The bathhouse is actually a multifunctional establishment. Some people like to take a steam bath in it with brooms, others get together with a close group of friends and drink beer while talking, others get the healing effect, and there are also those who visit the baths to maintain prestige.
Simply put: a private bathhouse is a profitable business! But where to start a bath business? This is already an interesting question.
What is in greatest demand today?
In Mother Russia the following are considered popular today:
- Russian bath;
- Finnish sauna;
- Japanese "Ofuro";
- Turkish "Hamam".
Attention!
The most labor-intensive and expensive to build is, of course, the Turkish “Hamam”.
This is because traditional wood is replaced by stone.
From the point of view of benefits, the most promising solution is the construction of an entire bath complex, where there will be all the buildings listed above or at least several Russian baths. However, this option is only suitable for established cities.
Private bathhouse - a “delicious” idea for business
Are you seriously interested in putting together a profitable business with your own hands? In this case, the advice collected in this article, based on the real experience of successful entrepreneurs, will be very useful to you. So, the idea has already matured, and this is a solid foundation for further work. So let's not waste time and move on...
Organizational and legal nuances
Let's assume that you will open and run your business as an individual entrepreneurship. This is the most acceptable option for taxing UTII, and this area exactly fits it, as stated in the explanatory letter of the Ministry of Finance.
A private bathhouse as a business falls into the group OKVED 93.04 “Physical and recreational activities”, since this includes: “entrepreneurial activities with the aim of improving the physical health of people and providing them with comfort, for example, through solariums, mineral resorts, massage treatments, saunas, baths and so on. establishments." The number of this section according to OKUE is 019100.
Important information!
As for the fire requirements for saunas and baths, they are explained in detail in SNiP 05/31/2003, clause 6.3.9.
And relations with sanitary authorities will have to be regulated on the basis of SanPin 2.1.2.
Search for a place of "dislocation"
First of all, you need to think about the location of the future bath complex. As a rule, it should be close to the city, but away from the bustle of the “concrete jungle”. Therefore, you should decide on the purchase or rental of a suitable plot for the further construction of new buildings or reconstruction of old ones.
Advice!
Some savvy entrepreneurs practice this option: they purchase a house with a plot of land of the required size - they rent out the building, but use the free land for development.
Consider this solution to a pressing issue.
Construction, layout and purchase of equipment
We will not write out a whole business plan now, because when drawing it up it takes far more than 2-3 pages.
We just want to talk about the main points that are the starting points and main “points” in creating a bathhouse business:
- It is best, of course, to build buildings for baths and saunas from scratch, because when redeveloping existing buildings and carrying out repairs in them, you will certainly encounter many different problems.
By the way, using premises that previously had a bathhouse or sauna to open a bathhouse complex is also not very profitable - high humidity will increase the cost of repair work several times over. - Selecting a bathhouse project, a developer and resolving all issues with regulatory authorities and utility services immediately before the start of construction.
It should be noted that finding a bona fide developer is a very responsible mission, which is one of the main conditions for the success of a bathhouse business. Therefore, you need to choose specialists who have been tested by time and clients. Then we will have to discuss with this construction company the material for the construction of the building - this is also a big topic of conversation.
For your information!
The average construction time for a bathhouse is from 3 to 6 months.
The price here depends on the chosen layout and material, i.e. everything is calculated individually.
- You can start developing a private bath business with an area of 100 m², a five-meter pool and a steam room of 13 “squares”.
Typically, establishments of this kind are divided into the following sectors: general washing area and private rooms. In turn, the rooms are standard, junior suite and luxury.
The difference between them lies in the available infrastructure:- An ordinary room is equipped only with a shower, toilet and barrel, and the pool is located outside;
- The “junior suite” has a steam room with a wood-burning stove and stone;
- The deluxe room has a dressing room, a steam room, a relaxation room, and the common room is zoned separately.
- As an example, let’s try to plan a bathhouse with a common washing room and steam room, without losing sight of anything. Let's assume that we have a building for a bathhouse in the range of 60-120 m².
Does the SNiP instruction prescribe the presence of any compartments in it?- Wash room. There should be benches, a font for 5 people or more, wooden basins, a tub, and pouring buckets.
Note!
Many owners of private baths install shower stalls in washrooms - this step significantly saves space and increases the hygiene of the establishment.
- Hallway - a hanger for outerwear, a shoe stand, a couple of chairs/armchairs/benches and a small cabinet. This set will be quite sufficient.
- The restroom has a sink, several reliable shelves for personal hygiene items, a mirror and, most importantly, a strong toilet.
- Restroom . There are no strict regulations here. Everyone arranges it the way they want. What attributes can be placed? Table, sofa, armchairs, cupboard, refrigerator, TV with DVD system and karaoke, billiards, table tennis and similar things for comfort and entertainment.
- Equipment for a private bath. Let's say right away that the costs here will be quite serious.
Conventionally, they are divided into two types:
- One-time purchases of stoves, furniture, decor, equipment for a swimming pool, a relaxation room, etc.
- Consumables - brooms, steamers, disposable slippers, steam room hats, sheets, felt or cardboard mats, mittens.
To get started, an amount of approximately 400-600 thousand rubles is enough.
Attention!
These figures do not include the cost of the building.
Competent staff
Perhaps, the success of any started business depends mainly on well-selected, and subsequently consistently well-performing personnel. You cannot do here without a professional administrator with a pleasant appearance and experience in similar fields.
After all, he will be the link between potential clients and the establishment. His responsibilities primarily include: receiving guests, communicating with people by phone, and recording orders.
In addition to the administrator, it would be nice to have a bath attendant on your staff - an expert in his field. By the way, the reputation of your establishment will also largely depend on his skills and ability to maintain a conversation with clients.
Of course, you can’t do without a cleaner and 1-2 general workers (chopping firewood, servicing stoves, etc.). Don't forget about safety! You can use the services of private security guards or a security agency.
Conclusion
There are quite a few ways to develop the considered business. For example, you can expand the range of services provided on the territory of the bathhouse complex - massage, SPA treatments, solarium, gym, mud baths, relaxation programs, aromatherapy, etc. Or you can move towards expanding the territory and the number of baths.
One way or another, you shouldn’t dream about the immediate arrival of dividends. At first, you won’t know what a big and stable income is. Moreover, for several months the establishment will operate, as they say, “at zero” or even “at a slight minus.”
And finally, we want to give you one more piece of advice. The bath business is a very interesting and profitable business, as people like to have a good rest. But in the first couple of years it is still important not to go too far, but to establish an acceptable pricing policy.
And when you have formed your own client base, you can gradually increase the cost of services. Then the income will start to trickle in. In addition, we suggest watching the video in this article, which will also help you organize your own profitable business!
These establishments are places where some people like to take a steam bath, others gather there with a close group of friends and just relax, others thus maintain their health, and there are also those who visit baths and saunas simply because of prestige. Here we will look at information on how to open a sauna and/or bathhouse, and a business plan for it.
Today in cities there are many organizations with several rooms and a steam room, but there are also huge bath complexes. Typically, a sauna provides services such as a steam room, it also rents out relaxation rooms on a daily and hourly basis, and provides various ongoing services, such as massage or SPA.
- Russian bath;
- Finnish sauna;
- Turkish "Hamam";
- Japanese bathhouse "Ofuro".
The most dreary part of construction is the hammam, because... wood in it is replaced by stone.
Business plan
Do not forget that the final figures of the sauna business plan for opening it will very much depend on the type of establishment you choose. If we take the minimum possible costs, then the hammam will be more expensive to build.
One option is to build a bath complex, where all these types of establishments are usually located. But this option is only suitable for wealthy cities.
How to open a sauna/bath
Let's look at information on how to open a sauna and bathhouse point by point.
Organizational and legal issues
Let's assume that you will conduct your business activities as an individual entrepreneur. UTII taxation will be an acceptable option for you, because... activities in this area, according to the explanatory letter of the Ministry of Finance, are suitable for this option.
OKVED 93.04 “Physical and recreational activities” is suitable for this service, because this grouping includes: “activities for the purpose of improving physical condition and providing comfort, for example the activities of Turkish baths, saunas and steam baths, solariums, spas with mineral springs, weight loss and weight loss salons, massage rooms, physical training centers, etc.” The number of this section according to OKUE is 019100.
Fire requirements for baths and saunas can be considered in SNiP 31-05-2003 clause 6.3.9. Regulation of relations with sanitary authorities is carried out on the basis of SanPin 2.1.2. “Design, construction and operation of residential buildings, public utility enterprises, educational, cultural, recreational and sports institutions.”
Premises and equipment
It will be better if you build a building for a sauna or bathhouse from scratch, because... When remodeling a finished premises and carrying out renovations in it, you may encounter various problems. Using a room where there used to be a bathhouse or sauna for opening is also not at all profitable, since high humidity will greatly increase the cost of repairs.
You can start with an area of 100 square meters. meters, a 5-meter pool and a steam room from 13-14 sq.m.
Usually the room is divided into sectors: a common steam room and rooms. Sauna rooms come in junior suites and suites. The main difference between deluxe and regular rooms is the location of the infrastructure in the same room. The suite has a swimming pool, locker room, steam room, relaxation rooms and a common room zoned separately. Regular rooms only have a shower, barrel and toilet, while the sauna pool is located outside.
Junior suites are equipped with steam rooms with stone and wood-burning stoves, and luxury complexes with infrared electric saunas. For people who do not like wet steam, they make a small version of the steam room with dry steam.
The costs of equipping a sauna will be quite significant. They can be divided into two types: one-time and consumables. One-time purchases - stoves, decor, furniture, pool equipment. Consumables in the sauna and bathhouse - brooms, mittens, steamers, disposable slippers, scoops, towels. You can start with an amount of approximately 400-600 thousand rubles (the cost of the building is not included in this calculation).
Working staff
The internal schedule for a steam room in a sauna is usually every two days. Based on this, 4-6 people will be needed per shift, the total team will be up to 12-18 people. The team will consist of a cleaner administrator, a handyman, a security guard and a massage therapist. Often the security guard is also an administrator.
In general, it all depends on your city and the demand for these sauna services, because in large cities there are large saunas and baths that operate around the clock and have more staff. But, at the same time, in small towns it often happens that the baths are open only 12 hours and they have less staff, because Often one person combines several positions.
Operating procedure and services provided
Booking a sauna and rooms is a standard service. Typically, the client must appear 10-15 minutes before the appointed time; if he does not, then the reservation is canceled 5 minutes in advance, since prepayment in this area is unlikely.
Standard services provided by the sauna:
- Hourly rental of rooms and steam rooms, daily rental for celebrations.
- Therapeutic and anti-cellulite massage, relaxation programs.
- Phytobarrel and various SPA procedures - stone therapy, mud.
- Aromatherapy, medicinal teas, salt inhalations in the sauna.
The reserve fund is very important in this activity. About once every two years, the wooden interior lining in dressing rooms and steam rooms will need to be replaced, chimneys burn out, and furniture breaks. A major overhaul of the sauna and bathhouse will be necessary every 4-5 years. The constant flow of customers and high humidity contribute to this. Its cost can reach 20-30% of the funds initially spent on interior decoration.
We hope that the information on how to open a sauna, bathhouse and a business plan for this will help you in starting your business.
Approximate data:
- Monthly income – 248,600 rubles.
- Net profit – 85,100 rubles.
- Initial costs – 965,800 rubles.
- Payback – from 1 year.
Note: This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.
In this article we will draw up a detailed business plan for a sauna with calculations.
Description of service
This business plan discusses a sauna that provides services to the public. The building will be rented for a long term. It will be located in a residential building. In this case, you need to pay attention to organizational and legal aspects. The sauna must meet many requirements, and you will need to obtain quite a lot of permits in advance.
Market analysis
When studying the demand for business, you need to understand that a person’s needs for a variety of leisure activities largely depend on his financial capabilities. Yes, these are difficult times in the country and many people are having a hard time. Someone will say, why do you need a sauna if you can wash yourself at home? Here the question is different. Firstly, a sauna or bath has a number of therapeutic and prophylactic effects. Secondly, today young people are increasingly using just such forms of leisure. Why? They are attracted by an informal atmosphere and a limited circle of people.
If we talk about the demand for services, today saunas are more popular among Russians, not baths. Although the bathhouse is an original Russian tradition. This shift in interests was largely due to the “rejuvenation” of consumers. Today, sauna services are used by people aged 20 to 45 years. At the same time, both women and men love to visit it.
We have decided on the target category. Now you need to understand whether there is a place in the market and what the competition is in this segment. There is competition, as in any other promising type of business. According to Rosstat, the overwhelming number of baths and saunas today are in medium and large enterprises (more than ¾). Small businesses own only 12% of the country's baths and saunas.
Based on the data obtained, we can conclude that the main competitors will be:
- Large enterprises. In such cases, the organization usually provides a wide range of services. Saunas are also included. The cost in such establishments is usually quite high. But the quality of the services provided is at the level. It is possible to fight such giants. It is necessary to offer more favorable prices or, perhaps, hold some promotions or provide discounts. The quality must also be high. It is best to locate in the distance from such large leisure centers to avoid direct conflicts of interests.
- Small entrepreneurs. Such organizations do not cover a large segment of the market. It's quite easy to fight them. You need to find a place where there are no other saunas nearby. You can also fight small firms with the help of advertising. Prices in this case will not play a special role (within reasonable limits, of course).
Before creating your own sauna, you need to study the market structure of a particular city. It may be very different from the situation even in neighboring regions. Below is a list of cities with a population of over a million, arranged in descending order of the number of saunas per 100 thousand people.
It is important to conduct competent geomarketing research in order to most reliably assess your chances in a given niche and develop a strategy.
It should be noted that the cost in this service sector is set in a rather specific way. Entrepreneurs proceed from competitive parity, that is, they are based on each other’s prices.
SWOT analysis
When drawing up a business plan for a sauna, it is necessary to consider all sorts of factors that in one way or another can affect not only the amount of profit, but also its availability in general. It is customary to divide such factors into external and internal. It is impossible to control and correct external ones. But you can use them to your advantage (if they are opportunities) and avoid them (if they are threats). So, external factors in this case include:
- Possibilities:
- Low level of fixed costs.
- Increasing consumer demand for this service.
- Increasing standard of living, increasing the relevance of the offer.
- Offer of additional services.
- Threats:
- Possible increase in competition.
- A sharp change in consumer tastes.
- High level of competition.
- Quite a significant upfront cost.
- High requirements for the premises used.
- A rather difficult technological process at the beginning, associated with the need for redevelopment.
You can work with internal factors - eliminate negative ones and enhance the influence of positive ones. These include:
- Strengths:
- No need for highly qualified personnel.
- Providing quality service.
- Using effective promotion methods.
- Use of quality materials and designs.
- Use of modern equipment.
- In-depth market analysis.
- Weak sides:
- The need for self-financing.
- Lack of long-term strategy.
- Lack of experience.
- High level of risks.
Based on the identified working conditions, we can conclude that special attention should be paid to:
- Selecting a room and bringing it into appropriate shape.
- Development of a promotion strategy.
- Development of special offers.
- Choosing quality equipment.
Opportunity Assessment
The sauna will be open seven days a week. The largest influx occurs on weekends or in the afternoon. Therefore, the operating mode will be as follows:
Total: 96 hours per week, about 411 hours per month.
To operate, you will need 2 administrators. They will work 2 through 2. In order not to hire cleaners, you can delegate the cleaning of the premises to the administrator. This way, you can save money and not have to hire a lot of workers.
It is worth noting that there is seasonality in this type of business; you can combat it with the help of a system of promotions and discounts. In addition, in the evening people are more willing to go to the sauna. It makes sense to make prices different depending on time.
Organizational and legal aspects
- Organizational and legal form – or. If you plan to sell alcoholic products, then only the second option is suitable. Naturally, this will require an appropriate license. OKVED codes that may be needed:
- 93.04 - Physical education and recreational activities;
- 55.40 — Bar activities;
- 52.11 - Retail trade in non-specialized stores primarily of food products, including drinks, and tobacco products;
- 52.33 - Retail trade in cosmetics and perfumes;
- 52.33.1 - Retail trade in cosmetics and perfumery products, except soap;
- 52.42.2 - Retail trade of underwear.
In each specific case, the set of codes will be different. It is worth considering what additional services the organization provides.
- An entrepreneur can choose either UTII. In the second case, two options are possible - simplified tax system “Income” 6% or simplified tax system “income minus expenses” 6-15% (the rate is determined depending on the region).
- To accept payment by bank transfer you need.
- According to the set of rules SP 54.13330.2011, it is prohibited to open baths, but not saunas, in residential buildings. Previously, they were prohibited (according to SNiP 31-01-2003), except for individual saunas located in apartments.
- When choosing the basement floor of a residential building as a premises, you need to be prepared to encounter many difficulties. Firstly, it is better to immediately look for commercial real estate for rent (that is, already transferred, and not residential).
- There must be a formal lease agreement;
- So, the appearance of saunas in homes is not prohibited. But they must comply with all existing norms and rules. The following requirements apply:
- Satisfaction absolutely everyone SNiP standards (otherwise the organization will be closed).
- The steam room should not occupy more than 24 m³;
- The sauna must use a special factory-made stove for heating with an automatic shutdown when the temperature reaches 130 degrees and after eight hours of continuous operation. This stove should not be located closer than 20 centimeters to the walls of the steam room. A fireproof heat-insulating shield must be installed above the stove.
- The ventilation duct must be equipped with a fire-retarding valve.
- The redevelopment project must be coordinated with the Housing Inspectorate, the State Architectural and Construction Supervision Inspectorate, the organization servicing the house (MC or HOA), the Sanitary and Epidemiological Service, the State Fire Service and the Rospotrebnadzor Office.
Marketing plan
Pricing strategy:
The cost will vary from 1,000 to 1,200 rubles depending on the day of the week and time of day. In the future, we will consider the average check as 1,100 rubles.
Promotion strategy:
- Signboard. It is worth hanging a bright and noticeable sign at the entrance. This will attract customers living nearby and passing by. Moreover, it should be clear that this is a sauna, and not something else (you can use an image of a person in a steam room, for example, or choose a suitable name).
- Registration in online catalogs. Here it is important to select the most visited sites and fill out the information as much as possible.
- It’s worth getting a group in contact or your own website.
- Contextual advertising is also perfect.
- You can use advertising on television, radio, and place information in local newspapers.
It is also worth considering holding promotions and drawings within the group. It is important to attract as many clients as possible. At the same time, you need to understand that only one company can be in the sauna at a time, so leaflets, for example, will not be effective.
There is one important rule: the more regular customers a sauna has, the better the advertising, and the better the advertising, the higher the income.
Calculation of projected income
Production plan
As for the workers. Administrators will perform the following responsibilities:
- meet and see off clients;
- provide them with the necessary bath accessories;
- talk about the rules of behavior in the sauna;
- show available premises;
- charge for being in the sauna;
- register clients by phone and online;
- lead a group on a social network;
- fill the site with up-to-date information;
- clean the premises;
- Monitor the serviceability of all available equipment.
Administrators' salaries will be fixed. The total amount of wages, insurance premiums and personal income tax will be 35,000 rubles per person. Total: 70,000 rubles – wage costs.
You need to dwell in more detail on the redevelopment and equipment. The figure below shows an approximate layout of the sauna.
To accommodate a steam room, a relaxation room, a massage room, a shower room, and an administrator’s room, you will need at least 100 m2. When choosing a room, it is best to consider options with at least renovation. In any case, redevelopment will have to be done. Moreover, you must not forget to agree on it first. So, the cost of repairs and redevelopment will include:
- the actual redevelopment;
- repairs in accordance with existing standards;
- bringing the premises into compliance with all Sanitary Regulations;
- toilet and shower equipment.
The equipment will include:
- the sauna itself (from 70,000 rubles);
- infrared sauna (from 80,000 rubles);
- cedar barrel (from 40,000 rubles);
- jacuzzi (from 50,000 rubles).
If you wish, you can equip a swimming pool, but this will still cost at least 300,000 - 400,000 rubles.
The furniture includes:
- massage table (from 15,000 rubles);
- sofas;
- tables;
- chairs;
- armchairs.
Techniques include:
- laptop for administrator work (from 25,000 rubles);
- TV (from 15,000 rubles);
- audio system (from 10,000 rubles).
Organizational plan
Financial plan
Profit before tax will be equal to: 248,600 – 161,500 = 87,100 rubles.
Let's calculate the tax in all possible ways to determine the most profitable one:
- STS 6% of income: 248,600*0.06 = 14,916 rubles.
- STS 15% of (income - expenses): 87,100 * 0.15 = 13,065 rubles.
- To calculate UTII, you can use an online calculator by selecting the appropriate type of service. The tax for a quarter (3 months) will be about 6,000 rubles. Therefore, monthly payments will be 2,000 rubles.
The last option is the most profitable. It should be chosen in this case. Your situation may turn out differently, so it’s worth considering all possible options.
Tax: 2,000 rubles.
Net profit: 87,100 – 2,000 = 85,100 rubles.
Profitability: 85,100/248,600*100% = 34.23%.
You can significantly increase profitability by purchasing premises rather than renting them. At the same time, the initial costs and payback period will significantly increase. In our case, profitability would increase by about 15-25%.
Payback: 965,800/85,100 = 11.35. Therefore, this type of business will pay off in no less than a year.
Risks
When opening your own sauna, it is very important to identify possible risks. This is especially important because the initial investment in this type of business is quite significant. The most likely risks include:
- Low sauna attendance. This will have a negative impact on the business as a whole. Reduces income and profitability. In more difficult situations, there may be no income at all. The possibility of a loss-making enterprise cannot be ruled out. Therefore, it is very important to work out all the ways to promote your services. Attendance will depend on this. Saving on advertising in this case is absolutely not worth it.
- Customer churn due to poor quality service. In this case, profitability and profitability will fall, and business reputation may become negative. An entrepreneur must work with administrators, give them motivation, teach them how to communicate correctly with clients. It is best to hire people with experience. But the most important thing is to initially create a good sauna with excellent equipment. It is imperative to check the performance of all systems and correct faults in a timely manner.
By protecting yourself from these risks, an entrepreneur will certainly get a profitable and stable business. It is only important to be careful about your work.
An entrepreneur must remember four important rules when opening his own sauna:
- The services provided must in no way harm the health of clients.
- A successful business is possible only after all the necessary documents have been completed. Don't forget about the license to sell alcohol, if you have one.
- An organization cannot provide illegal services to its clients. This is not only punishable by law, but also greatly affects the reputation of the establishment.
- It is imperative to maintain confidentiality regarding people visiting the sauna.
Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:
One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!
Sauna and business are quite an exciting combination. Anyone who is not afraid of competition, knows how to quickly get together and make the only right decision, will be able to open a sauna with minimal costs. In the future, you can earn a good reputation and have a constant contingent of steam lovers.
Where to start a business?
Before implementing the idea of opening a sauna, you need to clearly understand the end result and draw up a step-by-step action plan. The more detail this is done, the greater the likelihood of success. Where to start?
Step 1. Define:
- type of sauna (Finnish (sauna) with dry air, Russian (bath) - with wet air);
- the need to install equipment (main and auxiliary);
- range of services provided (billiards, sports equipment, massage and beauty salon, solarium).
Step 2. Use of existing property, purchase or rental of premises.
Step 3. Development of a business plan.
Step 4. Repair, re-planning, re-equipment of the premises of the future sauna.
Step 5. Purchase of main and auxiliary equipment.
Step 6. Registration of individual entrepreneurs, obtaining various permits and operational documents.
Step 7 Personnel selection.
Is it profitable to open a sauna and why?
The profitability of a business is determined by the amount of income received. A well-thought-out structure of the enterprise with the provision of the most popular services in the sauna is the key to clients visiting such an establishment, which will contribute to further development.
Today, the sauna is perceived not only as a health-improving establishment, but also as a cultural and entertainment facility. It is very important that the business has some kind of zest, is strikingly different from similar ones, in modern terms, is a little creative. This could be the decoration of the premises, the installation of innovative equipment, or the provision of some service to clients free of charge. “Winning” a client is possible only with the impeccable quality of services provided and the high professionalism of the service staff.
Competent planning of the future business, flawless execution of plans, and hiring real craftsmen as employees will make the business not only attractive, but also profitable.
Business plan for opening a sauna
A business plan is a document according to which the business will be built in the future. All costs and estimated profits are calculated, as a result of which it is planned to receive income that would cover the costs. In the future, it is planned to receive dividends, which is the main goal of the business.
When calculating a business plan, you need to carefully study the main points for making a profit. Firstly, you need to pay attention to the location of the sauna, the internal selection of premises, the quality of furniture and special equipment.
Registration
The main activity of the sauna is providing relaxation services to individuals. An individual entrepreneur is the best legal form for this business. The tax system is better accepted as a “single tax on imputed income.” This type of activity, such as the provision of personal services, in accordance with the all-Russian coding of types of economic activities, has code 93. Sauna services fall under this item.
Selecting a location
The location of the sauna must be approached very carefully. The most suitable location would be one away from the main roads, quiet, surrounded by trees or a fence. The optimal location for the sauna is on the shore of any body of water. The presence of nearby power supply networks, water supply and sewerage play an important role when choosing a site for construction.
Selecting a room
The choice of premises is made when it is planned to rent it and equip a sauna. This method is one of the best in terms of upcoming expenses.
The size of the rented premises must be at least 150 m². This area should accommodate:
- steam room;
- pool;
- rest room;
- locker room;
- toilet room.
Depending on the planned volume of services, it is necessary to provide separate rooms for massage and physical therapy. Billiards can be installed in the recreation room.
It is better to place a bathhouse on the territory of a hotel, fitness club, entertainment or sports complex.
It is possible to rent a small room - 50-60 m². This sauna can accommodate 4-6 people at the same time. Refurbishment costs will be significantly reduced, which means that the cost of services can be made more affordable.
Equipment selection
To popularize the sauna, comfortable conditions for a good leisure time are important. It is advisable to purchase and install comfortable furniture, a plasma TV, karaoke, and a billiard table with a full set of accessories in the recreation room. The shower must be equipped at the exit of the steam room, preferably next to the pool. You will need a standard set of bath accessories: a ladle, a basin, a tub.
In the locker room, install separate lockers, a shelf for shoes, ensure the availability of bath slippers, hats, bathrobes, and install a mirror. Provide sheets or towels for visitors. This can be scheduled for a fee.
If there are massage, physical training or beauty rooms, equip them in accordance with the requirements: armchairs, chairs, massage tables, various sports equipment.
The sauna requires special equipment:
- steam room oven;
- water heater;
- boiler for space heating;
- pool water filter system;
- indoor and outdoor lighting;
- steam generator;
- alarm system, fire extinguishing system.
Staff
“The customer is always right” - from this position it is necessary to select employees for the sauna - polite, courteous. The more tolerant and loyal the employee, the more willingly people will come here. The sauna must have an administrator to regulate, place and accept orders; cleaning lady to keep the premises clean; technical worker for steam and communications maintenance. If there are massage and beauty parlors, appropriate specialists are required. They can be involved under a separate agreement.
Considering the round-the-clock work schedule, the issue of organizing shift work is relevant.
Advertising and promotion
Advertising is the engine of trade, and no one can object to this. The better the advertising campaign for the opening sauna is carried out, the greater the guarantee of success. It is necessary to involve the media, produce and distribute visual advertising (install navigation signs, rent a billboard, distribute business cards, invitations, booklets, leaflets to passers-by on the street). If possible, place advertisements on all local Internet sites and social networks.
Estimated cost calculation
Costs paid monthly are shown in the table:
One-time expenses that are necessary when starting a business are shown in the following table:
| № | Types of costs | Amount, thousand rubles |
| 1 | Registration of individual entrepreneurship | |
| 2 | Room renovation | 500 |
| 3 | Sauna equipment set | 40 |
| 4 | Pool equipment set | 30 |
| 5 | Energy equipment set | 45 |
| 6 | Set of furniture for a rest room | 50 |
| 7 | Set of household equipment | 20 |
| 8 | Furniture set for massage room | 15 |
| 9 | Set of equipment for the gym | 18 |
| 10 | Locker room furniture set | 15 |
| 11 | Administration furniture set | 15 |
| 12 | Billiard table included | 25 |
| 13 | Soft inventory | 10 |
| Total | 713 |
Prices for all types of furniture, technological and special equipment are approximate. They depend on the manufacturer, power and other parameters that affect the cost.
Payback forecast and profitability
An individual entrepreneur sets prices for visiting the sauna independently, based on the expected payback time. Based on the practice of operating establishments such as saunas, the most visited day of the week is established - Saturday.
For ease of calculation, let's consider an example. We accept the price of 200 rubles. per hour per visitor. Possibility of simultaneous visits – 10 people. The duration of the work shift is 12 hours. Since on weekdays the sauna occupancy can be up to 50%, simple arithmetic calculations show that monthly revenue will be 350 thousand rubles. Monthly income is 63 thousand rubles.
With such a monthly income, taking into account all unforeseen expenses payback sauna will be 1.5 years. Reducing the price and increasing the operating time per day will increase the payback period. If the “load” of the sauna increases, it will decrease.
When drawing up a payback forecast, the main thing is not to go too far with setting the hourly rate. Setting a tariff that is too low will cause wariness; setting a tariff that is too high will “discourage” the visitor.
Providing guaranteed quality services is the key to an establishment’s impeccable reputation and an influx of visitors.
Necessary documents for opening a sauna
Opening a sauna is a responsible and troublesome task. A license to provide such services is not required. In addition to arranging the premises, it is necessary to collect a package of various documents:
- permission from the sanitary and epidemiological service to operate the sauna;
- approval from the fire service for the start of work;
- developed and approved sanitary and industrial control program;
- contracts in accordance with the established procedure for disinfection, deratization, disinfestation of sauna premises;
- for maintenance of the ventilation system;
- for the removal of household waste;
- for washing clothes;
- service contract for internal electrical networks;
- for the supply of electricity, water supply and sanitation.
To prevent fines imposed by regulatory authorities, it is necessary to comply with all requirements for the legal conduct of business activities.
Possible risks when opening a sauna
Starting your own business always involves risk. When opening a bathhouse, an entrepreneur faces the question: when will income cover expenses? Sometimes fears arise - what if the project does not pay off. To prevent this from happening, you must adhere to certain rules for running a sauna business:
- The services provided in the sauna should not be harmful to health.
- The profitability of the business will be ensured by the timely execution of all necessary documents and contracts in accordance with current legislation.
- Do not provide services that fall under the Criminal Code of the Russian Federation (intimate services, distribution of narcotic and psychotropic substances, etc.).
- The business owner and staff must strictly maintain confidentiality regarding visitors.
Following these simple rules will create a positive reputation among clients, increase traffic, and, therefore, double or triple income, and increase profitability.
An important factor in increasing the number of visitors to the bathhouse is the sanitary condition of the premises, equipment, and the level of culture of the staff.
Do not neglect business insurance against bankruptcy and sauna accident insurance.
Sauna power supply
The sauna room is classified as a room with a large number of people and a high fire hazard. The electrical wiring in the sauna is subject to increased safety requirements. The thermal insulation of the wire must withstand high temperatures. According to the “Rules for the Operation of Electrical Installations”, it is strictly forbidden to install switches, sockets, and distribution boxes in the sauna. The best option is to lay the wiring from the outside of the steam room wall. You need to lead the ends of the wiring directly to the pantograph through the wall. If an electric oven is installed in the steam room, the cable must be routed through a monolithic floor structure. It is prohibited to use metal hose, corrugation, or any type of cable ducts for laying power supply wires in the sauna.
You cannot install lamps in the steam room on the ceiling. The lighting device must meet the requirements for heat resistance (withstand temperatures not lower than +125°C), and have an increased level of moisture resistance. In rooms with high humidity (swimming pool, shower room), it is recommended to install moisture-proof lamps and fittings (sockets and switches).
It is better to install the power supply control panel at the entrance to the sauna (vestibule, locker room).
All current collectors in the sauna must have a separate grounding circuit.
Sauna water supply
Water supply for the sauna is not the last thing on the list of mandatory solutions. Business development depends on the quality and quantity of water.
If water is taken from the city network, it is necessary to install a cold water meter and a filter system. Purified water fills the pool and is supplied to the heating device for use in the shower room. The durability of the heating boiler and shut-off valves depends on the quality of water purification.
It is better to install electricity and water supply using a ready-made design solution.
How to open a sauna (video)
The presented video describes, using “live” examples, how to open a sauna from scratch, and what is needed for this.
From an economic point of view, this type of business such as a sauna is profitable and profitable. Initially invested funds bring net income within a year or two. A business plan drawn up correctly, taking into account all needs and financial capabilities, will ensure stable business operations that will bring not only monetary profit, but also moral satisfaction.
