Is anticafe profitable? Total Costs and Estimated Profits

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If you want to open an anti-cafe from scratch in a small town, then before making your dream come true, you need to consider possible prospects and difficulties, assess the level of possible income and competition. A well-written business plan will not only save you from many mistakes, but will also become the key to success to a greater extent.

The very concept of “anti-cafe” appeared in Russia just a few years ago. For the first time such an institution was opened in Moscow. The concept is that when people come to a cafe, they pay not for the amount of food eaten, but for the time spent in it. At the same time, the visitor himself can use all the benefits provided. They usually include:

• networking area;
• play area;
• treats.

For several years, anti-cafes have become so popular that today such establishments are opened not only in cities with a population of over a million, but also in the provinces.

The market in this area can be considered relatively free. But even in small towns, there are more and more such establishments. There are some difficulties in opening, because the entrepreneur needs not only to provide his guests with food and treats, but also to provide them with areas for leisure activities. It can take from 3,000,000 rubles to open an anti-cafe from scratch in a big city. In small settlements, you can get by with 500,000 - 1,000,000 rubles.

Any even a novice entrepreneur evaluates the prospects of an idea from the point of view of whether such a business is profitable or not. Anticafe is an interesting and relevant business idea. The solvency of Russians has greatly decreased in recent years. Many of them do not have the opportunity to go to restaurants and cafes. And anticafe is a great option to spend time with friends without making a huge hole in the family budget.

The idea is also interesting because such establishments are universal. They are able to attract different segments of the population - from students to adults who decide to celebrate some holiday together.

The undoubted advantages of anticafe include the following features:

1. a wide range of potential customers;
2. rapid development of customer loyalty;
3. relatively small investment (when compared with other catering formats);
4. low competition;
5. the possibility of expanding the functionality (you can always add a computer room, karaoke, offer board games, arrange full-fledged movie screenings on the big screen).

Such a wide range of opportunities can lead to a stupor of a novice entrepreneur. Because of this, it will be difficult for him to understand where to start opening an anti-cafe, what important points to foresee.

Opening options

If an entrepreneur does not know how to open an anti-cafe, then you can always get this information from outside. You can do this in one of the following ways:

1. Independently study all the features, draw up a business plan and work on it. It is better to choose such a strategy for those people who have at least minimal experience in entrepreneurship or worked in the field of catering.
2. Buy an anti-cafe franchise and act according to a ready-made plan. This is an ideal option for those who are taking their first steps in entrepreneurship. Of course, the initial costs may be higher, but the chances of success will increase significantly. The difficulty lies in finding a truly effective franchise. For example, you can start working under the brands New York Coffee, Time Club, Chaipei.

But even in the case of buying a franchise, the entrepreneur will have to assess the prospects for the future business. After all, the amount of profit received will depend on this.

Who will visit anticafe?

The correct definition of the target audience is the first step on the road to success. Anti-cafe usually comes to people aged 16 - 30 years. The main purpose of visitors may be:

• communication with friends, relatives;
• work (such a cafe is a great alternative to working at home, where children and other family members are constantly distracted);
• Internet access;
• use of board games;
• meetings with partners, clients;
• entertainment events (birthdays, matinees, parties and theme nights).

From this we can conclude that students, families with children, creative and business people, self-employed citizens (freelancers) will most often visit the anti-cafe. And who and in what quantity can be attracted depends on the availability of different zones and the spaciousness of the room.

The right choice of premises increases profitability and profit. Anticafe should not be opened in residential areas. Usually young people prefer to relax in the city center. The presence of good transport interchange will be another plus.

The room itself must have an area of ​​at least 100 m 2. It should be spacious and bright, cozy, so that you want to spend time in it. Inside, it is necessary to provide a bar counter for receiving orders, an entrance hall and a dressing room for guests, and a service room for staff. You can not ignore the hall itself. It is better if there is a large common area in the anti-cafe, and rooms for leisure activities will be additionally equipped. They may have different directions. For example, you can provide the following rooms:

• karaoke;
• children's;
• game club;
• hookah;
• animal room.

And the more such premises will be, the more visitors will be able to attract and make them regular customers.

Procurement of the necessary equipment and supplies

For the arrangement of the premises will require furniture, electronics and various household appliances. Ideally, if they are all made in the same style. The presence of a solid concept will increase the status of the institution. You will also have to spend money on decor. It can take from 30,000 to 100,000 rubles just to improve the interior. This includes wallpaper, lighting fixtures, floors. Of the furniture, you must definitely buy a bar counter.

For visitors, you should equip a leisure area by buying:

1. sofas;
2. tables;
3. chairs;
4. puffs;
5. bean bags;
6. armchairs.

It is not worth spending a lot of money on furniture, as it can be quickly spoiled. It is better to buy affordable options, but with an attractive design. Comfort and softness will help to make the room cozy and safe. Only the purchase of furniture can take about 300,000 - 500,000 rubles.

If an entrepreneur wants to save money, he can try to buy furniture from a warehouse or take a used one.

In the latter case, things should have a neat appearance. Furniture is not the only thing that will be required for arranging an anti-cafe.

Additionally, you will need to purchase equipment:

• refrigerator;
• electric kettles;
• microwaves;
• coffee maker;
• toaster.

If there are various leisure zones, you will have to think about their arrangement. For example, chess, checkers, backgammon and other board games, soft toys and books for children may be required. You can even equip a reading room with a library, where visitors can bring their own books and read others.

We must not forget about the safety of our visitors. In addition to entertainment, it is necessary to install video cameras, equip an alarm system and a panic button for a bartender or administrator.

Anticafe advertisement

Interest in anticafe, especially at the initial stage, will depend on the effectiveness of advertising. Initially, 30,000 - 100,000 rubles from the budget will have to be allocated for this. The best way to attract customers is through the following promotion methods:

• distribution of flyers and leaflets (it is best to do this in crowded places near the anti-cafe itself);
• posting ads;
• promotion in social networks;
• advertising on local radio;
• banners.

It is very important to have a channel to communicate with customers. It can be your own website or an active group on social networks. If the budget is sufficient, both formats can be used.

It is important to quickly answer users' questions, timely notify about upcoming evenings, promotions and discounts.

The system of bonuses and discounts will help to attract regular customers. And on calm days, you can hold promotions like “Bring two friends and don’t pay the entrance yourself.”

At its core, an anti-cafe is not a full-fledged catering point, and therefore the attitude of the SES towards such establishments is more loyal. When registering, you must specify the OKVED code 92.51 - "Activities of libraries, archives, club-type institutions."

When selling alcohol, you must first obtain a license. Otherwise, registration will be much easier. In any case, it will be necessary to obtain permission from the SES and the fire service.

Financial results

It is the financial component that interests entrepreneurs the most. Investments in anti-cafes average 1,000,000 rubles. For cities with a population of over a million, this amount may be several times higher. Over time, you will need to buy new equipment, equip rooms. As a result, the amount of investment can increase up to 1,500,000 rubles.

When calculating income, consider:

1. the number of visitors;
2. hourly cost;
3. operating hours of the institution.

It is quite realistic to make a profit of 350,000 rubles per month. This amount can be increased by arranging interesting themed evenings, offering a wide range of services to customers.

The profitability of such a business averages 30 - 40%. You can increase the rate by raising prices. But then you will have to provide more diverse services to your customers. Payback can vary from 6 to 18 months.

Anticafe is an interesting and profitable business idea that can bring an entrepreneur a stable income with the right approach.

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It is not so easy to keep track of all the novelties that have appeared with increasing speed in recent years. One of these innovations can be called anticafe. Such institutions began to appear in large cities for a long time - in Russia, the first of them appeared back in 2010. But many users still probably do not fully understand what it is, what is done there, why and who goes there and pays for what.

Let's help you figure it out: IQReview compiled a detailed manual for those who want to get to know these institutions better.

What is an anti-cafe, what does it have, and what do they do there?

D To begin with, you need to figure out what it is in general.

(time cafe, time club)is a public institution in which the visitor pays for the time spent in it.

It can be used for various purposes:

for work (this version of the anticafe has its own name - coworking);

for conducting master classes, trainings, lessons;

for fun ( film screenings, video games, board games, hobby groups with various hobbies);

for creativity (drawing, writing, some other areas of art).

The institution itself is usually a spacious room (one or more) with equipped workplaces. Depending on what exactly this anti-cafe is intended for (work, entertainment, education) - jobs can be organized in different ways. For example, in coworking centers (“working” anti-cafes), the design resembles an ordinary office, perhaps with a more original design. Each user can move around the institution unlimitedly, occupying any free space.

Definitely in anticafe there is a public wifi, free sockets for charging gadgets and a "kitchen" area in which you can is free prepare tea or coffee, take refreshments for drinks for free(the assortment is usually small, and the products are from an inexpensive segment) and warm up food . Most places do not prohibit bringing food with you.

There is also a ban - on alcohol and smoking (of course, and on drugs). Printers may be available in “working” anti-cafes, and equipment for presentations (projector, interactive whiteboard, screen) in institutions for educational events.

Some establishments may have "full" kitchens, meeting rooms and separate rooms for teamwork.

Anti-cafes are usually chosen by those who, for whatever reason, cannot work at home or in the office. At home, distracting relatives can be such reasons. Not everyone needs an office, and not everyone is comfortable in it.It is also useful to come to the anti-cafe for those who have arrived in another city for a while and do not have a normal workplace.

In which cities did it start, and in which is it popular?

AND Ntikafe is not just another Western startup, as many people probably think. Actually, such business project was invented by a Russian writer Ivan Mitin. In 2010, in Moscow, he opened the "Tree House" - a place intended forpastime of creative people. Initially, the payment in it was unregulated (everyone paid the amount at their discretion), but quickly became clearer - by the minute.

The term "anticafe" itself appeared in early 2012, and was initially used for an institution called "Butterflies". From the same year, such points began to open actively both in Russia and in other countries. At the end of 2014, there were several hundred active and well-known establishments in 8 states (Russian Federation, USA, France, England, Finland, Germany, Slovakia, Czech Republic).Now (at the end of 2016) similar places can be found in other countries, and they open even in small towns. True, for small settlements, only “working” anti-cafes are usually relevant.coworking spaces - other options in them are unlikely to be able to reach profit .

The largest number of anti-cafes in Russia (and in general in the CIS countries) is in the capital. In total, there are more than fifty such establishments (at the end of 2016), of which at least half were opened 1-2 years ago.

Among the most popular Moscow time cafes are:

Butterflies (working since 2012);

Ziferblat (one of the first Moscow anti-cafes, which was opened by the founder of the direction, Ivan Mitin);

Green door;

• checkpoint( the largest anti-cafe not only in Moscow, but throughout the world - it has 16 rooms, each of which has a unique design);
• Nest;
• Copernicus.

Average per minute rate for Moscow time clubs - 2.5- 3 ruble (or about 1 5 0-1 8 0 rubles per hour).

Time club in Moscow

In St. Petersburg there are a little less than fifty establishments. There are both anti-cafes from the capital's chains (Dial), as well as individual brands. Among the most famous can be mentioned:

• Typical Peter;
• Now;
• Free time;
• permanent residence;
• Miracle.

The average per-minute rate for St. Petersburg establishments is slightly lower - about 2. 5 rubles (or 150 rubles per hour).

In other large cities of Russia with a population of about a million or more, there are also anti-cafes. On average, in each regional center you can find about 10 such establishments. Average price - about 2 rubles per minute(about 120 rubles per hour).

The main contingent: who visits such establishments?

O The main audience of anticafe is:

freelancers of all categories: programmers, designers, layout designers, testers, copywriters, translators, SMM and SEO specialists, marketers (more details can be read separately);

start-ups and entrepreneurs (you can often find a freelance specialist of the required profile in your project in the “working” anti-cafe);

creative people (mostly writers, artists; of course, no one will let you play musical instruments when there are a dozen other people around doing their own thing);

just sociable people, mostly students (both in a company and coming to meet one by one), who like to spend time in a team, but do not have such an opportunity (in ordinary cafes - it's expensive, at home - relatives, or there is not enough space for a large number of guests ).

Those who just want to read a book (both educational and artistic) come to the time cafe. Basically, these are those whose home conditions do not allow doing this - students of "overloaded" hostels, or those who have many relatives in a small apartment.

Visiting such establishments is also relevant for travelers during transfers. If you need to wait several hours before the flight - this does not have to be done at a noisy train station - you can go to an anti-cafe.

On what and how much can an anti-cafe earn?

First of all, the income of anti-cafe is formed due to the fact that there are visitors in it. Almost all institutions of this format charge per minute, the average rate in the Russian Federation is 2-2.5 rubles. In many places, for the second and subsequent hours of stay, the rate is reduced by an average of 25%.

Premises for anti-cafe

Often you can purchase a "club card", which allows you to stay in the establishment for a prepaid number of hours. This option is a little cheaper than the standard rate.

It was mentioned above that refreshments (tea and sweets), entertainment and the use of technology in such establishments are free. In this regard, anti-cafes are much more profitable than ordinary cafes - in them one cup of coffee will already cost the same 100-150 rubles. A printout of 10-15 A4 sheets in Moscow will cost about the same (in an anti-cafe, if it has a printer, no one will limit the guest in the number of printed sheets).

If some additional dishes are offered in the anti-cafe, in addition to drinks and sweets, their price is usually equal to or very close to the cost price. Food is not the menu item on which such establishments seek to earn money (although this option can become a source of additional income).

The minimum check in anti-cafe is usually present, and equals the cost of 1 hour (that is, about 120 rubles). The average check is about 200-300 rubles - that is, about as much as the average leave in a coffee shop.

An additional source of income is the rental of premises for some events (presentations, negotiations, and so on). In such cases, a time-based payment is usually also charged, but already for the maximum number of people that the hall can accommodate, even if there are fewer people present (since the room is closed for other guests at this time). That is, for example, if a room accommodates 10 guests at an hourly rate of 150 rubles, then 1500 will have to be paid per hour of rent, even if there are 5 people present.

There are enough options for additional earnings that are not implemented everywhere. After all, the anti-cafe has an audience, which means that it can be offered other types of services that can also be profitable.

Of the possible options:

Sale of board games (if the anti-cafe is dedicated to such an activity).

Sale of souvenir paraphernalia (with the name of the institution - this will also be an additional way of advertising).

Expansion of the range of drinks and food. Since prices in ordinary cafes can be several times higher than the cost of cooking, anti-cafes can easily charge a small surcharge, selling food much cheaper.

Organization of events (film screening, training, performance of a musical group, creative evening, some interesting and unusual game). This option requires advertising - you need to inform potential visitors about the planned event. Holding some events in general can be made a permanent phenomenon, but in this case, the owners will be required to regularly be more active.

Holding tournaments (if the institution has and is in great demand consoles). For participation in competitions, you can charge some kind of payment, give part of the collected amount to the winner, and keep the other part for yourself - for the organization.

Advertising of other types of business - both on a commercial basis (for a fee) and on mutually beneficial terms. Representatives of related fields of activity are best suited for the role of potential partners. For example, if this is a co-working space, then you can offer your services as a paid platform for finding a job or an artist. If this is a creative institution, you can offer cooperation to stores that sell relevant products (musical instruments, art supplies). Well, and "universal" types of services: advertising taxis, food delivery services, online clothing stores, hairdressers.

Provision of paid services for washing, ironing, drying things (relevant if the institution is located close to the train station or student hostel).

Provision of paid showers.

What profit does anticafe bring

If we generalize and calculate the average profitability of such establishments, we can give the following figures: from one “square” of the premises, the anti-cafe earns about 7,000 rubles a month. The area of ​​an average institution is 100-150 "squares", that is, it can earn 700,000-1,050,000 rubles per month.

These are figures close to the maximum - it is possible to achieve them if about 200 people come to the anti-cafe every day and spend about 4 hours in the institution. This is possible for anti-cafes that have been operating for more than a month (or rather, not even for the first year), and which are actively advertised. In fact, the income (for most "average" anti-cafes) turns out to be about 1.5-2 times lower on average (that is, 1 "square" area brings about 3500-4700 rubles per month, and an establishment with an area of ​​100 "squares" will give an income of about 350,000 -470.000).

How much does it cost to open an anti-cafe and how quickly will the initial investment pay off? What services can be offered in the establishment, what furniture is needed and what kind of staff should be hired, and how much can you earn in the end? All this and more in this article.

About 5 years ago, few people knew about such a phenomenon as anti-cafe. However, now such establishments are opening in every city and are beginning to be in good demand.

Experienced entrepreneurs advise you to open such a business with the help of a ready-made one. So you can quickly understand all the features and nuances of the chosen activity. But if you want to take a chance and make a start on your own, then read this article to the end.

Initial capital

It is impossible to give specific figures, but you can list what investments will be required to open and develop a business.

The most optimal and profitable option is to buy a ready-made anti-cafe. The fact is that in recent years Russia has been living in a constant financial crisis. Due to the unstable situation in the country, many entrepreneurs are leaving the game and selling their establishments. But do not rush to accept any offer. There is a possibility that a person is selling anti-cafe because it does not make a profit. Therefore, the purchase of a ready-made business requires a thorough and comprehensive analysis.

A more stable option is to start a business from scratch. This includes finding and renting premises, buying furniture and equipment, hiring employees and other points.

To calculate the initial budget, the following expenses must be taken into account:

• Premises rental;
• Payment of utility services;
• Buying dishes;
• Installation of a security alarm;
• Purchases of games (computer, board, etc.);
• Purchase of stereo acoustic systems (if necessary);
• Investments in advertising.

Based on all of the above, appropriate conclusions can be drawn. The starting capital required to open an anti-cafe is 500 - 800 thousand rubles.

Business payback

Before you decide to open an anti-cafe, you need to understand how long the initial investment will pay off and the business will begin to generate net profit.

So, the monthly business expense is approximately 100 thousand rubles. (utilities, rent, etc.). The minimum income is 150 thousand rubles. per month. In total, net profit is 50 thousand rubles. monthly. Business payback - 1 year.

It is possible to reach payback earlier. Everything will depend on the demand for anti-cafe services among the population. Marketing and advertising also play an important role.

Range of services

Any modern anti-cafe offers several services at once. For example:

• Conducting master classes, seminars, trainings, business meetings, etc.
• Rental of educational and entertainment equipment.
• Entertainment programs.
• Free treats and Wi-Fi.

The range of services can be expanded at your discretion. The more of them, the higher the popularity of the institution and the demand among the population.

Required personnel

It is difficult and almost impossible for one to follow the anti-cafe. Therefore, assistants will be required who will take on a number of administrative tasks and will help to competently conduct business.

To work in anticafe you will need to hire:

• director (if necessary);
• administrator;
• waiter
• customer service specialist;
• marketer;
• art director;
• cleaning specialist.

This list can be reduced or supplemented as needed. Recruitment is an individual matter for each institution.

Registration of an anticafe

In order to open an anti-cafe, it is enough to go through the standard procedure for registering an individual entrepreneur. A license to operate the establishment is not required. However, if alcohol is sold in it or smoking is allowed, then additional permits must be obtained.

In the case of alcohol, you need to obtain a license to sell such drinks. If you allow smoking, you will have to design the room as a smoking area and refuse some services. Detailed information can be obtained from the tax office and the Ministry of Emergencies.

If the work of the anti-cafe will take place with the conclusion of contracts with large private or state organizations, then the institution may need to be corporatized.

You will also need the following documents to work:

• package of external documentation;
• package of internal documentation;
• set of founding documents.

You can officially register a business yourself, in order to save money, or entrust this work to a specialized company.

Room selection

The optimal area of ​​the anti-cafe is at least 50 sq. meters. All rooms should be equipped with heating, bathrooms and good ventilation. You also need to take care of furniture, equipment, appliances, inventory, etc.

There are no strict requirements for the location. However, some rules must be followed. For example, it is better to place a small anti-cafe in the area of ​​busy streets, near educational or entertainment establishments. A large anti-cafe can be placed in any suitable part of the city - popularity in this case does not depend on the chosen location.

Furniture and equipment

Furniture and interior items must match the style of the anti-cafe. Of the equipment, first of all, you need to buy kitchen appliances, especially coffee machines, kettles, microwave ovens, toasters, refrigerators and dishes.

For the entertainment of visitors, computers and laptops, Wi-Fi routers, board games, equipment for performances and various events may be needed.

Fire safety

Customers of the future anti-cafe should feel safe. To do this, before opening, you need to visit the State Fire Supervision and:

• organize evacuation routes for staff and customers in advance;
• determine the degree of fire resistance of building and finishing materials;
• equip the premises with fire extinguishing and warning systems.

All this should be organized in accordance with the regulations of SNiP and SP.

After inspection of the premises by the fire department, a permit to carry out activities will be issued.

Work organization

For such a non-standard institution as an anti-cafe, you need to choose the right mode of operation.

It makes no sense to open an institution early in the morning, since there will be practically no customers at this time. The best time to start working is at 11 am. And it is necessary to close the institution on weekdays at about 23:00-00:00, and on weekends at 01:00-02:00.

Simply put, the mode of operation needs to be adjusted to customers. To do this, it is enough to observe at what time the main flow of people goes, and when there are practically none.

Anticafe advertisement

It would not be superfluous to open an anti-cafe website, where upcoming promotions or events will be announced. It can be added to the Yandex.Direct or Google AdWords advertising network to get a guaranteed result from advertising on the Internet.

If it works out, then a good option would be to advertise the institution in traditional cafes or bars. Although in such a situation it will be difficult to agree with competitors and you will have to offer them something in return. Despite the complexity of such advertising, it is still worth a try.

How much can you earn in the end?

If we take the minimum price of visiting an anti-cafe 2-3 rubles per minute and the average duration of a visit is 1-3 hours with a daily volume of visitors of 50-60 people, then you can confidently earn up to 400 thousand rubles a month. Accordingly, the profitability of the business can reach 40%.

This shows that opening an anti-cafe is a profitable business. The main thing is to decide how the business will develop - by buying a franchise or starting from scratch.

We usually go to cafes to have a delicious meal, drink a cup of coffee or just have a good time.

If everyone is used to traditional catering establishments, then the word “anti-cafe” still raises a lot of questions from our fellow citizens. This is a relatively new format of institutions, which has not yet managed to "reach" many regions.

Free space, time cafe, time club - this is what they call anti-cafe. Such establishments differ from ordinary restaurants in that visitors pay not for treats, but for the time spent - by the minute or by the hour. But for tea, coffee, soft drinks and sweets, on the contrary, you don’t have to pay. If desired, customers can bring their own drinks and food, as well as order ready-made meals from the delivery service.

Eating is not what people visit establishments of this format for. This is a space for pleasant rest, communication, exchange of creative ideas. Here you can read, play board or video games, watch movies, take part in master classes, find interesting people to talk to and even make new friends. Creative people, freelancers who want to work in a calm and cozy atmosphere, as well as active youth come here. Usually it is a territory free from smoking and alcohol, although there are options for establishments with a hookah.

Required documents and permits

• Register or.
• Sanitary Service Permit.
• Fire service permit.
• If you have a kitchen, you will need a permit for the production and sale of food.
• Contract for deratization, disinsection and disinfection for presentation to regulatory authorities.

You can watch an interesting interview with the owners of such a business about its organization in the following video:

Location selection

The number of visitors, and hence its profit, largely depends on the location of any institution. You need to understand that the better the place, the more expensive it will be to rent. Therefore, in this matter it is important to find a middle ground.

It is worth paying attention to the surrounding area. The first or second line of houses, proximity to public transport and metro stops, the availability of parking - all this will be a definite plus. But it should not be too noisy, because people want to work and communicate in a calm environment. If there is no quiet place, you should take care of good sound insulation. Well, if there are no establishments of this format nearby, this will help to avoid competition.

Since the “core” of the target audience is young people, it is worth considering opening a cafe near an educational institution or a shopping and entertainment center.

It is important to pay attention to the features of the repair. The building must have uninterrupted operation of all communication systems: electricity, water supply, sewerage. Visitors also look at the appearance of the building in which the institution is located. It should look neat and presentable.

Room decoration

To open, you need a room of a sufficiently large area - at least 100-150 sq. m. About 30-50 sq. m will have to be allocated for a storage room, a bathroom, a wardrobe. It is desirable to delimit the rest of the space into several thematic zones, at least 2 or 3.

For work, private conversations and negotiations, you can organize a small cozy office. Spacious hall - for concerts, presentations, exhibitions, seminars, watching films. If the cafe is declared as a family cafe, then a children's room is needed, where kids can play, draw, and participate in master classes.

The design of the anti-cafe is of great importance. Cozy and even a little homely atmosphere sets you up for rest and relaxation. An impressive percentage of the target audience are creative people. Therefore, the interior can be slightly informal, but not distracting from the work process.

Furniture and equipment

Furniture, necessary equipment, inventory, decor items - all this must be chosen, focusing on the theme of the institution, its target audience and area. Here is the universal minimum that is worth buying for an average anti-cafe. This list can be expanded or reduced at your own discretion:

• tables (at least 4-5 pieces and at least 1 large table for 15-20 people);
• sofas, armchairs, pouffes, chairs, in general, everything that visitors will sit on;
• hangers or wardrobes, racks;
• bar counter, cabinets for dishes;
• kitchen equipment: coffee machine, electric kettles or thermo pots, small refrigerator, microwave oven;
• kitchen utensils: plastic utensils, coffee and tea cups, disposable towels, etc.;
• decor items: pillows, paintings, figurines.

In addition, the organizer must take care of the leisure of visitors. To do this, you need to purchase educational and entertainment equipment and related equipment. This:

• Books and magazines;
• gaming consoles;
• big screen TV, dvd player;
• several desktop computers or laptops, wi-fi router, phone chargers;
• karaoke system;
• equipment for children: balls, toys, puzzles, plasticine, paints with albums;
• active games: ping-pong, table tennis, darts, twister;
• board and intellectual games: loto, monopoly, chess, backgammon.

Required personnel

As a rule, in the anti-cafe, guests serve themselves. Therefore, you do not have to hire a staff of cooks and waiters. Administrator opens a cafe, greets guests, if necessary, talks about the rules and features of work, offers drinks and sweets. For a small establishment, one or two administrators working in shifts are enough.

Gatherings usually pass peacefully. But in case of unforeseen situations, for example, if one of the visitors decides to break the "dry law", it is necessary security guard(room controller). Also need to hire cleaner for a part-time job or to conclude an agreement with a cleaning company. Bookkeeping can be entrusted to a freelance specialist or. The duties of art director and client relations officer are often taken over by executives.

Pricing policy and assortment formation

Average price per minute spent in a cafe - 1.5-2 rubles(approximately 2 rubles / minute during the first hour, 1-1.5 rubles / minute during the subsequent time). In some establishments you can buy an entrance ticket for the whole day. The ticket price varies from 250 to 500 rubles(on weekdays it is cheaper than on weekends, discounts are also provided for schoolchildren and students). If you wish, you can create a completely new calculation system.

What will be included in the price? The client has access to the products, so he can take whatever he wants. The assortment should include several varieties of high-quality tea and coffee, do not forget about sugar. Sweets are served with drinks: cookies, waffles, marshmallows, sweets, chocolate bars, mini-cakes. It is not recommended to buy too expensive and perishable products, such as cakes and pastries. But it is also not worth saving excessively on this item of expenditure by buying the cheapest sweets.

There will be practically no profit from additional services. Visiting various events based on the anti-cafe is included in the price of paid minutes. Wi-fi, books, game consoles, computers - the client can also use all this for free.

Restaurant advertising

Today, many people learn about institutions of this format from the Internet. Therefore, it is necessary to focus on creating a good website, as well as advertising on social networks, on local forums, and blogs. Do not neglect other ways of advertising. These are signs, advertisements in the media, distribution of leaflets.

One of the best ways to reach your target audience is word of mouth. If someone likes the institution, he will definitely tell his friends about it. To do this, it is recommended to regularly organize various events: tea ceremonies, apartment parties, nightly film screenings. The secret of many popular anti-cafes lies in a large number of interesting events. Do not forget about the system of discounts and nice bonuses for birthdays, regular customers, large companies. Various reward systems also work well, for example, for bringing friends.

Total Costs and Estimated Profits

It is impossible to say with absolute accuracy what profit the institution will bring, and how quickly it will pay off. Therefore, it is worth focusing on average figures, which will vary depending on the region, locality, cafe size, location, theme, and many other factors.

One-time costs for a small establishment in a small and medium-sized city:

• Purchase of furniture, equipment and inventory - 450,000-500,000 rubles.
• Cosmetic repairs and decoration of the premises - 50,000-100,000 rubles (if major repairs are required, the costs will increase significantly).

Recurring costs:

• Renting a room of about 100 sq. m. in a small town (with payment of utilities and the Internet) - about 50,000 rubles.
• Salaries for employees - 70,000-80,000 rubles.
• Monthly tax payments - about 10,000 rubles.
• Advertising, telephone communication - 5,000-10,000 rubles.
• Products and consumables (stationery, towels, dishes) - about 20,000-25,000 rubles per month.

With the right choice of location, the average number of visitors will be 50-60 people per day. The average stay of each guest is 1.5-2 hours (the average check is 200 rubles). Thus, the monthly income of a small cafe in the region will be about 200,000-300,000 rubles, and the profit, taking into account monthly expenses, will be 60,000-150,000 rubles. Considering one-time costs, payback period will be 9-12 months.

With the right approach, the project can become quite successful. In the future, the prospect of expansion, and hence the increase in profits, is possible.

Have you been wanting to open your own cafe for a long time, but are you afraid of the strict norms of the Sanitary and Epidemiological Station and Rospotrebnadzor? Then, perhaps, opening an anti-cafe will be a great option for you. What is anticafe? An anti-cafe is a format of an establishment where customers who come pay not for delicious food and drinks, but for the time they spent in your establishment. In such a cafe, customers will pay for every minute spent in the establishment, and you provide them with drinks and light snacks for free, such a cafe is the opposite.

In such a cafe, for the entertainment of the public, it is proposed to play board games, video games, chat or just surf the Internet. As a rule, visitors to such establishments are young people and girls.

Drawing up a business plan

To determine how much profit you will receive, you need to draw up an anti-cafe business plan with calculations. Of course, specifically your profit will depend on many factors, but we can estimate the necessary costs and revenues by average figures.

So, what do you need to open an anti-cafe? As an initial investment, you will need:

• furniture, inventory and other equipment about 350 thousand rubles;
• repair and design of the premises for anti-cafe about 70 thousand rubles;
• paperwork for opening about 15 thousand rubles.

In total, to start you will need funds in the amount of at least 435 thousand rubles.

• rent of premises of 70 square meters about 45 thousand rubles per month;
• wages of employees about 75 thousand rubles a month;
• taxes of at least 10 thousand rubles per month;
• utilities and communication services about 20 thousand rubles a month;
• drinks and refreshments for visitors about 20 thousand rubles a month;
• advertising at least 15 thousand per month.

In total, every month you will spend 185 thousand rubles.

If you orient yourself correctly and choose a good place for your anti-cafe, at least 55 people will visit you daily. Considering that everyone will stay on average for an hour and a half, your monthly profit will be 226 thousand rubles, with a minute cost of 1.5 rubles. In this case, you will pay back your investment after 11 months of work.

If you hold various parties and birthdays, then, naturally, the profit will be higher, and the payback will come earlier.

Premises selection

As can be seen from the business plan, an increase in the number of customers will lead to increased profits and a faster return on investment. So what should you pay attention to when choosing a room?

First what you need to pay attention to is the traffic of people at the location of the future anti-cafe. Moreover, it is desirable that it was not just a stream of people, but most of them were your potential visitors. To do this, you need to know who will visit your establishment. As a rule, the main visitors of the anti-cafe are students and schoolchildren. Therefore, the ideal place for your premises will be the vicinity of a major university or college.

Second important point. If your room is located in a residential building, then you definitely need to take care of good sound insulation. You understand, no one will be happy to be next to a noisy institution that is frequented by young people. Therefore, in order to avoid conflicts with neighbors, it is better to think in advance how to avoid excessive noise.

Read also: Pub: what is it, the difference with a bar

Third. Look around. If such establishments have already opened nearby, then you should have some kind of “chip” that will lure visitors. If you haven’t come up with anything like this, then it’s better to find a place where there are no competitors nearby.

fourth. You need a visitor toilet. That is, the room must have sewerage, water supply and, of course, electricity.

Fifth. Make an interesting design of the room and a beautiful, memorable sign. The interior should be both stylish and comfortable, so that visitors want to stay longer.

sixth. Choose a room with an area of ​​​​at least 70 square meters. With a smaller area, you will have very few visitors or they will not want to go to you at all due to crowding. It is better to zone the room. Allocate a zone for desktop and video games, a place for conversation and, for example, a place where you can just chat quietly.

seventh. By organizing a children's play area, you can attract visitors with children. This approach will help you increase your profits.

Paperwork

How to start opening an anticafe? Of course, with the execution of all permits.

The first thing you need to do is to get ownership. You can register as an individual entrepreneur (IP) or as a legal entity (LLC). Forming an LLC, you will spend more time, you will have to hire an accountant. Therefore, it is easier, better and faster to issue an IP. Of course, if you plan to treat guests with alcohol, then make out an LLC, but alcohol and smoking in such establishments have an extremely negative effect on their image.

In addition, you will need to draw up a lease agreement for the premises in which the cafe will be located. In addition, you will need to obtain permission from the sanitary station and the fire inspectorate. In order for Rospotrebnadzor inspections not to create additional problems, be sure to conclude contracts for deratization and pest control.

Office equipment

Anticafe, what is it? This is primarily a place where people gather to relax. And that means that the room should be decorated accordingly. To equip a beautiful and attractive establishment, you will need to purchase furniture and decoration items for it. It is natural that all interior items must match the style of the establishment. You will also need various equipment to entertain visitors.

So, what is the minimum needed from furniture:

• tables for a small company at least 5 pieces;
• large table 1 piece;
• sofas, armchairs, ottomans, chairs;
• wardrobes and clothes hangers;
• bar counter and cabinets for dishes;
• game racks.

In addition to furniture, you need equipment for treating and entertaining guests:

• coffee machine;
• teapots and thermo pots;
• mini fridge;
• a lot of books;
• consoles for video games;
• large TVs 2-3 pieces;
• DVD player;
• table games;
• darts.

Of course, the above list is not ideal, you can remove or add something from it, adapting it to your institution format.

What can interest customers

You will be very surprised to learn that the strongest element in attracting customers to your establishment will be a wide selection of drinks: teas and coffees. Moreover, to prepare the latter, it is better to purchase a good coffee machine that will prepare bean coffee.

Will be able to attract to your anti-cafe and the presence of vending machines for the sale of various snacks and drinks. In addition to attracting customers, such devices can also increase your earnings. To date, the choice of such devices is simply huge. There are even devices that can cook and reheat pizza.