For many years, the newspaper was the only source of information about the world around us. And even today, when the Internet has become increasingly accessible, and television has reached the entire population of the planet, newspapers remain an important component of human life.
On the pages of such media it is possible to advertise products and the effectiveness of such advertising is still beyond doubt.

The most specific and complete information is transmitted through the newspaper. A person can learn about new products in trade sphere, the cost of services and goods offered, as well as many other useful things. A newspaper can reach a wide range of audiences, and advertising in it can easily penetrate all areas of the public. In addition, advertising in newspapers is very familiar and unobtrusive, durable and effective.

The above advantages of the newspaper make business in this area especially attractive. Today there are young businessmen and manufacturers who want to advertise their services and products. So why not give them this opportunity by creating a high-quality advertisement newspaper.

But you don’t have to stop only in the business sphere. Today, for most people, the issue of real estate, finding a job and purchasing cars is very relevant.

Against the backdrop of rising unemployment, you can publish a newspaper in which only the most relevant advertisements will be published, allowing the employer to find a good employee, and to an ordinary person– a decent job with a salary that will satisfy his needs. Of course, in big cities there are usually several newspapers this kind, but small regions cannot boast of the presence of such storage media.

Today, the problem of buying and selling cars is quite relevant for people, so you can create a newspaper in which advertisements with offers to sell, buy or rent a car will be published. In principle, the list of operations that can be performed with transport is much longer.

At first, an apartment can act as an office, and advertisements can be easily accepted by telephone. Layout of a newspaper is also not a problem, and if you have a computer and the Internet, you can learn this quickly enough.

In any business you need to be purposeful and clearly see the goal. If you set yourself the task of making a high-quality and popular newspaper, then everything will definitely work out.

To establish a private printed publication, an entrepreneur will have to go through many legal procedures and make certain investments, the amount of which will amount to 500 thousand rubles. We do not recommend investing borrowed (credit) funds - it is highly advisable to make do with your own savings.

Brief description of the concept

The organizational and legal form that is optimal for registering a small-circulation printed publication is individual entrepreneur. The taxation system is the simplified tax system (“simplified tax system” with a tax rate of 15% of the difference between income and expenses for the reporting period). It is worth noting that registering a newspaper is a rather long and tedious process, taking at least 30 working days. A document confirming the successful establishment of a newspaper on the official “rails” is a certificate of registration of the media.

To correctly register your own printed publication, you must select the following OKVED codes in the classifier:

• 58.1 “Publishing books, periodicals and other types of publishing activities.”
• 58.13.1 “Publishing newspapers in printed form.”

An example of a list of topics that a provincial newspaper should focus on is given below:

• Problems of the region and coverage of all significant events taking place in it.
• Household topics (cooking, repairs, gardening).
• Children's page (educational games, poems and educational stories).
• Sports section (coverage of regional sports competitions and world sports news).
• TV program and humor section.

It is important for an entrepreneur to understand that the vector of development of a newspaper is directly determined by the interests of the readership, therefore the final list of headings is formed experimentally and not immediately.

How much to invest in opening

The costs at the initial stage of establishing your own printed publication will be as follows:

Expense item	Amount of costs, rub.
Payment of rent for the editorial office for the first half of the year	120 000
Cosmetic renovation of the editorial office	50 000
Expenses for registering a newspaper, as well as for qualified legal assistance	20 000
Office furnishings	100 000
Purchase of office equipment and computers	150 000
Marketing expenses and website creation	50 000
Unforeseen expenses	10 000
TOTAL	500 000

Equipping an office with high-quality computer and office equipment is, of course, important to ensure comfortable working conditions for editors and correspondents. You also need to take a responsible approach to choosing comfortable and reliable office furniture, including furniture for the recreation area - after all, editorial staff spend most of the working day in a sitting position.

Marketing plan

Marketing plan, main goal which is to attract the widest possible audience of readers and develop a distribution network, includes the following points:

• Search for a printing house with the maximum favorable conditions newspaper circulation printing.
• Development of a high-quality information website for a newspaper and connection to Yandex.Direct.
• Advertising campaign including posters in post offices, distribution of flyers and placement of advertising modules in other print media in the region.
• Active work to establish contacts with distributors of printed products.

Now let's talk about the main aspect of any business - income. The optimal circulation of a provincial newspaper in the first years of its existence is 5 thousand copies. Volume – 16 strips (2 strips must be completely dedicated to advertisements). The cost of one copy of the newspaper is 15 rubles. The frequency of release is once a week. Weekly income from retail sales The circulation will be about 75 thousand rubles, the monthly circulation will be about 300 thousand. The projected average monthly income from advertising is 100 thousand rubles (25 thousand from each issue of the newspaper). Accordingly, publishing his own newspaper will bring the entrepreneur 4.8 million rubles of “dirty” income per year.

Production plan

The newspaper editorial office premises must have an area of ​​at least 80 square meters and be divided by walls or partitions into six main zones:

• Office of the editor-in-chief – 15 sq.m. meters.
• Advertising department area – 10 sq. meters.
• Office of the proofreader, layout designer and designer - 15 sq. meters
• The work area for journalists is 20 square meters. meters.
• Recreation and eating area - 10 sq. meters.
• Bathroom and utility room – 10 sq.m. meters.

The editorial office should also be equipped with security and fire alarms.

The following work schedule should be established for the newspaper editorial office:

• Monday – Friday: from 09:00 to 18:00.
• Saturday: from 09:00 to 13:00.
• Sunday is a day off.

Naturally, the correspondents' work schedule will depend on the editorial assignments they received this week. As they say, a journalist's feet feed him.

This table shows the optimal list of employees of a printed publication:

It is important! The table above shows the figures for the “net” salary of employees of the printed publication. However, it is recommended to introduce a system of bonuses for journalists and editors for particularly interesting and complex materials, as well as to issue weekly bonuses to the journalist whose material made it to the front page of the current issue.

Calculations of income and expenses

Below is a table that describes the articles current expenses printed edition:

The profitability of a printed publication organized in a small Russian city is calculated in this table:

It is clear from the table that the net profit of the printed publication after paying tax payments under the simplified system will be approximately 900 thousand rubles. It is easy to calculate that about 75 thousand rubles of net income will be received monthly into the newspaper owner’s account.

The profitability of the printed publication will be around 18% - far from the highest figure. The full return on the initial investment will occur in less than a year.

Possible risks

Publishing a newspaper is a business with a high level of risk. Not everyone will decide to spend time, effort and money on implementing such an undertaking. Below are the main risk factors that can negatively affect the development of this business and provoke problems.

• Possible serious losses during the first time after the launch of the printed publication. The fact is that the profit from the sale of a circulation most often only compensates for the costs of its production and printing - most of the income comes from advertisers.
• Difficulty gaining respect from potential readers. It is necessary to understand as soon as possible what is interesting to the readership and create a corresponding attractive “face” of the newspaper.
• Difficulties in forming a coherent professional team editorial staff - it is difficult for a large number of creative people to get along in a limited space, so it is important to have an unquestioning leader in the team who would unite colleagues and prevent the emergence of conflict situations.
• The problem of creating a stable functioning distribution network, which requires a targeted approach and personal agreement with almost every retail distributor of a printed publication.

As practice shows, the business of creating a newspaper is not the main thing for most entrepreneurs. Most often, this is simply an addition to a developed main business, bringing a small but stable income, as well as a kind of moral satisfaction. Therefore, when deciding to start your own newspaper, it is important to clearly understand the risks that you will have to face and be prepared for any negative situations.

In this material:

In order to find out how to open your own newspaper, you need to clearly understand the degree of riskiness of this business. There are many newspapers, each of them occupies its own niche, which will be maintained by all available means.

The arrival of a new publication will increase the intensity of competition and force us to look for new forms of manifestation. So, when you decide to open your own newspaper, you should be prepared for hard work, constant research and a lot of risk.

Where is the best place to start?

If you have capital, faith in victory and an idea of ​​how the newspaper publishing system works, then you need to start by developing your concept. You must have a clear idea of ​​what you, the readers and, of course, the advertisers need.

These three components must form a clear model for the new publication, which must be different from other newspapers, otherwise your idea is unlikely to be successful. The following options are possible:

1. Versatility. The wider the topic of a newspaper, the more readers it has. However, there are many such newspapers, their names are already known to everyone, but you still have to declare yourself. You can overcome such competition only with a special design, good marketing and active advertising.
2. Specificity. When the market is full, you often have to occupy small niches of the target audience. This approach will allow you to quickly find your reader and buyer, but the newspaper's circulation will never be large.
3. Pragmatism. This publication is based entirely on commercial information, that is, on advertising and announcements. Such a publication can hardly be called a newspaper, because it does not contain the main element - journalism. The target audience is not permanent, but it will always be there. If you are satisfied with the complete lack of creativity, then you can start with such a sheet where people are looking for each other in order to sell, buy something or get the necessary information. However, for such a newspaper to be successful, it will have to overcome competition from existing media. After all, advertisers prefer well-known publications.
4. Personal sympathies of the founder of the media. It is quite possible that you need a newspaper to achieve your personal political, commercial or creative goals. In this case, we can assume that there is a general idea of ​​the content and target audience; all that remains is to work on the commercial side of opening a new newspaper.

These approaches to ideas about your newspaper are separated, of course, conditionally. In practice, a new newspaper can combine all four options. Moreover, their gradual flow from one form to another is possible. For example, for commercial promotion you can start with pure pragmatism. As profits are generated, other information may appear in the newspaper, for example, news, analytical reviews, crosswords, humor, lyrics. Gradually, the newspaper will acquire its own audience and grow with photographs, reports and political material. A newspaper can be considered successful if it is picked up not so much for advertisements and advertisements, but in order to read it from the first to the last page.

What to do next

After the concept has acquired the character of a clear model and the founder knows with whom he will have to develop a new business, the natural question arises of how to open a newspaper. This phrase usually refers to the formal side of the matter.

There are several options here too. It all depends on the planned scale of activity. If you want to start small, for example, with an advertisement newspaper with a circulation of 300-500 copies, then it is better to register as individual entrepreneur. Moreover, to begin with it is better to choose the patent system: it is simpler and more understandable. There is one more undoubted advantage - a patent is granted for a certain period. If the case fails, then everything will end with the end of his term.

Registration of the newspaper with the authorities Federal agency on Press and Mass Communications is mandatory only if its circulation exceeds 1000 copies.

This is already a serious and complex production with a large staff, so the status of an individual entrepreneur will not get by here; others are needed organizational forms, where the founder can be either an individual or a legal entity.

Organizational problems of the initial stage

You can make your first leaflet with advertisements yourself, but if you are going to publish a full-fledged newspaper, you cannot do it without a staff. Moreover, it is necessary to create a printing base.

Initially, this may be an agreement with a printing house for the provision of printing services. If these services are inexpensive and of high quality, then the problems of selecting specialists in the field will remain:

• design of printed products;
• programming;
• journalism;
• text editing;
• marketing.

In addition, the issue of product sales will become acute. It can be solved through subscription, with the help of sellers on the street and at various points. If you decide to start by publishing a free newspaper with advertisements, you will need couriers to deliver the newspaper door to door.

At the initial stage there is no need to talk about a subscription. Firstly, now this system is in decline, and secondly, no one will subscribe to a new, unknown publication. The most in a real way The distribution of newspapers at the initial stage is street trading.

Nowadays the most the best option promotion of new media is the Internet, so immediately after the official registration of the organization publishing the newspaper, you need to open a website dedicated to it. Having become accustomed to the appearance of the publication in in electronic format, people will begin to pay attention to the printed version.

People's attitude towards the newspaper business is ambivalent. Some consider it a hopeless cause, because according to statistics, 9 out of 10 new media outlets close within a year. Others believe that starting this business and making a profit is possible and not that difficult. Apparently, in order to understand who is right, you need to try it yourself.

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* The calculations use average data for Russia

"... I would like to open a newspaper. I know that now this is a very profitable business, otherwise there would not be so many newspapers and magazines. What can you advise here?"
From a letter

There are already several letters on this topic in my mail. Therefore, I decided to answer in more detail, especially since I am familiar with the newspaper industry first-hand. I warn you right away that I am expressing only my personal opinion, which may be overly biased, erroneous and distorting reality.

So,
As you know, in the public consciousness, the status of the publisher or editor of a newspaper (magazine) is immeasurably higher than, say, the owner of a store or restaurant. Perhaps this is why so many people want to become representatives of the “fourth estate”, and the number of newspapers and magazines will soon approach the number of readers.

Who usually gets it? original idea publish your own newspaper?

1. You are a professional journalist

And it is clear that you are extremely attracted by the opportunity to do what you, and not the owners of the publication, consider it necessary to do. Chief Editor, not your immediate superior.
There is only one way to achieve such creative freedom: to become the editor-in-chief yourself, and even better, at the same time the owner of your own publication.

2. You are an advertiser

People involved in advertising in the media are gradually beginning to look at the same newspaper no longer as a mass media, but as a large number of empty pages that can be filled from top to bottom with advertising. Money for air, money in exchange for cheap paper - isn't this a wonderful business?

3. You are an entrepreneur

You have been paying money for years to advertise your company, your products and services. And one day an insight comes to you: why give your money to some other newspaper, when you can make your own newspaper and place all the necessary advertising for free, and in any volume, and also take money from other entrepreneurs?

For example:
You are in real estate. It is quite logical to think about publishing a specialized publication on the purchase, sale and rental of real estate.
You have advertising agency. So why not open a purely advertising newspaper, some kind of “Business Courier”? And now keep all the advertising money for yourself, and not share it with advertisers.
You recruitment agency. If you had your own newspaper, you could place paid advertisements in it for job offers and job searches.
You are the owner of a chain of pet stores. Who is stopping you from becoming the publisher of a specialized newspaper (“Four Paws”, “Dog and Cat”, “Our Furry Friends”, “Children in a Cage”)?
Etc.

4. You are a Big Businessman

As soon as an entrepreneur rises above a certain level - in terms of income, business or political rating - he almost always has an irresistible desire to become a media tycoon. Having your own TV channel, your own newspaper or magazine is, firstly, prestigious, and secondly, you can “influence” through them. What exactly this “influence” will look like is extremely vague for future Rupert Murdochs.
This desire is enthusiastically supported by close journalists - “The newspaper is simply doomed to success!” - who hope to receive money for at least six months of work. As a rule, they have their own vision of the future publication and it rarely coincides with the vision of the investor.

results

Nine out of ten publishing ventures end in losses. Their size depends on the size initial capital, the ambitions of the initiators and their financial capabilities. If investors get tired of maintaining an unprofitable media outlet six months after launch, the losses are smaller; If out of stubbornness they hold out for a year or so, then the losses will accordingly increase.

How to avoid losing money?

It’s very simple: don’t publish a newspaper unless absolutely necessary. And before you enjoy the opportunities that await you as the owner or editor-in-chief of a newspaper, you should carefully calculate the disadvantages and potential losses.

Firstly, it is necessary to take into account that the sale of an edition (even if it is completely sold out) at best only covers production costs. Rare exceptions don't count; they don't make a difference. To make a profit, you need to have advertising.
There are not enough advertisers for everyone. For obvious reasons, they come to the most popular and well-known publications with a large audience.

If you're optimistic about the boom in advertisers, ask yourself: Where would you send your ad - to a well-known newspaper with a large circulation or to a publication you've never heard of before? Will you risk your own (not other people's!) money? Of course, you can attract customers with low prices, but low prices– this also means low incomes.
And it takes time for your publication to become known. With luck and an accurate marketing hit - six months at least, a year and a half - optimal. And all this time you will have to publish the newspaper at a loss, and even invest in advertising to promote it (this is an indispensable condition: in order to receive money for advertising, you must first give it to advertising).

Of course, if you have an annual supply of financial strength (that is, money to pay for paper, printing services, journalists, editors, layout designers, designers, full-time distributors, etc.), then you can try. Of course, there is no guarantee of a positive result.

Secondly, publishing media is an extremely labor-intensive task. The most difficult work awaits you: creating from scratch an original one, unlike other publications. And this includes the development general concept newspapers, design, marketing strategy, choosing a printing house, establishing a production cycle, the inevitable rush jobs on the day the newspaper is delivered (it’s also good if the newspaper is weekly and not daily).
You will have to manage the so-called " creative people“that is, individuals who, by definition, have little discipline and are not required to achieve the timely delivery of materials and news.
You will need to create a distribution network, that is, convince newsstand owners and free distributors to take your newspaper for sale - in addition to the dozens and hundreds of publications that are already on the shelves. And contact new newspaper they don’t want it at all, because it’s unclear whether buyers will take it.

Okay, let's say you don't really need to make money from sales. Let's assume that you have enough advertisers (or you have filled it with advertising from your own company) and you are ready to give it away for free.

Giving it away for free is a big problem. Imagine for a moment what it would be like to give away even 5,000 copies. And you need to organize mailing and distribution through couriers (both post office and couriers also need to be paid) of tens of thousands of copies. Couriers are generally a special issue. Instead of getting overwhelmed running to hundreds of addresses, they tend to leave 30-50 copies in one place. Until you fine-tune this direction, you will not have any confidence that part of the circulation is not thrown into the trash bin closest to the editorial office.

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Go ahead. It is necessary to find full-time and freelance advertising agents. But good agents are worth their weight in gold, and they prefer to work with well-known publications. They pay more there and it’s easier to convince advertisers.

Are you ready to negotiate with major advertisers on your own? The difficulty of this work can be easily imagined if you are an experienced entrepreneur, which means you have already encountered advertising agents, letters and requests to place your ad in one publication or another.
What was your usual reaction? - Most likely: “I'm tired of it!”
Now it’s your turn to be bothered and (not) offended by the aggressive reluctance of potential advertisers to meet with you and your employees.

Ready ideas for your business

In a word, if we compare the efforts required to publish a newspaper (I mean a real, full-fledged publication, and not a primitive collection of advertising modules, which few people are interested in, and this niche has been occupied for a long time), with work in other business areas, then there, with the same labor costs, you will earn several times more.

Thirdly, if you don’t want to personally publish a newspaper, but decide to limit yourself to the role of investor and owner, then be prepared for the fact that the return on your money (and you will need much more of it than you think) will be very slow - no matter what the person you hired promises you editor.
He didn’t deceive you, he’s just more often than not a person far from real business. He looks at the newspaper from one side of the barricade - from the side of the person writing. And making newspaper materials and making a newspaper are very different things.

* The calculations use average data for Russia

In the small business environment there are many areas that are available to entrepreneurs even with a very modest starting capital. This includes opening your own newsstand. They belong to such retail outlets that are easy to locate, which always have their own consumers, and whose goods are always in demand. Therefore, this type of undertaking is worth considering if you want to start your own business with something small. It’s worth noting right away that one newsstand will not bring in a lot of profit; usually entrepreneurs strive to constantly expand their network, open some other establishments in addition to newsstands (for example, tobacco stalls, pavilions), but just try their strengths and capabilities at one kiosk is possible.

Of course, competition in such an endeavor is very high; in almost every city there are kiosks selling newspapers. However, it is worth noting that newsstands, like tobacco pavilions or grocery stores, should be everywhere, so if there are no competitors in the area of ​​​​work, you can begin to act. In markets and crowded places, several of these can even coexist. retail outlets, so initially you need to consider all options at once. Also, a newsstand can operate in different formats, it can be a simple stall that sells only newspapers published daily, or a relatively large store where you can find a variety of printed publications, for example, expensive magazines and even books, methodological manuals, textbooks. Although this is a slightly different type of business, they are often combined, because in the end it is possible to achieve much better profitability indicators. Newsstand business can be relevant even in small populated areas, and if there are no competitors in the market yet, then there is every chance of starting to earn good money, only if it is not a remote village, of course.

To get started you need to register as a subject entrepreneurial activity, here it is easiest to register as an individual entrepreneur, because it will not require a lot of time, effort and money from the businessman; registration generally rarely takes more than a month, although usually it is a week. The situation is somewhat more complicated if there is a need to register a legal entity, in this case only authorized capital there must be a minimum of 10 thousand rubles, plus it is necessary to allocate funds for the registration itself, and the procedure itself is delayed for a longer period compared to the registration of an individual entrepreneur. Among legal entities the preferred form is a society with limited liability, because such a legal entity, like an individual entrepreneur, has access to a simplified taxation system, which is no more than 6% of taxes on income or 15% of operating profit. The activity itself falls under the definition (OKPD 2) 47.62 Services for retail trade newspapers and stationery in specialized stores.

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The next stage is finding a room for your work. It is not always the case that a kiosk or pavilion is purchased for this purpose, although this is economically the most profitable choice. But newspapers and all related products can be sold even in a small store. The kiosk allows you to use mobile premises, which can be moved to a new location if necessary. At the same time, a kiosk is a very small room that is convenient to place, which is inexpensive and at the same time convenient in its operation. The simplest option is a kiosk of several square meters, which has space for only one person and a small amount of products sold; these can be purchased for an amount not exceeding 100 thousand rubles. You can also rent a kiosk, and you can find offers for renting kiosks already in a good location, so you won’t need additional approvals With municipal services about setting up your own outlet. There are also large mobile stores - pavilions that already have trade area, that is, a person has the opportunity to enter the premises and get acquainted with the products on offer. But in this case, it is advisable to trade not only the daily printed press, but also some more expensive printed publications - large glossy publications, textbooks and inexpensive popular books, as well as a variety of stationery (fortunately, encoding allows you to trade these products). Finally, you can rent space in a regular building; the rental price depends on many factors, including the city of work and the location in it. You can also find a small place in shopping complex, while the entrepreneur will be spared the need to maintain his premises - supply electricity, heating, and provide security.

In any case, the format of work depends on the available Money, also, if you have sufficient capital, it makes sense to think about purchasing a premises, kiosk or pavilion as your own. The cost of one square meter of pavilion is on average 15 thousand rubles; the premises can cost several hundred thousand or even more than a million. Renting a kiosk or pavilion rarely exceeds 10 thousand rubles (the average price tag is 5 thousand), renting a room for 10 square meters will cost about 15-20 thousand rubles, in small towns– an order of magnitude cheaper, in megacities – an order of magnitude more expensive. The possible bureaucratic red tape in the case of purchasing or even renting a kiosk, if its owner has not agreed on the location with municipal authorities or the entrepreneur needs to move the kiosk to, in his opinion, a more advantageous location. You will have to visit the administration in order to obtain permission to install your kiosk, because in most cases it is advisable to install kiosks on state territory; There are places on the markets that belong to private individuals, and then you need to negotiate with the direct owners. Public services can allocate a place for free, but here you need to be prepared for the fact that there may be requirements for moving the kiosk due to any circumstances.

Equipping a kiosk for work is quite simple; usually they immediately have autonomous heating and electricity, although sometimes you need to take care of this issue. The store will cost a little more to set up, because you will have to buy shelves, display cases, furniture and equipment. It is also worth thinking about the external design of your kiosk, this is necessary to attract customers, you can also put signs in the area, but in most cases a newsstand works in the same way as a regular one grocery store, that is, it has buyers from among people simply passing by. However, invest in appearance the outlet will have to pay a certain amount. In general, these expenses cannot be called large; in some cases, product suppliers may offer some kind of advertising or information posters that can diversify the appearance.

Especially important question– location of the kiosk. The success of the entire endeavor depends on this. The best place is in the markets, where there are always a lot of people, excellent traffic and enough potential clients. If you place a kiosk at the entrance or exit, you can almost immediately ensure yourself large sales. As already noted, in order to be located on the market, you need to find the owners of this market and come to an agreement with them, but almost certainly there are already competitors in the best places, so the likelihood of finding your “place in the sun” is extremely low. It is not advisable to locate your kiosk in close proximity to an already operating competitor; a certain percentage of customers will still be the same, but they will make purchases at a competitive outlet much more often regular customers- residents of nearby houses.

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The kiosk can be placed in almost any area of ​​the city; small markets, stops and similar all the time mass places in residential areas are good. In central areas, you can even put up a kiosk just at a bus stop or even near the road; there will always be enough buyers. But it’s not worth placing it right in the middle of a residential area - only residents of the surrounding houses will be buyers, for whom it is convenient to go downstairs for the latest newspapers; everyone else will not go deeper into the courtyards. There are also very good places at train stations and stations; people setting out on a journey often buy not only the latest press, but also simple paperback books that are not burdened with a deep meaning, so the goods will sell out quite quickly. You can also think about opening a kiosk near a school or even a university, but only in this case the products of category A will be stationery. However, in this case it is more advisable to open a full-fledged Stationary shop with the ability to print, if no one has opened a similar outlet yet, it will be an order of magnitude more profitable.

The newsstand sells more than just the latest newspapers. Typically, newspapers rarely wait for their buyer for several days (if we are talking about daily publications, of course), people are interested in today's newspaper. Therefore, you need to expect that some percentage of such goods will eventually be scrapped. Some kiosks sell old issues big discounts, but this is only relevant for more expensive ones printed publications- glossy magazines, for example, which are published once a month, and can be on the kiosk for almost six months, the last five months - at a bargain price. For a long time There may be all kinds of newspapers from the “jokes”, “scanwords” and other “crosswords” sections, usually they are taken without looking at the release date. Cheap books from the “Mortal Murder” category are sold out for a relatively long time and are usually in demand at train stations; few people buy such products in the city, and connoisseurs of such reading go to bookstores who do not hesitate to display this non-literature on their shelves. Among the office supplies, the best sellers are cheap pens and pencils, rulers and erasers; for more specific products, they again go to specialized stores.

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In general, in any newsstand the assortment will be the same, but depending on the location, the priority for one or another product may change, because somewhere they will buy books and ballpoint pens much more often, and not the newspapers themselves. An entrepreneur, after working for several months, will know perfectly well what to buy and in what quantities. ABC analysis to help.

Stationery and books can be purchased from the appropriate wholesalers; in any large city there are organizations that supply such products. To start selling newspapers, you need to find out if there is a representative office in the city. Any major publishing house has its offices in big cities, so if you have questions about cooperation, you should contact them there. The situation is somewhat different with the local press, which can be bought directly from the printing house, while you also need to negotiate sales with the publisher, but the products themselves will have to be received from the place where the newspapers are printed. Not so popular newspapers and magazines (which include all kinds of Sudoku with jokes) are usually sold by certain wholesalers who simultaneously cooperate with a large number of such publishing houses; it is often possible to find a company that is a representative of several publishing houses at once. It cannot be said that wholesale newspapers, especially newspapers that are cheap in themselves, are much more profitable than retail ones, but here everything is decided by the volume of sales.

It should also be noted that one single kiosk can only be the beginning of an entrepreneurial journey, but in no way will it become a source of decent income. There may well be a situation where one kiosk brings in 5-10 thousand rubles of net profit per month (or even less), which, of course, forces a businessman to open several similar outlets at once. Developed networks have several dozen kiosks, as well as several larger stores; usually entrepreneurs expect to open 10-15 kiosks at once, although at first this may require too much serious investments. However, the more kiosks there are, the lower the risk of going bankrupt in general, because by analyzing the work of all the kiosks, you can understand where it is most profitable to place them, what to sell and in what format to work. And then move the unprofitable kiosks to a new location and strengthen the position of the successful ones.

A very large expense item (relative to others) will be payment wages employees. A minimum of 2 people are required per kiosk, although some entrepreneurs set a five-day working week with an eight-hour working day and thus can only afford to hire one salesperson. The outlet in this case is usually open from Tuesday to Saturday. If the work schedule is different, for example, daily, then employees will be needed in shifts. The entrepreneur himself can work one of the shifts, but if he opens a large network, a lot of people will be required in any case. At the same time, all business processes that are not related to the organization’s profit making should be outsourced.

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It is believed that at present it is futile to open your own newsstand, and to some extent this is true, because the main consumers are somewhat conservative sections of the population. Today it is much easier to get up-to-date information from the Internet; ardent press fans usually pay for an annual subscription, which is much cheaper for them. Indeed, newspapers are now being bought to a much lesser extent than even a few years ago, but those who simply want to find out the latest news have abandoned them. For many, the newspaper is already a familiar part of life, which they will not give up. Perhaps in the future newsstands will indeed become obsolete, but to know for sure we need to conduct a full-scale marketing research. However, for quite some time this business, although it will not flourish, will still survive without any serious crises. It has its own consumer. It may take more than one generation before all newspapers stop publishing printed materials and switch entirely to the Internet. Moreover, some types of products cannot exist other than in their natural form, this applies to various kits for collecting models, collector's editions with attachments, and the like. Also, we must not forget about the rest of the products that are sold in kiosks; they certainly cannot always be found on the Internet.

Thus, opening your own newsstand is only the beginning of a long journey; in order to earn good money, you need to maintain a considerable number of outlets. A newsstand can become a development of its existing business in related areas, it can become a starting point for something larger, but such a business does not have too many risks (because investments are usually small). The press is always needed, and if you choose the right location, you can achieve success. At the same time, there are many prospects here, and a small kiosk may eventually turn into a book or stationery store.

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