The Russian public catering market has been actively developing in recent years: the annual growth is about 15%. At the same time, the fast-food market accounts for about 60% of the total restaurant business.
Café-pancake - the perspective of the catering market
One of the promising areas of the fast food market can be considered the opening of small restaurants or pancake cafes in your city.
The success of the pancake business does not need proof. A great example is the Moscow Teremok pancake network. This network includes about 140 restaurants and 65 pancake cafes throughout Moscow and St. Petersburg. And at present, the number of outlets of the Teremok network is only increasing. It is possible that soon they will even go to the international network. But when they started small...
In this regard, we propose to consider step-by-step instructions for opening a pancake cafe in your city.
Step-by-step plan for opening a pancake shop
First you need to decide on the future format of the pancake. The format or size of the pancake will depend on the following factors:
1. The size of the settlement / city. It is clear that in a small village it is not advisable to open even a small pancake shop. Another thing is a city with a million inhabitants, where it is profitable to open both a snack bar and a restaurant. The recommended population of the city is from 50 thousand people;
2. Location of the pancake cafe. The best places to place a pancake can be considered the central streets of the city, the presence of large office centers, universities, railway and bus stations, etc. nearby. It is better to open a cafe-snack bar where people need a quick snack, for example, train stations or universities, but it is advisable to open a restaurant in a large shopping or entertainment center where the visitor can have a calm and leisurely lunch;
3. The amount of funds to start a business. If there are very few funds to open a business, then it is better to start with a pancake-diner format. You should not borrow large sums, issue unsustainable loans and put yourself at great risk. Start small. So you will understand the basic intricacies of the business without much risk, unwind and open a restaurant. Moscow, after all, was not built right away either.
Finding funding sources
After we have decided on the format of the future pancake, it is worth thinking about possible sources of funding for the project.
Possible sources of funding for the project may include:
- Bank loan;
- State support, including grants for starting your own business - 300 thousand. rubles. Also, in some regions, the state issues loans at 8% per annum, acts as a guarantor for loans in banks, subsidizes the percentage of overpayment on loans, and so on;
- Search for a potential investor in your business based on a well-written business plan;
- Personal savings.
How much money do you need to invest to open a pancake shop
Speaking about possible start-up costs, opening a small cafe - a pancake shop in a rented room will require from 700 thousand rubles:
- Repair, interior design development - from 100 thousand rubles;
- Equipment, including showcases, pancake makers, kitchen utensils, refrigerated cabinets, washing tubs, coffee makers, cash dispensers, etc. - from 400 thousand rubles;
- Furniture, including tables and chairs for visitors - from 100 thousand rubles;
- Registration of activities, permits - from 50 thousand rubles;
- Other expenses - from 50 thousand rubles.
If the plans include the construction of a pancake room or the purchase of a small pavilion (modular building), then the starting costs increase by 2-3 times.
Room search
When choosing a room for a pancake, you should pay attention to the location of the facility, the condition of the room, the presence of competition and the amount of rent.
The area of the premises of a small cafe-pancake shop starts from 100m2. It must include:
- visitor service area;
- kitchen area;
- dishwashing area;
- utility room;
- toilet.
The room itself must comply with all SanPin, fire, environmental and electrical safety requirements for catering facilities.
Activity registration
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Upon completion of the search for premises and investments, you can begin to register activities with the IFTS (tax).
As an organizational and legal form of a pancake shop, both an individual entrepreneur and an LLC can act. Open individual entrepreneurship(IP) is much easier than a legal entity (LLC). The list of documents, terms, and cost of registration of IP are minimal. But the opportunities for individual entrepreneurs are less than those of a legal entity.
Again, if your establishment is in the format of a pancake-snack bar, then it is advisable to open an individual entrepreneur (individual). If it will be a restaurant and investments in the business will be several million rubles, then it is better to register a legal entity (LLC).
Which taxation system to choose
As tax systems can act as USN and UTII. It is more profitable to use UTII, but this system has its own limitations for public catering facilities: 1. The area of the visitor service hall should not exceed 150 m2; 2. The number of jobs should not be more than 100 people.
It is worth noting that the transition to a special taxation regime, that is, the simplified tax system or UTII occurs within 5 days from the date of registration of the activity upon application. If you do not submit this application on time, then you automatically become a tax payer under the general taxation system with all the consequences. So be careful.
For settlements with third parties, as well as for the convenience of paying taxes, you should open a bank account.
What equipment to choose to open a pancake shop
After registering the activity, it is necessary to conclude a lease agreement for the premises, carry out the necessary repairs and interior design of the future pancake house.
- Supply of raw materials and food products for cafes;
- Outsourcing of services, that is, cleaning of the premises, security (if required), accounting services.
Search and selection of personnel
The last on the list of tasks is the search for personnel and the preparation of a menu for a pancake cafe.
The pancake staff includes:
- manager (administrator);
- Cooks;
- Cashier;
- Waiters.
One of the important requirements for catering staff, in addition to qualifications, is the availability of a sanitary book.
The staff itself, especially the waiters, should look nice (dress-corre), be polite and friendly to every visitor and fulfill orders on time.
pancake assortment
The main menu of the pancake shop includes about 20 types of pancakes. The most common and classic are: pancakes with meat, potatoes and mushrooms, pancakes with ham, salmon, red caviar and sweet pancakes.
The mandatory menu also includes first and second courses, cold drinks, tea, coffee, and desserts.
At the same time, in the future, your cafe should not be limited to the classic set of dishes, as the monotony is always boring, and regular customers always want to try something new. It also doesn’t hurt to hold any promotions, for example, give toys to children when their parents order a children’s lunch at your cafe.
Advertising
As soon as all the staff is selected and the menu is compiled, you can open a pancake shop.
In order for as many people as possible to know about you, you need to conduct an advertising campaign:
- installation of a colorful sign: "We are open";
- distribution of flyers and leaflets;
- advertising in the media, social networks and city forums.
Do not forget that after the start of the catering facility, you must notify the local branch of the SES about the start of your activity.
How much can you earn
If the average traffic of a pancake shop is 100 people a day, and the average bill is 250-300 rubles, it is realistic to get a net profit of 50,000 rubles a month. With the right organization of the business, it can be recouped in a year and a half. An alternative option is a pancake on wheels. Watch the video.
Which OKVED to indicate when registering a business at the opening of a pancake shop
To register a business, you need to specify the OKVED code, which will depend on the format of the institution. Two OKVED codes will do - 55.30 - "Activities of restaurants and cafes" or OKVED code 52.62 - "Retail trade in tents and markets."
What documents are needed to open a pancake shop
To register a business, you will need a package of documents for registration with the tax authorities. You will also need permits from the SES and the State Fire Supervision Authority. You will need a lease agreement, and a garbage disposal agreement. Employees working in the kitchen must have health books. Do I need permission to open a pancake shop In order to start a business, you need permission from Rospotrebnadzor. You will need a license only if you open a pancake shop in the cafe format and plan to sell alcohol. Then you will need to collect an additional package of documents.
Business Technologies: Menu Features
The menu is one of the important components of a business plan. If your establishment will work as a fast food, pancakes with butter and sour cream and several types of pancakes with filling will suffice. If you want to open a pancake shop in the format of a cafe, you need to diversify the assortment. It is recommended to include:
- first and second courses:
- cereals;
- salads;
- pastries and desserts.
The menu should be designed in such a way that visitors can fully enjoy breakfast, lunch and dinner.
Pancakes are a versatile product that can be consumed for breakfast, dinner or lunch, as a lunch or a quick snack. They are sweet and savory, served with various fillings and toppings. And most importantly, it is a product familiar and loved by many, which allows you to create a completely profitable business on its basis. This article will discuss what equipment is needed for a pancake cafe. Let's consider only the required items. The final list depends on the size of the kitchen, the range of dishes and other nuances.
Types of equipment for a pancake cafe
Pancake device. This is the base device. It ensures fast baking and even roasting of pancakes. The shape of the device is similar to an electric stove. It can have 1 or 2 cast iron burners with non-stick coating. Productivity is 30 or 60 pancakes per hour, respectively. Heating of burners is carried out by means of a gas torch. Like other catering equipment, these devices are easy to clean and highly reliable.
Dough mixer. It is necessary for making dough for pancakes and other pastries. The choice is made based on the load volume. For a small establishment, a model with a load of about 10 kg is enough. In addition, pay attention to the type of dough mixer (spiral, with an inertial rotating bowl, etc.), the number of speeds, and dimensions.
Table . It is used to install equipment, utensils, finished products. For the catering kitchen, it is recommended to use specialized production models. They are resistant to high temperature and humidity. The surface of such tables is usually made of stainless steel - a hygienic material that is extremely easy to clean. The number and dimensions of furniture depend on the size of the room, the number of production processes.
Refrigeration equipment. It is intended for storing blanks, semi-finished products, auxiliary products (for example, drinks). When choosing, be guided by the climate class of the refrigerator, the temperature regime, the number and volume of chambers.
Chopper for stuffing. Usually in small pancakes production food processors are used. With extremely small volumes of baking, they can be used to prepare dough.
Oven or stove. The need for them is determined solely by the future menu. Therefore, think in advance of the processes and equipment that will be needed for their implementation. For example, if the menu includes various hot snacks, not only pancakes, you cannot do without a stove and an oven. If you only need baking and heating pancakes, you can get by with a pancake machine and a microwave oven.
To find out more about what equipment is needed for a pancake cafe, contact the consultants of the Food Service company.
How to choose pancake equipment and open your own restaurant? Pancakes are a popular Russian dish loved by Russians and foreigners alike. Many cooking options and toppings help pancakes to be in stable demand at all times of the year. We tell you how profitable such a business is, how much investment is required and whether this branch of catering is suitable for beginners.
Is it profitable to open a pancake cafe
Demand for pancakes is consistently high throughout the year. They are liked by the inhabitants of Russia and attract tourists. This dish can be called an alternative to fast food, only more healthy, tasty and with a national flavor.
From this point of view, it is very profitable to maintain a pancake business. There shouldn't be any problem with demand. But on the other hand, there are currently a lot of catering establishments. Most of them offer pancakes on their menu, and the presence of other dishes on their menu expands the number of potential customers.
Therefore, when entering the market, a specialized pancake shop must immediately secure competitive advantages in the form of a very wide assortment, excellent quality and a large-scale advertising campaign. A narrow specialization makes such a business accessible to beginners: you can successfully study all the nuances of one industry in a short time.
Pancakes - an alternative to fast food, healthier, more varied and with a national flavor
Types of pancakes
You can open a pancake shop in several formats, depending on the initial capital available and the level of demand for products in a particular region:
- Full-fledged pancake cafe. It involves the rental of premises with a hall for visitors and a production workshop, as well as the maintenance of a full-fledged staff. Area from 50 square meters. The most expensive option.
- A kiosk with pancakes, an "island" in the food zone of the shopping center. Area from 5 to 20 square meters. An option for entrepreneurs with more modest capital or who want to try their hand at catering. Inexpensive to organize, pays off quickly, does not require additional measures to attract customers - there is no shortage of visitors in shopping centers.
- Pancake on wheels. A mobile catering establishment, which is a mobile van that bakes and sells takeaway pancakes. The organization is also inexpensive, and the mobile format of work allows you to work in different places at different hours (find points with the highest traffic of people at a particular point in time).
Each of the formats has its own advantages and disadvantages. It is preferable for a novice entrepreneur to stop at the second or third: fewer permits from government agencies, less financial investments, faster payback.
Pancake business plan with calculations
Consider an approximate pancake business plan with calculations. As an example, let's imagine a small cafe in a separate room or within the food zone of a shopping center (the most popular and cost-effective option).
General information about the industry and the purpose of the project
The introductory part of the plan contains information about the catering industry in the city, the number of specialized pancake shops, as well as the purpose of the new project and its competitive advantages. It is important to analyze the market well and set goals correctly.
For example: “Currently, there are about 600 public catering establishments in the city, but only 1 of them is specialized pancake shops, the market is actually free. The goal of the project is to create a specialized pancake cafe popular with city residents and tourists with a traffic of 3,000 customers per week, an average check of 500 rubles and a revenue of 4.5 million rubles a month.
Demand for pancakes is consistently high throughout the year. They are liked by the inhabitants of Russia and attract tourists.
The cost of opening a pancake shop
Opening your own cafe with 50 seats will require the following expenses:
- rent of premises - 100 thousand rubles per month, initially payment immediately for 6 months - 600 thousand rubles;
- purchase of equipment - 100-150 thousand rubles;
- small repairs of the hall for visitors and the production workshop - 100 thousand rubles;
- obtaining all permits for opening a catering establishment and official registration of a business - 20 thousand rubles;
- purchase of furniture, interior items and utensils for clients - 500 thousand rubles;
- purchase of the first batch of products for opening an institution - 30 thousand rubles;
- installation of signs and outdoor advertising - 20 thousand rubles.
Thus, the total cost of opening a cafe will average 1.5 million rubles. It is planned to raise funds from own savings (300,000 rubles) and a bank loan for 5 years at a low interest rate for the needs of small businesses (1.2 million rubles).
Staff
The work of the pancake shop will be provided by a staff of 17 employees:
- director (entrepreneur himself, owner of a pancake shop);
- manager/deputy director - 1 person;
- accountant - 1 person, higher professional education, experience in the field of public catering;
- senior shift - 3 people;
- food preparation technologist - 2 people, higher specialized education;
- cooks - 4 people, secondary vocational education;
- distribution workers / cashiers - 3 people;
- cleaners - 2 people.
Payback of the institution
In the first month of operation, the cafe plans to serve 2,000 customers a week, that is, approximately 285 people a day. In the second and third months, the number of customers should increase to 3 thousand weekly - 430 customers per day. The average bill of a cafe is 500 rubles, which means daily revenue at the level of 215,000 rubles and weekly at the level of 1.5 million rubles. Profitability will increase due to a large margin on drinks - up to 600%.
Net profit will be at the level of 20% of this amount (taking into account the payment of rent, utility costs, food purchases, employee salaries) - that is approximately 300 thousand rubles. The return on initial investment is expected within 9-12 months.
Buying equipment for a pancake shop will require an average of 100 thousand rubles
Pancake equipment
The basis of the equipment for a pancake cafe will be industrial pancake station. This machine quickly bakes both standard round pancakes and a flat pancake belt. The cooking time is 1-2 minutes, the average capacity is up to 1200 pancakes per hour.
The built-in dispenser allows chefs to use the right amount of dough, avoid undercooking or overcooking. The stations are quite easy to use, so even a person with no work experience can master them within a few hours. The cost of the device starts from 35 thousand rubles. For a small cafe, 1-2 stations are enough.
Well-known manufacturers of pancake stations: Torgpit, WHITEGOODS, AMANA.RU, GranBazar, PRAKTIKA.
In addition to the station, you will need to purchase utensils for the production workshop: pots and pans for making fillings, storage containers, knives, spatulas, cutting boards. For these purposes, it will take about 20-30 thousand rubles.
To store food, a freezer is needed - 5-8 thousand rubles. You can also purchase microwave ovens - for installation in the hall for visitors - about 10,000 rubles. However, remember that fresh hot, not reheated dishes are in great demand. Thus, the total cost of equipment will average 100,000 rubles.
Pancake equipment on wheels
A pancake shop on wheels - a mobile van that bakes and sells takeaway pancakes - actually requires the same set of equipment, only smaller and more mobile. So, a mobile pancake station can be purchased for 15 thousand rubles, a freezer - for 2,000, and the purchase of cutting boards and storage containers can be put at 1,000 rubles.
All costs for the equipment of the van can be laid in 20,000-25,000 rubles. The productivity of such equipment will be significantly less - up to 50 pancakes an hour. This is enough to serve visitors in tourist areas, on embankments, in parks and other crowded places.
Industrial pancake station costs from 35 thousand rubles
Conclusion
A pancake cafe is a great option for starting a catering business. The amount of investment will differ depending on the format of the establishment: a full-fledged cafe will cost at least 1.5 million rubles, and you can equip a pancake on wheels for 25,000 rubles (not counting the price of the mobile van itself).
Depending on the volume of investments, they are returned in 9-18 months. The correct calculation of the trade margin and active advertising of the establishment will help speed up this process. Specialization should be the strength of the cafe - a wide range and high taste will keep customers constantly interested.
Hello, dear businessmen and those who are just going to become them. Today I will share with you another promising business idea. This time we will focus on the catering establishment. Just not quite normal. If in the case of an ordinary bar, cafe, cheburechnaya - customers had to go to you, then in this case you will have a real opportunity to follow your customers, wherever they are.
We will talk about the opening of such an institution as a pancake shop on wheels. Thus, you can easily find your customers, who often "migrate" to new places of "habitat". For example, in summer the most popular beaches, parks, and in winter - various skating rinks and ski slopes.
What is a pancake on wheels. This is an analogue of an ordinary pancake shop, where the main dish (which is logical) is pancakes, but located in special transport vans, and able to move around the city with a car.
The basis for the future pancake can be purchased ready-made, or you can make it yourself, based on a conventional trailer. The first option is more expensive, but also faster, which is important in your case. It's already spring and summer is just around the corner.
It is not at all difficult to find companies involved in the manufacture of commercial trailers. I can recommend you the Kupava company, which has been manufacturing commercial trailers for more than a year. They will not only install all the equipment you need for your pancake shop in the trailer, but also decorate the trailer in the style you need. Thus, your pancake on wheels will always be in the spotlight, which is important.
Inside such a trading trailer should be located:
- Refrigerators where you will store various products - meat, vegetables, cheeses, cottage cheese, etc.
- Cooktop. Indeed, it is often necessary to boil / steam / fry when preparing the filling for future pancakes.
- The table on which the process of making pancakes will take place.
- And, of course, pancake. It is best to purchase an expensive option that can make several pancakes at the same time so that a long queue does not form for your delicacy.
- In addition, you need a bathroom where your employees can wash their hands, etc.
Often the showcase of a shopping trailer is made entirely of glass. Thus, your customers can see the entire process of preparing their favorite dish. This further increases the interest from customers and makes them come closer to your crepe on wheels. So, you are half a step away from getting new customers.
It is important to have several dozen types of pancakes in the assortment in order to be able to satisfy the needs of even the most sophisticated guests. You can find recipes for interesting pancakes, for example, on the Internet or in popular culinary encyclopedias. As for cooking, even a fifth grader can handle this process. The main thing is to prepare the dough correctly, and then everything is simple. If you yourself are not confident in your abilities, then hire a professional. An ordinary housewife will do, who, for sure, knows how to cook several options for pancakes.
