The brand came to us when it already had its first unsuccessful campaign. There, a worker and a collective farmer said that they eat Snickers for lunch - and this is in a country where they sometimes have borscht and vodka for breakfast. The concept of the new Snickers was based on the Stay on the Scene formula - “Stay in the game.” The idea was that for the first time since Soviet times, when playing football, you don’t have to go home. No one will shout: “Lesha, have lunch!” - after all, you have Snickers. This is how the word “snickersney” was born - a neologism for a compact snack.
slogans “If you have an idea, there is IKEA”,
"Don't slow down - snickers",
“I suck for pennies”
Popular and well-known slogans are advertising ones. Slogans are one of the best ways to influence your customers because slogans are short and you can easily convey the message through slogans to your customers. Obviously, creating an attractive and catchy slogan is not an easy task. You need to be outstanding and have superior savvy and creativity to create enticing and simple slogans that attract customers and talk about your brand. So in this article we will show just some of the best slogans that are popular and loved by everyone.
1. (I'm Lovin' It) Owned by McDonald's - This current international branding campaign for McDonald's was created by Heye & Partner, the agency of McDonald's (Germany). It was originally launched in German "Ich liebe es" in Munich, Germany on September 2, 2003, it was later launched in Australia on September 21, 2003, the UK on September 17, 2003, and the US on September 29, 2003. Since then, it has gained popularity and is now the slogan that represents McDonald's.
2. "(Finger Lickin' Good), owned by KFC, is KFC's most popular advertising slogan, which was created back in 1950. However, there is an interesting story behind this phrase. During a television commercial showing Dave Harman (Pete's brother) in the background licking his fingers, a viewer called the channel to complain, saying that someone in the background was licking his fingers, a KFC manager named Ken Harbaugh responded to is: “Well, this is truly finger-licking good” and later this phrase became the most famous KFC slogan.
3. (Soon there will be 2 kinds of people, those who use computers and those who use Apples) owned by Apple - this slogan was introduced by Apple in the early 1980s. And it proved this when it launched the iMac in the 90s. It was truly so successful that people were incredibly captivated by its looks and they loved both using it and buying it, paying a lot more than a regular computer just for the looks alone.
4. (Have a Break, Have a Kit Kat) owned by Kit Kat - The slogan was introduced in 1958 by Donald Gilles, the head of JWT Orland, this is their international advertising slogan that they still continue to use.
5. (The pause that refreshes), owned by Coca Cola, was a slogan introduced in 1929, and Archie Lee himself was the one who came up with it. And it made Coke synonymous with recess. However, Coca Cola changed its slogan regularly depending on the regions.
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6. (There are some things money can't buy. For everything else, there's MasterCard) 1997, owned by MasterCard - This slogan forms the basis of the ongoing MasterCard campaign, which is associated with the slogan "Priceless", which is a trademark of the company.
7. (The happiest place on Earth), owned by Disneyland since the 1960s - Disneyland needs no introduction, and their characters have long been popular internationally. Everyone loves them and the slogan “The Happiest Place on Earth” is theirs.
8. "We do it all for you"(We do it all for you) owned by McDonald's is a slogan that was used by McDonald's from 1975 to 1979. They previously used "You deserve a break today" from 1971 to 1975. And after this slogan, since 1979, they began to use: “Nobody can do it like McDonald’s can.”
9. (Connecting People), owned by Nokia, is a slogan used by Nokia to market its mobile phones. It was introduced in 1992 by Nokia. However, frankly speaking, Nokia was synonymous with all mobile devices in some countries, and especially in India, for a number of years in the late 90s and early years of the 21st century, as they covered a huge portion of the mobile device industry at that time. but now they face fierce competition.
And yet, they truly “connected people,” as their slogan suggests.
10. (Think small) owned by Volkswagen - This slogan was used by Volkswagen in the 1950s for their signature Beetle. It was created by Helmut Krone and the campaign is considered one of the best advertising campaigns created in the 20th century and is a well-deserved success.
Do you know of any slogans used in any successful or unique campaign? Then share the information with us in the comments.
For example: “Don’t let yourself dry out!”, or “Sometimes it’s better to chew than to talk.” It happens that a slogan floats on its own when no one remembers the subject of advertising. Do not confuse a headline with an advertising slogan; these text units have different tasks. The headline is designed to interest the consumer and encourage him to read the text. The function of a slogan is to convey the main idea of an advertising campaign and maintain its integrity.
There are different requirements for the slogan and title: The slogan cannot be changed during the advertising campaign; it is a motto that must be heard from the beginning to the end of the campaign. The title is a variable element and can be changed. Thus, advertisements placed on a billboard and in a magazine may well have different headings. A slogan is the slogan of an advertising campaign; it must be easy to remember. This requirement has nothing to do with the title.
The main features of an effective slogan:
- brevity and memorability;
- originality;
- compliance with brand positioning;
- The slogan must contain the brand name.
Light, brief, elegant and aphoristic slogans are well remembered. The slogan should not be long - no more than ten words, preferably up to six. Don't use hard to pronounce words. Avoid hackneyed phrases and platitudes, then you can interest the audience and make the desired impression. Ideally, you will be able to see the unusual in the ordinary and you will create a masterpiece.
Unfortunately, slogans are often repeated almost verbatim. Certain words are used so often that they have already become hackneyed and set the teeth on edge. Experts have compiled a whole list of similar elements that are not recommended for use:
Nouns to avoid: choice, decision, idea, bliss, quality, harmony, dream, color, taste, aroma, sensation, look, pleasure, secret.
Adjectives: real, correct, exclusive, genuine, prestigious, faithful, true, valid, unique, unique, original, inimitable, special, tried, perfect, worthy, impeccable. It may seem that the ban on these words makes it impossible to compose an advertising slogan.
Believe me, the Russian language is much richer and more flexible than the lexical structures that are usually used in advertising. An unconditional taboo should be a combination of stamped nouns with the same adjectives. If you still cannot do without tired words, they must be justified by a very original “makeweight”.
How successful slogans are constructed
The slogan can draw the attention of potential consumers to:
- Features of operation - “You press the button, we do the rest ourselves” (Kodak advertising).
- Benefit for the buyer - “Let go of your anxiety!” (“Afobazole”, a sedative).
- Targeting consumers from a specific group: “The new generation chooses Pepsi” “Gillette. There is no better thing for a man."
- High professionalism and quality: “Indesit. It will last a long time."
The main motive may be the company’s philosophy: “It’s good where we are” (Samsung). In corporate slogans it is appropriate to focus on the authority of the company: “HP-Laser Jet – 20 years of confident victories.” One of the current solutions is the illusion of proximity to the consumer, contact with him. “We care about you and your health” (Johnson & Johnson), “Wella. You are awesome". In this case, the slogan can be constructed as a statement on behalf of the consumer: “Tefal. You always think about us", "McDonald's. Here is what I like". The slogan can also convey features of emotional positioning: “The joy of movement” (BMW slogan).
So, the slogan should be memorable, original, concise, relevant to the brand positioning and creative advertising strategy. In addition, it is important to remember that the tone of the slogan should not be condescending, dismissive, or arrogant. The slogan should not be unethical and vulgar, or contain negations. Positivity has a better effect. It is desirable that the slogan have a benevolent emotional connotation. These are the general rules for creating a good slogan. The more such recommendations are taken into account, the more effectively it will work.
Slogan categories
Depending on their purpose, slogans are divided into:
- Advertising – for goods.
- Company mottos.
- Supporting the company's image.
- Missions.
Brief instructions for creating an effective slogan
Highlight and display the company's main advantage. You are, of course, familiar with the slogan “M&M’s melts in your mouth, not in your hands.” The main advantage of colored sweets is that the glaze covering the chocolate does not melt when heated in your hands and does not stain them.
Note that products belonging to the same group are often presented with similar slogans. So, all expensive cars:
- Symbolizes your superiority.
- Indicate the desire for ideal.
- They encourage you to manage your dreams.
- They promise pleasure without delay.
Study your competitors' slogans and try not to copy them. Analyze the phonosemantics of your slogan. Simply put, listen to how it sounds. Sounds can be round and soft, strict and hard. Its perception will depend on which of them predominate in your motto.
Slogan generators
There are times when nothing good comes to mind. In such cases, we recommend using a random slogan generator as a tool for finding new ideas:
Rhyme the slogan, or even better, give it rhythm. It’s very good if you manage to compose a slogan song. This type of advertising is memorable. Remember Always Coca-Cola? Report the company’s commitment and its steady development. Declare your commitment to your customers. Be honest. Self-praise with endless “number one” and “we are the best” does not deceive or attract anyone.
You can create your own slogan, or perhaps your company’s motto will appear as a result of the joint creativity of creative employees. If you are not confident in your abilities, contact professional copywriters, whose services are not that expensive: 10 slogan options usually cost $100 to $300.
