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How Bill Gates dresses. Behavior characteristic

Steve Jobs

Since the late 1990s, Steve Jobs has consistently worn New Balance sneakers (models 991 and 992), Levi's 501 jeans and black Issey Miyake turtlenecks. The turtleneck, which became the main feature of Jobs' style, was not cheap, but the history of its appearance is very curious. In the 1980s, the founder of Apple saw Sony uniforms in Japan and decided to introduce something similar in his company.He asked Issey Miyake to design a uniform.The designer prepared samples of vests, but Apple employees flatly refused to wear them.But then Jobs asked Miyake to create a versatile item that he could wear every day without thinking about the choice.So in his wardrobe appeared a hundred Issey Miyake turtlenecks.

Mark Zuckerberg

Mark Zuckerberg, along with his idol Bill Gates, has been called the worst-dressed businessman in Silicon Valley more than once. But in the end, the style of the Facebook founder and classic programmer became the new normal. Like Jobs, Zuckerberg has a wardrobe staple of dark gray cotton T-shirts with tiny Facebook GUI icons, about 20 of which he owns. Zuckerberg said in an interview that he really wears the same thing every day. Among his key items are Brooks sneakers, The North Face hooded sweatshirts, loose jeans, sweatshirts. The billionaire also made famous the Adidas rubber flip flops worn by actor Jesse Eisenberg in The Social Network. Zuckerberg has made only one concession to fashion - he wears Ray Ban Wayfarer sunglasses.

Bill Gates

Since the 1980s, Bill Gates has been wearing his favorite signature set - a V-neck sweater, a shirt underneath, and jeans (alternatively loose pants). The Microsoft founder prefers sweaters in pastel shades - lilac, pale blue, pistachio, but it seems that they were all bought at a nearby Walmart store. In the warm season, a polo shirt replaces a sweater. Gates recently revealed in an interview that he wears a $10 watch.

Sergey Brin

If Zuckerberg's favorites are Adidas slippers, then Sergey Brin has Vibram Five Fingers anatomical rubber shoes. Vibram shoes (less commonly Crocs), jeans, jerseys and hooded sweatshirts make up the wardrobe of the Google co-founder. I must say that despite the neglect of fashion, Brin had a joint project with designer Diane von Furstenberg. At the fashion shows of the Spring-Summer 2014 collections, models defiled down the catwalk in Google Glass, and the billionaire himself took a bow with the designer in the final. You can often see photos of Sergey Brin in a tracksuit, knitted cap and Google Glass glasses riding the New York subway.

Prince William, Duke of Cambridge

Prince William usually dresses like a gentleman, but sometimes he also likes a free democratic style. The prince has a great fondness for the $110 Onitsuka (Mexico 66 model) sneakers, which are already quite worn out, but he remains faithful to them. He wears sneakers with chinos, a baseball cap and a shirt, or with jeans and a puffy Peak Performance vest. The journalists who found him in a similar guise noticed that, finally, the prince “dresses like a dad.”

Roman Abramovich

In August 2013, photographers photographed Roman Abramovich on vacation in a T-shirt with a seagull from a New Holland store in St. Petersburg for 700 rubles. The billionaire has previously expressed sympathy for simple things - comfortable orthopedic Birkenstock shoes, polo shirts, shorts, rag slippers. The British press noticed on his wrist a plastic Polar M61 watch for £93. Abramovich is engaged in supporting the image of his projects with the help of clothes not only in the New Holland T-shirt. For football matches, he wears uniform parkas with the Chelsea emblem.

Barack Obama

Barack Obama has been dubbed "an icon of normcore" by journalists. Outside of official events, the President of the United States prefers to look like an ordinary American. He wears baggy jeans (“mother jeans,” as the press dubbed them), Nike tracksuits and sneakers, baseball caps, polo shirts, baseball bombers, and fleeces. Somehow, on his hand, you could see a plastic Highgear Enduro Compass watch for $70. The love of practicality is shared by his family. Michelle Obama has appeared on TV shows wearing an H&M dress and on walks in $55 Puma sneakers. And in the New York Gap, there was once a real stir when the president unscheduledly stopped by to buy things for his wife and daughters.

Clothing can tell a lot about a person's personality and character. Ultimately, it is she who is responsible for the image and a certain style of behavior of its owner. So the invariable details of the image of Winston Churchill were a black bow tie and a cigar, and Michael Jackson liked to wear white leather gloves. Some of the powers that be seek to emphasize their financial status and position in society, while others, on the contrary, categorically avoid this, preferring not to stand out. "Business Style" found out what style the richest techies of our planet prefer.

Steve Jobs, founder of Apple

At all presentations and meetings, the creator of the most popular computers and smartphones can be seen in dark classic Levis jeans worth no more than $ 60, as well as in a T-shirt or turtleneck for $ 30.

Jobs never departed from this simple and comfortable style, both in his appearance and in the manner of his technical innovations, which served him well. According to colleagues, Steve Jobs is able to convince others of anything, using a mixture of charisma, charm, arrogance, perseverance, pathos and self-confidence.

With a fortune of $ 5.5 billion, Jobs is on the 136th line of Forbes, but in his Apple company, he receives a symbolic salary - $ 1.

Jack Dorsey, founder of Twitter

A $275 J.Crew gray pinstripe sport jacket, a crisply ironed shirt with a starched collar, and a $59.50 thin black tie are the official uniforms of the founder of the Twitter microblock network. Already known to the whole world, J. Dorsey mostly lives in rented apartments and spends a lot of time using his big name to raise funds for various charitable foundations.

Sergey Brin, founder of Google

The founder of the most famous Google search engine in the world and one of the most expensive brands, as expected, loves everything new, simple, but at the same time non-trivial. So, Sergey was the first to put on unusual Five-fingers Flow boots, which are a footprint with five fingers. These outrageous shoes were created by an old Italian shoe company that decided at some point to move away from the classics and present something extraordinary. Now Google also pleases us with surprisingly simple, but very convenient and bright projects.

Bill Gates, founder of Microsoft

The Microsoft empire builder likes to introduce new software in a $230 John Smedley lavender jumper, under which is worn a $69.50 light lilac shirt from the same company.

Even in the early years of his activity and public appearances, B. Gates loved jumpers with a V-neck. And after looking through the whole palette of things he wears, you can come to the conclusion that the favorite color of the father of Windows is lilac. Psychologists say that this color helps to focus and immerse yourself.

B. Gates is described as a rather modest person in everyday life. Nevertheless, the house in which the billionaire lives is stuffed with the most modern electronics and cost him, according to some reports, $ 125 million. Quotes from the novel "The Great Gatsby" by Francis Scott Fitzgerald are placed on the ceiling of the home library. Gates' main hobby is playing bridge.

Mark Zuckerberg, founder of Facebook

When Mark Zuckerberg was still a student at Harvard, and the social network he created Facebook had not yet taken over the world, he wore a chocolate-colored $8 T-shirt from Cheaptees.com, a jumper, plain navy jeans and $30 Adidas flip flops. However, having become the president of the company, which is estimated at $41 billion, M. Zuckerberg began to dress a little more solidly - in a $298 sweater from the Edun brand.

M. Zuckerberg is not married, but has recently been engaged: since the beginning of his studies at Harvard, he has a girlfriend Priscilla Chan of Chinese-American origin. Mark is learning Chinese so that he can take a trip to China with a friend. In 2010, Time magazine named M. Zuckerberg the person of the year. That same year, the Facebook founder announced that he had joined the Giving Pledge, a philanthropic campaign run by billionaires Warren Buffett and Bill Gates.

06.07.2011 10:00:00

There are not a few people on Earth who do not care about fashion. They dress how they want. They are not chasing fashion, but fashion is chasing them. Today we'll talk about style of IT legends of all times and peoples, such as Sergey Brin And Larry Page(founders of Google) Steve Jobs(Apple) Mark Zuckenberg(Facebook) Pavel Durov(VKontakte) and others.

What IT legends and multimillionaires wear

Steve Jobs

The founder of Apple, who turned 56 on February 24, is very charismatic. Starting in 1998 and to this day, he walks around in a black turtleneck and Levi's jeans. By the way, he always tucks his turtleneck into his jeans. However, when no one knew him yet, Steve was much more conservative. At the presentation of the Macintosh, he wore a white shirt with a green bow tie and gray trousers on his legs.

At a meeting with the presidents of the Russian Federation and the United States, Steve Jobs was dressed in his usual office clothes. Bill Gates once said: I admire Steve's style. And it's not a joke".

Pavel Durov

Mark Zuckerberg

The creator of the most popular social network in the world can walk around the office in shales without problems and reproaches. Many people call his style "home". Mark likes regular T-shirts and jeans, sometimes he wears a sweatshirt over it. For this, Mark Zuckerberg won the title of " The most disgusting dressing star "according to Esquire magazine.

Also, Mark can easily refuse to meet with representatives Microsoft, because at 8 am he wants to sleep. Or cancel a meeting with Yahoo because he has a date with a girl. But despite this, Mark came to the meeting with the President of the United States in a suit.

Sergey Brin and Larry Page

Sergei likes to wear T-shirts and jeans like Mark Zuckenberg, while Larry wears classic clothes. He wears shirts without ties.

Larry Alison

The owner of Oracle is quite a stylish person. Larry wears black T-shirts with long sleeves only. He can often be seen wearing dark glasses. If he wears a shirt, then only with a red tie.

Now you know how legends dress. Despite the fact that they are all multimillionaires, they dress just like us.


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The world of high technologies has come close to mass culture. Thanks to popular gadgets, widespread home appliances, entertainment gaming devices, as well as various fashion devices for wealthy people, the world of technology is gradually becoming more and more massive. Even more - more and more "glossy". And where there is gloss, there must be stars. We are used to evaluating the clothes and style of the stars of show business, politics, and high art. The portal browser did the same with the stars of the IT world.

Bill Gates - conservatism and slight negligence

Of course, one of the main trendsetters in the IT world today is Bill Gates. A real legend, a genius who founded the famous Microsoft Corporation, a creator who had a hand, albeit indirectly, in the creation of many modern miracles of technical thought - all this is Mr. Gates.

It is excusable for a genius not to take care of his appearance - the heroes of this article will prove this to you, and Mr. Gates also proves this. His style is a “simple guy”, a native of the people, who simply, by the will of fate, soared very high. Yes, you can often say that Bill looks too conservative. A black suit, shirt and tie (classic for the business world) or a more "homemade" version in which an oversized sweater replaces a suit jacket - Mr. Gates can be seen in numerous photographs and magazine covers in such outfits. Bill himself is very casual about his wardrobe and can easily afford to walk around in wrinkled or torn clothes.

But the head of Microsoft attaches great importance to such an accessory as a wristwatch. In any case, among Bill's wristwatches is the Sky Moon Tourbillon by Patek Philippe, which has several dials. Gold, platinum, opal coating - watches are not at all cheap, their cost can reach more than $ 1.5 million. Such a combination of opposites - a conservative wardrobe and expensive watches, sometimes only the latter, give Gates a person with big money.

Steve Jobs - simplicity and loyalty to tradition

Apple is known throughout the world as an innovator. It is Apple that offers many very original devices - among them are Apple MacBook laptops and the famous revolutionary Apple iPad tablets.

Steve Jobs, the CEO of Apple, dresses very modestly and very simply. From year to year, his wardrobe remains virtually unchanged. To come to a solemn, public event in sneakers? Simply put, it's Steve!

This is a really simple guy. Black turtleneck, blue jeans, glasses (this is during the contact lens boom!) - that's the style of Steve Jobs. And he absolutely does not care who he meets, even with the heads of large corporations, even with the ruler of some country - Steve will not change his style.

Yes, perhaps Mr. Jobs looks too simple, inconspicuous, “free”, maybe it would still be worth wearing a suit to meet with the president - but who would dare to judge a genius?

Jade Raymond is a stylish "house girl" from the worldIT

The only girl on our list of IT-celebrities and part-time - the only representative of the gaming industry. Charming, smiling, smart, finally, just a beauty - all this is about Jade Raymond, a female producer who heads one of the Ubisoft game studios.

Unlike many men working in the IT field, Jade tries to keep track of how she looks: she is still a girl.

Raymond's style combines beauty, style and the image of "my girl".

Light blouses and white blouses, long, below the waist, sweaters, jeans, and sometimes wide pants with sneakers, attractive short jackets - these are the clothes the head of Ubisoft Toronto prefers. But with all this, Jade's choice is always justified, she perfectly understands what clothes suit her.

That is why Raymond remains a very stylish and beautiful girl in almost any outfit.

Mark Zuckerberg - bad taste that has become fashion

The founder of the Facebook network is probably one of the youngest, but also the richest people in the IT world. Many "technological" people are indifferent to their appearance - and Mark is no exception.

Moreover, according to Esquire magazine, Zuckerberg dresses simply disgusting. Jeans and a T-shirt, a simple sweater or a biker, Adidas flip-flops on the feet do not match the image of a fashion and style icon at all, do they?

Nevertheless, even such a casual style of clothing as Mark demonstrates has already found its admirers. Today there is an online store on the World Wide Web that offers its customers clothes "like Mark's".

Well, since people approve - maybe Mark Zuckerberg dresses absolutely right?

Bill Gates is a real workaholic. Gates himself says that sometimes he really stays up at work until 4 in the morning, but in general the media exaggerate this. Trying to prove that his work is a normal daily routine, Gates described his typical day to David Rensin of Playboy magazine: “I mostly work until midnight with a lunch break in the company of one of the employees.

Then I go home and read books or The Economist for about an hour. I usually get back to the office by nine o'clock the next day." This is how a person who has a fortune of more than thirty billion, which he will not be able to spend, even if he tries very hard, relates to work. In 1993, he continued to work thirteen hours, six days a week.
The way Gates downplayed and casually described his work habits is reminiscent of Tom Monaghan's story about how daily (six days a week) three-hour workouts in any weather is just a desire to live by the regime. Both Monagen and Gates acted as if their lifestyles were completely natural, and sincerely believed that the press gave too much importance to their "obsession" and "relentlessness." The difference between purposeful innovators like these two is that they consider their behavior to be normal, while to the average employee or manager, endowed with much less impetuosity, it seems extreme and even beyond eccentric oddity.
Wall Street and Inc. magazines called Gates an "eccentric." His youth, clothing style, tall stature, non-standard behavior, early intellectual development and introspection gave the media a reason to call him a real eccentric who grew up in the high-tech field. However, Gates has a very high charisma. Even at a time when Microsoft's turnover was approaching zero, workers faithfully followed it. According to Bernstein Research, Microsoft is arguably the most progressive technology company currently operating (1993). An arrogant intellectual intolerance towards employees adds to the mystique of her image. Stormy glory Gates brought "fire mail", through which workers were punished and intimidated. The employees said, "Chairman Bill might be out of sorts." This style, attitude to work and constant striving for perfection were the fundamental factors of his success, although they did not always add to the popularity of his personality.
According to Carl Jung's personality typology, Gates is an intuitive thinker. He is an introvert and a pronounced "evaluator" (closed). Has the temperament of Prometheus, which is universal for innovative entrepreneurs. Bill "lives on the edge" and all his actions are determined by extraordinary intellectual development and the desire for risky competition. Work is his idol. Has a high IQ and thinks mathematically, rationally. His intellect is endowed with an exceptional ability to analyze and solve problems. Paul Maritz, one of the programmers at Microsoft, said: "It's just that Bill is smarter than everyone." Scott Oakey, senior vice president of Microsoft, claims that Bill has "the combined intelligence of an octogenarian and the hormonal metabolism of a teenager." The proof of his unique abilities is the highest grade he received in the seventh grade (800 points) on a mathematical test.
Gates is a passionate competitive lover who sacrificed his personal pleasures and opportunities to achieve higher goals. He never works for money. He was annoyed by Wall Street analysts who had been chasing him for a long time with the intention of assessing the loss potential using the FTS sample. Gates claimed that he would buy the same hamburger or the same pizza even if he lost a million or two and could not control the price, so such an analysis is of no interest. He said that he was directly involved in the work, which did not fit in the minds of analysts. If the president of Lotus has the ability to control the company's stock price, why doesn't he? Gates said: "They are trying to control, but their stock price is low, and I do not do this, and I have it high." Is this not insight?
Gates, like Ted Turner, Arthur Jones, Soichiro Honda, Steve Jobs and others, did not strive to create a fashionable wardrobe and often wore torn clothes. Clothes for him had to be only functional, as well as money. Bill tries to look like an ordinary guy and the style of clothing is at the very bottom of his list of priorities. Gates has been criticized for his intolerance of employees who are inferior to him in terms of intellectual abilities. The same trait is inherent in Honda, Price and Jones. Gates, however, is very receptive to criticism and says he feels like he's getting better with age.
Gates is like other creative geniuses who literally blend into their work and inventions; self-expression becomes their passion. This fast-moving passion determines both their success and their Type A personality, as well as a lifestyle that has more deprivation than ordinary family life. That is why Gates eats lunch, mostly either at his workplace or at Fast Food restaurants. He actually never eats at home.
Gates refuses to fly first class (a la Ted Turner). Saturday evenings he spends studying lectures on physics recorded on video. Silicon Valley capitalist Ann Winblad, who often accompanied him on vacation and at various corporate events, says: "He likes to walk on the edge all the time." In 1990, an article appeared in the magazine "Ink" entitled "The Triumph of the Weird". She described Gates as: "a restless bundle of kinetic energy... Behind his boyish demeanor is a ruthlessly competitive entrepreneur... He can also be stubborn and intellectually arrogant, quickly losing patience with those who are unable to understand all the nuances of computer technology, his inner tenacity lifted him to unprecedented heights” (Stevens, 1990).
Gates has inexhaustible energy and works like a perpetual motion machine. His Seattle friend, Verne Raeburn, described Gates' competitive nature as the driving force behind his business: “Bill was obsessed with competition. Racers have a definition: "red fog". They wind themselves up to such an extent that their eyes are filled with blood. Bill is familiar with "red fog" (US Today, January 16, 1991).
Katherine Duncan, an occupational psychologist, characterized Bill Gates for US Today magazine in January 1991: opportunities in the world. But, like a torch, it burns strong and hot and needs no fuel.”

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