How to open an auto parts store from scratch? How to open an auto parts store from scratch: step-by-step instructions Selling auto parts as a business.

Do you love cars and have a good understanding of them? Find out how to open an auto parts store from scratch. With the right approach, this business will provide good income.

♦ Capital investments – 400,000 rubles.
♦ Payback – 6–10 months.

Business related to cars can be safely called a man's business, because not every woman will dare to open a car store or service station, because she will doubt what kind of commercial equipment needs to be purchased, how to competently form a customer base and product range.

If you love cars, have a good understanding of them and are looking for a startup to launch, then be sure to check out how to open an auto parts store from scratch.

With the right approach and due diligence, this business will give you a good income and will pay off in a short time.

How to open an auto parts store: preparatory stage

It's not enough to just say to yourself, “I want to open an auto parts store.”

You must first carry out preparatory work to understand how profitable this business is in your locality and whether it makes sense to invest money in commercial equipment, renting premises for an auto parts store, etc.

So, you can properly organize the preparatory work of an auto shop if:

Study the theoretical framework. Even if you have experience working with cars, it's a good idea to fill in the gaps in your knowledge.
Decide what exactly your auto parts store will do:
- sell spare parts for domestic or foreign cars;
- sell specialized equipment or something lighter: detergents, mats, seat covers, stickers, etc.;
- your auto shop will service one brand of car, for example Peugeot, or you will supply equipment for different foreign cars.
Analyze the products and prices of competitors whose outlets are located in the area in which you are going to open an auto parts store in order to avoid their mistakes.

If you decide to open an auto store from scratch and have no experience in this type of activity, then you will probably need some advice from those who have profitable auto parts stores:

If you are in doubt where to start, start by drawing up a business plan for an auto store with specific calculations, according to real estate prices, salaries and commercial equipment in your region.
Don't wait for customers at an auto parts store, because such tactics are ineffective.
It is necessary to establish contacts with taxi drivers and service stations to supply them with spare parts, which many entrepreneurs do not want to do.
Don’t immediately fill your auto store with spare parts for different foreign cars.
Let you always have universal goods in stock (oils, antifreeze, glass washers, lubricants, etc.), and bring everything else only by pre-order.
It is necessary to establish close cooperation with suppliers.
If you fail to get the customer the spare parts he needs two or three times, he will move to another auto store.
Learn to have an excellent understanding of car spare parts so that you can understand, just by looking at the part, what exactly the buyer needs to order.
Often car enthusiasts (especially female representatives) bring some kind of screw with the words “I want to order the same” and you must immediately name the part being shown to you.
You shouldn’t limit yourself to just servicing foreign cars.
Selling parts for models of the domestic automobile industry is a very profitable business.
Spare parts for domestic cars are bought much more often because they are cheaper, and foreign cars break down much less often.
The auto parts market is a business area that is constantly changing.
You need to keep track of these changes in order to offer customers only the most modern and high-quality products in your auto parts store.
Think about what to name your establishment.
“Auto shop” is too trivial, but you shouldn’t come up with something exotic and hard to remember.
Remember that your main clients are men, and they will not appreciate creativity.
If you do not have enough funds to open a real auto store, you can start an online auto parts store.
If you offer customers spare parts and universal products at a price lower than in regular stores, you will quickly create a customer base.
Competition in this business is quite high, so even at the initial stage of launching a startup, you need to create competent competitive advantages for your auto parts store.
It could be:
- reasonable prices for auto parts and accessories (even if your spare parts cost 20–30 rubles lower than those of your competitors, you can quickly build a reputation as “the cheapest auto store in the city”);
- speed of delivery of ordered parts;
- work with official suppliers;
- high quality products;
- various promotions. For example, “Buy the most expensive oil, get a salon fragrance for free,” etc.

How to open an auto parts store: advertising

If you are going to open a modest stall at the local market, then there is no need to spend money on a large advertising campaign.

But large car dealerships that dream of conquering the market and attracting as many wholesale customers (taxi services, auto carriers, etc.) in a short time as possible cannot do without a serious advertising campaign.

To quickly notify citizens about the opening of a new auto parts store:

advertise in newspapers, radio and television;
order a poster in a newspaper for free advertisements on the appropriate page, for example, “buy and sell cars”;
print business cards and promotional brochures to distribute in the area in which you decide to open an auto shop.

Satisfied customers who will tell their acquaintances, friends and relatives that such a wonderful store has opened.
Your acquaintance with potential clients: taxi drivers, auto mechanics, service station owners, etc.
Go to meet them instead of waiting for them to randomly drop by your auto shop.

How to open an auto parts store: calendar plan

Since auto shop owners do not have to obtain special licenses to operate, and you don’t have to buy special commercial equipment to operate the shop, your main concerns will be: finding premises that would be located in a high-traffic area, contracts with suppliers, and forming an assortment.

You can realistically handle all this in 4–5 months.

Stage	Jan	Feb	Mar	Apr	May
Decor
Building search and renovation
Equipment
Personnel search
Purchase of the first batch
Advertising
Opening

How to open an auto parts store: main steps

Opening an auto shop is not much different from opening a hardware store.

You have to go through the same stages: registration, searching for suitable premises, buying commercial equipment, recruiting staff, forming an assortment, searching for suppliers and clients.

Auto shop registration

In order to open a car shop from scratch, you need to officially register.

Choose one of two business forms that suit you: individual entrepreneur (individual entrepreneur) or LLC (limited liability company).

If you are going to sell auto parts, equipment, etc. only to individuals, then an individual entrepreneur is enough.

If you want to work with legal entities, for example, supply your goods to a company that deals with road transportation, you will have to register as an LLC in order to be able to do this.

If you already have experience in entrepreneurship and enough money to open a large-scale business, then register as an LLC.

If you are new to this business and have decided to start a modest business, then it is better to limit yourself to individual entrepreneurs and simplify the registration procedure for yourself.

Premises for an auto parts store

Fun fact:
In Havana, one of the entertainments offered to tourists is to drive a Ford or Cadillac from the 50s. But tourists don’t see what’s under the hood of a “classic American car.” And there are parts from the Volga, Zhiguli and the Belarus tractor.

It is very important to open an auto store in an area with high traffic and locate it so that you don’t have to search for your shop for a long time.

Auto parts stores located in markets, near bus stops, etc. bring good profits.

When choosing a location, make sure that there are no other auto stores nearby, otherwise you will have to fight for every client.

It is also important to remember that your clients are motorists, which means you cannot do without parking.

But the area of the premises depends on the size of the store you want to open. Both small stalls and premium establishments located on 100 square meters operate successfully on the market.

Ideally, the area of an auto parts store should be at least 30–40 square meters. meters in order to accommodate not only a sales area, but also a warehouse, a service room and a bathroom.

There is no need to invest a lot of money in repairs.

Male clients will definitely not appreciate the refinements of the interior, and women will visit you infrequently.

The main thing is that the auto shop has the necessary equipment to demonstrate your product in the most favorable light.

Auto parts store equipment

Depending on the size of the auto parts store you want to open, choose equipment so that the product looks attractive and the customer can immediately find what he needs.

You cannot do without this minimum:

Expense item	Amount (in rub.)
Total:	100,000 rub.
Shelves and racks	20 000
Glass showcase	15 000
Cash machine	10 000
Computer with printer	25 000
Other	30 000

Auto shop staff

Owners of small auto shops, which are more reminiscent of stalls, at the first stages of launching a startup prefer to do without outside help, performing the functions of a salesperson, a cleaner, an accountant, and a manager.

You can follow their example, but keep in mind that it is quite difficult.

In addition, ideally your store should be open on both Sat and Sun to improve sales figures.

It’s better to hire a salesperson with whom you will work in shifts (for example, 2/2 days), and on the free days you will deal with ordering goods, accounting, and perform management functions.

You should also consider hiring a cleaner to come once a day.

Suppliers for auto parts store

Finding suppliers in the age of Internet technology is easy.

You should do this as soon as you decide to open an auto parts store to determine the direction of your business.

You shouldn’t try to cover all possible car models, otherwise you won’t succeed.

It is better to limit yourself to servicing a few brands and be sure to expand the range with universal products: mats, covers, oils, antifreeze, glass washers, interior fragrances and more.

Deal only with licensed suppliers of auto products, otherwise sooner or later you will face dissatisfaction with customers who will complain that you sold them a low-quality product.

Do not purchase a lot of spare parts, agree to work with suppliers “to order” and with deferred payment.

Break off relations with those suppliers who often let you down (they promise to send the ordered spare part and do not do so), because your business depends on the speed of delivery.

For those interested in starting a startup dedicated to the automobile business,

We invite you to watch the following video:

How much does it cost to open an auto parts store?

This business is one of those startups that do not require huge amounts of money to launch.

You won’t have to pay for licenses allowing you to operate, make European-quality renovations in your store, or purchase expensive equipment.

If you try, it’s quite possible to keep it within 350,000–400,000 rubles.

This amount can be much higher if you decide to open a large auto parts store with an area of 50 sq. m. and higher.

In this case, you will have to spend half a million or more just to purchase goods, so as not to leave the storefronts empty.

Expense item	Amount (in rub.)
Total:	380,000 rub.
Registration	20 000
Repair and equipment of the store*	90 000
Retail store equipment	100 000
Purchase of the first batch of spare parts	100 000
Advertising	10 000
Additional expenses	60 000

*You can save money if you buy not new furniture, but one that has already been used but is in good condition.

True, this is not all the expenses that await businessmen who decide to open an auto parts store.

Every month, in addition to profit, you will have expenses, without which it is impossible to imagine any business:

*The amount you will spend on renting the premises may be significantly higher. It all depends on the region in which you live and the attractiveness of the area in which you decide to open your auto store. This should be taken into account when.

Download a ready-made business plan for an auto parts store with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

If I decide to open an auto parts store, how much can I earn from it?

The profit of auto shop owners is very individual.

The markup on goods that you sell in your auto parts store can range from 30% (for particularly expensive parts) to 100–120% for inexpensive universal goods.

Do not inflate your prices, otherwise your customers will be lured away by other auto stores. But it’s not worth trying to expand your customer base by dumping prices.

So you will work at a loss.

For an auto parts store to be profitable, you need at least 20 customers to visit you every day, making purchases worth at least 400 rubles.

Of course, these are very conditional indicators, because someone will visit you to buy a Christmas tree fragrance for the salon for 50 rubles, and someone will need a part for 10,000 rubles.

But even if we take the minimum indicators, it turns out to be a very good amount of monthly earnings for a car shop: 400 rubles x 20 people = 8,000 rubles per day.

In a month with such indicators, an auto parts store will earn about 250,000 rubles. 150,000 of the indicated amount will be spent on the purchase of the next batch of goods, rent, payment of personnel services, taxes and other expenses, but 50,000 - 100,000 will be the profit of the owner of the auto parts store.

You will be able to demonstrate similar sales figures when you build a customer base.

This will take you at least six months, and if you independently begin to establish contacts with taxi drivers, auto carriers, and ordinary motorists, you will promote your own business in every possible way.

If before launching a startup you study everything related to the topic “ How to open an auto parts store", you can avoid the unpleasant surprises that novice entrepreneurs suffer from.

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There is currently a lot of information on the Internet about how and where to sell goods remotely. One of the remote sales methods is online sales. This method is currently one of the most common methods of distance selling, and is constantly gaining momentum due to the development of technology and the increase in the number of potential buyers on the Internet.

Today we will write about where you can look for your potential consumer of automobile parts.

1)Sales by online catalogs They are usually catalogs in which we indicate what we sell (commercial offer), contact information (full name, phone number, website if available). If the catalog is well-promoted, then of course there is a chance that a potential client will end up in the catalog through a search engine to your information page. But this is unlikely because: Com. the proposal, as a rule, is of a general nature, posted in several sources and does not contain unique information.

Of course, this type of online trading is also quite common and effective, but I think that this is a good addition to the main site, buying, for example, a minimum package of services. And then imagine, for the maximum package you pay, for example, 250 euros, for a year 3000 euros. Where is the logic? You can create a full-fledged online store.

3) If we consider Internet site directories, here you indicate information only about your site! Many online directory sites don’t even have the option to provide contact information. They serve to increase your site's data in the eyes of search engines. Perhaps when there were few online automobile stores, this method of selling your product was relevant, but now it is practically nil.

6) Let's discuss the services on which you post your price lists with the goods you have. An example of directory data is Hotline and price.ua(in Ukraine). These services place their goods through a price list with images. Now it is possible to connect your store to these services and when the price on your website changes, the price in this catalog automatically changes. You pay the service for the fact that a potential client clicks on your page or goes to your website. This service makes it possible to compare the price of a product, and those who have a given product cheaper are higher in the table. But as we understand it, auto parts are not a mobile phone or headphones. There are different specifics here, of course, in such services you can sell batteries, mats, tires, but there is no point in selling spare parts here. I may be wrong, but this is my opinion! Prices for these services can be found on the website, but I will say right away that they are not cheap. Therefore, I think it’s better to hold this money until you have more intelligent thoughts and moves.

8)Spam and mailing of advertisements by mailboxes, ICQ, etc. As you understand, perhaps this system is effective in other areas. Yes, the mailing brings results, but only if the mailing is targeted, that is, to specific clients. And if a potential client has a commercial vehicle and constantly needs fleet repairs. For ordinary people who have a maximum of 2 cars in their family, this newsletter will only be annoying.

9) There are services for finding spare parts for consumers. That is, if a client needs a spare part, he goes to the website and enters the vehicle data into the form on the website, indicates the required spare part and contact information. This data is seen by all registered car dealerships on this resource, or they receive it by email. They process the application, contact the client and offer them their price. This service has recently been in demand because the client does not need to go shopping or call clients. He just needs to provide the details and the seller will call them himself. This service is free for the buyer, and the seller pays from 5-15 euros for the services provided, depending on the service. If the site is promoted, there are enough orders in it.

There are many similar services and tools for selling goods, and I am sure that they will appear with new innovations, new mechanisms, and new ideas. But there are practically no dedicated public services that provide services for the sale of spare parts only.

Introduction

Dear Colleagues!

Some objective information

Over the past few years, the volume of the online trading market in Russia has shown an annual increase of 20% to 30%, depending on the economic situation in a given period, and in 2015 exceeded the mark of 600 billion rubles. According to forecasts of various experts, in Russia in the near future, namely 5-7 years, the growth of the online trading market will remain at 30%.
The share of sales of auto parts via the Internet is 10% of the total volume, with an annual average increase of 30% and is in fourth place in the overall structure of the online trading market.

Among other things, this increase is due to the increasing reluctance of buyers to spend personal time searching for the necessary spare parts by visiting regular retail “brick and mortar” stores, which is relevant not only for large cities with a million population, but also for medium-sized cities.

Considering the above, it becomes obvious that the future belongs to online trading and organizing your own business selling auto parts through an online store looks more than promising.

Where to begin

We decide: we are developing a project for opening a small regional online store selling auto parts with a planned monthly turnover of five hundred thousand to 1 million rubles. At the very beginning, it is necessary to break the entire business project into components, try to describe them in detail, determine the costs, and at the end, calculate the entire economics of this project. To make the calculations realistic, in this example we will focus on the city “N” with a population of 500 thousand people.

We highlight the main components of the project:

3. Organizational and legal form of the enterprise, taxation, accounting.

4. Online store: organization, content, promotion.

5. Location of the point of issue and communication.

6. Store software.

7. Personnel: wages and work schedule.

8. Organization of document flow in the store.

9. Store economics calculator.

1. Selection of main directions for sales development

The main operating principle of many start-up online stores is to supply any spare parts to customers to order. We also suggest following this scheme, however, at the same time, the main emphasis should be on a specific group of goods, brand or make/makes of cars.

Alternatively, you can choose body parts, maintenance parts, batteries and other large parts as your main focus. This is primarily due to the high profitability of these product groups, as well as the fairly voluminous information base prepared in the Zaptrade system, in the form of ready-made specialized catalogs.

These catalogs, if properly configured and optimized for the desired search queries, will constantly bring customer traffic from the Internet to your website. How to do this will be described later.

Calculation example

with the same markup of 30%

Profit (not net) is 450 rubles with a markup of 30%.

We make a profit of 90 rubles
with the same markup of 30%

The example shows that with the same markup on different groups of goods, the output is different income, which in the first case is 5 times greater. When starting an online store, you should pay attention to the priority of highly profitable goods. That is, it is necessary to position and configure your future online store, as well as select suppliers based on this principle. In the future, you will be able to expand your assortment with less profitable product groups, but at the very beginning you need to choose the most profitable areas for your business, which will be your “locomotive”.

For example, in the city “N” or in the nearest city, from where you can quickly and cheaply deliver goods to “N”, there is a large dealer in body hardware and batteries with its own regularly replenished warehouse. This means that it is worth considering the option of promoting his product through a future online store, while receiving more income, and without leaving the trade of other products and brands. Having a warehouse in the city of “N” will give you the opportunity to quickly deliver the necessary goods to the client of the future online store.

Thus, the sales development priority list would look like this:

1. Selecting the main directions for sales development.

2. Spare parts suppliers: selection, selection criteria.

3. Other spare parts for foreign cars.

In the future, from the third point it will be possible to develop other product groups, for example “Spare parts for maintenance”

Determine the “locomotive” product groups (taking into account the characteristics of your region) for the progressive development of the future online store and arrange them in order of priority, depending on your region.

2. Spare parts suppliers: selection, selection criteria

The topic of this paragraph flows smoothly from the previous one. In most cities with a population of 500 thousand or more, there are likely to be large or medium-sized wholesale companies selling auto parts. If there are none, you should look in neighboring regional centers. A large list of suppliers broken down by city can be found here:

Taking into account the development directions chosen in the previous paragraph, first of all it is necessary to find a supplier with its own warehouse in your city, which will provide the future online store with fast delivery of “locomotive” goods. The ideal situation would be if there were 2 similar suppliers of spare parts.

In addition to regional suppliers, it is necessary to identify two large federal suppliers, such as Emex, Autodoс, Mikado, etc., who have a well-developed intercity network of representative offices, branches and franchises. The essence of these suppliers is that they will completely fill the remaining niche for the supply of spare parts for other product groups and categories.

Thus, three suppliers will be enough for a startup: 1 regional (2 are possible) and 2 federal. It is important to understand that it is better to purchase spare parts from one supplier per month for fifty thousand rubles, than from ten of them for five thousand rubles: all ten of you will raise the selling price in the future.

Supplier selection criteria

We highlight three criteria for selecting suppliers:

Price Typically, each supplier has its own discount matrix, tied to the volume of product purchases by customers. Your task is to find a supplier who meets new partners halfway and provides the maximum discount for a certain period (from 3 to 6 months) to stimulate development.

Delivery Currently, most suppliers deliver goods to their customers to the address they specify, and this does not affect the cost of the ordered goods. That is, suppliers are welcomed whose delivery of goods to their wholesale client is free.

Return of goods There is such a term - illiquid goods. In our case, this term refers to a spare part that was mistakenly ordered from a supplier by you or your manager, or for some reason was not suitable for your client. Such spare parts are stored in the store, freezing part of the working capital. Thus, it is very desirable that the contract with the supplier includes a clause for the return of such goods, at least minus any discount. For example, you ordered a spare part from a supplier for 1000 rubles, it did not suit your client and the supplier is ready to take this spare part back from you, but minus a 15% discount. Thus, you will be returned 850 rubles, which can be used to purchase liquid goods and cover losses when returning the goods to the supplier.

If for some reason you are unable to return the frozen spare part back to the supplier, then you can always use the Multiwarehouse service in the Auto Parts Sellers Club Zaptrader.ru. This service is precisely intended for the sale of illiquid remnants of the auto parts warehouse among Club members.

Taxation

When choosing a taxation regime, we are guided by the fact that you have an online store with a retail space (a point of ordering and issuing goods), which means we fall under a special tax regime - UTII in any regions of Russia except Moscow. In the capital, only the simplified taxation system (USN) and KSNO are allowed. That is, it is assumed that you have retail trade at the point of delivery using an online store as a showcase of goods.

You should know that there are two permitted taxation systems:

1. KSNO - classic taxation system using 18% VAT (Not suitable for retail trade)

2. STS is a simplified taxation system.

The simplified tax system can be applied in two versions: % of income received or % of the difference between income and expenses, but not less than 1%. (interest rates may vary in different regions, please check with local regulations)

6% of the tax base is paid, which is all income received to the entrepreneur’s current account.

This type of taxation is not beneficial for the trade in auto parts, since the percentage of turnover will significantly reduce the profit on the product, and therefore the income of the enterprise.

Example: The turnover for the sale of auto parts for the month amounted to 260,000 rubles with a 30% markup. The tax will be 260,000 * 6% = 15,600 rubles, which will be 26% of the markup itself of 60,000 rubles. That's a lot.

15% of the tax base is paid, which is the difference between the income and expenses* of the enterprise, but not less than 1% of turnover.

Thus, with a monthly turnover of 260,000 rubles, the minimum tax will be 2,600 rubles. If we assume that the cost of purchasing goods amounted to 70% of revenue, namely 200,000 rubles, then the taxable difference will be 60,000 rubles. The tax will be 60,000*15% = 9,000 rubles. However, you need to know that the list of expenses that reduce the tax base under the simplified tax system of 15% (income minus expenses) is limited to a certain list.

In our case, the following types of expenses are allowed: costs of renting premises, wages of employees, taxes from the Payroll Fund, expenses for accounting, legal services, office, advertising.

All expenses must be paid and documented.

When organizing a business selling auto parts at retail, you should take into account that real orders through an online store with payment through payment systems connected to your website will, at best, account for 20% of the total turnover. All other payments will be made directly in store in cash or through bank terminals if you set them up. This is primarily due to customer distrust in the newly opened store. There is nothing you can do about it; a reputation as a reliable store can only be earned over time.

Thus, from a monthly turnover of 260,000 rubles from the previous example, the estimated share of non-cash payments will be 20%, namely 52,000 rubles. With an estimated markup of 30%, the cost of purchasing spare parts will be 40,000 rubles, and the margin, accordingly, will be 12,000 rubles.

Tax base calculation:

Costs for purchasing goods: 40,000 rubles

Rent of an online store: 10,000 rubles

Rent of retail space: 10,000 rubles

Internet: 2,000 rubles

Telephony: 1,500 rubles

Even these expenses amount to 63,500 rubles, which exceeds the income from trade by bank transfer 63,500 - 52,000 rubles = 11,500 rubles. This means that the tax under this tax regime will be 52,000 rubles x 1% = 520 rubles.

The use of one or another system is MANDATORY; the choice is made at the time of registration of an individual entrepreneur. Individual entrepreneurs using the simplified tax system maintain a “Book of Income and Expenses,” which reflects the income and expenses of the entrepreneur. The book is usually kept by the accounting department. However, it is possible that there is no activity falling under the simplified tax system (all payments are made in cash directly in the store), then the individual entrepreneur pays taxes only based on the application of the special UTII regime.

UTII is a special tax regime that is additional to one of the two described above. UTII is registered by submitting a corresponding notification to the Federal Tax Service at the place of business of the store, point of issue, within 5 days from the date of commencement of activity.

The UTII regime is the most profitable of all existing ones, since it depends only on the size of the retail space and the number of employees, if their number does not exceed 100 people. Among other things, you do not need to install a cash register (KKM), but you are required to issue a sales receipt to the buyer upon request. Thus, with a retail area of 5-10 m, UTII will be 1000 - 1900 rubles per month.

In this case, when submitting an application to open an individual entrepreneur, you must indicate the taxation regime
STS - (income minus expenses), and when starting trading activities, submit an application to register an additional type of taxation - UTII. That is, your company will combine two taxation regimes: UTII + simplified tax system (income minus expenses). The first mode is suitable for trading for cash directly in a store or point of issue, and the second will come in handy when non-cash payments from clients to the individual entrepreneur’s current account appear through payment systems connected to the online store.

Attention: trade in motor oils is not covered by UTII, as this is an excisable product. Motor oils are sold only in case of operation under the simplified tax system or KSNO.

Rentable area 30m2, sales area size 5 sq.m.

UTII = Basic profitability x Physical indicator x K1 x K2 x 15%

The basic profitability established by the Tax Code of the Russian Federation for 2015-2016 for retail trade is
1,800 rubles per month for 1 unit of physical indicator.
Physical indicator, in this case, sales floor area = 5m 2(actual area is taken)
The inflation coefficient in 2016 is set at K1 = 1,798
Retail trade coefficient in Ulyanovsk K2 = 0,39
(K2 is calculated based on the data in the regulations on UTII of each region)

UTII = 1800 x 5 x 1.798 x 0.39 x 15%

Total: 946.65 rubles per month

Addition: For each region, the amount of UTII may differ; this is regulated by the regulatory act of the corresponding subject of the federation. The deadline for paying UTII is the 25th day of the month following the reporting month

The final tax payment for a month with an estimated turnover of 260,000 rubles with double taxation and excluding taxes from the Payroll Fund will be: UTII = 946.65 rubles
STS-15% = 520 rubles
Total: 946.65 + 520 = 1,466.65 rubles

Accounting

At some point in organizing a business, any beginning entrepreneur will be faced with the question of maintaining the accounting records of his company. It is necessary to determine who will calculate taxes and contributions, as well as employee salaries, hire and fire company employees, generate and send reports, and much more.

Some people decide to control this process themselves in order to save costs, others decide to hire an accountant, and some outsource their accounting to freelancers or third-party organizations.

The popularity of the latter option for accounting is gaining momentum every year. At the same time, serious companies have already appeared with a solid track record of existing clients and affordable tariffs for providing accounting services remotely via an Internet service.

For our part, we recommend that you turn your attention to an online company providing accounting services - My Business

The company “My Business” was founded in 2009, and currently provides a full range of accounting services from quick and free assistance in registering your company with the tax authorities, to maintaining tax, personnel and accounting records, as well as filing reports. In 2011, the company entered the TOP 5 most promising business areas, according to Expert Online. She received awards and was noted by other authoritative publications. In 2016, it remains one of the market leaders in terms of the number of regular users, which is growing rapidly. 24-hour technical support for the service, a training group and consulting on accounting issues will not allow you to be left alone with either the accounting department or the service itself.

To open a business for the retail sale of auto parts through an online store with a stationary point of delivery of goods, we will need to open an individual entrepreneur with the choice of a taxation system - simplified tax system (income minus expenses) and registration of a special regime - UTII. This will allow you to significantly save on tax payments.

It is best to outsource accounting. It is only important that the contract with the accounting company stipulates the latter’s responsibility for all accounting operations carried out by it.

4. Online store: organization, content, promotion

So, approaching this stage, you have already chosen the direction of development, decided on suppliers of goods and entered into contracts with them, registered a company and chosen a taxation system, while resolving the issue of accounting. Now we need to organize the work of the enterprise’s main sales tool – an online store on the Zaptrade system platform.

Currently, Zaptrade offers a turnkey solution, a full-fledged online store for the online sale of auto parts and accessories.

Main features of the system:

Search in graphical online catalogs of spare parts for cars from domestic and foreign manufacturers, as well as search for spare parts by article number in connected supplier databases.
Automatic loading of your own spare parts balances into the online store database, as well as automatic display of balances at the warehouses of your suppliers with a markup you customize.
Wide range of opportunities for website management: design builder, website optimization settings for website promotion in search engines, integration with 1C and other accounting programs, setting up discounts and markups for clients, preparation of shipping and release documentation.
Convenient functionality for clients: personal account, order and payment history, ability to track current orders, various payment systems for goods, online communication with a personal manager.
Simplicity in the manager’s work with the client: the ability to quickly process orders, generate invoices for payment to the client, process customer payments, place goods on the site.
Accounting and statistics of payments, orders and registrations, a system for analyzing user requests.

And many, many other useful features.

Selection and purchase of a domain name

Any website starts with a domain name, which you need to select for your online store on a specialized resource - www.nic.ru
Domain price from 590 rubles.

What needs to be done on the site in chronological order

The specified sequence of working with the site is described in detail by the specialists of our company in the relevant instructions. All the material in them is presented in an accessible form for users who do not even have basic knowledge about creating their own online store and promoting it on the Internet. All this useful information becomes available to our clients after they make their first payment.

We recommend that you carefully read these instructions so that in the future you can build the correct algorithm for working with your website, without involving specialized specialists and, as a result, save on your costs.
If you are not going to take care of your website yourself, but want to entrust it to one of your employees or outsource it to a specialist, then our instructions will give you the knowledge that will allow you to correctly assign tasks to employees in setting up and optimizing the site.

Based on the fact that at the initial stage the entrepreneur himself will be involved in setting up the main sales tool - an online store, we will calculate the expected initial costs.

Texts for the site

It is important to understand: Optimized texts (or “content”) will be necessary regardless of what platform your site is built on. All content will be analyzed by search robots and if it best matches user requests, your site is more likely to be shown in search results above competitors' sites.

Pages you need text for:

Standard menu pages:
home page, search by number, search by catalog, payment, delivery, contacts.
Main product pages:
body manual, batteries.
Pages of the built-in catalog by brand for the selection of spare parts for passenger cars:
We can start by taking the 10 most popular car brands out of the 48 available. (Example page - zizap.ru/catalog/li/audi/)

Total: 18 website pages.

Writing one text optimized for search engines with a volume of 2000 characters costs approximately 500 rubles. Perhaps you can find a copywriter cheaper, or decide to write these texts for your website yourself in order to save money. You can search for a copywriter to write optimized texts on these resources: www.youdo.com, www.freelance.ru.

All costs for launching an online auto parts store

Total: from 14,590 rubles

An online store based on the Zaptrade platform is a powerful tool for attracting customer traffic from the network, which will be useful for both beginning entrepreneurs and companies planning to expand their business. It is important to take a responsible approach to organizing and setting up your online store to improve its position in search engines. This will give you an edge over your competitors and significantly increase your sales.

5. Location of the point of issue and communication

To choose the location of the store, or rather the point of receiving orders and issuing goods, you should be guided primarily by the fact that your store window is located on the Internet, from where you will receive the bulk of customers. This means that when choosing a premises, the main criterion should be the accessibility of the entrance so that the client can easily reach by car or public transport to place an order or pick up goods.

Since we have an online store, the location of the pickup point is not necessarily on the first (red) line - this significantly saves rent. Placement in the basement with direct access to the street is allowed.

The size of the premises may not exceed 20 square meters, of which 5 square meters will need to be allocated for retail space, the rest will be divided into a work area for managers and a storage area.

One of the most important issues when choosing a store location is the availability of reliable high-speed Internet or the ability to connect it. This is due to the specifics of your business, primarily related to the Internet, and secondly, the store will need to install IP telephony, which also depends on the speed of the network connection.

The rent for such premises will be about 500 rubles per 1 sq.m. If you take a room of 20 square meters, then the subscription fee will be 10,000 rubles per month. We must immediately take into account that the vast majority of landlords also require a security deposit in the amount of one month’s rent. This deposit is returned by the landlord after termination of the lease agreement if he has no claims against the tenant. That is, you need to prepare 20,000 rubles for payment.

Shop furniture

You can select furniture for your store on resources for selling goods. That is, we recommend looking for used furniture and equipment for your store. Since at the startup stage there is no need to overpay extra money, it would be better to use it to promote your brand.

The simplest option is used. Store furnishings with prices taken from trade offers include:

1. Desktops for managers – 2 pieces *1000 rubles = 2000 rubles

2. Bedside tables for managers' desks – 2 pieces * 500 rubles = 1000 rubles

3. Shelf for documents – 1 piece * 1000 rubles = 1000 rubles

4. Wardrobe or clothes hanger – 1 piece*1500 = 1500 RUR

5. Chairs for managers – 2 pieces * 500 rubles = 1000 rubles

6. Chairs for visitors – 2 pieces * 250 rubles = 500 rubles

7. Table for a printer or MFP – 1 piece*1000 rubles = 1000 rubles

8. Racks for goods (2000x1500x510) – 3 pieces*500 rubles = 1500 rubles

TOTAL: 10,500 rubles

Office equipment and computers

In principle, computers and office equipment can also be purchased used. True, unlike furniture, there is a risk of breakage. However, the difference in price between used and new office equipment is such that it covers all the risks associated with its possible failure.

An approximate list of necessary equipment in the store:

1. Computers, monitors, mouse+keyboard sets – 2 pieces*15,000 rubles = 30,000 rubles

2. Multifunctional device – 1 piece *5,000 rubles = 5,000 rubles

3. Wi-Fi router – 1 piece*1,000 rubles = 1,000 rubles

4. IP gateway for telephony – 1 piece*2000 rubles = 2,000 rubles

5. Radiotelephone – 2 pieces*1,000 rubles = 2,000 rubles

6. Cables and connectors and other materials approximately 1,000 rubles

TOTAL: 41,000 rubles

Internet

The choice of provider and the cost of services depends on the region in which the store is planned to open. In addition, Internet tariffs are very different for individuals and legal entities, and several times. The main criterion is a stable connection. Therefore, when choosing a provider, it is better to pay attention to the quality of the services provided than to the cost.
The cost of Internet services for a legal entity with an unlimited tariff and a speed of 2 Mb/s averages 2,000 rubles per month.
This speed is quite enough for working on the network, as well as using telephony.

IP telephony

When organizing an online store selling auto parts, you must also understand that out of the entire mass of potential buyers who will visit your site in order to find the right spare part, only a few will place an order on their own. The overwhelming number of customers will be looking for ways to contact your store to clarify any details regarding delivery times, costs, payment terms and other nuances. In addition to the use of a service advisor, email and other electronic means of communication, telephone communication will always come first.

We recommend installing IP telephony for communication with a virtual PBX. Tariffs for communication services are usually cheaper than for mobile phones, and many useful services are added, such as recording telephone conversations, caller ID, call sequence settings, answering machine and much more. In addition, if you change the location of the store or the point of delivery, you can quickly transfer all telephony while maintaining the phone numbers promoted on the site.

The average cost of communication services via IP telephony is no more than 1500 rubles per month.

Signage and opening hours

Every store needs a sign that will help customers find it. The simplest and most effective sign option is a polycarbonate or metal base with a film attached. The cost of such a sign with a size of 1500x500 mm will cost approximately 1500 rubles.

In addition, you must order a store or pick-up point operating schedule, which should be posted on its door. Cost of production in the area 500 rubles.

It is mandatory for all stores to have an information board in the most accessible place of the store, where the following should be presented:

address and telephone number of bodies providing protection of consumer rights
book of reviews and suggestions
Federal Law “On Protection of Consumer Rights”
copy of the organization's TIN
copy of OGRN

The cost of manufacturing such a board is about 2000 rubles.

TOTAL: 4,000 rubles

All costs for the point of delivery of goods of an online auto parts store

Total: 79,000 rubles. Prices may vary in your area.

We are looking for a location for the order pick-up point in such a way that it is convenient for the client to get there by any type of transport. Area – 20 m2 is enough. The store premises must be within the access area of a reliable Internet provider. All furniture and equipment can be picked up used on trading platforms so as not to overpay for new ones. Be sure to equip the store with a sign and opening hours.

6. Auto parts store software

For computers in the store you will need licensed software. This primarily concerns the Windows operating system. Of course, you may be lucky and when buying used computers you will come across copies with a pre-installed operating system. If this does not happen, then it is better to spend money and buy two licensed copies at any computer store. The fines for using pirated software for commercial purposes are incredible, so we don’t recommend taking risks in this case.

Software selection

Cost of Windows 10 OS – 6900 rubles as of May 2016.
That is, for 2 computers you will need to spend 13,800 rubles. These OSs already come with a built-in antivirus, which is quite enough to keep your computer safe at work.

The free, open source office suite Apache OpenOffice is suitable for working with tables and printed documents.

There is another option to install the free Linux operating system, which will certainly save money, but there may be some compatibility problems with other applications and programs that you are going to use.

Choosing a program for running a trade and warehouse

The most common software products for warehouse and trade accounting are solutions from the 1C company. The company produces a large number of accounting programs for various business sectors. There is also a program for the business of selling auto parts - 1C: Retail. This company has a well-developed franchise network, so you can certainly find their representatives in your city to clarify information about the products offered. The Zaptrade company has developed a module for its system that allows you to configure the synchronization of the online store and the 1C programs that our clients use.

The cost of purchasing a specialized package for retail trade in auto parts will be approximately 26,000 rubles, in addition, it will be necessary to provide for the costs of hiring an administrator to service this program for outsourcing, which will cost you from 5000 rubles per month.

There is another way, which, in our opinion, is the most attractive for organizing a business selling auto parts through an online store - this is the use of online solutions for maintaining inventory records. There are already enough offers on the Internet from companies offering a cloud service that includes retail trade, working with a client base, maintaining warehouse records, controlling finances and printing documents. The cost of such services in the optimal tariff may not exceed 1000 rubles per month without any initial usage fees.

The most budget-friendly option is to use the capabilities of the Zaptrade system itself, which also provides functionality for working with the client base, client orders, maintaining financial control, as well as printing closing documents for the client and accounting department. All this is included in a single subscription fee and is available to any client from the very beginning of using the Zaptrade engine for their online store selling auto parts. The company's specialists will advise you in more detail about these system capabilities.

Support

Catalogs for selecting spare parts for work

To correctly select spare parts for clients, as well as to check incoming orders in the online store, it will be necessary to use professional original catalogs for the selection of spare parts for foreign cars.

Many companies that are easy to find on the Internet are developing these solutions. They provide remote access to a collection of catalogs, which usually have a current update point and provide the most accurate data when searching for the original article number of the required part.

Access is usually provided for a subscription fee, which is about 1,500 rubles per month for one workplace.

The Zaptrade system includes solutions for the selection of auto parts within the framework of a monthly subscription fee, as well as catalogs for the selection of original and non-original spare parts from Laximo, which are connected additionally for a fee.

The store must have licensed versions of operating systems and other software installed. Office programs for work can be found in free versions. As for warehouse accounting and working with clients, at the initial stage we recommend using the capabilities of the Zaptrade system; they are quite enough to control the work of one online store with a point of delivery of goods. As sales and profitability of the enterprise grow, it will be possible to think about switching to specialized accounting software, such as cloud services or trade and warehouse solutions from 1C. It is imperative to choose a solution with professional catalogs for selecting auto parts for your store.

7. Personnel: wages and work schedule

Selection of hired personnel is the most important and responsible part of organizing a business selling auto parts for foreign cars. Usually a group of like-minded people decide to open a business and are ready to work in their own enterprise as salespeople, warehouse workers, and so on. Often a group of like-minded people consists of two people. Here we will take the option when an entrepreneur, who is also the owner of a store (also works as a manager and storekeeper), hires an auto parts seller to help him.

Of course, at the first stage, when there are either no clients at all, or there are so many of them that the entrepreneur is able to serve them himself, there is no point in taking on someone else. The fact is that you will either have to simply pay the employee’s salary from your starting budget for some time, since there is no profit yet, or the employee will quit very quickly without seeing an opportunity to earn money.

A decision to hire a salesperson must be made upon reaching a monthly turnover of 500,000 rubles with an average markup on goods of 25%. A new employee will allow you, among other things, to devote more time to developing your main tool for attracting customers - an online store.

It must be taken into account that in order to be hired, you need a specialist who will immediately get involved in the process and begin to bring profit to the company.

Criteria for selecting a seller for a store:

Automotive or just technical education is desirable, as well as good knowledge of the structure of cars.
Ability to use electronic catalogs for selecting spare parts for various foreign-made vehicles.
Experience in this field of activity is desirable, especially in your region, as the candidate will already have an idea of how to work with local suppliers and clients.
Age. Pay attention to candidates over 40 years of age. This is due to the fact that at this age people are more responsible and diligent and you can rely on them, provided, of course, without bad habits that can negatively affect your business. When posting a vacancy, it is prohibited to set an age due to discrimination considerations, so our statement is advisory in nature, based on personal experience in organizing a similar business.
Having a car is welcome, as you may want to introduce a service for delivering goods to the client and you can offer your salesperson to take this direction as a part-time job after hours.

Criteria for selecting a seller for a store:

Unfortunately, finding a seller who fully meets the specified criteria will be very difficult, but possible. The main thing is not to become a source of talent for other enterprises. This is when inexperienced candidates come to you, you teach them everything, they get the necessary practice and go to work in other companies. It may be worth considering regulating such options by introducing special conditions in the employment contract with the future employee. You need to clarify this issue with your lawyers. In any case, if you like the candidate, we first recommend concluding a contract with him for 2 months, in the form of a probationary period. During this time, it will be clear what it is and whether it is suitable for your business.

Seller motivation

In determining the motivation of the seller, one must be guided by the fact that one average seller can freely sell 500,000 rubles worth of spare parts at retail. That is, his work includes consulting clients, selecting spare parts, placing an order for a client, ordering goods and interacting with the supplier for delivery, posting, issuing to the client, as well as conducting financial transactions with the client.

When hiring a salesperson, you can motivate him by offering a payment scheme: salary + percentage of sales. In this case, the salary should be included in the percentage component, but be fixed based on the results of work for the month. The most optimal motivational percentage for development will be 4%, with a salary of 10,000 rubles.

In the future, it will be necessary to set sales plans for each month to the seller and make the motivation percentage floating, depending on the execution of planned indicators. For example, if the plan is fulfilled by 90%, the percentage will be 3.5%, if the plan is exceeded by 10%, the percentage will be 4.5%. This will give sellers an additional incentive to increase sales. In this case, it is advisable to put forward real plans, agreed upon in advance with the sellers.

Do not forget that from each salary of the seller, your accounting department will need to calculate and make all kinds of social and pension contributions to various state funds in an amount amounting to about 33% of the total amount of payments.

Store opening hours

The store's work schedule for the first time is suitable to cover weekdays, from 9 am to 7 pm, and you can also take Saturday as a duty day, from 10 am to 2 pm. This will be quite enough. In the future, as turnover, income, and store staff grow, it will be necessary to strive to achieve a daily work schedule from 9 to 20.

It is important to take into account that the online store will give you the opportunity to extend the “working day” of your store almost around the clock, since customer requests in the online store on the Zaptrade platform are accepted automatically, the main thing is not to forget to process them.

8. Organization of document flow in an auto parts store

When organizing trade in an auto parts store, an important factor is the correctness and accuracy of documentation. The package of documents that will need to be exchanged with clients and suppliers is not that large, so we recommend that you immediately establish document flow so that order in your documents becomes a good habit. For each type of document, it is necessary to create a separate folder, which will be located in the store, so that you can at any time update the history of trade relations with both the client and the suppliers of the goods.

What documents do you need to keep for yourself:

1. A customer’s order with his signature, printed from the Zaptrade online store database.

2. A sales receipt with the signature of the client (if this is an individual) under the lines that the goods were received on time and on time, and also that the client has no complaints. It is formed from the database of the online store of the Zaptrade system.

3. Consignment note TORG-12 (if the client is a legal entity) with the client’s signature on receipt of the goods with the seal of his organization, or with the attachment of a power of attorney for the client as a representative of the organization. It is formed from the database of the online store of the Zaptrade system.

4. If the client wishes to return the spare part he received for any reason, then he must receive an application for a refund for the product he is returning, indicating the reason for the return. This application is written by hand in free form with the obligatory indication of the client’s passport data. To simplify the procedure, we recommend preparing return forms for customers and keeping a certain amount in the store.

5. Invoices and invoices for the receipt of goods from your suppliers with the obligatory signature of a representative of your organization upon receipt of the goods.

6. Agreements with your auto parts suppliers.

Please note that in the buyer's order you must specify the terms of delivery of spare parts to the customer's order, which the latter must read and sign.

Like any retail entrepreneur, you will encounter customers who are not entirely conscientious about the transaction between you for the supply of auto parts. That is, they will try to return parts brought to order by your company without good reason, even despite their own mistakes in selecting spare parts. These parts can rarely be returned to your supplier, or they can be returned, but at a certain discount, which in any case is a direct loss for the enterprise. At the same time, the legislation will always be on the buyer’s side, without taking into account the possible losses of the store. To avoid such developments in working with a client, we offer you a possible option for the terms of delivery of auto parts to order, developed by Zaptrade lawyers.

The main essence of this offer is that the retail store is not in the full sense a Seller of goods, but only provides a service to the client. Although this offer contains many references to the regulatory framework that governs legal relations in the field of retail sales, with the correct formation of the legal position, in the event of a dispute, it is possible to neutralize some of the risks associated with the return of goods. For example, if it is possible to convey to the judge the idea that this is a service and not a product, then the consumer has the right to make claims only on the quality of the service provided, for example, why we did not meet the deadline or brought the wrong part when the consumer ordered a different one, that is, this there will be good reasons. And in the pre-trial period it will be possible to convey to the consumer that the store only provides a service, being, in fact, his representative and provides him with purchase and delivery services.

Delivery conditions

Delivery conditions:
1. The information below is an offer (hereinafter referred to as the Offer) on behalf of the individual entrepreneur/LLC ______________, hereinafter referred to as the “Contractor”, to any legal entity or individual, hereinafter referred to as the “Customer”, to conclude an “Agreement” on the terms set out below.
2. In accordance with paragraph 2 of Article 437 of the Civil Code of the Russian Federation, if the conditions set out below are accepted and the order is paid, the legal entity or individual who accepts this offer (payment of the order amount) becomes the Customer in accordance with paragraph 3 of Article 438 of the Civil Code of the Russian Federation acceptance offer is tantamount to concluding a contract on the terms set out in the offer.
3. The Contractor provides the Customer with the service of placing an order from professional suppliers of car parts, components and accessories according to catalog numbers (hereinafter referred to as parts), and the Customer undertakes to pay for the Contractor’s services.
Taking into account the provisions of Article 779 of the Civil Code of the Russian Federation, as well as the Law “On the Protection of Consumer Rights,” services mean the performance of certain actions for a fee or the implementation of certain activities on the instructions of a citizen to satisfy personal and household needs. According to Order No. 160 of May 20, 1998, of the Ministry of the Russian Federation for Antimonopoly Policy and Entrepreneurship Support.
When placing an order, the Customer undertakes to provide complete data necessary for the provision of services by the Contractor:
- In case of placing an order in the absence of a catalog number, the Customer undertakes to provide the VIN code, engine model, production date, copy of the vehicle's title
- In case of placing an order using catalog numbers, the Customer undertakes to provide the name of the part, as well as its number.
By this clause, the Contractor informs the Customer that the provision of erroneous, incomplete data entails the impossibility of the Contractor fulfilling its obligations, an inadequate result of the service provided, as well as the impossibility of completing it on time. (Article 36 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 30 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
In turn, the Contractor is responsible for the compliance of the parts with the vehicle, the details of which are specified in this order.
REMEMBER! The information in the registration certificate (in particular, the year of manufacture, identification number, engine number) may not correspond to reality. NOTE! Parts options for Europe, Asia and the USA may vary significantly. DO NOT ALLOW the installation, assembly and adjustment of parts by organizations and specialists who do not have a license to provide specialized auto repair services. YOU HAVE THE RIGHT to agree with the Contractor on the terms of service for the parts sold and your car.
4. The start date for the execution of the service begins to be calculated from the day the Contractor receives the necessary data, samples for placing an order, as well as payment for the Contractor’s services. If the Customer does not make the agreed payment, does not provide complete data for placing an order, or does not provide a sample of the part, if this is necessary for the execution of the order, then this Agreement is not considered concluded.
5. The service execution period ranges from 1 to 60 working days, depending on the availability of parts in the supplier’s warehouse. In the event of an increase in the specified period due to the fault of the supplier/manufacturer, a different term for the execution of the service is agreed in advance with the Customer or the amount of prepayment for the Contractor's services is returned (clause 25 of the Decree of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”). minus the actual expenses incurred by the Contractor related to the fulfillment of obligations under this agreement (Article 32 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”, as well as paragraph 22 of the Government of the Russian Federation of July 21, 1997 No. 918 “On approval of the rules for the sale of goods based on samples”).
6. When placing an order, the declared cost of services is preliminary. While maintaining the cost of the Contractor's services, the cost of parts may be changed by suppliers (Article 37 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”). In this case, the Contractor negotiates the price with the Customer.
7. All approvals and additions can be agreed upon in advance by telephone or by e-mail in addition to this order. After preliminary approval and payment for the Contractor's services, all additions are drawn up in writing, certified by the Customer's signature and sent to the Contractor's address: ________________________________, in accordance with Article 165.1 of the Civil Code of the Russian Federation.
8. Claims regarding deficiencies in the service provided are accepted within 14 days from the date of execution of the order, receipt by the Customer of the ordered parts (Article 29 of Federal Law No. 2300-1 of February 7, 1992 “On the Protection of Consumer Rights”).
9. The storage period for parts received as part of a completed order is 1 calendar month of receipt of the part. After the specified period, the order is canceled, and the parts go on retail sale, and the Contractor’s costs and expenses are reimbursed from the funds paid by the Customer, and the remainder of the amount is transferred to the Customer.

Details for payment of the order amount:_________________________________________

Every year there are more and more cars. This process will most likely only intensify. And as a result, the demand for spare parts for them will increase. According to experts, this market in Russia is increasing every year by 20%. Despite this growth, developing a spare parts business has certain difficulties.

Let's consider the features of this type of business, the possibility of opening an auto parts store, their types, and outline of a business plan. At the end of the article we will provide a small sample calculation for opening an auto parts store. With a thoughtful approach, the business of selling auto parts is not only profitable, but also promising and fast-growing.

Characteristic features of the business

In the 20th century, there was an opinion: in order to organize a business, it is not necessary to understand the actual business, it is enough to “understand” business in general. Several successful examples of such enterprises were given (with many tens, or even hundreds of thousands of unknown unsuccessful attempts). And this still happens... But if you don’t have a governor’s dad or additional sources of income, say, from drugs with which you support (launder) a business that you don’t understand, it’s better to understand the details. Otherwise, the best, experienced and knowledgeable manager of your business (a 20-30 thousand ruble salary is enough for him, isn’t it? He only understands, and does not know how to “run a business”) will sooner or later leave you without this source of income... in the power of the fact that he understands and you don’t.

Auto parts market

The first feature of the auto parts trade is their huge variety.. And there is not much interchangeability here, as, for example, in a grocery store - instead of black bread, you can have white bread. Accordingly, if you don’t think through the assortment, sales, specialization, etc. You can get a warehouse of illiquid goods.

This feature is associated with the wide variety of equipment on the market, which will only expand over time, even taking into account the ongoing process of unification of spare parts.

Several approaches to product selection have been developed:

Specialization. The store specializes in a certain market segment: auto parts for foreign cars, auto parts for old cars, etc. Or even narrower specializations, say, auto parts for right-hand drive cars or even specific brands, models or parts of cars (transmission, body, etc.).
Universalization. Such stores are either in small villages or huge automobile supermarkets. Most of their auto parts are sold to order. Mostly the most popular items are in stock.
Consumables. Close to department stores, but with an emphasis on top-selling, area-specific items.

A somewhat separate online auto parts store. Firstly, each of the approaches can include an Internet component. Secondly, an online store can operate completely without a traditional point of sale. Those. directly “from the wheels” or by mail. In the auto parts sales segment, most likely, in the near future, an online store, as an independent phenomenon, will not replace traditional stores. This is primarily due to the fact that many motorists need advice, which is not always possible to provide on the Internet. On the other hand, as a business tool, the Internet is very convenient: orders, selection of spare parts, delivery, etc.

First of all, you need to decide what product to fill the store with.. This is due to financial capabilities. It is clear that department stores will require more significant investments, the level of illiquid goods in them will be higher, and as a result there will be more funds in long-term circulation. There is also a direct relationship with the area where the store is located: demand (which cars predominate) and supply (density of competition).

Download a ready-made business plan for an auto parts store, current for 2019, you can from our trusted partners "Biplane". Download link.

Balance of supply and demand

A few words about supply and demand, since we are talking about this topic. There is a demand for a wide range of auto parts almost everywhere. Therefore, it makes sense to analyze the market for the balance of supply and demand in a particular location and the proposed opening of a store.

The following gradation is proposed:

high demand, many offers;
high demand, insufficient supply;
moderate demand for a group of goods, insufficient supply;
low demand for specialized goods, practically no supply.

An explanation of the gradation is required. Firstly, this does not mean universal goods; such goods can be sold in any auto store as related products. This refers to the store's focus on auto parts for specific vehicles, depending on location.

In cases where high demand is identified, even with a large number of offers, there are always options for maneuver. Initially, this is the location of the store. When demand is high, car enthusiasts often buy goods at the nearest store. Then pricing policy: suppliers, cost reduction, etc.

With moderate demand, i.e. There are certain cars, in relatively small quantities, but spare parts for them cannot be found everywhere. A specialized store focused on a wide range of less common cars.

And the last case: there is a specific equipment, but spare parts for it are not available on the market. Actually a case of a specialty store. Makes sense in large populated areas. Usually not mass sales, but for very expensive cars.

In our opinion, these are the market niches that can be considered. A ready-made business plan for an auto parts store must necessarily include a well-developed analysis of supply and demand. No matter how carefully the initial analysis is carried out, in some part it will still be erroneous due to the lack of statistics. In addition, trends in the car market change over time. That's why supply and demand analysis will need to be carried out constantly. In the operating store mode, it is somewhat simplified: sales statistics and customer requests statistics, plus an analysis of the car market in the region.

Room

The premises depend on the chosen business option and the specific content of the store. The more general the store, the more space will be required. Such stores begin with small pavilions of 20 square meters. meters.

The content of the store is also dictated by its location. The most convenient location for small shops near service stations, repair shops, car markets, etc.

Large department stores and specialized stores have no special requirements. Perhaps for large universal auto stores it is desirable to have a good entrance and ample parking. And the owners of special equipment will come to the only specialized store outside the city if it provides a solution to their problems.

Staff

The key point in organizing an auto parts store is personnel selection.. Special requirements for the selection of sales consultants. According to experts, half of the success in this business depends on the qualifications of the seller. A qualified seller must understand technology, navigate spare parts, the possibility of replacing them with others, use the Internet in order to find the answer to a question in time and place an order. The ability to sell is only in the background. The fact is that the best manager can temporarily ensure sales growth until a number of problems accumulate due to his technical incompetence: returning goods, compensation for losses, etc. Therefore, in a store that sells spare parts, the salesman-technician has priority over the salesman-manager.

There are no special requirements for the rest of the staff. The number of staff also depends on the store format. In a small kiosk, one or two are enough. A large store may consist of several departments with a corresponding set of personnel: salespeople, consultants, loaders, etc.

Marketing

Like any highly competitive business, an auto parts store needs thoughtful marketing. The larger the store, the higher the investment in marketing should be.

Marketing includes interrelated:

advertising policy;
work to attract regular customers;
market expansion;
analysis of the competitive environment.

For a small pavilion, a sign and working with regular customers is enough. Business expansion entails the use of other tools: comprehensive services, discounts, promotions, etc. In addition, it is advisable to include in marketing plans a flexible response to changes in the competitive environment, up to the exclusion of certain products from sale.

A large proportion of spare parts in small auto shops are sold to order. And here it is important to establish stable relationships with suppliers of auto parts and ensure fast and reliable logistics. The speed of order fulfillment is another important factor in the development of an auto shop..

Documentation

The activity does not require licensing. The form of ownership depends on the convenience of work. If some of the buyers are planning to organize, then in this case various forms of corporatization may be more convenient. In most cases, IP is sufficient.

Documentation:

set of constituent documentation;
a set of necessary contracts (with customers, with suppliers, leases, etc.);
a set of internal documentation (order journal, sales journal, etc.).

Approximate calculation

A financial plan completes the business plan for an auto parts store. The financial plan is the final document, based on which you can evaluate the profitability of the business. To develop a financial plan, it is necessary to initially clarify all other points. We will provide a small approximate calculation to assess business capabilities. Generally given the business is characterized by a fairly significant initial investment.

Initial data. Small pavilion – 50 sq.m., rented. 2 sales consultants. The average markup is 30%. The average estimated monthly revenue is 0.6 - 1.0 million rubles.

In addition, the initial filling of the store will require, according to various estimates, from 1.5 to 2.0 million rubles.

We get approximately 20 – 100 thousand rubles per month of net profit. Payback from six months to one and a half years after reaching the point of profitability. The return to profitability can take up to six months.

- This is a valuable purchase, which, if it breaks, will definitely be repaired. No one is immune from accidents and collisions. In addition, the car needs a scheduled replacement of filters, tubes, pads or spark plugs. Therefore, to purchase consumables, parts and accessories, it is beneficial to open auto parts stores.

The shops are popular with motorists. Here they look for the necessary spare parts and components, come for answers to questions regarding car breakdowns, and look for car cosmetics and accessories. People come to the store to buy additional materials, paint, moldings, covers, floor mats and alloy wheels.

There is always a demand for spare parts. Every motorist visits a car store at least once a year and buys something. How many motorists are there in each city?
The choice of goods sold is unlimited. It is not necessary to sell specialized parts. Cars require care, so it is worth selling car cosmetics. Every vehicle requires winter tires, antifreeze and brake fluid.
An auto parts store does not require a large initial investment. If you do not have start-up capital, but you understand cars and want to sell spare parts, then you can do this from home or via the Internet.
The downside is competition. There are many people who want to sell spare parts, so proper organization, reasonable trade policy and constant research of the situation on the automotive spare parts market are required. Let's talk about certain subtleties that will help you implement it.

How to open an auto parts store from scratch and take goods for sale?

Start working to order, or take spare parts for sale. To do this, you need to understand cars, the quality of spare parts, know the demand and have reliable suppliers, preferably manufacturers that produce proven spare parts or materials. Open an online store and sell parts through it.

In this case, you will not need a huge amount of money. They will order a part for you, you will buy it from the supplier and resell it. The markup on spare parts is your income. It is important at this stage to have conscientious suppliers, sell quality parts and gradually build a customer base.

You will have to work in this mode for at least a year to earn a reputation, create a circle of customers who trust you, and save up money for a spare parts store. But, when you open a store, you will have a lot of experience, a customer base and good suppliers.

By the time the store opens, you will know what is best to sell and what is in demand in the region. In your business plan, note what can be sold and at what markup. trading, and what positions you will enter later. List the assortment that must be present on the shelves, and how to replace the sold spare parts.

Determine a category of constantly selling accessories or car cosmetics, the sale of which brings a stable, albeit small, profit. Choose the direction of trade, assess demand, depending on the cars used in the area. Calculate how much profit you will make if you sell at least half of the products.

Chat with auto shop and workshop owners. Find out what is in short supply and what parts are constantly being purchased. Agree with auto repair shops so that they advise you to take spare parts from you, or the masters themselves will begin to directly purchase parts from your store. But for this, you must guarantee and constantly monitor the quality of the assortment.

Mandatory business registration

To open a store it is not necessary to open a legal entity. Register as well as register with the tax authorities. As an individual entrepreneur, you will be able to rent, build or buy premises for a store and obtain the necessary permits from inspection services to organize trade. You can collect the documents yourself or entrust them to lawyers.

Location. It is better to locate the store along roads, car workshops or gas stations, through which a large flow of people passes. So, you will provide spare parts for passing by or random drivers who find themselves in an emergency situation on the road.
Room. Divide the store area into zones: a reception area, where you will place counters with goods, a recreation area and a storage room with stored spare parts and components. The size of the zones depends on the area of the room and the number of assortments.
Direction. Decide which spare parts you will focus on in trading, or decide which accessories you will start trading.

The direction of sales directly affects the assortment. Choose reliable suppliers, go for the goods yourself or make deliveries from enterprises. Create a selection of spare parts depending on price, do not exclude cheap analogues, but warn about operational difficulties. Don't forget about quality and durability.

Teach your staff how to navigate the assortment and, first of all, understand what each part sold is for, its features and quality. People often come to the store to look, get advice or ask questions, so choose friendly, sociable and sociable staff. Introduce an incentive system for salespeople to get them interested in selling.

Tell customers about the store. Therefore, it is worth organizing the right advertising campaign.

Order advertising on television or in newspapers. Don't forget to indicate the main feature of the store. For example, you sell domestic or, conversely, only imported spare parts, sell Japanese car cosmetics or red antifreeze at a discount.
Hand out paper advertisements, post notices around the city, and spend some money on billboards along the roads.
Create a website on the Internet. Post messages about new product arrivals, discounts, promotions or price reductions. Sell spare parts through an online store, take orders and increase your clientele.

It is not necessary to have a lot of money to open an auto parts store; there is the Internet for this, and it is not difficult to turn one point into a retail chain with a range of products for motorists. The main thing is desire and interest in cars, which will help you realize your idea and start selling auto parts.

The goods can be taken from suppliers for sale after some time, when they get to know you better and trust you.

Good luck to you!

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