What do people often buy? The most popular product in Russia this year - Ready lists

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article – general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. environment. The problem is that polyethylene for a long time does not decompose, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
childen's goods;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
the share of users in the older age group is also increasing;
The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users have accessed the Internet at least once since mobile device– a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-pager, landing page, landing page, landing page- these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Army wrist watch Amst.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen - slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
Appliances;
products for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

Identify a sales leader Chinese market It’s difficult, because everything can be bought there and in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, scales, a case for e-book, a bag, a UV lamp and all sorts of other stuff. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchase– here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

Cell phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
Appliances;
computer components and accessories;
goods for sports and recreation;
bed dress;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

According to experts, trade is the most promising direction entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. What products are the most popular? in great demand in a crisis we will try to determine in this publication.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If we carefully analyze the market demand in the past year, we can understand that people buy food most often. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

According to sociological research, sales volumes increased significantly at the end of last year non-food products, and in particular, household appliances and electronics. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, consumer demand for passenger cars, construction equipment and materials is likely to decline in 2019.

If speak about industrial equipment, then there may be several options here. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since it suffers the most from the crisis middle class. Due to a significant reduction in income, this group of the population switches to cheaper goods, therefore trading enterprises those selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that in the low-price segment there is high level competition, so you need to create an assortment of inexpensive goods average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let’s try to figure out which product is in greatest demand in Russia. To do this, let's look at each group in more detail.

Food

Experts unanimously say that the demand for food in Russia will only grow in 2019. All people have a need for food, regardless of the economic situation. No person will completely give up food, unless they remove something from their diet to save a little money. According to statistics, the demand for goods in 2019, the cost of which is increasing, will begin to increase rapidly. Consumers believe that in the future the price may rise even more, so they stock up on food for future use. Some entrepreneurs deliberately create a stir and thereby significantly increase their profits.

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, consumer interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity are cheap, high-quality products from little-known brands, as well as stock and used clothing (second-hand).

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

Shampoos;
Toothpastes and brushes;
Decorative cosmetics;
Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of total number population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products, but sales of their baking ingredients, flour and yeast, increased by 15%.

To stay afloat, owners retail outlets will have to wage a cruel competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They were replaced farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are some products that people don’t regret buying. Money even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic products. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out what products self made are in demand. The most in demand on the market:

Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
Women's bags. It's about about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing a unique quality clothes. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people invent various ways solutions to this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular activities in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In fact, tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 31 voted. Rating: 4.87 out of 5)

The 21st century is a time of rapidly developing technologies and the wildest desires realized in Everyday life. Against the backdrop of general changes, the shopping process could not remain the same. A fair portion of sales moved from the markets of the Odessa Privoz and the Moscow Cherkesovsky market to the Internet. And where a buyer appears, a seller quickly appears. If you are going to start selling online tomorrow or improve your existing online store, this series of articles is just for you.

What is profitable to sell online?

When creating your own online store, first of all, you need to figure out what is profitable to sell online? We will discuss how to assess the demand for a particular product in this article.

Every serious project, in addition to the idea, is based on analytics of user demand. Are you ready? the target audience buy your lovely thongs and swimwear? Or is it wiser to trade in mink coats and Chinese watches this season?

Marketing assessment

There are many tools on the Internet for marketing evaluation of a particular search query (a phrase that a potential buyer enters into the search bar).

One of the most simple ways– analysis of Yandex Wordstat query statistics.

Here you will see the exact numbers for each search query. It's easy to understand what's what more people is interested in your product, the higher the demand for it.

Another effective way to assess user demand is statistics from multi-profile online stores. If you look closely at it, you will notice that some products are purchased significantly less often than others. This is explained simply - there are things that a potential buyer definitely needs to touch. For example, pizza is often ordered online, but lamb for pilaf is almost never ordered.

It is difficult for the average user to imagine the process of choosing many products without touching, smelling, and sometimes trying the product. Bright pictures and juicy product descriptions cannot always replace tactile, taste and other sensations for a potential buyer.

How to determine the edge?

According to statistics, most often people buy books on the Internet. This is explained by a significant difference in price for the same publications, with absolutely the same text content.

Traditionally, electronics, computer and household appliances, car parts and other products are also in great demand, the quality of which can be compared by technical characteristics, manufacturer reliability and reviews on the website.

Among consumer goods, household chemicals (diapers, washing powders, etc.), perfumes and cosmetics from trusted brands are often ordered on the Internet.

Cloth

Despite “unprecedented discounts” (some online stores hold promotions during which you can buy clothing items 10 times cheaper than the market value), bonus delivery conditions and other marketing gimmicks designed to attract potential buyers, clothing for adults is not included in the TOP -10 most purchased products. I think you yourself know the reason very well - you need to try on clothes. What looks great in the picture may not suit your figure at all.

However, this does not prevent the owners of TOP online clothing stores from receiving fabulous profits.

Children's online stores

Things are completely different in the children's clothing niche. She, along with strollers, cribs and other attributes of a children's room, is confidently included in the TOP 5 most purchased items on the Internet.

And considering that one stroller or bedside table for a child’s room costs as much as 3 dozen (or even 3 hundred) books, selling children’s items on the Internet is considered a very profitable business.

However, trading on the Internet is profitable for almost everyone. Low business costs compared to offline analogues and the possibility of a quick start have an impact.

The ability to independently develop a promotion strategy, understand where it is profitable to get goods for an online store and serious profits from successful projects– make the creation of a selling store a very promising project.

Try it right now and may luck always be with you!

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profit, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, these are, of course, food:

Meat and sausages;
Fish;
Dairy products;
Cereals;
Pasta;
Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

Washing powder;
Toothpaste;
Detergents and cleaning products;
Shampoos;
Soap;
Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

Vodka;
Cognac;
Wine;
Beer;
Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

Chilled juices;
Ice cream;
Hot drinks;
Fuel briquettes;
Seasonal clothes, etc.

Forming own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:

Equipment and electronics - phones, laptops, tablets, video cameras. This . This kind of business will require you certain knowledge and significant financial investments;
Products. If you open grocery store in good passage place, he will all year round bring decent profit. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
Shoes and clothing. Buy inexpensively in bulk quality goods and sell it at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
Stationery. Such a product is in great demand among the population at the beginning of the school year;
Sporting goods. Many modern people try to lead healthy image life, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.

We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

Most popular services

client base

The most popular services in demand by the population:

Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you start work, you need to fill out documents, purchase tools and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
Freight transportation. This is a fairly popular area of activity, since recently services transport companies began to be used by both legal entities and individuals;
Service and repair of household appliances. If you involve qualified specialists in the work and carry out effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
Hairdresser, cosmetologist. According to experts, this is enough perspective view commercial activities, which can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
Delivery of environmentally friendly products to your home. This business idea is perfect for residents rural areas who don't know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in monthly 50-80 thousand rubles of net profit.

Video on the topic Video on the topic

sell the future!

If you have your own business, then you sell something - goods, services, information. And, whatever your sales volume, you want to sell more - otherwise you wouldn’t be reading this article. And in order to learn how to sell, you need to understand what people actually buy. This is what we will talk about today.

Think about how you purchase things, services, or even food. Here are some simple examples:

You are slightly hungry and are looking through the restaurant menu. What thoughts come to you, what questions do you ask yourself? You imagine the taste of the dish. You imagine the result - satiety. Can you imagine whether the dish is good for your body?

The key questions are about the future.

New example. You buy yourself some trousers. Look in the mirror and imagine whether they will match your shoes and wardrobe. You imagine how you will look in them in the theater, in a restaurant, on stage. You think what people will think of you.

History has repeated itself: everything you worry about is in the future.

Let's take a third example. You are buying your own kitchen. Can you imagine whether it will be convenient for you to cook, take food out of the refrigerator, and whether these shelves will be convenient for drying dishes. You are wondering whether it will be convenient to remove the turkey from the oven. You imagine whether your whole family will fit here, whether it won’t be crowded if relatives come or you throw a party.

Here again, all points relate to the future. My kitchen is already drawn in my head, as is my costume, as is the dish we talked about in the first example.

How to understand what people are really buying?

Short task for 60 seconds.

Imagine how you choose a car for yourself. What is she like? What colour? Where would you go with it? What three important issues Do you care when you present it?

By doing this exercise and answering the questions, you have become familiar with the mechanism by which a person chooses what to buy and what to pay for.

After all, in essence, a person does not buy calories or a specific dish, he does not buy fabric or buttons, just as he does not buy the kitchen elements themselves. A person is ready to pay for a future that he likes.

Think about yourself: how do you buy things or groceries for yourself in a store when you’re hungry? Can't you imagine the moment when your favorite dish finally lands on your plate and you begin to enjoy the exquisite taste?

Now you know what people really buy

Businessmen, buyers, managers - we are all people first and foremost. We are all buying a future reality. Sometimes it is more complex than it might seem at first glance and may be hidden from prying eyes.

Sometimes the future reality we imagine may be related to kind words manager, who noted that this time you found a particularly profitable contract.

That is why it is very important to understand the true motivation of the person to whom you are selling something. If you find it, 90% of the entire deal is in your pocket.

How to find a client's future reality

Everything is quite simple here. Follow two rules:

Ask the right questions.

Listen carefully to the answers.

What questions might be:

For what purpose are you purchasing this product/service?

Are you buying the product for yourself or as a gift?

In what situation would you like to use this product?

Describe the situation for which you are choosing a gift?

What result do you expect/imagine?

When a person answers, it is very important to hear him. Sometimes you can include the answer in your question in advance.

Here are some examples:

What should I do when I have found a potential client's future reality?

To begin with, you can breathe out and rejoice. But you shouldn't stop there. Now you need to do the most interesting thing - getting there with your product.

Of course, you will complete the client’s future in such a way that it is possible with your product and with your company. Do this very carefully, try to use more questions than guesses. Here's a simple example:

— When you buy this yacht, where will you go first on it?

Or like this:

— Would you like to share the moment of purchase with someone, so that some person would be nearby when you start the engine for the first time?

And then the person turns on his imagination and answers your question:

– Yes, of course this will be my girlfriend, my future bride. I promised her that I would propose only when I had my own yacht. And the moment I start the engine, it will be summer, she will be in a light dress, and she will cry with happiness that this is about to happen, we have been waiting for this moment for 3 years!

All! Bingo. You have learned everything you need. Invite the client to decorate the yacht as a gift, or prepare some surprise, for example, a videographer as a gift. Complete his dream and he will buy it from you. He will buy his ideal future, and he may not care that you guarantee the motor for two years, and your competitor – for three. A man buys the future.

In some situations, it is difficult to complete the future reality with your product, and you can make an accurate presentation according to the person’s ideas. In the example about business cards and a car, the presentation could look like this.

We have 4 business card holders, each of which is very presentable. These two options are made of steel and are hefty enough to carry in your pocket, more suitable for an office or briefcase. But these two are especially durable, made of carbon and at the same time very light. They will not weigh down your jacket pocket, and you will always be confident in the safety of their contents. We have them in two classic colors - black and brown. Which business card holder should you wrap?

We have two suitable car options, both can accommodate 6 people and both have a spacious trunk. One of them is diesel and is 40% more fuel efficient. In addition, it is more powerful, which will be useful if you travel off-road. I can ask if we can provide you with a roof rack as a gift in case you take your boat or bicycles with you.

What else you need to know about future reality

No matter what he asks, and no matter how he answers, a person still buys the future reality.

It may lie in a feeling of security, in the absence of constant fuss with insurance and courts if there are problems with the guarantee, or he buys more profitable terms to show his family what a provider he is. No matter how he behaves or what he says, he is still buying a future reality. This is our nature.

You need to learn to keep this thought in your head constantly. Learn to listen to people; in fact, they say more than enough to give you key data.

Selling the future - we take care of our clients

By completing a person’s reality, we help him understand more precisely what he wants. We help him create a future in which he took into account all the little things and details. He will definitely recommend you because you helped him find this wonderful solution.

Sometimes clients come with an incomplete picture. They understand that they need a wedding planning agency or the construction of a country house, but they have not yet drawn the reality they are looking forward to. Help them find this reality and make all their fantasies come true.

We get rid of the risks of emotional buying, when in the end a person will remain negative because he bought something he doesn’t need. This is a very important point, because many buyers may be angry with the seller, marketing, successful advertising or a promotion when they realize that they didn’t buy what they needed. They will definitely feel it.

A little practice

In conclusion, here are some practical tasks:

Make a list of 15 different areas business.

Buys a product/service from the first five people for himself.

From the second five, a person buys something as a gift.

And the last five areas should be such that a person buys what he does not personally need. Buyer, manager, storekeeper, anyone.

For each person, create 2 options for the future reality that he buys. Describe it in a few words.

Model a dialogue between a seller and a buyer. Come up with 5-6 questions for the buyer that could accurately reveal his future reality.

Study your product, come up with as many possible options as possible why a person would want to buy your product. There should be many options, at least 10 pieces.

Create a list of 10 questions that would help you find your clients' future reality.

If you have any questions, ask them in the comments, I will try to answer everyone.

Good luck to you and success in understanding your customers!