How to open an auto parts business. How to open an auto parts store as a business

The idea to open a car parts store probably came to mind for every entrepreneur who had encountered car repairs and saw lines. This is a profitable business. However, there are nuances in the choice of specialization, accounting for goods and personnel selection.

Auto parts store: how much does it cost to open

Auto parts store is difficult to attribute to the business with minimal investment. However, everyone is able to open a spare parts store for foreign cars. Where to start a business? With the definition of the format and cost structure.

The costs of opening an auto parts store are the sum of:

• the cost of renting a store (at least 30 square meters with a warehouse of 10 square meters) and utilities;
• repair costs;
• expenses on trade equipment and programs for working with suppliers and catalogs;
• the cost of purchasing the goods;
• staff salary expenses;
• marketing costs.

Entrepreneurs who share business success talk about a successful launch with 600-700 thousand rubles. However, if the city already has existing stores with a similar assortment, then it is necessary to lay about 1.5 million rubles in the opening in order to immediately start working with a wide range and invest in marketing and repair.

Professional automation of retail accounting. Put your store in order

Take control of sales and track performance by cashiers, points of sale and organizations in real time from any convenient place where there is Internet. Form needs of points and purchase of goods in 3 clicks, print labels and price tags with a bar code simplifying life for yourself and your employees. Build a customer base using a ready-made loyalty system, use a flexible discount system to attract customers during off-peak hours. Work like a large store, but without the cost of specialists and server hardware today, starting to earn more tomorrow.

Table - How much does it cost to open a spare parts shop (minimum and average calculation)

Type of expenses	Minimum expenses, rub	Average expenses, rub
Store rental
Trading equipment + cash desk
Purchase of goods
Staff salary
Other expenses (for paperwork, transportation)

You can spend more on the purchase of goods, but experienced entrepreneurs do not recommend, without examining the demand, invest heavily in the goods before opening. It is better to replenish the warehouse as consumers request.

Automate the work of an auto parts store will help the business.ru Business accounting program. Analyze the profitability of products, manage purchases based on sales dynamics, keep full inventory records and remotely monitor the operation of the retail outlet in real time.

The tables above show only an approximate calculation of costs to open a parts store. What to look for at startup, suggested three businessmen. Two of them have worked in the spare parts industry in the past. One is connected with this business in the present.

Mikhail Pokhilko, in the past - co-owner of a car and parts store.

“The business is very competitive, but also profitable. Crisis is both a plus and a minus for the industry. In Russia, during the crisis, less and less are acquiring new cars, preferring to repair old ones.

It is relatively easy to join the industry, as suppliers are willing to work with beginners. However, you need a thorough knowledge of automotive parts.

I advise you to work with those brands where in your city there is no fierce competition. Or look towards commercial cars. The specifics of sales for them is a large warehouse. Spare parts will be bought from you at any price, if only they were available, since it is important for the company that the machine works, does not stand idle. And the wear and tear on commercial vehicles is large. ”

Comprehensive trading automation at a minimum cost

We take a regular computer, connect any fiscal registrar and install the Business Ru Cashier application. As a result, we get an economical analogue of the POS terminal as in a large store with all its functions. We start goods with prices in the cloud service Business.Ru and start working. For everything about everything - a maximum of 1 hour and 15-20 thousand rubles. for the fiscal registrar.

Alexander Raznikov, in the past - a manager in a large auto parts store.

“A store selling auto parts should be opened only with contacts with suppliers. Industry competition is fierce. I advise:

narrow the offer to two or three brands in order to work constantly with one supplier, with a certain audience, auto clubs in the city;
thoroughly know your assortment;
try not to take large loans (our store because of this did not survive the crisis of 2014-2015);
compete with other car dealers for the price of popular consumables.

Only then can you expand, but carefully, with small loans. An important role is also played by location, the possibility of parking, and a convenient work schedule for customers. ”

Alexander (we don’t give his last name at his request) is a co-owner of a VAZ automobile parts store in one of the cities of southern Russia.

“You ask where to start a business selling auto parts? With the analysis of price lists of suppliers, of course. Estimate how much the wholesaler offers, then compare with retail prices and there calculate the markup in your city. Accessories can be sold at a premium of 100%, but you can only sell some types of running parts with a markup of 10%. For oils - extra charge 25%. Therefore, the total wrap goes 30-40%. Based on this, you can make calculations and write a business plan. It take into account all financial and organizational costs.

Do not forget that you will definitely be mistaken, and a fifth of the goods purchased at the warehouse will gather dust for years. Add to the total amount of 30% in case of unforeseen circumstances and for the purchase of goods on order in the first month. If the calculations look optimistic, if a city with a population of more than 100 thousand inhabitants, and within a radius of 100 km there are no serious competitors in this profile, you can start. If there is no desire even to write a business plan, but you want to immediately run to open a spare parts store, then the idea must be put out in the bud. With this approach, you will cones, but you won’t get profit. ”

So, we summarize. Before starting a business, you must:

1. Weigh the pros and cons, write a business plan. At the same time, competitors and suppliers' prices are being analyzed: are there any market saturations, what is the mark-up.

1. Choose the concept of work, the direction of the store (domestic cars, foreign cars, commercial vehicles).
2. If the village already has a similar car shop, it is easiest to compete in price. To this end, a novice entrepreneur is advised to monitor the prices of a competitor and offer a few tens of rubles cheaper. This is enough to earn a reputation as an inexpensive car shop.
3. If you cannot compete in price, you can sell spare parts for commercial cars and trucks. It is important for their owners that the item is in stock “here and now”.
4. It is better to start a business if the entrepreneur is familiar with suppliers of spare parts and knows the goods. You need to understand what you are selling. Have experience in trading similar goods, or - years of work at a service station.

Then you can take further steps: choose a location, premises, suppliers, equipment, etc.

  Work concept and specialization

According to statistics, in Russia there are 285 cars per thousand inhabitants. And this figure continues to grow.

An auto parts store is important for owners of any vehicles, as consumables wear out as the mileage increases. They need to be changed, and it does not matter what kind of cars are foreign cars or domestic cars.

Auto parts are required for the restoration of cars after an accident and for updating, tuning. Every vehicle, regardless of its manufacturer, once needs spare parts.

There is a specificity of the business, which is engaged in various areas: domestic, foreign cars, trucks and commercial vehicles.

Improve store performance in 1 month

The service will improve the efficiency of the store by reducing the loss of inventory, significantly speed up the revaluation process, printing price tags / labels, strictly discipline the work of the cashier and limit his ability to work with discounts / sales at a free price.

  Shop with spare parts for domestic cars

A profitable business option is to open a store with spare parts for Lada. These are the most popular brands in Russia. For example, according to statistics, in 2017, 93 thousand Lada Granta cars, 77 thousand Lada Vesta, 33 thousand Lada Largus, 33 thousand Lada X-Ray were sold.

Named those models that are in the top ten in active sales. Another 20 million domestic cars and before that drove through the streets of Russia.

A survey of the analytical center of Yuri Levada confirmed the rumor that domestic cars fail more often than foreign cars. In particular, the reliability of Lada Kalina, Lada Priora and Renault Logan, Daewoo Nexia was compared.

So, in dealerships they said that only during the warranty period (!):

• every 10th Lada has problems with the suspension;
• every 20th domestic car has problems with the gearbox.

What to say about cars that already have 50-100 thousand kilometers! In general, the demand for spare parts for domestic cars is wide, there is room to grow.

Having tried yourself in the sale of parts for AvtoVAZ cars, you can begin to expand towards the sale of spare parts for:

• “Muscovites”, etc.

Features of the work of such a store for some entrepreneurs may become disadvantages.

1. Low cost of spare parts themselves, compared with parts for foreign cars. The problem of pricing is not ruled out. For example, due to high competition, competing outlets will dump, setting a margin of 7-10%. Under such conditions, covering rental costs and paying a decent salary to sellers is problematic. A millionth turnover is needed.
2. A large number of fakes, especially among non-original parts. You must carefully select a supplier, carefully cooperate with new ones so as not to spoil the reputation of the store.
3. High competition. Even in a city of 50 thousand, the only car shop will specialize in spare parts for AvtoVAZ.

  How to open an auto parts store for foreign cars

The low quality of parts for domestic cars can lead to the desire to open an auto parts store for foreign cars. Where to start the selection of assortment and brands, will tell:

1. Estimation of supply and demand in your city. For example, if Renault Logan is popular in the region, but there are no specialized automobile stores for Renault in the city, then you should keep in mind the brand for specialization - a good option.
2. Analysis of wholesalers. How far will it take to get goods to fill the warehouse? What conditions do they offer?

We list the most popular foreign car brands in Russia:

• Hyundai;
• Toyota
• Ford
• Renault
• Chevrolet (due to Niva);
• Kia (Rio);
• Opel.

  How to open a store with spare parts for commercial vehicles

The advantage of a business specializing in commercial vehicles is this: the buyer will bring money to the store that has the right part in stock. The owner of the truck or bus is interested in the fact that the working machine brings revenue, is involved, does not stand idle. Considering that spare parts for heavy trucks are large, for such a point of sale it is necessary to provide a large warehouse.

It is advisable to open a store with spare parts for trucks and buses near a busy highway or next to a service station for such vehicles.

How to squeeze maximum sales out of a store

You can increase sales with the help of loyalty systems, they allow you to motivate the buyer to return again, as well as attraction tools in the form of creating sales or stocks for certain groups of goods, analytics that will allow you to see profit, profitability, revenue and other indicators with which you can see the picture of current sales and will affect the growth of these indicators.

  Used Parts Business

A novice entrepreneur is unlikely to think about this type of business. But he is suitable for a person with experience in the workshop. Starting a business selling spare parts for used cars differs from a classic store.

1. Suppliers of cars for analysis - car owners themselves, car auctions, parking lots, etc .;
2. The room under the store should have a place for parsing cars;
3. Business requires a lot of experience in the workshop and, preferably, a special education;
4. There are risks - a car sold for parts can be stolen, so you will have to work closely with law enforcement agencies;
5. For customers, contacting a similar service for auto parts is a risk. A few years will have to build a positive reputation before information is spread over word of mouth.

  How to open an online auto parts store

Selling car parts may not necessarily mean a large, traditional store with a warehouse. The development of the Internet and the work with online catalogs have given impetus to the development of online auto parts stores.

Despite the fact that large online stores with similar products are already on the network, an entrepreneur can manage to open a business in his region, occupying a regional niche. After all, customers are looking for parts for cars in online stores in their area, because they want to receive them the next day, the maximum - in a day.

The main requirement for an online parts store is a good website engine with a high-quality catalog and smart search. It has to cope with thousands of incorrect user language (not everyone knows how to write this or that detail), offering possible options.

It is also necessary that the sites have:

• loaded price lists;
• related products were offered;
• formed a system of discounts for regular customers.

If an entrepreneur has a “pumped” account at an auto forum, he communicates with motorists, you should tell them about the idea of \u200b\u200blaunching an online auto parts store. Opening a business from scratch is easier when there are first customers “from your own”. They will test the site and point out any flaws that need to be fixed.

  How to register an auto parts store

Register your business as a company (LLC) or as an individual entrepreneur in the Federal Tax Service.

Typically, an IP form is chosen for these purposes in order to save on taxes. After all, an IP that sells auto parts in a small store can not only use the simplified tax system and UTII, but also consider buying a patent.

Recall that a patent can be acquired for trade through objects of a stationary trading network, where the hall area is not more than 50 square meters. meters (Article 346.43 of the Tax Code).

Important!  If you intend to trade in motor oils, then the business does not fall under the influence of UTII and a patent, because motor oil is an excisable commodity.

The disadvantages of working through IP are that the entrepreneur is personally administrative and criminally liable for violations discovered at the point of sale.

Registration of IP and LLC is available on the website of the Federal Tax Service. However, it is not forbidden to visit the branch of the Federal Tax Service in person.

Obtaining special licenses for the sale of auto parts is not required. However, a fire supervision permit must be obtained for the store.

  How and where to choose a room for an auto parts store

The analysis of the situation with competitors in a particular area will help you choose the best place for business. We recommend sticking to one of two strategies:

1. Open a parts store where there are no competitors. Before this, it is advisable to conduct a survey of the population, the owners of garages in a residential area, to find out whether they will be customers of this store if it opens nearby.
2. The location is close to a customer base with several competitors. The winning option is to launch a point of sale near the car market, dealership, service station. Surely there will already operate a store with similar goods. However, a well-known place of purchase will create a flow of potential customers who will definitely look into the newly opened store and compare prices and availability of goods.

How a small store competes with a supermarket

Service Business.ru will help in this, which will help to create a customer base through the loyalty system, which in turn will allow them to be attracted to purchases again and again in the pursuit of bonuses and special discounts for cardholders. Create happy hours to boost sales at off peak times. Work with the rest of the goods correctly, the system itself will show what minimum is required to order and form the order to the supplier in 3 clicks. Small stores can compete with networks as proven by customers of the service for goods accounting Business.ru

  Trading equipment for an auto parts store

Auto parts store involves trading with the help of shop windows, stands of a special configuration:

• structures in the form of a ladder from pipes with a diameter of 25 mm - to show bridges and suspensions;
• staircases with stops for installing windows on cars;
• racks with a grid where cardan shafts and exhaust systems are fixed;
• racks with emphasis on which springs and bumpers fasten;
• windows with closed glass and perforated rear wall (small parts are attached to it, the glass protects against theft).

  Online cash desk and auto parts store program

In addition to commercial equipment, before opening an auto parts store, you must purchase an online cash register. Their installation in trade is required, regardless of the form of taxation.

If an entrepreneur wants to save money and purchase a cheap cash register, we recommend choosing not autonomous online cash registers, but fiscal registrars. This is a type of cash register equipment that connects to a computer with a goods accounting program.

Special software will be needed for the auto parts store, as it allows you to determine the most popular products, plan purchases and work with the customer “on order”.

• you can organize accounting in several warehouses: inside the store itself and in a remote warehouse (for example, if an entrepreneur uses a garage or hangar to store large-sized parts);
• create sets of goods for the repair of certain components (this will facilitate the search for sellers);
• capitalize the goods indicating all the important information (time, date, etc.);
• generate reports and forecast the demand for certain details;
• analyze returns statistics;
• track payment in cash and by bank transfer, i.e. movement of funds.

Suitable for auto parts store.

Its advantages:

1. Quick creation of a catalog of auto parts, either based on a ready-made catalog of auto parts, or from price lists of suppliers. There are no restrictions on the number of positions in this catalog and a convenient search by characteristics is configured. There is a field for accounting analogues to quickly tell the client whether there are similar parts from another manufacturer.
2. Own program for online cash registers, which exchanges data with accounting software. She conducts all cash transactions and is responsible for the formation of checks in accordance with 54-FZ.
3. The ability to place orders with suppliers by e-mail directly from the accounting system. Smart software calculates how many parts for a car have been sold over a period and forecasts demand.
4. Work with clients and their applications. The software allows you to set up a notification to customers about the status of the application (for example, that the goods have arrived at the warehouse and you can come for it).
5. Setting up a discount system and bonuses for repeat purchases, as well as the possibility of sending information about promotions to the customer base.

  Auto Parts Store Suppliers

Experienced entrepreneurs are advised to start the opening of an auto parts store precisely from the search for suppliers to order parts. There are several types of wholesalers:

1. Distributors of any type of auto parts with a large network. Suppliers bring all kinds of parts for machines, including non-original ones, and have many parts in stock. These are the official representatives of the famous automobile brands Bosch, TRW, ATE, Filtron, Osram, Knecht, etc. There are no more than a hundred such suppliers in our country.
2. Wholesalers of only original spare parts (OEM). Companies do not have a large number of parts in warehouses; they work mainly with authorized dealers.
3. Medium-sized wholesalers with a large number of auto parts in warehouses, but represented only in one or two regions. They work, including with small wholesale, and on order.

The list of suppliers of auto parts is found on their own links or on the Internet. In particular, there are independent sites where suppliers are rated (please note that it can be wound up). After that it is necessary to evaluate:

• reputation and adequacy of managers;
• price level;
• delivery time: are there always available goods with stable demand, which will have to be ordered often;
• is there free shipping to the store;
• how the supplier works with return;
• does the wholesaler provide deferred payment.

  Recruitment for an auto parts store

Recruiting staff for such a store can be a problem. It is important that sellers have these skills:

• minimum knowledge on the design of machines;
• ability to communicate both with suppliers and with customers;
• average knowledge of English;
• an idea of \u200b\u200bhow to work with directories.

You can find staff through announcements and through friends on the recommendation. The problem is, not all good salespeople understand auto parts and understand the principle of working with catalogs.

Control store operation with a mobile application and online service

Track online revenue, store open / close and shifts, as well as the dynamics of breaking checks in a mobile application. Configure the rights of the cashier, set a ban on the sale in the negative and generate online sales reports. Try the service and online cashier Biznes.ru with free technical support.

  Marketing and advertising of an auto parts store

Given the serious competition in the industry, marketing should be given special attention. It is useful, before opening your own small store with spare parts, to consider:

• offline advertising (signboard, pillar, flyers under the car wiper, streamers or billboard);
• online advertising (information about the store on the forum of motorists, a group in social networks, landing pages of the site, created under the request “buy auto parts” in a specific city).

To increase customer loyalty and encourage them to buy, marketing campaigns should be conducted. According to reviews, the action “When buying an oil filter as a gift” works fine. Get other ideas from this article \u003e\u003e\u003e

Use marketing tools for sales and set automatic discounts on a schedule by connecting.

  What is the best name for an auto parts store

The name for the auto parts store must be chosen so that the outlet is not confused with competitors. Nothing else matters. The auto parts business is not a beauty salon. The main buyers - men will remember only a laconic clearly readable sign. They don’t care where they will be serviced: in the “Steering” store, “Convertible” or “Auto parts on the street. Lenin. ”

In practice, there are such options for constructing the name:

1. A popular word is taken and “Auto”, Car or “Spare parts” is added to it. For example, “AutoHit”, “AutoSvet”, “LuxAvto”, “MegaZapchasti”, etc.
2. A word is formed that is derived from the brand of a specialization vehicle. For example, “Our Skoda”, “Fordych”, “Lada”.
3. Words from the world of cars. For example, “Foreign car”, “Traffic light”, “Gadget”, “Engine”.

It is important that the name does not look like an already registered trademark. You can verify this through the search sites on the base of Rospatent.

Having set the goal to open your trading business in automotive spare parts, you should understand that in addition to financial profit, this activity will require a lot of responsibility from you.

Otherwise, you will lose time, money and, possibly, the respect of people close to you. In such matters, one must prudently and consistently go to the intended goal.

Pros and Cons of a Business

Positive points:

• the possibility of a high margin on certain spare parts up to 80%;
• stable daily profit;
• low taxes, grace periods of tax payments;
• the ability to organize trade through the online store.

As in the entire trading sector, there are negative aspects to this business:

• lengthy paperwork, sometimes unpleasant communication with officials for the legal opening of a store;
• unscrupulous suppliers;
• with a large assortment, periodic careful accounting of goods is necessary;
• you will have to communicate with capricious customers with excessive requirements for your services;
• storage costs;
• periodic preparation of tax reports.

In our country, under certain circumstances, some negative aspects can be turned into a positive result. For example, at the initial stage, an entrepreneur pays taxes on preferential options for about 2 years. At the end of the grace period, you can reissue documents for a relative or a trusted person. Thus, changing the owner, you will stay on preferential terms indefinitely.

Types of parts stores

There are so many automotive equipment that it is simply impossible to organize a trading business with spare parts, having an assortment of all types. The technique is divided according to its purpose:

• cars;
• trucks
• passenger bus transport;
• special construction equipment, dump trucks, tow trucks, bulldozers and much more;
• agricultural machinery, tractors, dump trucks, combines.

In addition, all of these species are divided into brands, various manufacturers, domestic and foreign parts. To determine what type of spare parts you are going to trade, you need to study the market in your region, its needs, the availability of the nearest suppliers of spare parts, prices and conditions under which they sell goods.

The most promising area is the sale of spare parts for passenger cars. Having studied the needs of the market, you can make a choice of one brand of car or several. It is very beneficial to conclude an agreement with the manufacturer of a particular brand and become its official dealer in the region, then you can get original spare parts at low prices without intermediaries. But for this you need to do large wholesale orders.

Expenses

In most cases, business development requires initial capital. The cost side of the spare parts trade includes the following items:

• rent shop premises;
• rental of storage space for spare parts;
• purchase of trading equipment;
• when trading through an online store, the purchase of several computers and payment for the creation and maintenance of the site;
• payment to employees;
• the cost of the spare parts themselves;
• certain transportation costs, car rental or payment of fuel and lubricants for your own transport.

Practice and statistics show that opening a mid-level store will require not less than one million rubles. This is a classic option, everyone should proceed from their conditions and capabilities.

Registration of legal form of enterprise

The correct choice of the legal form of the company in the future determines how successful your business is, and registration makes your activity legal. Depending on the form you choose, the cost of fines for various violations, the procedure and amount of paid taxes are determined.

There are several legal forms of enterprises: open and closed joint-stock companies, LLC and an individual entrepreneur. The distribution of rights and responsibilities in each option is different, in our case the most popular and simplest option is IP.

To register with the tax authorities, you must submit a whole package of documents:

• application for registration;
• passport and its photocopy;
• TIN and its photocopy;
• receipt of state duty;
• for foreign citizens - registration documents in Russia, notarized identity cards.

In order not to waste time and not to make unnecessary mistakes, it is more advisable to entrust this to a law office or consulting center for a moderate fee. By law, registration takes place in 5 days.

Choosing the right room

For successful trading, there are generally accepted conditions by which the location of the store is determined. This should be a place where a crowd of people takes place: passage streets and intersections, market squares, the city center on the first line of main streets. Such places provide more traffic, save money on advertising. It will be enough of a large attractive sign in front of the entrance or a sign at the intersection of the masses.

Of great importance is the floor - most preferably the first. Basements can be damp and require additional lighting costs.

For large stores, it is imperative to provide a parking place for visitors' transport, and think out ways of departure and arrival.

A large store with high traffic should have high ceilings and a good ventilation system.

Pay attention to the condition of the electrical network, it is desirable that the wiring is new, and all devices correspond to the capacities that you plan to consume. It is very important in what condition the heating and water supply systems are. No need to strive for large areas, renting in such places is not cheap, proceed from the needs you need, taking into account the development prospects.

Personnel and assortment selection

Depending on the volume of trade you plan, you will need various specialists:

• sellers;
• freight forwarders;
• accountant.

It is advisable to invite experienced, trusted employees who worked in this business to work. Sellers should be well aware of the assortment, technical terminology, the name of the parts, their storage location, quickly navigate among the commercial equipment and deftly serve customers - the image of your store depends on it.

Choosing an assortment, you need to be well-versed in the local spare parts market, to know what large enterprises are located in the region, what equipment they have and in what condition.

You can learn a lot of useful things from ordinary drivers, what and who will soon need in what quantity. This is one example - information about potential buyers needs to be collected from all available sources, make advantageous offers, enter into contracts with enterprises and service centers.

Constantly monitor the pricing policy, adjust the trade margins for spare parts, do not allow a higher price than competitors. Ideally, the price should be slightly lower if your options allow it.

Advertising and customer search

Use traditional advertising methods: banners, newspapers, the Internet, a running line on television, flyers and various promotions. Advertising agencies require constant monitoring of the fulfillment of their obligations, and their services are expensive.

Directed advertising is showing itself effectively. One such example is when you find out about the needs for spare parts of a transport company, do not waste time and act. Place posters in front of their gates, in front of the windows of the leaders on whom the procurement depends, with advantageous offers on the details they need. Put booklets of your assortment in the mailboxes of officials and indicate that prices are flexible, bargaining is possible.

Doing business online

Having a store selling auto parts, you can combine trading using an online store. This will bring you new customers, including from other cities. And in your city for delivery you can use the services of couriers or even deliver them yourself.

You can only use the online store, working on order. Then you will save a decent amount on the rental of premises, staff and the purchase of unnecessary parts and can spend it on the creation and promotion of the site.

Statistics show that to open a small online store you need to invest not less than 50 thousand rubles. At the same time, there will be few applications at first, and sales turnover is small, because the store needs time to create its own audience and find regular customers. For a full-scale promotion of an online store across the country will require not less than 300 thousand rubles and not less than six months.

Video on the opening of a parts store

On the video - useful and detailed information about opening and running this business:

Introduction

Dear Colleagues!

A bit of objective information

Over the past few years, the volume of the Internet commerce market in Russia has shown an annual increase of 20% to 30%, depending on the economic situation in a given period and in 2015 exceeded 600 billion rubles. According to forecasts of various experts, in Russia in the near future, namely 5-7 years, the growth of the Internet commerce market will remain at the level of 30%.
  The share of auto parts sales via the Internet is 10% of the total, with an annual average increase of 30% and is in fourth place in the overall structure of the Internet commerce market.

Among other things, such an increase is due to the growing unwillingness of buyers to spend personal time searching for necessary spare parts by visiting ordinary retail “brick” stores, which is important not only for large million-plus cities, but also for medium-sized cities.

Given the foregoing, it becomes apparent that the future of online commerce and the organization of its business selling auto parts through an online store looks more than promising.

Where to begin

Determined: we are developing a project to open a small regional online store selling auto parts with a planned monthly turnover of five hundred thousand to 1 million rubles. At the very beginning, it is necessary to divide the entire business project into components, try to describe them in detail, determine the costs, and in the end, calculate the entire economy of this project. For realistic calculations in this example, we will focus on the city "N" with a population of 500 thousand people.

We single out the main components of the project:

1.

2.

3. Form of incorporation, taxation, accounting.

4. Online store: organization, content, promotion.

5. Location of point of issue and communication.

6. Software for the store.

7. Personnel: salary and work schedule.

8. Organization of workflow in the store.

9. Calculator calculating the economy of the store.

1. The choice of the main directions of sales development

The basic scheme of work of many beginner online stores is the delivery of any spare parts to customers to order. We also suggest following this scheme, however, at the same time, the main emphasis should be on any particular group of goods, brand or automobile brand / brands.

Alternatively, you can choose body parts, maintenance parts, batteries and other large parts as your main focus. First of all, this is due to the high profitability of these groups of goods, as well as the rather extensive information base prepared in the Zaptrade system, in the form of ready-made specialized catalogs.

These directories, when properly configured and optimized for the necessary search queries, will constantly bring to your site consumer traffic from the Internet. How to do this will be described later.

Calculation example

at the same margin of 30%

Profit (not net) is 450 rubles at an extra charge of 30%.

We make a profit of 90 rubles
at the same margin of 30%

It can be seen from the example that with the same margin on different groups of goods, the output gives a different income, which in the first case is 5 times more. In the conditions of a start-up of an online store, one should pay attention to the priority of highly profitable goods. That is, positioning and setting up your future online store, as well as selecting suppliers, is necessary based on this principle. In the future, you will be able to expand the assortment due to less profitable groups of goods, however, at the very beginning it is necessary to choose the most profitable areas for your business, which will be your “locomotive”.

For example, in the city of “N” or in the nearest city, from where you can carry out fast and cheap delivery of goods to “N”, there is a large dealer in body iron and batteries with its regularly replenished warehouse. So, it is worth considering the option of promoting his product through a future online store, while receiving more income, and without leaving the trade in other goods and brands. The presence of a warehouse in the city of "N" will give you the opportunity to quickly deliver the necessary goods to the client of the future online store.

Thus, the priority list of sales development will look like this:

1. Selection of the main directions of sales development.

2. Parts suppliers: selection, selection criteria.

3. The remaining parts for foreign cars.

In the future, from the third paragraph it will be possible to develop other product groups, for example, "Spare parts for maintenance"

Define “locomotive” product groups (taking into account the peculiarities of your region) for the progressive development of the future online store and build them according to the degree of priority, depending on your region.

2. Suppliers of spare parts: selection, selection criteria

The topic of this paragraph follows smoothly from the previous one. In most cities with a population of 500 thousand or more, there is a high probability of large- or medium-sized wholesale companies selling auto parts. If there are none, you should search in neighboring regional centers. A large list of suppliers by city can be found here:

Given the development directions chosen in the previous paragraph, it is first of all necessary to find a supplier with your own warehouse in your city, which will provide the future online store with quick delivery of “locomotive” goods. An ideal situation if there are 2 companies of similar suppliers of spare parts.

In addition to regional suppliers, it is necessary to identify two large federal suppliers, such as Emex, Autodoc, Mikado, etc., who have a well-developed long-distance network of representative offices, branches and franchises. The essence of these suppliers is that they will completely fill the remaining niche for the supply of spare parts of other product groups and categories.

Thus, three suppliers are enough for a startup: 1 regional (2 possible) and 2 federal. It is important to understand that it is better to buy spare parts from one supplier per month for fifty thousand rubles than ten for five thousand rubles: all ten will raise the selling price in the future.

Supplier Selection Criteria

We distinguish three criteria for the selection of suppliers:

Price Typically, each supplier has its own discount matrix, tied to the volume of purchases of goods by customers. Your task is to find a supplier that meets new partners and provides a maximum discount for a certain period (from 3 to 6 months) to stimulate development.

Delivery Currently, most suppliers bring goods to their customers to the address indicated by them, while this does not affect the cost of the ordered goods. That is, suppliers are welcome whose delivery of goods to their wholesale customer is free.

Return of goods There is such a term - illiquid. In our case, this term refers to a spare part that was mistakenly ordered from a supplier by you or your manager, or for some reason that did not fit your customer. Such spare parts are stored in the store, freezing part of the working capital. Thus, it is highly desirable that the contract with the supplier should include a clause on the return of such goods, at least minus any discount. For example, you ordered a spare part from a supplier for 1000 rubles, it did not fit your client and the supplier is ready to take this spare part back from you, but minus a discount of 15%. Thus, you will be returned 850 rubles, which can be put into circulation for the purchase of liquid goods and to recapture the losses when returning the goods to the supplier.

If for some reason you are unable to return the frozen part back to the supplier, then you can always use the Multisclad service at the Zaptrader.ru Auto Parts Sellers Club. This service is just designed to sell illiquid remnants of an auto parts warehouse among Club members.

Taxation

When choosing a taxation regime, we are guided by the fact that you have an online store with a sales area (point of order and delivery of goods), which means we fall under a special tax regime - UTII in any region of Russia except Moscow. In the capital, only STS and CWS are permissible. That is, it is understood that you have retail at the point of delivery using the online store as a display case.

You should be aware that there are two permitted tax systems:

1. KSNO - classic taxation system using 18% VAT (Not suitable for retail)

2. STS - a simplified tax system.

STS can be applied in two versions:% of income received or% of the difference between income and expenses, but not less than 1%. (interest rates in different regions may be different, it is necessary to specify in local legislative acts)

• Paid 6% of the tax base, which is all income received on the account of the entrepreneur.

This type of taxation is not profitable for trade in auto parts, since a percentage of the turnover will significantly reduce the profit on the product, and therefore the income of the enterprise.

Example: The turnover for the sale of auto parts for the month amounted to 260,000 rubles with an extra charge of 30%. The tax will be 260,000 * 6% \u003d 15,600 rubles, which will be 26% of the extra charge of 60,000 rubles. This is a lot.

• 15% of the tax base is paid, which is the difference between the income and expenses * of the enterprise, but not less than 1% of the turnover.

Thus, with a monthly turnover of 260,000 rubles, the minimum tax will be 2,600 rubles. If we assume that the cost of purchasing goods amounted to 70% of revenue, namely 200,000 rubles, then the taxable difference will be 60,000 rubles. The tax will be 60,000 * 15% \u003d 9,000 rubles. However, you need to know that the list of expenses that reduce the tax base at the STS 15% (income minus expenses) is limited to a certain list.

In our case, the following types of expenses are allowed: expenses for the rental of premises, remuneration of employees, taxes from the Payroll Fund, expenses for accounting, legal services, office, advertising.

All expenses must be paid and documented.

When organizing a business for the sale of auto parts at retail, it should be noted that real orders through an online store with payment through payment systems connected to your website will, at best, be 20% of the total turnover. All other payments will be made directly in the store in cash or through bank terminals, if you install them. This is primarily due to customers' distrust of the newly opened store. There is nothing to be done about it, the reputation of a reliable store can be earned only over time.

Thus, from a monthly turnover of 260,000 rubles from the previous example, the estimated share of non-cash payments will be 20%, namely 52,000 rubles. With a calculated margin of 30%, the cost of purchasing spare parts will be 40,000 rubles, and the margin, respectively, 12,000 rubles.

Calculation of the tax base:

The cost of the purchase of goods: 40 000 rubles

Rent online store: 10 000 rubles

Lease of retail space: 10,000 rubles

Internet: 2,000 rubles

Telephony: 1,500 rubles

The sum of even these expenses is 63 500 rublesthat exceeds the income from trading by bank transfer of 63,500 - 52,000 rubles \u003d 11,500 rubles. This means that the tax under this taxation regime will amount to 52,000 rubles x 1% \u003d 520 rubles.

The use of a particular system is MANDATORY, the choice is made at the time of registration of the IP. Individual entrepreneurs using the simplified tax system, maintain a “Book of accounting for income and expenses”, which reflects the income and expenses of the entrepreneur. The book is usually bookkeeping. However, such a situation is possible that there is no activity falling under the simplified tax system (all payments are made in cash directly in the store), then the IE pays taxes only based on the application of the special UTII mode.

UTII is a special tax regime that is additional to one of the two described above. UTII is registered by filing a corresponding notice with the Federal Tax Service Inspectorate at the place of business of the store, point of issue within 5 days from the start of business.

The UTII regime is the most profitable of all existing, since it depends only on the size of the sales area and the number of employees, if their number does not exceed 100 people. In addition, you do not need to install a cash register (KKM), but you are required to issue a sales receipt to the buyer upon request. Thus, with a trading area of \u200b\u200b5-10 m, UTII will be 1000 - 1900 rubles per month.

In this case, when submitting an application for opening an IP, it is necessary to indicate the taxation regime
STS - (income minus expenses), and at the beginning of trading activity, apply for registration of an additional type of taxation - UTII. That is, your company will combine two taxation regimes UTII + USN (income minus expenses). The first mode is suitable for trading in cash directly at the store or point of issue, and the second is useful when cashless payments from customers to the IP settlement account appear through payment systems connected to the online store.

Attention: trade in motor oils does not fall under UTII, as this is an excisable product. Motor oils are sold only in the case of work on the simplified tax system or KSNO.

Leased area 30m2, size of the trading floor 5 sq. M.

UTII \u003d Basic return x Physical indicator x K1 x K2 x 15%

The basic profitability established by the Tax Code of the Russian Federation for 2015-2016 for retail is
1 800 rubles per month  for 1 unit of physical indicator.
  Physical indicator, in this case, the area of \u200b\u200bthe trading floor \u003d 5m 2  (actual area taken)
  The inflation rate in 2016 is set at K1 \u003d 1,798
  Retail ratio in Ulyanovsk K2 \u003d 0,39
  (K2 is calculated based on the data in the UTII decrees of each region)

UTII \u003d 1800 x 5 x 1.798 x 0.39 x 15%

Total: 946, 65 rubles per month

Addition:  For each region, the amount of UTII may differ; this is regulated by a normative act of the corresponding subject of the federation. Deadline for the payment of UTII until the 25th day of the month following the reporting

The final tax payment for the month with an estimated turnover of 260,000 rubles for double taxation and excluding taxes from the Payroll Fund will be: UTII \u003d 946.65 rubles
  USN-15% \u003d 520 rubles
Total: 946.65 + 520 \u003d 1,466.65 rubles

Bookkeeping

Any novice entrepreneur at some point in the organization of the business will have a question of maintaining the accounting of his company. It is necessary to determine who will calculate taxes and contributions, as well as the salary of employees, accept and dismiss company employees, form and send reports and much more.

Someone in order to save costs decides to control this process, others decide to hire an accountant, and some outsource their accounting to freelancers or third-party organizations.

The popularity of the latest accounting option is gaining momentum every year. At the same time, serious companies have already appeared with a solid track record of existing customers and affordable tariffs for the provision of accounting services remotely through the Internet service.

For our part, we recommend that you turn your attention to the Internet company providing accounting services - My business

The company "My business" was founded in 2009, and currently provides a full range of accounting services from quick and free assistance in registering your company with the tax authorities, to tax, personnel and accounting, as well as reporting. In 2011, the company entered the TOP-5 of the most promising areas of business, according to Expert Online. She received prizes and was noted by other reputable publications. In 2016, it remains one of the market leaders in terms of the number of regular users, which is growing rapidly. Round-the-clock technical support of the service, a training group and consulting on accounting issues will not allow you to be left alone with either the accounting department or the service itself.

To open a business for the retail sale of auto parts through an online store with a stationary point of delivery of goods, we need to open an IP with the choice of a taxation system - STS (income minus expenses) and registration of a special regime - UTII. This will significantly save on tax payments.

Accounting is best outsourced. It is only important that the contract with the accounting company spells out the responsibility of the latter for all its accounting operations.

4. Online store: organization, content, promotion

So, approaching this stage, you have already chosen the direction of development, decided on suppliers of goods and entered into agreements with them, registered a company and chose a tax system, while solving the issue of bookkeeping. Now you need to organize the work of the main sales tool of the enterprise - an online store based on the Zaptrade system platform.

Currently, Zaptrade offers a turnkey solution, a complete online store for the online sale of auto parts and accessories.

Key features of the platform:

• Search in graphic online catalogs of spare parts for cars of domestic and foreign manufacturers, as well as search for spare parts by article in the connected suppliers database.
• Automatically upload your own spare parts balances to the online store database, as well as automatically display balances in the warehouses of your suppliers with a custom margin.
• Ample opportunities for managing the site: design designer, settings for optimizing the site for website promotion in search engines, integration with 1C and other accounting programs, setting up discounts and margins for customers, preparing shipping documents.
• Convenient functionality for customers: personal account, history of orders and payments, the ability to track current orders, various payment systems, online communication with a personal manager.
• The manager’s easy work with the client: the ability to quickly process orders, generate invoices for payment to the client, process customer payments, place goods on the site.
• Accounting and statistics of payments, orders and registrations, a system for analyzing user requests.

And many, many other useful features.

Selection and purchase of a domain name

Any site starts with a domain name that you need to choose for your online store on a specialized resource - www.nic.ru
  Domain cost from 590 rubles.

What you need to do on the site in chronological order

The indicated sequence of work with the site is described in detail by our company’s specialists in the relevant instructions. All the material in them is presented in an accessible form for users who do not even have basic knowledge about creating their own online store and its promotion on the Internet. All this useful information becomes available to our customers after they make the first payment.

We recommend that you carefully read these instructions so that in the future you can build the correct algorithm for working with your site without involving specialized specialists and, as a result, save on your expenses.
  If you are not going to do your own site yourself, but want to delegate it to someone from the staff or to engage an outsourcing specialist, then our instructions will give you the knowledge that allows the employees to set up and optimize the site correctly to set the task.

Based on the fact that at the initial stage, the entrepreneur himself will be engaged in setting up the main sales tool - the online store, we will calculate the estimated initial costs.

Texts for the site

It is important to understand: Optimized texts (otherwise referred to as “content”) will be necessary regardless of which platform your site is built on. All content will be analyzed by search robots and if it meets the demands of users as much as possible, your site is more likely to appear in the search results above competitor sites.

Pages to which you need text:

• Standard menu pages:
  home page, search by number, catalog search, payment, delivery, contacts.
• Pages with main product:
  body directory, batteries.
• Pages of the built-in catalog by brands for the selection of spare parts for passenger cars in total:
  For starters, we can take the 10 most popular car brands from the available 48mi. (Example page - zizap.ru/catalog/li/audi/)

Total: 18 pages of the site.

Writing one 2000-character text optimized for search engines costs about 500 rubles. Perhaps you can find a copywriter cheaper or decide to write these texts yourself for your website in order to save. You can search for a copywriter to write optimized texts on these resources: www.youdo.com, www.freelance.ru.

All costs for launching an online auto parts store

Total: from 14 590 rubles

The online store based on the Zaptrade platform is a powerful tool for attracting customer traffic from the network, which will be useful for both novice entrepreneurs and companies planning to expand their business. It is important to responsibly approach the organization and setup of your online store to improve its position in search engines. This will give you an edge over your competitors and greatly increase your sales.

5. Location of point of issue and communication

To choose the location of the store, or rather the point of receiving orders and issuing goods, you should be guided primarily by the fact that the storefront of your store is on the Internet, from where you will receive the bulk of the buyers. This means when choosing a room, the main criterion should be the accessibility of the entrance, so that the client can easily be reached by car or public transport, to place an order or pick up the goods.

Since we have an online store, the location of the point of delivery is not necessary on the first (red) line - this significantly saves the rent. It is allowed to place in the basement with direct access to the street exit.

The size of the room may not exceed 20 square meters, of which 5 square meters will need to be allocated to the retail space, the rest should be divided into the managers' working area and warehouse.

One of the most important issues when choosing a store location is whether you have reliable high-speed Internet or the ability to connect it. This is due to the specifics of your business, primarily related to the Internet, and secondly, you will need to install IP telephony in the store, which also depends on the speed of the network connection.

The rent for such a premises will be about 500 rubles per 1 sq. M. If you take a room of 20 square meters, then the monthly fee will be 10,000 rubles per month. We must immediately take into account that the vast majority of landlords still require a security deposit in the amount of the monthly rent. This deposit is returned by the lessor after termination of the lease, if he has no complaints against the tenant. That is, you need to prepare 20,000 rubles for payment.

Shop furniture

Furniture for your store you can pick up on the resources for the sale of goods. That is, we recommend looking for used furniture and equipment for your store. Since there is no need to overpay the extra money at the startup stage, it would be better to let them unwind their brand.

The easiest option used furniture store with prices taken from trading offers, includes:

1. Workstations for managers - 2 pieces * 1000 rubles \u003d 2000 rubles

2. Bedside tables for manager's tables - 2 pieces * 500 rubles \u003d 1000 rubles

3. Shelf for documents - 1 piece * 1000rub \u003d 1000 rub

4. Wardrobe or clothes hanger - 1 piece * 1500 \u003d 1500 rubles

5. Armchairs for managers - 2 pieces * 500 rubles \u003d 1000 rubles

6. Chairs for visitors - 2 pieces * 250 rubles \u003d 500 rubles

7. A table for a printer or MFP - 1 piece * 1000 rubles \u003d 1000 rubles

8. Shelving for goods (2000х1500х510) - 3 pieces * 500 rubles \u003d 1500 rubles

TOTAL: 10 500 rubles

Office equipment and computers

Computers and office equipment, in principle, you can also pick up a used one. True, unlike furniture, there is a risk of breakage. However, the difference in price between used and new office equipment is such that it covers all the risks associated with its possible failure.

An approximate list of necessary equipment in the store:

1. Computers, monitors, sets mouse + keyboard - 2 pieces * 15,000 rubles \u003d 30,000 rubles

2. Multifunctional device - 1 piece * 5,000 rubles \u003d 5,000 rubles

3. Wi-Fi router - 1 piece * 1,000 rubles \u003d 1,000 rubles

4. IP-gateway for telephony - 1 piece * 2,000 rubles \u003d 2,000 rubles

5. Radiotelephone - 2 pieces * 1,000 rubles \u003d 2,000 rubles

6. Cables and connectors and other materials about 1,000 rubles

TOTAL: 41 000 rubles

the Internet

The choice of provider and the cost of services depends on the region in which the store is planned to open. In addition, Internet tariffs are very different for individuals and legal entities, and several times. The main criterion is a stable connection. Therefore, when choosing a provider, it is better to pay attention to the quality of the services provided than to the cost.
  The cost of Internet services for a legal entity with an unlimited tariff and a speed of 2 Mb / s averages 2000 rubles per month.
  This speed is enough to work on the network, as well as the use of telephony.

IP telephony

When organizing an online store selling auto parts, you also need to understand that out of the entire mass of potential buyers who visit your site in order to find the right spare part, only a few will place an order on their own. The vast majority of customers will be looking for ways to contact your store to clarify any details regarding the delivery time, cost, payment terms and other nuances. In addition to using a service consultant, e-mail and other electronic means of communication, telephone communications will always be in the first place.

We recommend installing IP-telephony with a virtual telephone exchange for communication. Tariffs for communication services are usually cheaper than on mobile, in addition, many useful services are added, such as recording telephone conversations, determining the number of the caller, setting the sequence of calls, answering machine and much more. In addition, when changing the location of the store or point of delivery, you can quickly transfer all telephony while maintaining the telephone numbers promoted on the website.

The cost of communication services via IP telephony averages no more than 1500 rubles per month.

Sign and schedule

Any store needs a sign that helps the customer find it. The simplest and most effective version of the sign is polycarbonate or a metal base with a glued film. The cost of such a sign with a size of 1500x500 mm will cost approximately 1500 rubles.

In addition, it is necessary to order the store’s work schedule or point of delivery, which should be located on its door. The cost of manufacturing in the area 500 rubles.

Mandatory for all stores is the presence of an information board in the most accessible place of the store, where:

• address and telephone number of consumer protection authorities
• book of reviews and suggestions
• federal Law "On the Protection of Consumer Rights"
• copy of organization TIN
• copy of OGRN

The cost of manufacturing such a board is about 2000 rubles.

TOTAL: 4,000 rubles

All costs for the point of delivery of goods online store auto parts

Total: 79,000 rubles. Prices in your area may vary.

We are looking for a place for the point of issue of orders in such a way that it is convenient for the client to get on any type of transport. Area - enough 20 m 2. The store room must be in the access zone of a reliable Internet provider. All furniture and appliances can be used on trading floors, so as not to overpay for a new one. Be sure to equip the store with a sign and a work schedule.

6. Software for auto parts store

For computers in the store, you need necessarily licensed software. This primarily relates to the Windows operating system. It can of course be lucky and when you buy used computers you will come across instances with a pre-installed operating system. If this does not happen, then it is better to spend money and buy two licensed copies in any computer store. The fines for the commercial use of pirated software are fabulous, so in this case we do not recommend taking risks.

Software selection

The cost of Windows 10 - 6900 rubles  as of May 2016.
  That is, it will be necessary to spend on 2 computers 13 800 rubles. These OSs come already with a built-in antivirus, which is quite enough for computer security at work.

For working with tables and printed documents, the free, open office suite Apache OpenOffice is suitable

There is another option to install the free Linux operating system, which of course will save money, but it will probably cause some compatibility problems with other applications and programs that you are going to use.

Choosing a program for trading and warehouse

The most common software products for warehouse and trade accounting are solutions from 1C. The company produces a large number of accounting programs for various business sectors. There is a program for the business selling auto parts - 1C: Retail. The company has a well-developed franchise network, so you can probably find their representatives in your city to clarify information about the products offered. Zaptrade company has developed a module for its system that allows you to configure the synchronization of the online store and 1C programs that our customers use.

The cost of buying a specialized package for retail auto parts will be about 26 000 rubles, in addition, it will be necessary to provide for the costs of hiring an administrator to service this program for outsourcing, which will cost you 5000 rubles per month.

There is another way, which, in our opinion, is most attractive for organizing a business selling auto parts through an online store - using online solutions for maintaining inventory records. The network already has enough offers from companies offering a cloud service that includes retail, working with a customer base, maintaining warehouse records, controlling finances and printing documents. The cost of such services at an optimal rate may not exceed 1000 rubles per month  without any initial usage fees.

The most budget option is to use the capabilities of the Zaptrade system itself, which also provides functionality for working with the client base, customer orders, conducting financial control, as well as printing closing documents for the client and accounting. All this is included in a single monthly fee and is available to any client from the very beginning of using the Zaptrade engine for their online auto parts store. More details about these features of the system will be advised by company specialists.

Support service

Catalogs for the selection of spare parts for work

For the competent selection of spare parts for customers, as well as for checking orders received in the online store, it will be necessary to use professional original catalogs for the selection of spare parts for foreign cars.

The development of these solutions involved many companies that are easy to find on the Internet. They provide remote access to the collection of catalogs, which usually have the current update relevance point and provide the most accurate data when searching for the original article number of the necessary part.

Access is usually provided for a monthly fee, which is about 1,500 rubles per month for one workplace.

The Zaptrade system has implemented solutions for the selection of auto parts as part of a monthly subscription fee, as well as catalogs for the selection of original and non-original spare parts from Laximo, which are connected additionally, for a fee.

The store must have licensed versions of operating systems and other software installed. Office programs for work can be found in free versions. As for inventory control and customer service, at the initial stage we recommend using the capabilities of the Zaptrade system, they will be enough to control the operation of one online store with a point of delivery of goods. As the sales and profitability of the enterprise grow, it will be possible to think about switching to specialized accounting software, such as cloud services or trade and warehouse solutions from 1C. It is necessary to choose a solution with professional catalogs for the selection of auto parts for the store.

7. Staff: salary and work schedule

The selection of employees is the most important and responsible part of organizing a business selling auto parts for foreign cars. Usually, a group of like-minded people who are ready to work in their enterprise as sellers, warehouse workers and so on decides to open a business. Often a group of like-minded people consists of two people. Here we take the option when the entrepreneur, he is the owner of the store (also works as a manager and storekeeper) hires an auto parts seller to help him.

Of course, at the first stage, when there are either no clients at all, or there are so many of them that the entrepreneur is able to serve them himself, there is no point in taking someone else. The fact is that you either have to pay a salary to an employee for some time from your starting budget, since there is still no profit, or the employee will quit very quickly not seeing the opportunity to earn.

It is necessary to make a decision on hiring a seller after reaching a monthly turnover of 500,000 rubles with an average mark-up on goods of 25%. The new employee will allow you, among other things, to devote more time to the development of its main tool for attracting customers - an online store.

It must be borne in mind that for hiring a specialist is needed who will immediately join the process and begin to bring profit to the company.

Criteria for selecting a seller in a store:

• It is desirable automotive or just technical education, as well as a good knowledge of the structure of cars.
• The ability to use electronic catalogs for the selection of spare parts for various cars of foreign manufacture.
• Experience in this field, especially in your area, is desirable, as the candidate will already have an idea how to work with local suppliers and customers.
• Age. Look for candidates over the age of 40. This is due to the fact that at this age people are more responsible and executive and you can rely on them, unless of course without bad habits that can affect your business in a negative way. When placing a vacancy, it is forbidden to establish age due to discrimination reasons, so our statement is advisory in nature, based on personal experience in organizing such a business.
• The presence of a car is welcome, as you may want to introduce a service of delivery of goods to the client and you can offer your seller to take this direction as part-time work after hours.

Criteria for selecting a seller in a store:

Unfortunately, finding a seller that fully meets the specified criteria will be very difficult, but possible. The main thing is not to become a forge of personnel for other enterprises. This is when inexperienced candidates come to you, you teach them everything, they get the necessary practice and go to work in other companies. Perhaps it is worth considering the regulation of such options by introducing special conditions in an employment contract with a future employee. You need to clarify this question with lawyers. In any case, if you liked the candidate, then first we recommend concluding a contract with him for 2 months, in the form of a trial period. During this time, it will be clear what it is and whether it is suitable for your business.

Seller motivation

In determining the seller’s motivation, one should be guided that one average seller can freely trade for 500,000 rubles of spare parts for retail. That is, his work includes consulting clients, selecting spare parts, forming an order for a client, ordering goods and interacting with a supplier for delivery, posting, issuing to a client, as well as conducting financial transactions with a client.

When hiring a seller, you can motivate him by offering a salary + percentage of sales payment scheme. In this case, the salary should be included in the percentage component, but be fixed according to the results of work for the month. The most optimal motivational percentage for development will be 4%, with a salary of 10,000 rubles.

In the future, it will be necessary to set sales plans for each month to the seller and make the motivational percentage floating, depending on the performance of the planned indicators. For example, if the plan is fulfilled by 90%, the percentage will be 3.5%, while if the plan is overfulfilled by 10%, the percentage will be 4.5%. This will give sellers an additional incentive to increase sales. In this case, it is advisable to set real plans agreed upon with sellers in advance.

Do not forget that from each salary of the seller of your bookkeeping it will be necessary to accrue and make all kinds of social and pension contributions to various state funds in an amount amounting to about 33% of the total amount of payments.

Store Schedule

The store’s work schedule for the first time will be suitable for weekdays, from 9 am to 7 pm, and you can also take a Saturday day as a duty person from 10 to 14 hours. That will be quite enough. In the future, as the turnover, income, and also the staff of the store’s employees grow, it will be necessary to strive to enter the daily work schedule from 9 to 20.

It is important to consider that the online store will give you the opportunity to extend the "working day" of your store almost round-the-clock, as customers' applications in the online store on the Zaptrade platform are accepted automatically, the main thing is to remember to process them.

8. Organization of workflow in an auto parts store

When organizing trade in an auto parts store, an important factor is the correctness and accuracy of documentation. The package of documents that will need to be exchanged with customers and suppliers is not so large, so we recommend that you immediately establish a document flow so that the order in the documents is your good habit. For each type of document, you need to create a separate folder that will be in the store, so that you can at any time raise the history of trade relationships with both the client and the suppliers of the goods.

What documents you need to keep yourself:

1. A customer order with his signature printed from the database of the online store of the Zaptrade system.

2. A sales receipt signed by the client (if it is an individual) under the lines that the goods were received on time and on time, and also that the client has no complaints. It is formed from the base of the online store of the Zaptrade system.

3. The TORG-12 waybill (if the client is a legal entity) with the client’s signature on receipt of the goods with the seal of his organization, or with the power of attorney for the client as a representative of the organization. It is formed from the base of the online store of the Zaptrade system.

4. If the client wants to return the spare part he received for any reason, then he needs to receive an application for a refund for the goods returned to him indicating the reason for the return. This application is written in free form by hand with the obligatory indication of the client's passport data. To simplify the procedure, we recommend that you prepare return forms for customers and keep a certain amount in the store.

5. The invoices and invoice for the receipt of goods from your suppliers with the mandatory signature of the representative of your organization in the receipt of goods.

6. Contracts with your auto parts suppliers.

We draw your attention to the fact that in the buyer's order you must definitely specify the conditions for the delivery of spare parts to order to the client, with which the latter must familiarize and sign.

Like any retailer, you will come across buyers who are not completely conscientious about the transaction between you for the supply of auto parts. That is, they will try to return the parts brought by your company to order without good reason, even despite their own mistakes in the selection of spare parts. These details can rarely be returned to your supplier or can be returned, but at a certain discount, which in any case is a direct loss to the enterprise. Moreover, the legislation will always be on the side of the buyer, without taking into account the possible loss of the store. In order to avoid such a development of events in working with a client, we offer you a possible option for the conditions for the supply of custom auto parts developed by Zaptrade lawyers.

The main essence of this offer is that the retail store is not, in the full sense, the seller of the goods, but only provides the service to the client. Although this offer contains many references to the regulatory framework that regulates legal relations in the field of retail sales, with the correct formation of the legal position, in case of a dispute, some risks associated with the return of goods can be mitigated. For example, if it is possible to convey to the judge the idea that this is a service, not a product, then the consumer has the right to make complaints only on the quality of the service provided, for example, why we did not meet the deadline or brought the wrong item when the consumer ordered another, that is, it there will be good reasons. And it will be possible to convey to the consumer in the pre-trial period that the store only provides the service, being, in fact, its representative and provides it with the service of purchase and delivery.

Delivery conditions

Delivery conditions:
   1. The information below is a proposal (hereinafter the Offer) on behalf of IP / LLC ______________, hereinafter referred to as the "Contractor", to any legal entity or individual, hereinafter referred to as the "Customer", to conclude the "Agreement" on the conditions set forth below.
  2. In accordance with paragraph 2 of Article 437 of the Civil Code of the Russian Federation, if the conditions set forth below are accepted and the order is paid, the legal entity or individual making the acceptance of this offer (payment of the order amount) becomes the Customer in accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation, acceptance the offer is equivalent to the conclusion of the contract on the conditions set forth in the offer.
  3. The Contractor provides the Customer with the service of placing an order with professional suppliers of car parts, assemblies and accessories according to the catalog numbers (hereinafter referred to as the parts), and the Customer is obligated to pay for the Contractor's services.
  Subject to the provisions of Article 779 of the Civil Code of the Russian Federation, as well as the Law on the Protection of Consumer Rights, services are understood to mean performing certain actions for a fee or carrying out certain activities on behalf of a citizen to satisfy personal and domestic needs. According to the Order of May 20, 1998 N 160, the Ministry of the Russian Federation for Antimonopoly Policy and Support for Entrepreneurship.
  When placing an order, the Customer agrees to provide the complete data necessary for the provision of services by the Contractor:
  - In the case of placing an order in the absence of a catalog number, the Customer agrees to provide a VIN-code, engine model, release date, a copy of the vehicle’s TCP
- In the case of placing an order by catalog numbers, the Customer agrees to provide the name of the part, as well as its number.
  By this clause, the Contractor informs the Customer that the provision of erroneous, incomplete data entails the impossibility of fulfilling its obligations by the Contractor, the improper result of the execution of the provided service, as well as the impossibility of its completion on time. (Article 36 of the Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 30 of Decree of the Government of the Russian Federation of July 21, 1997 No. 918 “On the Approval of the Rules for the Sale of Goods by Models”).
  In turn, the Contractor is responsible for the compliance of the parts with the vehicle, the data of which are indicated in this order.
  REMEMBER! Information in the data sheet (in particular, year of manufacture, identification number, engine number) may not correspond to reality. NOTE! Options for parts for Europe, Asia and the United States may vary significantly. DO NOT allow the installation, installation and commissioning of parts by organizations and specialists who are not licensed to provide specialized automotive repair services. YOU RIGHT to agree with the Contractor the terms of service for the parts sold and your car.
  4. The deadline for the start of the execution of the service starts from the day the Contractor receives the necessary data, samples for placing the order, as well as payment for the services of the Contractor. If the Customer has not made the agreed payment, has not provided complete data for placing the order, or has not provided a sample of the part, if it is necessary for the execution of the order, then this Agreement is considered not concluded.
  5. The service delivery period is from 1 to 60 business days, depending on the availability of parts at the supplier’s warehouse. If the specified period is extended due to the fault of the supplier / manufacturer, a different deadline for the execution of the service is agreed in advance with the Customer or the amount of the Contractor’s prepayment is returned (paragraph 25 of Decree of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods according to samples”). minus the actual expenses incurred by the Contractor related to the fulfillment of obligations under this agreement (Article 32 of the Federal Law No. 2300-1 of February 7, 1992 "On Protection of Consumer Rights", as well as paragraph 22 of Resolution P avitelstva the Russian Federation of July 21, 1997 №918 «On approval of the rules of the sale of samples of goods").
6. When placing an order, the declared cost of services is preliminary. While maintaining the cost of the Contractor's services, the cost of parts may be changed by suppliers (Article 37 of the Federal Law No. 2300-1 of February 7, 1992 "On Protection of Consumer Rights"). In this case, the Contractor negotiates the price with the Customer.
  7. All approvals and additions may be agreed in advance by telephone or by e-mail in addition to this order. After preliminary approval and payment of the Contractor’s services, all additions are made in writing, certified by the Customer’s signature and sent to the Contractor’s address: ________________________________, in accordance with Article 165.1 of the Civil Code of the Russian Federation.
  8. Claims regarding the shortcomings of the service provided are accepted within 14 days from the date of execution of the order, receipt by the Customer of the ordered parts (article 29 of the Law of the Federal Law No. 2300-1 of February 7, 1992 “On Protection of Consumer Rights”).
  9. The shelf life of the parts received during the completed order is 1 calendar month of receipt of the part. At the end of the specified period, the order is canceled, and the details go to retail, and the costs and expenses of the Contractor are reimbursed from the money paid by the Customer, the remaining amount is transferred to the Customer.

Details for payment of the order amount: ______________________________________

Opening an auto parts store from scratch is a long process and will require you to comply with certain rules and legal requirements. In this article, we will detail how to open an auto parts store from scratch. We will try to give more specific recommendations. From this publication you will learn how to understand what to sell, how to choose a suitable place to trade, how to set up your company legally, what kind of personnel to hire, you will understand what type of software is better to use. We will tell you how to open a business selling auto parts for foreign cars or any other type of vehicle.

Market analysis

Where should your auto parts store be located

If you intend to open an auto parts store offline, the right choice of retail space for your store will determine the lion's share of the success of your business. Choose a room near large repair areas, with convenient transport accessibility. Please note whether the opportunity to make a bright and noticeable from afar sign above the store is available. The area of \u200b\u200bthe store may be different, depending on your capabilities and the features of the assortment. To trade in automobile details, a small office with an area of \u200b\u200babout 30 square meters will be enough. m., if you plan to maintain a warehouse, the area of \u200b\u200bthe store will need to be increased. Be sure to pay attention to your potential neighbors. It is important to try to avoid close proximity to parts stores, whose assortment largely overlaps with yours.

If you plan to open an online auto parts store, you will need to open at least a small office offline where the client can receive his order. At this point, you can also sell the most popular and marginal products that do not require a large storage area.

Both the offline store and the point of issue of orders must be equipped with utilities, which include electricity, sewage, hot and cold water supply, heat supply.

For further work, you will need to draw up a lease or purchase agreement, a work permit from the fire inspection, an agreement with utilities and with companies that will provide you with electricity and communication services.

Company registration

Enterprise registration procedures are standard and described in many sources. In the case of car parts trade, the most convenient form of legal entity is an individual entrepreneur. You can register an IP in a few days by paying a state fee of 800 rubles.

Recruitment and hiring

The auto parts store staff may vary, depending on the specifics of your store. A typical staffing may include various positions, for example:

• seller (2-3 people),
• procurement Specialist,
• accountant,
• warehouse worker
• loader.

This is just a typical list of store employees. It is quite possible to manage with a smaller number of people if the responsibilities are distributed correctly among the employees. In addition, part of the functions, for example, accounting, can be easily outsourced today. Another way to increase the efficiency of store employees is to use specialized software. We will talk about this below.

In addition to functional skills and knowledge, as well as knowledge about the arrangement of cars, the selection of personnel must take into account the purely human qualities of candidates. During the interview, pay attention to how neat a person looks, how cleanly his speech is built, how friendly he communicates and what makes an impression. Try to pick up honest, responsible and friendly people as your team.

Auto Parts Suppliers

Try to choose reliable and trusted suppliers. Be sure to conclude a cooperation agreement in which you prescribe all the working conditions, the payment term, the ability to exchange or return the goods if it turned out to be defective or defective. Be sure to discuss the possibility of returning the good product, in the event that the client refused it for reasons beyond your control. This should not create a problem for your supplier, but it will help you rationally use your working capital. You can find out more about how to find suppliers.

Software

The automotive parts trading industry has a pronounced specificity. First of all, this is a huge assortment and the difficulty of selecting suitable parts. Today, no one does these operations manually, preferring to use specially adapted software. These programs include the AutoIntellect package released by the Russian company TradeSoft. This program allows sales managers to easily and quickly perform a multifunctional search for auto parts (percentage), keep records, select, order and sell parts. AutoIntellect automates product management processes, as well as document management and customer service. Thanks to this software package, it becomes very easy for the business owner to get analytics and control the business.

Now you know exactly how to open a parts store from scratch. Today it’s not at all difficult to open an auto parts store. It is much more difficult to make this store a sustainable business, bringing a stable profit. The auto parts trade is a highly competitive business in which, however, even a beginner can take his place and become successful.

Video presentation

This material can serve as a model for writing a business plan for an auto parts store when obtaining a loan at a bank, for attracting a financial partner, obtaining state support, and simply for substantiating the feasibility of investing money in your business.

Project Description

We bring to your attention a sample business plan of an auto parts store opened in a city with a population of 120 thousand people.

Despite the high competition, the sale of auto parts is a profitable business area, since this market in Russia shows an annual growth of 20%. Opening a store with a large assortment of goods for both domestic and foreign cars in our city will be beneficial both from an economic and social point of view.

Socio-economic indicators of the project (for state support)

1. Registration of a new small business entity;
2. Creation of 3 new jobs;
3. Revenues to the city budget N up to 80 thousand rubles per year.

Economic indicators of the project, according to the calculations of the business plan:

1. Profit - more than 1 million rubles per year;
2. The project recoupment according to preliminary calculations is about 2 years;
3. Profitability - 25%.

It is planned to spend 400 thousand rubles on opening a business. own funds and attract 1,700 thousand credit funds in one of the banks of the city:

What tax system to choose

The legal form will be individual entrepreneurship. The choice of this OPF is due to an inexpensive and simplified procedure for registering activities. As tax systems  a patent system will be applied, while the cost of a patent for an auto parts store for a year will be 36 thousand rubles.

At the moment, practical activities for the implementation of the project have begun:

1. Produced by business registration, OKVED code 50.30.2 - Retail sale of automotive parts, assemblies and accessories;
2. A preliminary lease agreement has been signed for the premises to be located on a street. Lenin House 101 with a trading area of \u200b\u200b40m2 and a warehouse at the same address with an area of \u200b\u200b15m2. The rental price for 55m2 will be 30,000 rubles per month. The room does not need repair;
3. The search for wholesale suppliers of auto parts and consumables on favorable terms has been completed.

Description of products and services

The range of the outlet will include spare parts and consumables for cars of both foreign and domestic production. In addition to the goods displayed on the windows and shelves, the store will also work on orders from the catalog. In general, the supply department will work according to the principle: the most popular items should always be in stock. These products include:

• Motor oil;
• Wheel disks;
• Tires
• Filters (oil, air, fuel);
• Light bulbs;
• Candles;
• Janitors
• Oil seals;
• Hardware, washers, self-tapping screws, pistons;
• Clamps, nozzles;
• Alternator and timing belts;
• Tools;
• BB wires;
• Auto chemical goods;
• Gaskets;
• Grenades;
• Steering tips;
• Silencers;
• Bearings;
• First aid kits and pumps;
• etc.

At the same time, customers will be offered spare parts from different manufacturers at distinctive prices, for example, “original” or “non-original” spare parts.

The price level will be slightly below the average price level for spare parts in retail outlets of our city. And thanks to a well-thought-out logistics system, orders will be delivered as soon as possible.

Marketing plan

First, we determine the market capacity. According to statistics, in Russia there are about 270 cars per 1000 inhabitants, that is, one in five has their own car. Our city has 120 thousand inhabitants, respectively, they account for about 20 thousand cars.

The most popular car brands include: Lada, Chevrolet and KIA.

Of the total market for auto parts, 52% of sales are in domestic cars and 48% in foreign cars.

The ratio of purchased components for domestic cars and foreign cars:

On average, each car owner spends about 15 thousand rubles on the maintenance of his car (without gasoline and insurance). This is mainly the cost of engine oil, rubber, filter, spare parts.

It follows that the capacity of the auto parts market in our city is: 20 thousand (cars) * 15 thousand rubles (auto expenses) \u003d 300 million rubles per year.

It should be noted that the demand for spare parts will only grow in the near future, as the number of car owners and, accordingly, the number of cars are growing. According to statistics, the growth rate of this market is about 20% per year.

Competitors.  According to a study in the city there are about 30 outlets selling a similar group of goods, 10 of them are large service stations that have their own retail departments (we recommend reading: “Service station business plan”.

In close proximity to our outlet are:

1. Service station with its own sales department. Mainly trade on pre-orders;
2. Center for motor oils. The main assortment - oils, filters and other consumables;
3. A 5m2 outlet in a small shopping center. Trade only in the catalog with delivery within a week.

We will conduct a comparative analysis of the strengths and weaknesses of our competitors:

Competitors	Characteristic		findings
	Strengths	Weaknesses
HUNDRED	Car owners who use the services of service stations order spare parts in their store	Low assortment of spare parts and consumables from the warehouse, basically all the goods are on order. Delivery of the order for more than a week. Relatively high prices	You can compete due to lower prices, a wider assortment and faster delivery of spare parts
Engine Oil Center	A wide range of motor oils at low prices	Due to the specific specialization in engine oil, there are no other types of consumables and spare parts	You can compete due to a wider range and fast delivery of spare parts
Point of sale in the shopping center	Low prices, fast order delivery	The goods are almost completely absent in the warehouse, they trade only according to the catalog	You can compete due to a wider range of goods in stock

Promotional and marketing activities

1. Advertising in the media, development of a business card website for our store;
2. Advertising on billboards, distribution of flyers and business cards;
3. Discount for regular customers, promotions (free oil change);

The level of trade margins on the goods will average 40-50%. The sales season is in spring and autumn.

The planned sales volume in monetary terms (revenue) is as follows: The monthly dynamics of revenue is presented in the form of a graph: To reach the breakeven point of sales, it is necessary to sell goods worth 315,000 rubles per month.

Production plan

We will work only with large wholesale organizations that have been working in the market for wholesale deliveries of auto parts for more than one year and have established themselves only on the best side. These are companies such as Part-Com, Pasker, the Auto-Alliance group of companies, etc. Delivery of goods to the store will be carried out by transport companies. The planned staffing of our organization: Increased requirements will be presented to the staff, in terms of:

1. Good knowledge of the car device and spare parts;
2. Ability to communicate with customers;
3. Experience in sales (welcome).

Calendar plan

The list of measures for launching the project and their cost can be represented in the form of a calendar plan: To start the project, 30 days and 2.1 million rubles of starting investments will be required.

How much money is needed to open an auto parts store.

To open a outlet, investments of 2.1 million rubles will be required. Of these, own funds amount to 400 thousand rubles and 1,700 thousand rubles are planned to be attracted in the form of a bank loan.

Financial plan

The main expense item of the entrepreneur will be material costs, that is, the acquisition of goods with a view to subsequent resale. In addition to the salary, the entrepreneur will pay quite a lot of expenses for paying insurance contributions to the FIU and the Social Insurance Fund: 36 thousand rubles a year for individual entrepreneurs and 30% of the monthly salary of employees. A complete list of all costs, as well as the calculation of gross and net profit, is presented in the table - forecast of income and expenses of the store:

Professional business plans on the topic:

• Auto Parts Store Business Plan (14 sheets) - DOWNLOAD ⬇
• Gas Station Business Plan (13 sheets) - DOWNLOAD ⬇
• Car dealership business plan (15 sheets) - DOWNLOAD ⬇

How much can you earn by opening an auto parts store

Net profit based on annual sales will be slightly more than 1 million rubles. The profitability of the auto parts store according to the calculations of the business plan is 25.7%. This figure is higher than any bank deposit. This suggests that the invested funds in the business will fully justify themselves. Return on investment should be expected no earlier than in 24 months.

This is a complete, ready-made project that you will not find in the public domain. The content of the business plan:  1. Confidentiality 2. Summary 3. Stages of the project 4. Object characteristics 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a business

Starting any business requires careful preparation, thoughtful actions and a well-developed business plan. An auto parts store is no exception to the general rule. This business is primarily for men. But even if you have a good driving experience or have worked in a car repair service before, it’s worth learning more. After all, trade is a new thing and requires other skills. First, you need to decide what exactly you will sell: spare parts for foreign or domestic cars, or just covers, rugs, etc.

It is also worth paying attention to competitors: what is sold in your area, at what price, which is more in demand? The competition in this niche is quite high, so you need to think carefully about the business plan and how you can attract a buyer. A business selling auto parts can be successfully combined with another business related to cars, such as a car wash. Or invest in a car this way, which will bring significant profit in 2-3 years.

Equipment for auto parts store

For a parts store, the equipment needs about the same as for other stores. You will need:

• shelving;
• shelves and drawers;
• shop windows
• cash register.

The number of shelves and shelves will depend on how much product you have.

What documents will be required

A set of documents will be needed standard, as for opening any store. Registration of IP is quite enough, especially if you open a business from scratch. You will need: a receipt for the payment of State duty, a passport and TIN and their photocopies, as well as a statement. The OKVED code should be chosen based on the assortment, but basically, you can take the OKVED code 45.32, which includes the retail sale of automotive parts, components and accessories. For taxation, you can stop at UTII or STS. A trade permit is not necessary, but in some cases it is necessary to notify Rospotrebnadzor. If you are interested in other types of income generation, including passive, you can find out about them attending the Passive Income 2019 free marathon  and learn how to correctly invest money in order to receive a stable passive income. The necessary knowledge can be obtained here not only by beginners, but also by investors with experience.