Additional equipment in the car interior - we improve the equipment. How to open a tuning studio: business plan

Sometimes the attachment of car enthusiasts to their property and the desire to “tuning” a car simply comes to the point of absurdity. Expensive cars are one thing, the “upgrade” of which only increases their cost and improves their appearance, and it’s quite another when electric windows are installed on the VAZ “six” - the same age as your parents, the red price of which on a good day is 20-30 thousand rubles, spoilers, or forged wheels for the price of the whole car. Agree, this is overkill.

The sphere of entrepreneurship, one way or another connected with cars, whether it is the sale of spare parts or the provision of repair services, brings fabulous profits to businessmen today. We can say that this is an almost win-win option for your small business, starting which you can be sure of success. Opening, for example, a mobile tire fitting, a seasonal tire storage point, or selling car stickers does not require large investments. As well as for organizing a car interior upholstery service. It is about this business idea that we will tell you today.

Brief business analysis:
Business setup costs: 700 000-1 200 000
Relevant for cities with a population: from 100 000
Situation in the industry:the market is not saturated
The complexity of organizing a business: 3/5
Payback: 1.5-2 years

What is car upholstery?

Tuning a car - changing its external and structural parts and elements is divided into external and internal. The first one can be attributed, for example, to painting a car with liquid rubber (you can learn about this business idea here), and the upholstery of a car interior is just internal tuning. Fitting new materials to the seats, steering wheel, dash, roof and doors from the inside and replacing the floor covering, each car owner makes for his own reasons.

As we have already said, reupholstering the interior of a car significantly increases the selling price of a used car (it makes no sense to reupholster the interior of a new car). In addition, a purely aesthetic aspect plays an important role - improving the appearance of the interior, which after the reupholstering looks like new. Finally, some people, when buying a car in the secondary market, simply disdain to sit on worn, crumpled seats, or sit in a cabin soaked with a persistent smell of tobacco.

Determine the category of clients

There are different people among the customers, and dealing with owners of domestic cars and budget foreign cars, such as Daewoo, Kia, etc. several million rubles - Infiniti, Lexus, etc. Often the overestimated requirements of such customers are not able to satisfy even large car services that have modern expensive equipment at their disposal.

In addition, a beginner hauling service needs some time to thoroughly study the design features of cars for a quality job. After all, it is simply impossible for any master to know right away how the interior of any brand of car is arranged, so experience will often be gained in the process of work. This is how they work in most hauling services.

What is needed to set up a business?

One of the main points of organizing a business is finding a suitable premises. A spacious garage is suitable for your purpose (by the way, follow this link you can find out what other business can be opened in a garage) with an area of at least 50 sq.m., in order to be able to work with several cars at the same time and organize something here like a small office in which you will take orders and discuss with customers the nuances of their wishes.

Perhaps the only requirement for the premises is its cleanliness, since the specifics of the work provide for the observance of order. You will also need special tools and equipment:

First, this locksmith set – various keys, screwdrivers, etc.
Professional sewing machines for stitching different parts of materials.
Equipment for removing and installing airbags that most modern cars are equipped with.
Good vacuum cleaner for cleaning the interior after the upholstery.

Another important item is consumables.

Choosing materials for upholstery of the car interior

Samples of material and photographs of the refurbished salons - a kind of portfolio should always be available to provide the client with a wide choice. Consider several main types of materials, their advantages and disadvantages, which are used in interior renovation:

Carpet . This is a dense carpet material that is used for covering acoustic systems, but precisely because of its strength, it has also found application in the upholstery of the cabin. The advantages of this material are in its inexpensive price, "obedience" in work, it takes almost any form of interior elements, serves as additional sound insulation, and in winter - thermal insulation. Carpet hauling is often ordered by owners of domestic cars.
alcantara . The material that is gaining popularity successfully competes with leather. To the touch, Alcantara is soft and pleasant, like suede. Its advantages - in wear resistance, good appearance, and almost complete "non-combustibility" - in the interior, constricted with Alcantara, you can not be afraid of the appearance of burnt holes due to fallen ash from a cigarette.
Vinyl . It is used in the processing of all plastic elements of the interior. The widest choice of films of various colors allows the customer to create an exclusive interior decoration for relatively little money. The advantages of vinyl in the ease of its installation and dismantling.
Flock - fleecy material applied by spraying. Relatively cheap. Attractive in appearance, easy to use.
Velours . A material that is becoming obsolete, but still used in car seat upholstery.
Well, and finally leather - "capricious", expensive material. But the appearance of the interior of the car after the constriction changes dramatically. The cost of leather upholstery is the highest, in this regard, the material is the most profitable.

A word of advice: always try to purchase material for the upholstery only from trusted suppliers. It is better if you are recommended purchasing channels for working services.

Who to hire?

To get started, it will be enough to have an experienced fitter on staff to work on the removal and installation of auto parts, and 1-2 specialists in the actual hauling. By the way, women - professional seamstresses - can also successfully engage in this business.

How to arrange everything

In conclusion, we want to say that those readers who want to learn more about a business idea can send their wishes to the blog author on the page "

Car tuning is one of the most lucrative options for making money as a sole trader. This is especially true for those who are just starting their first steps in business and want to get results with minimal risk and investment.

Interior upholstery is a service that will be relevant to all motorists, no matter what price category they drive.

Car interior upholstery service: what is it

Tuning a car interior is a change in its external parameters that do not relate to mechanics. It is divided into external and internal. External includes services such as painting, removing minor scratches, etc.

Internal tuning is the interior upholstery. It includes updating the materials of the steering wheel, seats, doors, manufacturing and installation of decorative elements, replacing the flooring, etc.

Why is such a service needed? Firstly, it is simply necessary when selling a car. Old covers soaked in the smell of tobacco, cracked floor coverings - all this can scare off a potential buyer. In addition, the recently made interior reupholstery significantly increases the market value of the car.

Secondly, the factory elements of interior decoration quickly become unusable. Some drivers often apply for interior upholstery immediately after buying a new car.

Finally, the interior of the car may simply not be to the liking of the new owner. Here the aesthetic aspect plays an important role.

How much investment is needed

The interior upholstery business does not require investments on a particularly large scale. For a comfortable start you will need 500-700 thousand rubles.

There is no glut in this industry.

We define the target audience

Before starting a business, you need to decide on the target audience. This will depend on many factors:

range of materials;
salon location;
the nature of the advertising campaign;
price list, etc.

If, however, you choose owners of expensive cars as your target audience, you need to be ready to fulfill any requests: even large services often cannot satisfy excessive requirements for materials.

Starting material and technical base

The material and technical base is what is necessary for the organization and further functioning of the business. What may be needed for the upholstery of salons? Here you need to take into account that car models are different, they require, respectively, different materials and equipment.

To open and operate a business, you will need:

room. A spacious garage is ideal, which has all the conditions for work and maintenance of several cars. The room must be clean and comply with safety regulations.
locksmith set. It should include standard tools: a construction stapler, screwdriver, keys, etc.
Sewing machines. Manual or small-sized for such purposes are unlikely to fit. When flashing the interior, you need to shrink large pieces of fabric. Choose professional models with good performance.
A vacuum cleaner. After work, dirt and dust often remain in the cabin. The vehicle cannot be returned to the owner in this condition. A handheld vacuum cleaner is ideal for interior cleaning.
Expendable materials. These include fabrics, decorative items, etc.

This is the minimum set, which will be enough for a confident start. Gradually, you can expand the range of materials, purchase better and more expensive equipment.

Interior upholstery materials

For the work of the salon you will need a folder with samples of materials. So the client will be able to touch it, evaluate the quality. The main materials for the upholstery of the cabin include:

Car Carpet. It refers to carpet materials. Its main advantages are density, noise and heat insulation, good flexibility, which allows you to pull any interior elements, and low price. Carpet is usually chosen for domestic cars. But, unfortunately, it has a short service life, because it quickly loses its presentation.
Vinyl. It is often used for upholstery of doors, handles and other plastic elements. There are a large number of colors of such material, the driver from the whole variety will definitely be able to choose the right option. Vinyl is easy to glue and remove, which is also its advantage.
Flock. This is a popular material that is used for reupholstering not only car interiors, but also furniture. It's practical and budget friendly. Often applied by spraying, which greatly simplifies the process. Externally, the flock is very attractive, it perfectly tolerates both high and low temperatures.
Velours. It was previously relevant for the upholstery of domestic car interiors, but now it is practically not used for such purposes.
Leather. Premium, but very "capricious" material in installation and operation. If you want to make the interior more attractive and solid, or significantly increase the value of the car, this option is perfect for you.
alcantara. A budget analogue of natural leather, which is in no way inferior to it in terms of its characteristics. It is resistant to low or high temperatures, pleasant to the touch, wear-resistant.

As mentioned above, the range of material is determined by the target audience.

Hiring

So, the target audience is defined, materials and equipment are purchased. Now it's time to think about hiring employees. A large staff at the initial stage will be useless. A few employees will be enough, among which there must be specialists in hauling and fitters.

Sewing can be done by seamstresses: they know how to work with different materials and will be able to sew interior covers that fit all parameters.

Legal part: paperwork

No organization can exist for a long time and generate income without paperwork. The only thing you need to open a salon hauling business is the status of an individual entrepreneur. Having issued it, you will be able to provide services legally.

Such a business does not require licensing, which greatly facilitates the execution of a package of papers.

Business Promotion: Advertising

Without a competent advertising campaign, a business will remain only at the local level and will not be able to generate large incomes. Where to start promoting? Focus on your financial capabilities. Start with small local newspapers and magazines. This will attract the first stream of customers. Spending at the initial stage the bulk of the capital on advertising is at least stupid. It is better to direct them to improve service and expand the range of materials.

For such purposes, “beautiful” numbers work perfectly: as a corporate number, select the one with repeating numbers or their successful combinations from the operator. Such numbers are remembered on a subconscious level.

But don't forget word of mouth. A large investment in advertising will not be able to attract customers and make them permanent if the level of service is low. Monitor the quality of the services provided, arrange promotions and discounts to keep customers satisfied. Be sure - they will definitely recommend a good service to their friends and acquaintances.

So, the salon upholstery business can become a profitable niche, especially at the beginning of doing business. It is important to correctly distribute the available capital and take care of the legal part.

Photo of the interior of the car

Video about interior upholstery

It is intended to increase the level of comfort of handling and movement, as well as to provide the necessary working conditions.

Depending on the brand of the machine and its model, the list of optional equipment may contain different items. In car dealerships, you can find cars that can additionally be equipped with a refrigerator, radio, cruise control, air conditioning, satellite alarms, and so on.

In modern auto production, additional equipment includes such items as interior heating systems, windshield washers and wipers, electric headlight tilt correctors, heated seats, windows and mirrors, power windows and many other devices.

We can say that in the basic configuration, which does not involve the installation of additional equipment, the car is "empty". If everything that can be installed is installed on the machine, then it will be fully equipped.

It is worth noting that additional equipment began to be installed on cars not so long ago. Cars of classes A-C were sold almost at cost, since there was a lot of competition. These were ordinary vehicles with no zest. Marketers decided to change the situation and offered to install additional equipment for the car, which was previously available only for the premium or luxury class.

The list of additional equipment included electric heating of the rear window. Drivers of older cars can talk about the inconvenience caused by fogged or frozen rear windows while driving. Some of the motorists even tried to install fans so that they blow warm air over the rear window.

Power windows are also additional equipment of the car, which was installed one of the first. If you look closely, you can do without it

to do, but on the other hand, this is a very funny and interesting thing, because you don’t need to turn the handle, just press the button.

Remembering the first additional equipment, it is worth mentioning the wiper and washer, which began to be installed on the rear doors of cars. It should be noted here that over time, some of the additional equipment became standard equipment.

Thus, the idea of installing additional equipment on cars increased their cost by 30 or even 70 percent, but this did not negatively affect demand, since fewer people wanted to buy a car “without anything”.

However, such devices do not always find supporters and consumers. There is such additional equipment of the car, which not everyone needs. For example, an enlarged fuel tank is suitable for those who use their car intensively, as this allows them to visit gas stations less frequently. In addition, there is still a lot of equipment that is not at all equally useful for all drivers.

Atelier, in fact - a business that provides services. And whatever it is, the very fact that it is a service gives the aspiring entrepreneur a number of advantages. First, the minimum investment at the initial stage. Secondly, the fundamental impossibility of stockpiling "finished products". And thirdly, the relative simplicity of the organization of the production process (less need for expensive machines).

However, this is not quite true. If we talk specifically about the auto atelier, then as a type of activity there will be services for reupholstering the interior with the material chosen by the client, fragmentary replacement of expensive fabric or leather inserts, finishing with an expensive coating of some functional elements of the interior (for example, a steering wheel or a torpedo).

The business is not trivial, primarily because it combines elements of both the production of goods and the provision of services. For the modern business environment, which exists in the Russian Federation in rather aggressive conditions, this field of activity for many start-up entrepreneurs can be a godsend, since it allows you to overcome the main obstacles at the formation stage. In connection with this relevance, it is proposed to consider in more detail all aspects of this entrepreneurial niche. I would especially like to focus on the hidden threats and difficulties of the beginning project, because in business the main thing is not to earn, not to lose.

Nuances of material supply

The client, as a rule, does not come with his own material. And the entrepreneur is unlikely to open a business on a tolling scheme. (Sometimes, of course, life forces, but initially business plans on this topic are not made). Understanding this, it immediately becomes obvious that although “finished products” will not have to be stored, it is desirable to have stocks of expensive upholstery materials in excess. And these are, as a rule, the following positions:

Genuine Leather;
suede;
alcantara;
velours;
vinyl;
auto-carpet.

At the same time, the reserves of raw materials and materials are expensive products that require careful treatment. Hence tip 1:

Before buying, you need to prepare a storage room. Ideally, 40 m2 will be enough, but a heated and dry room. Particular attention should be paid to security: a simple burglary can easily kill the entire business process, so you should not save on access control systems to the premises and on banal bars on the windows.

In absolute terms, the reserves of such reserves will cost at least 50 thousand rubles. (in mid-2017 prices).

Another hidden threat associated with raw materials is substandard supplies. Even if you intend to work exclusively with reputable suppliers in this area, this cannot give a 100% guarantee that there will be no attempt at deception or even marriage within acceptable limits. And the more expensive materials you have to work with, the more important is the quality control at the entrance.

At the warehouse, it is necessary to provide an area where incoming materials will undergo visual assessment and examination using specialized equipment. If we talk about leather, then its rolls, as a rule, are 150-160 cm wide, and the material itself is wound up to 4 meters in length. The width of the fabric rolls is from 160 to 220 cm, but in length - there will not be enough space (you will have to look in fragments). Therefore, it is advisable to limit the installation of a table 250x500 cm, to provide approaches to it and the presence of lighting. Undoubtedly, this adds to the requirements for the warehouse in terms of area.

The amount of arrangement of a warehouse usually does not exceed 100 thousand rubles. These are, first of all, work racks and necessary furniture. Actually, the very difficulty is that the premises for the warehouse (which meets the above requirements) are simply available. Beginning businessmen, as a rule, rarely own such real estate, and renting (taking into account the need to equip the premises with various types of alarm and security devices) is dangerous because at any time the landlord can interrupt it (even with a certain time lag " to leave"). The solution is to find a predictable and decent landlord.

In principle, it is quite acceptable to locate a warehouse at a relative distance from the production process site. Modern means of communication, dispatching and control allow you to quickly take measurements in one place, and make blanks in another. Such an organization of the process somewhat unties the hands of the entrepreneur, expanding the choice of potential premises for a warehouse (and already a pattern).

Equipment

In any commercial business, one should take into account the main rule - it is impossible to achieve at least even satisfactory quality if you use substandard (outdated, faulty, low-quality) tools. This rule is the fairer, the more expensive services (or products) are produced.

In addition, when working with valuable raw materials (fabrics, for example), you yourself don’t want to do everything “on your knees” - you will need units for gluing, stitching, and edging, etc.

mounting kits: mounts, screwdrivers, screwdrivers, staplers;
dismantling tool: pullers, devices for removing interior trim parts;
specialized keys for seals;
sewing machines;
industrial hair dryers, irons.

Surely, a qualified specialist may well get by with the specified list of fixtures and tools. But what is the likelihood that as a result, clients will notice marriage and elements of handicraft work? At the very beginning of activity, as never before, reputation is important, or rather, you can’t spoil it in any way. (Because initially the entrepreneur works for his business, so that later the business will work for him). In addition, a quality tool increases productivity. In this regard, the following advice:

It is strongly recommended not to save on the means of production and, firstly, to try to equip manual labor areas with electric tools as much as possible. And secondly, you need to purchase products only from leading world manufacturers. (Starting a business is not the time to experiment, because you are not rich enough to buy cheap things).

screwdrivers are better to take with an electric drive;
pullers - hydraulic, but equipped with an electric drive;
electric sewing equipment should be divided: for work on site during installation - compact, and for the production of blanks - as productive as possible, with a large number of functions. Hand sewing equipment should not even be considered;
heating equipment should be as safe and reliable as possible - here it is up to the manufacturer to choose.

The cost of the average cost of a set of devices and assemblies can be 150 thousand rubles. But it is here that you should not save and rely on copies of better quality and more expensive.

Recently, computer modeling has invaded all types of design (and auto atelier is just such a sphere). Those. all parameters according to the dimensions of the required parts are meticulously determined by a soulless scanner. It looks like this: an emitter device is placed in the passenger compartment (perhaps not even at one point), which creates a 3D image of the entire space with a laser beam with automatic determination of the surface area and taking into account the required bends. The result is perfect: the upholstery parts are perfectly matched to each other, and in addition, the use of such computer technology allows to achieve a high useful yield from the available raw materials. (This is especially important for expensive leather, the price of which is $80-100 per rm.)

It is clear that a novice entrepreneur at the stage of business formation tries to be as frugal as possible. But the main thing here is that the economy does not destroy the business itself in the bud. Starting his own business, a businessman enters a market where similar industries are already operating. And we should proceed from the fact that they, too, "keep their noses in the wind" and try to catch all the novelties in this area. And a newcomer, as a rule, has neither an established clientele nor qualifications. In fact, he has the only serious argument for potential clients - potentially high quality due to the solid set of equipment used.

In addition, if in that market in a particular city, manufacturers are not as receptive to technology innovations, then an incoming manufacturer has a real chance to gain market share through more productive equipment.

Qualified personnel

First, we determine the full list of required personnel:

seamstress (1 person, preferably two);
upholstery master (1 person, preferably two);
cutter (1 person);
salon fitter (1 person, preferably two).

One person of each specialty is quite enough, but only for survival during the off-season intervals. As soon as the number of orders starts to grow, such a set of personnel will literally be sewn up, and there will be no opportunities to take on new orders.

It should be assumed that each employee will need to pay at least 30 thousand rubles. per month depending on qualifications. In total, the salary fund is 120 thousand rubles. per month. You also need to remember that the interior upholstery is a delicate work, it is not available to those who are used to simple, rough algorithms. In addition, all the mistakes of the performers will be in sight - you will not be able to "sell" a single car with an incorrectly tightened interior. Therefore, it is imperative to include in the business plan the professional development of employees in specialized centers. It is not worth saving here - full-fledged training, as a rule, is carried out only by enterprises stationed in large cities, so plus travel expenses. The absolute figures are as follows: for example, the Rusty Brothers company provides training and advanced training for master designers in decorative repairs of car interiors at a price starting from 55 thousand rubles. for 1 person.

It is worth emphasizing that work in a car shop is manual. Therefore advice:

All employees directly related to the final stage of the hauling must be highly qualified specialists. It is absolutely unacceptable to save on their education and training.

In other words, advanced training is a mandatory event for everyone who is hired. This should certainly be included in the business plan of the enterprise being created. The most unpleasant thing about this limitation is that when hiring strangers or acquaintances, a businessman is obliged to start investing a lot of money (in terms of the size of a startup) in them “in the morning”. After obtaining the necessary knowledge and skills, such a person can easily go to where he is promised a big salary (even if this offer is a competitor's bluff). And the businessman will be forced to invest again in new personalities.

Lawyers may object that the employment contract describes this issue and it is quite possible to add clauses there that will oblige the defector to compensate the employer for the expenses incurred on him. However, this is a fake, the contract, in fact, does not work, and employees easily step over it! No entrepreneur will bother with litigation during the formation of a business. Yes, and then - too. How to solve this problem?

A relative guarantee is provided by the presence of a social package system included in the employee's remuneration. Let him receive less in his hands, but he will have medical insurance, including, for example, dentistry.
It is also possible to provide for a slight but regular increase in salary from month to month (for example, by 100 rubles). Even after 3 months of work, an employee will think 10 times before accepting dubious offers from “outsiders”.

These 2 methods are the most effective for preventing employee turnover and for protecting an entrepreneur's investment in the human resources of his business.

Market Specificity

This pitfall has a fundamental property. Mainly because it does not depend on the efforts of the entrepreneur. This is a characteristic of the field of activity, which is due to the demand for this service in a specific area of the global market.

The auto studio provides one of the types of car tuning services. By itself, tuning - improvement, "pumping" - is carried out when more pressing problems are solved. The car owner should not have problems with the material support of his family members, he should not be worried about the amount of payment for utility bills. After all the expenses, a potential customer of services should have so much free money left so that they would like to join the beauty and improve the appearance of their iron horse.

Agree, in our time of crisis, people who are concerned about the problems of aesthetics are becoming less and less. For clarity, it is worth evaluating the absolute values in order to form an adequate impression of the width of the market niche. So, now most of these ateliers charge a price for interior upholstery in the range of 40-80 thousand rubles. (Depending on the degree of involvement in the technological process of expensive materials). The question is - how many such orders can be expected from the auto studio per month? Probably, before answering, you need to decide how many potential customers there are in this market at all, in other words, where is this service supposed to be located? In order not to make the reader guess, it is worthwhile to immediately state the essence, and at the same time give advice:

The car interior tuning market is extremely price elastic. This is due to its potential narrowness, because the needs that this service satisfies belong to higher orders (needs for respect and self-expression). It follows from this that it is necessary to place a car studio only in cities, but larger ones. The organization of this type of business in a settlement with a population of less than 100 thousand people is a losing business!

In support of this thesis, it is worth giving arguments regarding the motives of potential customers (then everything definitely falls into place):

the owner of the car wants to decorate the car, as they say, for his own use (either the desire to stand out from the crowd, or simply adjust the interior to his taste);
the owner has bought an already used car and wants to polish it up so that the “second hand” of his vehicle does not spoil the driving experience;
the owner of the car is just going to sell it, and the upholstery of the interior is designed to refresh its appearance, improving the impression of potential buyers.

Perhaps, taking into account the crisis tendencies in the economic life of the country, the number of customers at the auto studio can only increase due to the increase in the number of potential customers from the third category.

What does the statistics tell us? Research in this sector of entrepreneurial activity tells us that the minimum required level of sales for the most budgetary project (with 4 employees and the cheapest material and technical base) is 10 standard orders per month (with the above price range). In the event that the number of orders reaches 15, then it is simply necessary to have an expanded staff and upgrade (qualitatively change) the structure of the equipment with might and main.

Market Entry Challenges

Among a lot of valuable tips for budding entrepreneurs starting their own business in this area, I would like to highlight the main one:

A car shop is a business that under no circumstances should be started on the last money. Whatever examples a newly-minted businessman has at hand, the absence of a monetary insurance cushion increases the risk of a fatal outcome to almost 90%.

And that's why. Even if the atelier is organized by a former master of such an enterprise who decided to start his own business, he still cannot be considered a specialist in this business, because he does not adequately represent the structure of demand and its elasticity. The best strategy seems to be:

Initially, the issue of space is resolved: it is advisable to place a warehouse and areas for receiving raw materials, as well as patterns of parts, in a cheap cluster - on the periphery; the workshop where the finishing hauling will be carried out (and where the customers will “drive” their cars), it is advisable to place it closer to the center of a million-plus city - this will help create a reputational basis.
Equipment should be immediately purchased at the highest level: among all the items of expenditure, tools will not be the most outstanding position in terms of volume, but a technological opportunity will immediately appear to provide services of the highest quality.
The most significant cost will be the cost of staff training. It is better that there are 5 people (according to the structure presented above), then it will be possible to successively send one person to the center for advanced training.
Pricing policy should be at the highest bar. Your services must be sold at a high price. You need to immediately stake out the premium class - then the competition will be carried out by you in terms of quality, where initially the newly created enterprise will have an advantage (due to the strategic approach).

Because the level of the cost of your services will not allow you to create a "rush" demand (but it cannot be in this sector), it will develop slowly, but it will! There is no doubt about this. You need to strive to ensure that your gross profit is at least 30% of revenue, and from each order (at the level of 2017) operating profit ranged from 10 to 14 thousand rubles. And you can be sure that the company will reach the break-even point in a year. Of course, if you profess a competent approach.

Fluctuation analysis

Perhaps the most unpleasant pitfall. In this market there is such an unpleasant phenomenon as seasonal fluctuations. When preparing a business plan, this factor should be given a lot of attention, first of all, when predicting sales volumes. The most "hot" in terms of demand for such services is the summer period. From May to the end of August, motorists especially try to look stylish and attractive on the road, if only because there is no dirt and reagents that greatly spoil the appearance of the car. If we talk about the accepted categories, then summer is the period when the number of orders per month should be at least 15.

All other months demonstrate a clearly reduced demand for such services. Marketing experts attribute this to an increased number of holidays (they say that customers spend all their money on gifts to others, but not on themselves). But there is an opinion that in the cold season a person is less inclined to improve something, unless circumstances force him to do so. Be that as it may, but sales, at the level of 10 orders per month at a high price level, are a very good indicator for the period from September to April.

If you ask yourself, how to make sure not to go into the red in the off season? There is only one advice here:

Diversification. Only by diversifying the “menu” of services provided on the available premises, with the help of maybe other tools, but by the same specialists, it is possible to maintain the flow of customers at the required level on your service.

What are the options here? For example:

installation of mounted electronic equipment;
glass tinting services;
minor repairs, up to anti-corrosion treatment (if, of course, space and equipment allow);
maintenance of air conditioners.

Such additional There are quite a few services that can be provided. It is important to be careful here and not to miss the needs that the market expresses. You should also not discount interesting marketing moves. Such as:

advertising products "on a pedestal" (when a sample is installed for public viewing in some passageway);
loyalty cards;
promotions for the holidays.

Summarizing this analytics, we can draw the final conclusion: the auto studio cannot be considered a smooth business, which is such in itself. At best, in conjunction with some less complex, but more essential services. But even then, you need to be entrepreneurial and always analyze your production and pricing strategy. This is what it is to do business wisely.

Sometimes, when buying a car, a potential buyer decides to choose an expensive package simply because of the presence of a certain function in it. But in fact, today you can buy a lot of devices and accessories separately. If we are talking about budget cars, then separately purchased high-quality additions will last longer and better. One has only to choose the optimal solution that will be reliable and will perform the assigned tasks efficiently. However, there are dozens of options for optimal technology in the interior and exterior of the car, so choosing the best solutions will not be so easy. It is worth considering that in the manufacturer's configuration, such additions and technologies will often cost more than with a separate purchase. So many ennoble the basic equipment and get a number of important advantages.

It is enough to determine which features you need to fully compose the list of equipment needed in an additional set of options. This may be the technique that the manufacturer does not provide even in the top trim levels and the most expensive versions. The thing is that it is sometimes easier and more correct to choose high-quality solutions on your own in the free market than to look for a car with the right set of options. When buying a car, they often look at the number of cigarette lighter sockets and various sockets for connecting individual equipment. This has become an important criterion for the successful selection of a car with the ability to equip it with the necessary accessories. Let's take a look at the most interesting additions to your car's technology:

Video recorder - assistant in legal matters

A simple and unobtrusive thing in the form of an ordinary camera is always ready to help you in a difficult moment. A DVR may come in handy once in a lifetime, but this one time it can significantly reduce your costs. We all know that there are a lot of road scammers in Russia today. And in this case, the registrar provides important advantages:

complete recording of what is happening on the road, impartial recording of footage, which can then provide information to the police and the court in the process of compiling violation protocols;
providing indisputable evidence of your innocence in court when a case is being considered on imposing a large fine, deprivation of rights, various options for other punishments;
constant control of the road using a camera, the absence of any irritating factors, a fairly extensive functionality of modern products;
high-resolution video, fixing the numbers of violators who can escape from the scene of an accident, as well as the ability to help other people on the road with impartial evidence.

These are the functions performed by a simple and inexpensive DVR. This technology is quite adequate in all cases of life. The fact is that the registrar not only improves the equipment of your car, but allows you to simply and accurately record the situation on the road. That is, it gives certain functional advantages.

Navigation equipment - do not get lost on the road

An important decision for every driver is the purchase of a navigator. Many people use smartphones, but mobile Internet is not always enough for quick response of navigators. Especially if you are driving on the highway and use navigation in a fairly deserted area. In this case, high-quality navigation is possible either with the help of a standard device or with a purchased GPS navigator.

You can purchase a device of any type and in any price category. The range of solutions and technical designs is simply magnificent. It is worth paying attention to the speed of operation, the type of attachment and the main capabilities of the navigation system. Remember that once a year or even more often it is worth updating the device software using official software updates.

Car refrigerators - an element of luxury

Of course, you can use a cooler bag, but it often does not keep food at the right temperature. For long-term storage, it is better to buy a separate refrigerator that connects to the on-board network and perfectly preserves the freshness of food during a trip by car. This is a fully functional and very useful device during operation.

This option is especially important if you go on long journeys and do not know when you will arrive at a hotel or other point. So you can always stock up on food and get confidence in a comfortable move. Also in summer, you can store cool drinks in such a device, receiving certain advantages from such an acquisition.

Parktronic and rear view camera - the prerogative of rich trim levels

Installing rear-view cameras for parking and reversing, as well as parking sensors for safe movement in tight spaces, can be quite simple. To do this, you need to contact the masters who sell such equipment. Often, at the points of sale, you can install parking sensors, providing your car with such important features:

just a great opportunity to park with sound, the presence of many functions useful for moving or parking a car;
a functional rear-view camera with a display of a multimedia system or a separate screen in a car, can turn on automatically when reverse gear is turned on;
a convenient warning function that you can drive into a certain obstacle, for this you need to set up the equipment with high quality when installing the tools;
the camera has a special lined conditional square, which allows you to set your car with the highest quality in relation to all other objects.

If you have already used a car with a rear view camera and parking sensors, then you know that without such products it is much more difficult to properly park the car and expect a normal result from such actions. Often, it is during parking that car owners scratch bumpers, break headlights and perform other unpleasant actions. So the parking sensors will be cheaper and more profitable than its absence.

Heated seats - in any car

Today you can buy a special lining under the car cover, which is included in the standard cigarette lighter and can perform the full function of seat heating. This is the best solution for low-cost cars that do not have such a function. With this module, you can also get a more comfortable fit in your car.

Interestingly, you can buy a good autonomous seat heating in specialized stores. General supermarkets often sell Chinese inferior products that do not work properly and are often unhealthy. So be careful in selecting the necessary devices for your car.

Various lighting elements inside and outside

Optical devices in budget cars have always been not very effective. The first thing you can do to solve this problem is to purchase quality light bulbs. If this does not help, you can completely redo the light in a car by installing more efficient headlights or high-quality reflectors.

There are also opportunities to work with other optical devices and lighting equipment. For example, many install footwell lights on the bottom of the door for a more convenient exit from the car in the evening. Also, interior lighting can have different functions and criteria. To clarify all the possibilities present for your car, you can contact a specialized store.

Clocks, temperature sensors, efficient on-board computers

If you have an injection car with an on-board computer for various tasks, you can set up a very efficient information center. Here you will receive information about the condition of the machine, possible breakdowns and other important features of the operation of the vehicle. Among the important data, it is worth highlighting the following features:

standard options for information from the bookmaker - current time, travel time, mileage traveled for certain periods of time and other similar data;
real fuel consumption, instant consumption right during the trip, creating maps to reduce fuel consumption by changing driver behavior;
generation of reports on errors in the vehicle system, a signaling device for various possible breakdowns and unpleasant moments in the operation of the vehicle;
a signaling device about the need to undergo maintenance or replace a certain part in accordance with the mileage, other important data from the BC.

If your car is carbureted, you can put a simple watch with additional functions for measuring temperature inside and outside, atmospheric pressure and other important parameters. This will help you to operate the car more comfortably and adjust the heating systems more efficiently for excellent driving conditions.

Remote engine start

Another important technological solution for the highest quality operation of the car is remote engine start. So you can warm up the car before the start of the trip for the right time. It is enough to press the button on the alarm key fob so that the car can start without your participation, warm up the interior and thaw the windows.

This helps to save time and reduces winter problems in vehicle operation. So you can warm up the windshield and remove all the snow and ice from it without problems. You do not have to scratch the product with various brushes and plastic scrapers. This option is useful to every driver, especially in the cold season, when you don’t want to freeze in the car during warm-up. We offer to evaluate the work of this function on the following video:

Summing up

There are many options for additional equipment for cars. You can purchase the most beautiful solutions to improve the interior space or exterior of the car. You can also buy functional devices that are of high quality and excellent technological capabilities. Even from an inexpensive car without special features, you can make just a wonderful functional car. At the same time, it is enough just to choose the right set of equipment in order to obtain the necessary properties of the operation of each unit of the car.

Among the available options for additions to the configuration, one can single out many unusual ideas and solutions. In particular, it is worth remembering the various interior additions that can bring additional safety and quite tangible benefits of transport operation. These are video devices, various parking equipment, devices for comfort and greater convenience when traveling long distances. But you should not forget about external additions. And what accessories for the car do you consider the most effective today?