A healthy lifestyle is becoming more popular every day, not only among young people, but also among the mature generation. The media and the Internet play a big role in shaping the motivation to work out in the gym. Given this trend, consider a business plan for a fitness club.
| Starting investments: | RUB 1,450,000 | The number of employees: | 3 |
| Planned income per month: | RUB 400,000 | Market competition: | high |
| Estimated monthly expenses: | RUB 275,000 | Payback: | About a year |
The essence of the plan for opening a fitness center is to determine the direction of the business. From an ordinary gym, a fitness club, as a sports institution, differs in more lightweight methods of training. In addition, heavy, expensive and complex simulators that are typical for the gym are not used. It is the fitness room that can become the starting point in the implementation of a network of sports complexes, because it does not require such large investments in simulators. Doing this business is not only profitable, but also socially responsible.
List of services that can be offered:
- classes without a coach;
- subscription classes;
- classes with a trainer;
- massage services;
- solarium or sauna.
Instructions on how to open and what is needed for this
How to open a fitness club? Market analysis is the main thing that needs to be done even before registering an individual entrepreneur and purchasing equipment. You need to analyze the entire number of sports facilities in the city. Also, ask if the gyms were closed and for what reason. It is best to visit such establishments a couple of times.
Opening stages:
- Analysis of demand by competitors and marketing research.
- Search for the optimally located premises.
- Development of a list of services and basic branded tools.
- Recruitment and marketing strategy development.
Stage 1 - registration and preparation of documents
It is best to look at a ready-made business plan for a fitness club to determine what and how to draw up. But in most cases, it is enough to register as an individual entrepreneur. In addition, the room itself must be clean and equipped with fire fighting tools. Based on compliance with all these standards, a permit will be obtained. All certificates and diplomas that you or the coach have should be hung in a conspicuous place.
Stage 2 - finding a room
Opening a fitness club requires a large space. Preferably at least 150 sq.m. You can do less, but consider the location of the locker rooms and shower rooms, as well as the places where the inventory will stand.
Stage 3 - purchase and installation of the necessary equipment
Fitness as a business does not require a lot of equipment. Basically, these are light exercise equipment and furniture items.
What you need from the equipment, the cost is indicated in rubles:
- storage lockers (100,000);
- gym benches (100,000);
- exercise bikes (150,000);
- running track (70,000);
- gymnastic complex (200,000);
- dumbbells, balls, mats (150,000).
Stage 4 - recruitment
Your best bet is to hire certified coaches for the club with the expectation that the name can work better than any advertisement. For example, gymnasts or professional athletes.
Who needs it, the cost is based on the average monthly salary:
- administrator (25,000 rubles);
- cleaner (15,000 rubles);
- trainer (35,000 rubles).
Stage 5 - promotion and advertising
In order for people to know about your institution, you need to do city advertising. In addition to outdoor, you can use Internet promotion. Do not forget about the obligatory presence of an Internet resource of your hall. Best of all, if on the site itself, you can implement a virtual tour. Thus, a fairly large flow of customers can come.
Financial plan
In terms of the size of the necessary investments, the sphere of sports facilities is one of the most expensive. In addition, the payback of such projects is rather slow. But one of the advantages of such a business is that it is stable and easy to run.
How much money is needed:
- equipment (770,000 rubles);
- rent (150,000 rubles);
- employees (75,000 rubles);
- consumables (50,000 rubles).
Total: 1,450,000 rubles.
Possible risks
The main risk of such a project is a long payback period of investments. Such a moment may come due to the wrong advertising campaign and the lack of feedback from the central figure - the client. Therefore, it is necessary to invest quite a lot in advertising.
Approximate data:
- Monthly income - 958,000 rubles.
- Net profit - 341,105 rubles
- Initial costs -1,921,200 rubles.
- Payback - from six months.
In this article, we will talk about such a type of business as a fitness club and try to write a detailed business plan for a fitness club with calculations.
Market analysis
The fitness industry is getting more and more popular these days. This is due to the desire of people to be healthy. And if at the time of the appearance of the first such clubs these were premium-class establishments, today such services are available to almost anyone.
In Russia, classes in fitness clubs appeared only 20 years ago. At the same time, people are more willing to go to Russian establishments than international ones, whose share is only 1% in the total mass of fitness centers.
The number of clubs increases by 20% annually. This is due to the desire to be like European neighbors. Today, there is an increased demand for the services of fitness clubs. Because being healthy is fashionable.
According to the results of research conducted by analysts, it turned out that most often people go to such establishments in order to become even more beautiful and well-groomed. Almost two times behind the next factor of motivation - psychological tone. But in the third and fourth places are the improvement of physical fitness and spending free time, respectively.
As it turned out, most often fitness clubs are visited by women. Their total share is 70%, that is, more than 2 times more than men.
If we talk about age characteristics, then more than 50% of visitors are young people aged 18 to 24 years.
Most often, fitness clubs are visited by people with an average income, less often - wealthy. It is also interesting that people without income make up a quarter of all visitors.
It is also noteworthy that most often people with higher education go to such institutions.
Based on the data obtained, it is possible to portrait of a potential buyer: for the most part, these will be young women (18-34 years old) with an average income, with some kind of education; their main goal will be the aesthetic component. Also, it will be about the same age men who are interested in their health and increasing physical capabilities. Thus, we can conclude that when developing a business plan, you need to pay most attention to people with an average level of income.
If we talk about competitors, then these will be well-known chains of fitness clubs in the first place. To a lesser extent, individual establishments will compete. Firstly, they will not be able to serve a large number of the population, and secondly, hardly anyone knows about them either. Therefore, the main competitor will be well-known branded places that have already captured part of the market. We will have to fight with the help of lower prices, the qualifications of workers, as well as the quality of services provided.
I would like to note that the Russian fitness services market has a huge potential, because not so many people go to clubs today - there can be many more.
The most profitable niche will be family fitness. Firstly, this industry is not yet so developed. Secondly, several family members will be immediately involved. The main income will presumably come from gym goers. Today, this type of service is in the highest demand among consumers.
SWOT analysis
| Strengths:
Use of modern concepts, techniques. Good club location. Quality equipment. Relatively low cost. |
Weak sides:
Narrow range of services. The need for large financial investments in opening and advertising. |
| Possibilities:
Offering lower prices than competitors. Finding your regular customers by attracting them. Further development, which will allow opening a network of fitness centers. Attracting those trainers who already have their own client base. |
Threats:
Rapid growth in the number of competitors. Economic instability. Low attendance. The emergence of serious online fitness clubs that are already known to the consumer. |
Opportunity Assessment
The fitness center will be open as follows:
Total: 80 hours a week.
In principle, there is no seasonality in demand for this type of service, except that in the summer the number of visitors decreases slightly.
In the future, demand can be increased and new customers can be attracted by expanding the range of services, providing related services (selling sports nutrition, branded sportswear, opening a bar).
Organizational and legal issues:
- You need to start with a choice. For the first time, you can limit yourself to registration or LLC. The first option is the most attractive because of the simple registration procedure and loyal methods of taxation. In addition, opening an IP most often involves just working with individuals, and not legal ones. The OKVED codes, most likely, in cases of opening fitness centers will be as follows:
- 04 - Health and fitness activities.
- 61 - Activities of sports facilities.
- 62 - Other activities related to sports.
Special attention should be paid to this point. All activities must be reflected in an extract from YRGIP (for private entrepreneurs) or from (for LLC).
- Passing an inspection in Rospotrebnadzor (permission is not necessary to obtain to start work). They check the available documents for ventilation, air conditioning, housing office documents (if necessary), as well as medical records of workers in contact with visitors.
- Passing a fire inspection. Here you also need to prepare for their arrival. There must be emergency exits and fire extinguishers.
- No licenses are required either. This can be done for a more trusting relationship on the part of customers.
- Choice of taxation system. As a rule, choose. The tax is paid either at 6% of total income, or 5-15% of the difference between income and expenses (the percentage for each region is set separately, but most often it is exactly 15%).
- We also recommend accepting payments from our customers by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.
It is worth remembering that each visitor to the gym has 6 m 2, and fitness or aerobics - 2 m 2.
Rented premises:
This will be a commercial space. It is best to choose one of two options:
- city center (plus in the number of visitors, minus in the high cost of rent);
- sleeping area (plus at an affordable price, but the level of visitors will be lower than in the first option).
There must be a room in the locker rooms for equipping showers.
Calculation of the area of the room:
- halls for fitness and aerobics - 2 m 2 * 15 people = 30 m 2;
- gym - 6 m 2 * 15 people = 90 m 2;
- locker rooms - 2 pcs. * 25 m 2 \u003d 50 m 2;
- reception, corridors = 50 m2.
Total: 200 m2.
Based on an average attendance level of 15 people.
Service description
In the fitness center you can visit:
- gym (continuous work, that is, 80 hours a week);
- aerobics (20 hours a week);
- step aerobics (10 hours a week);
- yoga (15 hours a week);
- dance classes (20 hours a week);
- strength training in the fitness room (15 hours a week).
Registration can be made by phone or directly on the website of the fitness center. In addition, visitors can take advantage of free Wi-Fi, bottled water.
In the future, it is planned to expand the range of services. It can be not only new types of group activities, but also other activities.
You can also sign up for personal training sessions at the gym.
To attract more customers, it is worth choosing experienced people when hiring. It is desirable that they have their own customer base, which will provide part of the flow of visitors.
marketing plan
It is worth thinking about the cost of the services provided. This should be a competitive price, but not too low. Attention should be paid to the appearance of the halls and the entire fitness center, as well as the quality of the equipment and the professionalism of the working trainers.
The ideas of opening a phyto-bar or a massage parlor later will be interesting.
- distribution of leaflets, flyers;
- conducting advertising on the Internet (social networks, contextual advertising, etc.) and the media;
- signboards;
- SMS mailings;
- ads on radio and television (if finances allow);
You can also attract with various promotions - for example, a free visit on pre-holiday days or on a birthday. In a word, there are a lot of tools for influencing potential customers.
In general, you should think about the prices in advance, calculate the cost of club cards, ways to promote them.
It will be important to create your own website even before opening. And at the same time make it not only beautiful, but also informative and convenient for the client. You can add feedback forms, surveys, the possibility of discussions, online purchases, bookings, viewing the filling of visitors to a particular lesson.
Be sure to choose your own strategy. After attracting a part of the population, it is worth thinking about marketing moves that can bring other segments of the population to the fitness center.
Calculation of planned revenue
| Price per lesson (1 hour, gym unlimited) | Number of lessons per month | Occupancy (maximum 15 people) | Total income | |
| Gym | 200 r. | 160 | 10 | 320 000 rub. |
| Aerobics | 250 r. | 80 | 9 | 180 000 rubles |
| Step aerobics | 300 r. | 40 | 9 | 108 000 rubles |
| Yoga | 250 r. | 60 | 8 | 120 000 rubles |
| dance classes | 250 r. | 80 | 7 | 140 000 rubles |
| Power training | 250 r. | 60 | 6 | 90 000 rubles |
| Total | 958 000 rub. | |||
Monthly income will be 958,000 rubles.
Production plan
To start work, it will be necessary to carry out repairs and installation of equipment. The repair will include bringing the premises into proper shape, installing showers, mirrors in the halls, installing lighting fixtures, air conditioners, fire extinguishers, and more. The total cost will be 1,000,000 rubles.
Equipment will be needed mainly in the gym. It also includes equipment for training in the fitness room, including mats, special balls, step platforms, weights. The total cost will be equal to 600,000 rubles.
You will also have to buy furniture:
- table (1pc);
- chair (10pcs);
- benches (33 pieces);
- lockers (30pcs);
- reception desk (1pc);
- armchairs (2 pieces).
The total cost will be: 65,800 rubles.
And also you will need to purchase equipment:
- laptop (1pc);
- music center (2pcs);
- printer (1pc);
- refrigerator (1pc).
Total: 55,000 rubles.
| Job title | Number of staff units | Payment method | Salary (including insurance premiums and taxes) | General payroll |
| Administrator | 2 | Salary | 25 000 rub. | 50 000 rubles |
| Trainer at the gym | 4 | Percentage of revenue (10%) | 32 000 rubles | 128 000 rubles |
| Aerobics and dance trainer | 1 | Percentage of revenue (10%) | 32 000 rubles | 32 000 rubles |
| yoga trainer | 1 | Percentage of revenue (15%) | 18 000 rubles | 18 000 rubles |
| Step aerobics and strength trainer | 1 | Percentage of revenue (15%) | 29 700 rubles | 29 700 rubles |
| Cleaning woman | 2 | Salary | 15 000 rub. | 30 000 rubles |
| Total: | 287 700 rubles | |||
Trainers in the gym work in pairs. They help visitors.
Administrators and cleaners work in shifts.
All trainers must be qualified and experienced. It is desirable that they be known to a wide range of people in the city. It is also possible to combine work with other types of employment.
Classes may change from month to month.
Wages are issued twice a month - in the middle and at the end of the month.
The duties of the administrator include receiving phone calls, processing applications from the site, filling it out, processing documents and accepting funds.
organizational plan
| 1 month | 2 month | 3 month | |
| IP registration | 6 800 rubles | ||
| Conclusion of a lease agreement | + | ||
| Competitiveness analysis | + | + | + |
| Carrying out advertising | 100 000 rubles | ||
| Site creation | 15 000 rub. | ||
| Repair and refurbishment | 1,000,000 rubles | ||
| Furniture | 65 800 rubles | ||
| Purchase of the necessary equipment | 600 000 rubles | ||
| Purchase of equipment | 55 000 rubles | ||
| Purchase of a cash register | 15 000 rub. | ||
| Conducting the Internet | 600 r. | ||
| Installation of furniture and appliances | |||
| Personnel search, training | |||
| Ordering clothes with company logo | 45 000 rubles | ||
| Purchase of water supplies | 3 000 rubles | ||
| Video surveillance installation | 15 000 rub. | ||
| Total | 1 921 200 rubles | ||
The lease agreement should not be concluded for a year, the money invested may not pay off. It is best to agree on a job for the long term. Preferably 5 years. Finding such a tenant will not be easy, but it is still possible. It is worth considering the option of a small increase in the price of rent, as a last resort.
Financial plan
Income (monthly) - 958,000 rubles.
Initial costs - 1,921,200 rubles.
Recurring costs (calculated per month):
Profit before tax, therefore, will be equal to - 958,000 - 556,700 \u003d 401,300 rubles.
We calculate taxes according to the formula 0.15 * (Income - Expenses) - 0.15 * 401,300 \u003d 60,195 rubles.
Net profit will be - 401,300 - 60,195 \u003d 341,105 rubles.
Payback period - 1,921,200/341,105 = 5.63. Therefore, the project will pay off in six months.
Risks
| Risk | Probability of occurrence | Ways to avoid | Possible threats |
| External | |||
| Crisis, economic instability, rising inflation | Medium | Insurance, purchase of necessary supplies | Decrease in profits, losses are possible |
| Changes in legislation | Low | Detailed drafting of constituent documents, including the charter | The need for re-registration, paperwork, suspension of activities |
| Changing the ideology associated with a healthy lifestyle | Low | Development of a client base, massive advertising | Decrease in demand |
| Increasing competition | high | Development of new methods, improvement of the quality of services | Decrease in profit |
| Internal | |||
| Equipment breakdown | high | Timely inspection, purchase of additional units | Decline in the quality and quantity of services provided |
| Employee incompetence | Medium | Passing training, obtaining certificates, constant attendance of seminars, master classes | Decrease in the quality of service, the number of customers |
| Obsolescence of equipment | Medium | Purchase of new equipment, replacing it with the most technologically advanced | Decline in the quality of services provided, lack of competitiveness |
| Bad placement | high | Carrying out marketing and geomarketing research | Profit less than expected, lower profitability and payback |
The most important thing to remember is that you can not save on repairs and equipment - these are one of the most important components of success.
According to marketers, any fitness center pays off in less than 2 years. If the job was done right, of course.
Do not stop there - expand, open another fitness center, add new services (pool, sauna, massage, beauty services, and so on). Fame among consumers will be free advertising. People will want to go to you, because they are already convinced of the quality of the services provided in the fitness center.
Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:
Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!
The gym is a specially equipped room. The main purpose of such an institution is to conduct bodybuilding training.
What does it take to open a gym? Basically, the list of all the required equipment includes numerous treadmills, a variety of cardio machines, dumbbells with which you can work out a variety of muscles, etc.
What are the differences between the gym and other sports facilities?
Unlike numerous fitness centers that provide services of a different plan, gyms have a fairly narrow specialization. Basically, they do not provide such separate rooms in which yoga or fitness classes can be held.
In the event that a healthy lifestyle is a priority for you and you would like to keep your figure in a beautiful and fit shape, and you are also a frequent visitor to gyms and understand bodybuilding, you can try to profit from your hobby. It should be noted in advance that great knowledge about how to pump up certain muscle groups is not required. A business plan for a gym can be drawn up without frequent visits to this institution.
How big is the competition?
In the event that you have the idea of \u200b\u200bopening your own gym, first of all, you should carefully familiarize yourself with the achievements of competitors. The point is not only in the presence and number of such establishments in a certain area, but also in the possibility of their subsequent appearance. In other words, a gym business plan should include absolutely all the factors that can play a role in the development of entrepreneurial activity.
In the event that there is a possibility of competitors appearing soon, one simple question will need to be considered: will there be enough potential customers for everyone? What if you need to quickly end your business activity so that it does not lead to large losses of funds? In any case, you will need to consider everything in the most careful way.
All nuances should be taken into account
The specificity of the activity of the gym is to work in the interests of clients. Usually, training takes place in the evening, as during the day people are busy with their main work. It is at this time that it is necessary to strengthen the staff.
In addition, the gym business plan should have clauses that talk about seasonality. As practice shows, the greatest load falls on the autumn and spring periods. In the summer, attendance at the gym decreases. That is why, in order to attract the largest number of potential customers, it is best to open your business during the periods of greatest activity among athletes and lovers of a healthy lifestyle.
Drawing up a business project
In order to open your own business, you will need to draw up a business plan for a gym. In the event that you cannot do it yourself, you should trust the professionals. But it should be remembered that it is best to do everything on your own. This is how you can get the necessary experience in entrepreneurial activity.
In addition, you will need to take into account all the necessary nuances. Do not forget about the seasonal aspects. For example, for comfortable classes in the summer, air conditioners are needed. And in order for athletes to be able to train in winter, it will be necessary to equip good heating or at least purchase heaters.
You should not lose sight of the factor that the hired personnel must have experience in this field of activity. Otherwise, situations may arise when you need to reimburse money for the damage caused.
The business plan of the gym, competently and efficiently drawn up, will help to understand the essence of the opening of the "simulator" and determine the opportunities through which you can reduce all costs. In addition, such a project will contribute to the demonstration of possible prospects. Well, a business plan for a gym cannot do without an analysis of profits and expenses.
Purchase of all necessary equipment
When organizing your own entrepreneurial activity in the sports field, it should be understood that, in addition to paying for the rent and repair of the premises, you will also need to spend money on the purchase of all the necessary equipment.
We are talking about equipment such as benches, exercise machines, dumbbells, barbells, etc. This is the most common equipment. In the event that you subsequently want to expand your business, you should pay more attention to the acquisition of more specialized simulators.
What do you need to remember when purchasing inventory?
In modern conditions, the cost of "iron" is quite high. And this must be taken into account when drawing up a business plan for a gym. It must be understood that it is not worth buying too cheap or old equipment, as customers simply will not like it. Having invested approximately 200 thousand rubles, an entrepreneur can quite easily purchase such inventory as:
- Mechanical treadmills.
- Exercise bikes.
- Complex simulators with counterweights.
- Cardio.
- Barbell with pancakes and stand.
- Several benches and dumbbells.
If a used hardware is purchased, then it will need to be tinted, adjusted, and, if necessary, sorted out and lubricated. But it won't cost too much.
What costs can an entrepreneur face?
How much does it cost to open a gym? It is necessary to consider in more detail all the costs that entrepreneurs expect on the way to starting their own business.
One-time investments required at the very beginning of business activities will mainly relate to the costs of repairs and design of premises.
You will also need to spend a certain amount of money to install all the necessary equipment. All this will cost about 400 thousand rubles. Naturally, this is a considerable amount of money. But you can pull.
The popularity of sports in Russia led to an increase in demand for gyms and fitness clubs in 2018. People strive to be healthy, look beautiful, slim, and are willing to pay good money for this by purchasing subscriptions to visit gyms with numerous exercise equipment. In this review, together we will draw up a business plan for a gym “from A to Z” (calculations for 2018).
When opening a gym, it is worth considering that people want it to be close to home, well equipped, with a pleasant and comfortable atmosphere for exercising.
Market analysis
First of all, you need to analyze your capabilities. At the initial stage, opening a large gym is quite difficult and expensive. It is easier to organize a narrow profile gym that will be in good demand and satisfy the needs of customers. Over time, you can open additional rooms and expand options.
For a good, profitable work of the gym, it is necessary to take into account in the business plan and analyze the following:
- Determine the class of the gym. It means the direct orientation of the hall. It can be a fitness center, a sports complex with a health-improving bias, a professional, sports club, or just an opportunity to work out on simulators.
- Conduct a marketing analysis. You need to compare the prices of gyms, study your area for similar places, etc.
- Do research on similar gyms nearby. If similar centers and sports complexes are located in your area, it is worth studying their specifics of work, services provided, sports programs, opening hours, prices, etc.
- Create a project for the future gym for training. We need a specific plan of the premises, taking into account the peculiarities of the location of not only the hall itself, but also auxiliary premises (cloakrooms, toilets, reception, etc.). This question can be addressed to specialists in the field of design /
Project Summary
The goal of the project is to open a middle-class gym in a city of up to 700,000 people. The target audience is people from 10 to 55 years old.
Sales income:
- Annual subscriptions - 30,000 rubles
- One-time subscriptions - 1,500 rubles
- Sports programs - 1,000 rubles
- Classes with a trainer - 800 rubles.
Hall premises and area
Before starting the search, it is necessary to determine the level of possible attendance of the hall in the business plan. In small cities and towns, it will be relatively less than in a large center.
The sanitary norms of the Russian Federation determine that at least 5 m² should fall on one visitor to the gym.
It is necessary to provide:
- dressing rooms for men and women - 30 m2;
- placement of showers, toilets - 20 m2:
- reception - 10 m2;
- group programs hall - 45 m2;
- gym. recreation areas - 300 m2.
You can save on rent only at the expense of your own premises. Its acquisition is expensive, so most gyms rent premises. A suitable place can be found through the Internet without spending money on realtors. It is worth paying attention to the sleeping areas of the city, since in the center everything is already practically occupied and quite expensive.
It is important to take into account the features of the building, because not every room is suitable for a gym. Simulators, power complexes and equipment have a solid weight, so the floors in the building must be stable. In addition, athletes are constantly lifting and lowering heavy weights, sharply throwing barbells, kettlebells and dumbbells, and in the fitness room people are constantly on the move - they jump, run, and perform various exercises. Keep in mind.
It is best to be placed on the basement floor, or in the basement, in most cases this is the most appropriate option. There are many halls that are located on the second floor and above, but it is safe to say that the building was built with such a business in mind (or in the past the building had an industrial character).
It is not uncommon for aspiring entrepreneurs to open a gym on high floors, while the building is clearly not suitable for this type of activity. As a result, the constant complaints of companies from the lower floors: the ceiling is crumbling, cracks appear, constant noise. It is worse when an entrepreneur has to repair the building at his own expense. Or even look for a new place.
The costs of the business plan for preparing the premises include:
- laying a new suitable floor covering;
- equipment of places for training with simulators and necessary equipment;
- installation of sufficient lighting for the entire hall;
- "private area": lockers for storing clothes, accessible and free showers, toilets;
- reception, where the staff will meet customers, as well as an office for negotiations and conclusion of contracts.
Purchase of equipment
In order for the gym to be in good demand, it must be fully equipped with high-quality sports equipment.
Gym equipment
Consider in the business plan that it is better to purchase inventory from specialized enterprises, since the cost will be much cheaper than at retail outlets. At the same time, imported equipment will be more expensive.
Use the following sample list to account for in your business plan:
| Equipment | Cost, rub. |
|---|---|
| Dumbbell row (5-45 kg) | 100 000 |
| Urethane dumbbell set with different weight (0.5-15kg) | 140 000 |
| Barbell bars (2-5 pieces, different lengths) | 10 000 |
| w-necks | 13 000 |
| Pancakes for barbells with different weights (up to 300 kg in total, so that 2-3 clients can work out at the same time) | 50 000 |
| Squat rack with barbell (2 pcs.) | 40 000 |
| Barbell bench (2-3 is enough) | 20 000 |
| Press bench (1-2 is enough) | 7 000 |
| Traction straps, belts | 10 000 |
| Rugs (10 pcs.) | 12 000 |
| Cardio equipment: treadmills, exercise bikes (5 pieces of each type) | 250 000 |
| Strength training equipment | 500 000 |
TOTAL | 1 152 000 |
Sports equipment for the gym costs quite a lot, especially exercise equipment. But this is the minimum from which it already makes sense to start work.
It can be quite an acceptable option to buy ready-made used equipment in good condition, so you can save a lot on the budget. Among other things, sports equipment is in abundance on the private market and is in stable demand. Even if the business ever has to close, it will be possible to return a significant part of the investment.
The main thing is not to save on the simulators themselves, as this can scare away the target audience. In addition, high-quality equipment will help to avoid premature breakdowns and injuries to visitors, as well as extend their operation.
If we are talking about a ready-made fitness room that will work on the basis of a gym, then you will need to purchase separate fitness equipment.
Fitness room equipment
Sets of small sports equipment, such as balls, steps, dumbbells, etc., should be in the number of intended visitors to the hall.
For fitness room equipment, consider the following costs:
Such a fitness room is fully consistent with the demand of the audience, all the basic and necessary equipment is present. However, one must understand that equipment is not the main thing in the fitness room, more important is competent programs, as well as professional instructors who make up these programs.
Staff
The selection of personnel should be given special attention. He can be with or without experience, but with good knowledge and skills, as well as a desire to work and help visitors to the gym.
For the vacancy of a trainer, people with any category in sports (masters of sports) are recruited, an alternative option is extensive experience and knowledge of the matter in bodybuilding, fitness, the proof of which is body build.
To clean the hall, you need to hire cleaning staff and additional staff at the reception.
Periodically monitor the level of wages, as well as the suitability of staff qualifications, their courtesy and proactive assistance in training.
| Staff | Salary per 1 employee (rub.) | The number of employees | Salary Total (rub.) |
| Administrator | 15 000 | 2 | 30 000 |
| Gym trainer | 25 000 | 4 | 100 000 |
| Group Program Trainer | 15 000 | 2 | 30 000 |
| Room cleaner | 10 000 | 4 | 40 000 |
| Costs forsalary payment | 12 | 200 000 |
Advertising
Before opening, you must actively use advertising, this deserves a separate item in the gym business plan. The most acceptable are the distribution of flyers, posting advertisements on bulletin boards and publishing on the Internet. If you have the funds, you can advertise in the local newspaper. If the gym is located in the city, then you can place more advertising near your sports center to attract people living in the area.
When using flyers, make them memorable and colorful. Write clearly in them the cost of the subscription. This will help potential customers make a choice. You can hand out leaflets on the street yourself or hire other people (students), but then you have to control the work. It is better to distribute flyers near shopping centers, educational institutions, offices.
The main thing is to attract your potential audience. It is worth drawing their attention to the positive aspects of the hall, as well as offering discounts and bonuses.
It is possible, in connection with the opening of the gym, to hold a promotion for the sale of subscriptions at a reduced price. You need to constantly work on your subscriptions, club cards and discounts. It is worth making premium cards for regular customers, developing standard programs for those who train no more than 2 times a week, etc. The more and more varied your offers, the more customers you can attract. Everyone will definitely be able to find the appropriate conditions for themselves, suitable for the price and opportunities.
In addition, a good solution would be to distribute flyers to residential buildings in nearby areas. It is worth noting in the business plan that about 50% of clients live 5 km from the gym. The distance from the house to the hall is a very important factor when choosing.
Costs and payback
Starting investment to open a gym:
- Premises for rent - 75 000 rub.;
- Gym equipment - 1 152 000 rub.;
- Fitness room equipment - RUB 170,000;
- Advertising - 60 000 rub.
Total: 1,457,000 rubles.
The monthly expenses in the business plan include:
- room rent + utility bills — 90 000 rub.;
- staff salaries - 200 000 rub.;
- tax and social contributions - 60 000 rub.;
- maintenance and repair of sports equipment — 5 000 rub.;
- advertising and promotion - 10 000 rub.;
Total: 365,000 rubles.
Income forecast for the business plan (per month):
- Sale of annual subscriptions - 30 pcs. 20*30000= 900 000 rub.
- Sale of one-time subscriptions - 15 pcs. 1500*5 = 7 500 rub.
- Sale of sports programs - 5 pcs. 1000*5= 5 000 rub.
- Conducting personal training - 15 pcs. 800*15= 12 000 rub.
As a result, the monthly income will be: 924 500 rubles.
Monthly payment of income taxes - 138 675 rub.
Net profit (after taxes and monthly expenses) is - 420,825 rubles.
Amount of revenue for the year will be: 11,094,000 rubles.
Amount of net profit per month is equal to 420 825 rubles.
Profitability: 420,825 /924,500 * 100=45.5%
Payback period, divide the initial costs by the amount of net profit: 1 457 000 /420 825 = 3.5 months.
Risks
| Risk | Probability of occurrence | Force of influence | response measure |
| Lack of clients | Medium | high | Subscription price review PromotionsRevision of territorial affiliation Formation of a loyalty program |
| Inexperienced staff | Average | Average | Training Continuous professional development of employees from experienced coaches in the sports industry |
| Staff turnover | Average | Low | Implementation of material motivation of personnel |
Even during a crisis, people try to look beautiful and be healthy, despite the high prices of gym memberships. We will write a gym business plan based on the fact that this business has a large number of potential customers - the middle and upper classes of the population will be happy to visit the new gym. The fact that even despite the huge number of halls already open, you can easily open your own business and quickly accumulate a sufficient number of visitors cannot but please the new entrepreneur. The main thing, as always, is to advertise your establishment correctly and try to reduce costs to a minimum in the beginning, so that it would be easier to pay for yourself. We will tell you how to open a gym so that it not only pays off, but also generates income.
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First of all, it is worth evaluating your capabilities - opening a huge fitness club with all the services that are available will not work for a novice businessman, there will not be enough money. We will open a gym, without unnecessary services and functions. Opening such an institution is easier, cheaper, and you will immediately understand which audience you need to target with your advertising campaign. In the future, if you have a stable income, no one forbids you to open additional gyms and provide customers with more opportunities for training and recovery, but for now, let's consider the easiest business option in this area.
Where to open a gym
The owner of his own premises, of course, will receive more income due to savings on rent. We don't have such a place, and buying a place is a very costly business. Our gym business plan will be written based on renting a room. Now we will describe the process of finding premises with optimal characteristics for our business.
Let's decide on the number of square meters for our business - to install all the necessary equipment, we need 30-40 square meters, there will be simulators, weights and so on. In addition to the main hall, we cannot do without a dressing room and a shower room. A dressing room of 10 square meters will be an excellent solution, the same amount is needed for a shower room. There is one secret here - we do not need to look for a room where there is already a shower, you can buy and install several showers. It is cheaper, easier to install and connect the water supply. When you decide on all these indicators, you can start searching for a room.
Many businessmen go to realtors with a request to find premises for a certain type of business and overpay from 50 to 100% of the rental price for the search. Why spend such a sum when we have in our hands the most productive tool in the world - the Internet. Enter the desired query in the search box and you will find many sites where you can find a room based on the area, quadrature and other indicators. Try, experiment in a set of parameters. We need to keep the gym costs as low as possible, so don't aim for downtown. There, rent is more expensive and all the premises have long been occupied. Look for free space in sleeping areas, basements. Finding the best option can take you time, but it's worth it. The average price for 50 square meters in the basement is 30 thousand rubles.
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How to open a gym: buy equipment
First of all, you need to renovate your premises so that customers can comfortably study and enjoy it. Most likely, our basement will be in poor condition, we need to redecorate, run water to the shower and install several light sources. The repair of the entire gym will cost us 50 thousand rubles, a big expense, but it will quickly pay off. Only when the hall was repaired and the light installed, you can start looking for equipment. It is very difficult to understand for a person who has never worked in this field. You need to take the advice of a specialist.
Using the services of a specialist in this field, we will be able to arrange our gym in the most optimal way for the client in order to maximize the income of the gym. The services of a professional will cost us 5 thousand rubles.
A good gym with a sufficient number of treadmills, bicycles, barbells and other exercise equipment brings a lot of profit, but not everyone can afford to buy everything at once. To equip the hall will cost you from 150 thousand rubles. You can, of course, save on some simulators, but people who do this will immediately notice cheap simulators and go to another gym where they don’t save on them. Let's write this figure into the costs of the gym and move on to the next item in our business plan.
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Gym business plan: staff search
A small gym needs a person who will take payment, memberships and show the price list to new visitors, as well as a trainer whose services visitors can use. We'll go into detail about how it's easier to find the right person for these jobs and how you can save some money on workers' salaries. Let's not forget that we also need to clean the gym after training - this also needs a person.
The hall can be cleaned by a hired cleaning lady who will wash the hall once a day - after class. A cleaner earns 15,000 rubles a month on a permanent basis, we will find a person who wants to clean the hall once a day for 5,000 rubles. Don't think that this is too little - you need to save on everything in order to reduce the costs of the gym.
Any gym needs to have a trainer helping clients with advice. Professionals in this field will ask for too much wages for us to pull it. We will find a specialist in universities training trainers for gyms. Young students with bright eyes and a lot of energy will work tirelessly even for a small amount. By the way, it is best to offer the coach a piecework wage. Thinking through the gym business plan, add the price of a personal trainer to the price list. The average price for a personal trainer per month is 1500 rubles. For each client that the coach will involve in personal training, the coach himself will receive the full amount - 1500 rubles. This encourages the person to work, and if they fail, you won't pay the person for something they don't do.
You can put any person, including yourself, in the position of accepting payment - you will tell better than any employee about the advantages of your gym, how you can have a great time in it and what promotions, coaches, services are. Given that the salary of this type of activity reaches 15 thousand rubles, it is better to work on your own - and save money, and work with clients.
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Our potential clients are office workers, wealthy students, entrepreneurs. Almost anyone who can afford a gym membership is our client and we need to find as many people as possible who want to give us their money, raising the income of the gym. We will use two types of advertising - distribution of leaflets and advertising on the Internet.
We will distribute leaflets during the lunch break near large office buildings, near educational institutions, shopping centers. There will always be large crowds of people who have enough income to pay for classes in the gym. Make your flyers colorful, interesting and with a clear price for a one-time lesson and a subscription for a month. Clients do not like when there is no specifics.
A very cheap and effective way of advertising is advertising on the Internet. Find the city's website and add information about your gym there, find the Vkontakte groups associated with your city, and write advertising posts there. Together with the distribution of leaflets, advertising will cost you 5 thousand rubles, but the income of the gym will increase significantly.
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