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The history of the creation of the Rieker brand. History of the Rieker brand Rieker shoes whose company

Almost 150 years ago, back in 1874, the first shoe factory was founded in a German city in the Black Forest by Heinrich Ricker and Karl Seitz. This company initially employed 60 people. The main buyers of their shoes were wealthy residents of northern Italy.

Years passed, and in 1904, after the death of Heinrich Ricker, the management of the company passed to his three sons - Ernst, Heinrich and Karl. The company continued its success, and over the next 20 years it doubled in size: the company already employed more than 1,000 employees!

Time passed, and in 1969 the company had 2,000 people. Then the company was under the leadership of Mr. Ricker's cousins ​​- Kurt, Roland and Justus Ricker. During the same period, it was decided to divide production into three segments: the production of ski boots (later it closed), the production of shoes for children and teenagers, and the production of sports shoes for men and women (one might say that this is what continues to be produced). The company was then called Rieker-Schuh GmbH.

In 1975, the company was headed by Marcus Ricker, son of Kurt Ricker. It was during his reign that the Rieker company became known throughout Europe and shoes began to spread to other continents. Under his leadership, the company significantly improved its production, became much more popular and successful, and began exactly the development that continues to this day.

A decade later in 1990, the company expanded worldwide and built several more factories and offices in Europe. A subsidiary, Rieker Holding AG, was founded in Switzerland, which is responsible for general planning, management, procurement and sales control, and production control. At that time, shoes of this brand could be bought in almost all countries of Western and Eastern Europe.

After 6 years, the glory of German shoes reached the United States, where the Rieker Shoe Corporation USA was founded in Orlando. The company then entered the UK and Canadian markets. It was during these times that Rieker became one of the world's most famous brands.

Despite the great competition, Rieker today successfully continues to hold the palm. In 2002, the company bought out the Shoe Union company, which produced shoes under the Dorndorf, Remonte and Servas brands.

Sales are constantly increasing in European countries, as well as in the USA, Arab countries and Australia. Over the past 5 years, Eastern Europe has taken second place in terms of sales of Rieker Antistress shoes. This is the result of constant monitoring of consumer needs in Eastern Europe and the development of a special collection for this region.

Due to the constant growth in demand for Rieker shoes, production plants are being permanently expanded and improved. Since 2007, the largest enterprise owned by Rieker in the world has been operating in Vietnam. Today Rieker is one of the largest shoe manufacturers in the world.

Today Rieker has approximately 32,000 employees. Rieker Holding is located in Switzerland, and the main part of the company and exhibition show-room is located in Germany. The company owns seven production plants: in Romania, Slovakia, Moldova, Tunisia, Morocco and Vietnam, three design centers and fifteen sales centers. In addition, Rieker supplies footwear and accessories to 10,000 retail stores in Europe, the USA and Asia.

What kind of shoes does Rieker make?

Models of the Riker brand cover men's and women's shoes - moccasins, models with weaving and perforation, California, San Crispino models, and glued models. To produce its shoes, Riker developed and patented its own method of weaving shoes.

Since 1969, Riker has produced all shoe soles independently in its factories. For this purpose, starting in 1974, a special line was developed for the production of molds for the production of soles. The materials used are predominantly polyurethane compounds, which make the soles lightweight and increase the comfort of the shoes. The special mixture makes it possible to produce light, flexible and frost-resistant soles that do not lose their properties down to -50 degrees. In the winter collection, models with natural wool lining are very popular with consumers.

Since 2002, the interests of the Riker company in Russia have been represented by Riker Vostok LLC - Moscow, 125362, st. Vodnikov, 2, building 2.

Features of Riker Antistress shoes -

Comfortable wide shoe last;

Flexible and lightweight sole;

Increased fullness of shoes;

All this allows the legs to feel real comfort when walking, the legs do not get tired.

Typical for Riker shoes, models with weaving and perforation and a stitched fastening method are the most hygienic, they allow the feet to “breathe”.

The assortment includes models of a wide variety of styles - classic low shoes and shoes, sports low shoes and boots, youth models of clogs and sandals, shoes for the age category of increased comfort. Buyers can always choose from a variety of models shoes to suit their taste.

The Riker company uses natural and artificial leather, textiles and synthetic fabrics as materials. All materials used in the production of Ricker shoes undergo hygiene tests and meet the most stringent requirements.

Riker Antistress shoes are bought all over the world. It is ideal for long walks in the city and on vacation.

The official online store of German shoes RIEKER "www.site" brings to your attention men's, women's and children's shoes of the RIEKER brand.

Brand history

The history of the RIEKER brand dates back to 1874. The company was originally called Rieker&Seitz, after the names of its two German founders. The headquarters at that time was located on the Italian-Swiss border, so wealthy Italians became the first fans of these shoes.


A new stage in the development of the company began in 1901. It was at this time that one of the partners, Karl Seitz, left her, and the shoe brand was renamed RIEKER. The brand managed to prove itself from the best side, and the shoe brand at the beginning of the 19th century was known in many countries of Central Europe.


In the early 70s, the company's headquarters were moved to neighboring Switzerland. In the small town of Tynen it still functions today. In 1875, the company was headed by Marcus Ricker. He is its leader to this day. Thanks to his efforts and professional qualities, the company has reached the forefront in the production and sale of footwear throughout the world.


In 1986, the company began to expand into the USA and Canada. RIEKER Footwear Corporation opens in Orlando.


Today, the small company has grown into the largest enterprise in the shoe industry, producing more than 50 thousand pairs of shoes daily, the company employs approximately 20,000 people around the world. The head office is located in Switzerland, and production facilities are in Tunisia, Vietnam, Morocco, Germany, Romania. Brand stores are open in 62 countries.

Production technologies and materials

RIEKER shoes offer an unrivaled level of comfort. All over the world this brand is associated with high quality and technology. RIEKER is called orthopedic shoes with sports characteristics. The fact that the shoes are orthopedic means that the foot will be comfortable in them, it will not deform the foot, rub or press if the size is chosen correctly. Just because a shoe is athletic does not mean it is recommended for fitness or running. It's designed for everyday wear, but has the same thoughtful elements as models designed for sports.

The RIEKER company uses natural and artificial leather, textiles and synthetic fabrics as materials. All materials used in the production of shoes undergo hygiene tests and meet the most stringent requirements.


Since 1969, RIEKER has produced all shoe soles in-house in its own factories. For this purpose, starting in 1974, a special line was developed for the production of molds for the production of soles. The materials used are predominantly polyurethane compounds, which make the soles lightweight and increase the comfort of the shoes. The special mixture makes it possible to produce light, flexible and frost-resistant soles that do not lose their properties down to -50 degrees. In the winter collection, models with natural wool lining are very popular among consumers.


The strength of the RIEKER brand is lightness, airiness and a feeling of increased comfort. Since the launch, only one line of shoes with the “ANTISTRESS” system has been produced, and today the entire range is anti-stress, every detail is taken into account:


Maximum reflectivity (what we call barefoot feeling)

RIEKER ANTISTRESS shoes are made using the so-called “barefoot” technology, which translates into Russian as “barefoot”. The sole bends like in sports shoes and does not create a feeling of stiffness and heaviness, and in addition exactly repeats the process of movement of the foot.


Optimal cushioning on various surfaces

Special patented RIEKER technology allows shock absorption while walking, protecting the foot from road unevenness over the entire surface of the sole, even in the heel area. High-tech soles made of polyurethane, rubber and thermoplastic, as well as a unique last, provide constant comfort. They softly cushion, thereby reducing pressure on the foot during long periods of walking or standing, while the sole does not deform and does not injure the foot.

Minimum weight

Weightless RIEKER ANTISTRESS models are made from the highest quality materials, which allows you to remove “everything unnecessary”. You will hardly feel these shoes on your feet.


Wide toe pads

The comfortable last with a wide toe box and the elastic materials of RIEKER ANTISTRESS shoes allow you to forget about calluses forever. Almost invisible to you, RIEKER shoes expand with your feet and give you walking pleasure all day long. In addition, the RIEKER brand assortment includes models for people with non-standard leg thickness.

The German brand RIEKER makes shoes for your health, reducing the load on the spine, leg joints and giving ease to your gait

Rieker- a brand of men's and women's shoes owned by the Swiss (formerly German) company Rieker Shoes AG. The range of shoes is wide; both natural and artificial materials are used in production. Shoes are produced in Germany, Eastern European and Asian countries. Price segment: average in Russia, below average in Europe. Rieker shoes are sold in many countries around the world; in Russia it is very popular and often found on sale. Quality ranges from mediocre to good.

Story

The Rieker company (originally Rieker & Seitz) was founded in 1874 by the Germans Heinrich Rieker and Carl Seitz in the Black Forest region of Germany, near the border with Switzerland and Italy. Rieker shoes were initially supplied mainly to the Northern Italian bourgeoisie.

In 1901, Karl Seitz left the company, and its name was shortened to "Rieker". Heinrich Ricker died in 1905, and the company was run by his sons Ernst, Karl and Heinrich-Junior. It is interesting, by the way, that the Rieker company is still managed to this day by members of the Rieker family - the descendants of the founder.

Rieker shoes quickly gained popularity among residents of Central Europe, production volumes grew, and by 1924 the number of workers at the factory reached 1000 people, and by 1964 - 2000 people. The company currently employs about 20,000 people.

In the early 1970s, Rieker's headquarters were moved from Germany to Switzerland, to the town of Tynen, where it is located to this day. And the 1980s were marked by Rieker's entry into the US and Canadian markets. In addition, in the 1980s, production capacity was significantly increased and new factories were built in Canada and the UK. But later in the 2000s, production was largely moved to North Africa and Asia.

Currently, Rieker is one of the largest shoe manufacturers in Europe. Rieker shoes are sold in 62 countries; the company owns several factories in Germany, Morocco, Tunisia, Vietnam and some other countries. The current volume of shoe production is more than 50 thousand pairs per day.

Range

The range of Rieker shoes is quite wide. Basically these are ordinary everyday shoes - both men's and women's. Rieker's assortment includes winter and demi-season boots, ankle boots, ankle boots, boots, low shoes, casual shoes, moccasins, sandals, sandals, clogs. Perhaps the only thing that Rieker does not produce is classic men's shoes. And, of course, you won’t find formal shoes for special occasions in the Rieker assortment. In general, the design of these shoes is very unpretentious (if we talk about men's models, at least).

Rieker produces shoes from both natural and artificial materials. The quality of these materials is not very high, but usually quite acceptable for this price segment. Look carefully at the price tag; if you have any suspicions, contact the sellers and ask for a certificate. In order to reduce costs, Rieker is now trying to save on materials, and many models are no longer made from genuine leather, but from artificial leather. Or it is not natural fur/sheepskin that is used, but synthetic one. Instead of suede - less durable velor. And so on.

The color range of Rieker shoes is not very diverse; black, dark brown, and beige colors prevail. In addition, the company produces dark gray, light brown, and white shoes. Any original color schemes are very rare, although there are exceptions. The design is often very “brutal”, even somewhat rude.

The quality of tailoring is at a decent level, although complaints have become more frequent lately. Overall, the quality of the Rieker is neither terrible nor outstanding. This is a typical middle peasant in the shoe world. Very practical and unpretentious shoes for every day. One of the advantages, in my opinion, is comfort; Rieker can boast of a fairly universal, comfortable last, and lightness.

The Antistress line deserves special mention. Proprietary technologies minimize the load on the foot, make the shoes light, and allow the feet to breathe. In addition, it is worth noting the special shock-absorbing insoles.

Keep in mind that stores with the Rieker sign may also sell shoes from other brands, Chinese and Russian. Be careful!

Personal impressions. Reviews

I had Rieker summer shoes and wore them for about three years, although very rarely. Overall, the shoes were comfortable and my feet didn’t get tired in them. The design can be called simple, even primitive and cheap. It was precisely because of the design that they were eventually, so to speak, taken out of circulation by me.

On the Internet you can find many positive and many negative reviews about Rieker shoes. Many people note the comfort of these shoes, their wear resistance, high quality, lightness and practicality. Others, on the contrary, complain about the quality, that the paint comes off from the shoes (including the paint on their feet), that the shoes get wet and do not last long. Some people think the prices are too high; others, on the contrary, believe that the prices are quite justified. Many people also don’t like the design, although, again, some praise it. Taste and color...

Brief summary:

  • Brand owner company: Rieker Shoes AG.
  • Country of registration of company and brand: Switzerland.
  • Countries where Rieker shoes are sold: many countries of the world, including Russia, Ukraine, Belarus, Germany, Japan, Australia, Great Britain, Canada, UAE and others.
  • Shoe production countries: Vietnam, Tunisia, Morocco, Germany, Romania and others.
  • Rieker shoe range: women's and men's shoes: shoes, sandals, moccasins, sandals, clogs, ballet shoes, shoes, low shoes, ankle boots, boots.
  • Women's shoe sizes: from 36 to 41.
  • Men's shoe sizes: from 40 to 46.
  • Materials used: natural smooth leather (bovine, cow), natural fur, sheep wool, velor, artificial leather, artificial fur.
  • Price segment: average, in Europe - below average.

Prices for Rieker shoes (as of February 2013):

  • Winter boots (women's) - 5000-8000 rubles
  • Demi-season boots (women's) - 4000-7000 rubles
  • Winter boots (men's, women's) - 4300-7000 rubles
  • Women's demi-season ankle boots - 3500-7000 rubles
  • Demi-season boots (men's, women's) - 3300-6000 rubles
  • Low shoes (men's, women's) - 3000-4000 rubles
  • Men's shoes - 3000-4000 rubles
  • Women's shoes - 2500-3300 rubles
  • Moccasins (men's, women's) - 2800-3500 rubles
  • Sandals (men's, women's) - 2800-3000 rubles
  • Sandals - 2500-3000 rubles
  • Ballet shoes - 2800-3000 rubles
  • Clogs, flip-flops - 2300-2800 rubles
  • During sales periods, prices can be divided into two (in winter - for winter and demi-season shoes, in summer - for summer shoes)

The German brand Rieker specializes in the production of men's and women's shoes for every season. A distinctive feature of the products is a special production technology that allows for a long period of use without deformation and loss of other characteristics of Ricker shoes. Reviews about the company's collections are always positive, because the brand cares about its reputation by producing exceptionally high-quality products.

The history of the creation of the Rieker brand

In the 70s of the 19th century, the shoe company Rieker & Seitz was founded in Germany by two friends. Unlike other small enterprises of that time, the factory of Henrik Ricker and Karl Seitz initially positioned itself as a large organization, employing 600 people. Italians became the first mass buyers of Rieker & Seitz shoes, appreciating the German approach to quality and practicality.

After some time, middle-class Germans began to buy the company’s products, followed by the rest of the Europeans. Three decades after its founding, Riker shoes were sold throughout Europe. New factories opened in large cities, the company expanded its borders and decided to enter the world market, which it easily accomplished by the 80s of the twentieth century, successfully selling goods in the USA and Canada.

At the beginning of the twentieth century, one of the founders of shoe production, Carl Seitz, decided to leave the company, and the name of the factory was shortened to Rieker. The further fate of the enterprise depended on the descendants of the creator, Heinrich Ricker. The factory was passed down from generation to generation, the main office was moved to Switzerland, but the German quality of shoes remained unchanged, as did the design of the products, only the production technology changed.

Modern production technology

Ricker's descendants, who still own the company to this day, monitor worldwide innovations and constantly improve models. Today, Rieker employs 12,000 people and has approximately 7,500 stores operating worldwide. The factory is known and very popular due to its high-quality tailoring and the use of specially treated leather for the production of shoes.

The secret technology developed by the company’s specialists allows us to give Rieker shoes absolutely amazing characteristics:

Lightweight, almost weightless sole,

Elastic, breathable upper

Special insoles with an orthopedic, shock-absorbing effect,

Design that provides support and protection to the foot.

Rieker shoe design

The most interesting fact about the history of the Riker company is the almost unchanged appearance of the shoes. The Germans most of all value high-quality tailoring and practicality, which allows them to wear shoes every day; an important characteristic is comfort. The style of Rieker shoes has not undergone any significant changes; each collection of the company is represented mainly by ordinary products suitable for work, walking and other daily activities.

Festive or trendy shoes are not included in the factory’s catalogue, but this does not prevent the company’s products from being in great demand all over the world. The main characteristic of footwear is comfort; boots and ankle boots, boots and ankle boots, shoes and clogs are particularly comfortable, they do not pinch, do not rub the leg, and do not deform the foot.

The colors, positioning Riker shoes as a reliable wardrobe item used every day, are also very practical; black, brown and blue tones predominate in women's and men's models, periodically diluted with small bright accents. In the spring-summer collection there are shoes in lighter shades, even white. A special feature of Riker products is their durability; thanks to specific technologies and the presence of mostly natural materials when sewing, the shoes can be worn well for more than one season, remaining just as comfortable and beautiful.

Getting to know the Rieker collections

In Russia, Riker products have gained popularity a long time ago, since it is difficult to find better quality, practical and comfortable shoes with truly amazing characteristics and an affordable price. Rieker shoes can be found on the official website; the products are sold by Vicont, which provides customers with full access to the collections of the European brand.

Vicont is a Riker shoe catalog site. The official website http://www.rieker.com reveals to customers only a small part of the huge collection of shoes from this company; shoes cannot be purchased at retail there! You can get acquainted with the entire collection of the German brand

The Viscount online store presents almost the entire range of Riker shoes. Here are presented summer, spring, autumn and winter models of men's and women's shoes with photographs, main characteristics and prices. You can find out more details and place an order by phone, email, or by filling out a simple order form.

Rieker (Riker) German, specializing in the production of shoes for men and women.

History of the Rieker brand

The Rieker company was founded in the mid-19th century by the German Heinrich Rieker and his friend Carl Seitz. Many of these stories begin with companies starting out as tiny businesses that take a long time to grow. In the history of Rieker, everything was different. The enterprise of Ricker and Seitz immediately hired 600 people, and the shoes produced by the company immediately found their customers. They were mostly not Germans, but wealthy Italians who were completely delighted with the new brand.

It took two decades for the fame of the new brand to spread throughout Europe. Rieker shoes confirmed that the phrase “German quality” is not an empty phrase.

In the 20th century, the company expanded, opening new factories throughout Europe. By the 1980s, Rieker had become widely known in the USA and Canada., which took the company to a new level.

Currently, Rieker employs about 12 thousand people. The company has more than 7,500 retail stores worldwide and moved its head office from Germany to Switzerland.


During the 20th century, the company was inherited by the sons and then the grandchildren of Henry. Even after a century and a half, it is still led by his direct descendants.

Technologies

The entire line of Rieker shoes has several common features. Firstly, it is an almost weightless sole, made using secret technology. Secondly, the tanning of the leather, after which it becomes lighter and more elastic. Thirdly, the upper of any pair of Rieker shoes allows the foot to breathe freely. Fourthly, branded orthopedic insoles, having a shock-absorbing and shock-proof effect, which reduces the load on the spine and foot.

The use of these technologies provides support and protection for the leg, which allows for maximum wearing comfort.

Style

Rieker has remained faithful to classic models for many years, which appear in their collections from season to season. Most of the efforts of manufacturers are aimed at making shoes even more comfortable and functional, so the changes concern mainly the orthopedic characteristics of the models. The lack of trendy design is compensated by a high level of comfort.

Properly selected Rieker shoes do not deform the foot, do not pinch or rub.

The color scheme of Rieker shoes is predominantly dark: black, brown and sometimes gray shades. The choice of palette is explained by the inherent practicality of the Germans: dark shoes, even in unfavorable weather conditions, will look new longer.

Official site: www.rieker.com