If a person did not desire, then there would be no person.
The cause of all activity is desire.

Lev Nikolaevich Tolstoy

You are a specialist in the beauty industry, you like your work, people come to you. How to win over such different people? How to make sure that they remember you, love you and never run away from you?

When working with clients, each beauty specialist sets various tasks for himself. One of the main things is to make the client permanent.

Customers need to be loved - this is the basic rule of any business. It is the customers who buy your products or use your services that “make your money.” In fact, the psychology of doing business suggests that this is not at all difficult to do: it is important to simply be able to remind yourself unobtrusively, to give people what they need most!

A new client is a special type of visitor that requires a certain approach.

When working with it there is a simple algorithm of actions:

1. Make contact. When you first meet a client, you need to make a good impression on him. Start with introductions - introduce yourself and find out the name of your client. Calling the client by name, give him two unobtrusive compliments. Don’t forget to smile - your friendliness will help to win over the client from the first minutes.
2. Find out your preferences. You shouldn’t ask too many questions; it’s enough to know why the client came to your salon and what type he is. If this is a trend person, then he needs to offer new innovative trends in the beauty industry; if the person is optimal, then these are time-tested technologies; If this is a pleasure person, then you should definitely talk about spa care.
3. Your personality. Tell the visitor about the cosmetics you work on, the types of services your salon provides, and your use of new technologies in the beauty industry.
4. Show off the guest. After performing the service, you cannot “abandon” your guest. Go with him to the reception, hand him over to the administrator, tell him that it was a pleasure to work with him, and you are waiting for him again.

And, of course, remember: a client comes to a cosmetologist (hairdresser, manicurist, etc.) not only for a service, but also for attention. , and the result won’t keep you waiting long! Thus, when serving a new visitor, you must try to make an extremely positive impression and exceed his expectations. The person will definitely notice this and understand that he really matters to you.

16 commandments of a successful beauty industry specialist

1. Be punctual. Set time and distribute work so as to receive the client on time. If you were a little late with a previous client, be sure to apologize to the next one. Respect people and their time.
2. Preparing for a meeting with a client, pay special attention to your appearance. Working with unfamiliar people, the cosmetologist himself creates his own image business man. We don't have a second right to a first impression.
3. A successful cosmetologist must have such kit personal qualities, which are a guarantee of his success and competitiveness in the market of cosmetology services: professionalism, love for people, creativity to the point, tact, politeness, positive attitude, conscientiousness.
4. Improve your skills. Courses, seminars, exhibitions, master classes, professional books and magazines, the Internet, advice and experience of colleagues - no knowledge and skills are ever superfluous. To work with regular customers, it is necessary to develop new complex strategies, additionally train employees, and much more.
5. Pay attention to the person. Show your care and attention in various ways and after the service has been provided. For example, you can give a visitor a small gift in the form of a sample and accompany it with the following words: “This sample will just last you until your next visit.”, “Next time, tell me if the lotion suited you” etc. In this way, the master, on a psychological level, prepares the client for a repeat visit.
6. Give people knowledge. From time to time, in your spare time, advise your clients on something if it will help them solve their problems. It doesn't have to be related to your business.
7. Motivate! There should always be something that motivates the client to visit the beauty salon again. At the same time, the motives for returning a client may be different. Of course, the most important thing is the professionalism and skill of a specialist. If new client was satisfied with the service, this practically guarantees his appearance in the salon again.
8. Make your service transparent. When providing cosmetology services, explain the sequence of procedures and their effectiveness. At the same time, the client’s excessive anxiety will disappear, and you will win him over and he will want to use your services in the future.
9. . Know how to listen and hear, share information. If the client is interested, comment on your actions, explain what is happening and why, what effect is expected.
   
10. Beauty salon clients pay attention on the service and range of procedures offered. Friendly administrator, timely offered coffee, free Internet, current information about special offers and new products - these moments play important role in evaluating salon service.
11. Variety of services. In addition to popular ones, the price list must also include newly introduced, seasonal, and, of course, exclusive ones, performed only in this beauty center. Enter every three months new service in a beauty salon. The salon client will definitely note the presence of a variety of services in the service menu. Moreover, for some visitors this may be the main factor in visiting the salon.
12. Be sure to establish feedback with the client. Call him periodically and ask how he is feeling and whether he is satisfied with the results of the services you provided. Any person will be pleased if, when he contacts you again, he sees that you remember him.
13. A reminder call about a visit to a beauty salon. This call is usually made by the salon administrator. The client understands that they remember him and are waiting for him. And this is always pleasant for any person.
14. Get a card regular customer, entitling you to a discount. If it is cumulative and arranged according to a bonus system, this will push the client to systematically visit the salon. In addition, the card instantly gives him a valuable sense of belonging. The cards should include all the points that help maintain a long-term relationship with your client: home address, client's birthday, phone number, address Email. Give regular customers the opportunity to be served by you at a discount, this will make them very happy.
15. Occasionally organize events for your clients, Organize free seminars or sales “for your friends.” The more useful you are to your clients, the more benefit they will bring to you!
16. The power of privilege. This is the great word VIP - “VIP”, which takes you to a world of other possibilities... It has been established that most clients secretly or openly want to upgrade to the VIP category. Give them this joy! Of course, you will have to worry about how, instead of banal discounts on all subsequent services, give him something that will really emphasize your special attitude towards him. For example, offer cosmetics at low prices. Also, for regular VIP customers, you can send out congratulations on holidays (birthday, New Year etc.) Methods of congratulations: telephone, letters, postcards, emails and SMS. All this will add a certain status to your salon.

Each of the above points has important when serving a new client. Regular customers are an important foundation for the economic stability of a beauty salon. Skillful use of these recommendations in your work will allow you to win over a new visitor and turn him into a regular guest of your beauty salon. Try it and see for yourself!

To ensure that a new customer not only makes a purchase, but also becomes a regular customer, follow three steps:

• give the client a benefit that he will not receive in another company;
• create a loyalty program;
• demonstrate an individual approach to the buyer.

Make a new client a permanent one

Give benefits to the client

If your offer is unprofitable for the buyer, no signs of attention, such as birthday greetings, will have any effect. What can attract a client? Invite him to accumulate points (miles, rubles, etc.) and then exchange them for a gift. Such promotions give a return if they are carried out not just once, but several times in a row with short (maximum per month) breaks. Each of the actions should be quite long - three to four months.

Can be issued to clients for every 100 rubles. purchases self-adhesive stamps, which must be placed in a special booklet. When the buyer has 50 marks, he receives one item as a gift, if 100 – another, but larger or more expensive. All prizes that people can receive should be displayed in trading floor, so that you can look at them, touch them and even put them in a basket.

Some companies issue discount cards to every new visitor, even if he does not make a purchase. Along with the card, the client receives a product catalog, a brochure with full information about the benefits of regular customers, a surprise gift, a leaflet with information about a special offer that will be valid in the near future and which can be used now.

Create a loyalty or bonus program

Having managed to attract favorable conditions wide clientele, you can tie its main core - . To do this, we need a so-called friendly superstructure - it is formed by loyalty programs, bonuses and other programs (for example, free shipping or installment payment).

Loyalty program. To immediately produce to the consumer pleasant impression, need to:

• provide complete information about the terms of the program, clearly state what the company expects to receive from the client and what it gives him in return;
• on the first day, give the client something specific as a reward for becoming a participant in the program and disclosing personal information.

For example, on the first day, add a welcome bonus to the new member’s card. It is not the size of the gift that is important, but the gesture itself; It is also important that the bonus does not oblige the client to anything: having received a gift, he, in principle, may no longer use the card.

Attention: calculate the risks of the loyalty program.

The risks of a loyalty program are quite high. Make sure your company can handle potential threats. If you have doubts that investing in a loyalty program will pay off, better project don't start it.

Example. A wealthy American bought a painting for several million dollars, paying with a card that was linked to an airline bonus account. For his purchase, he was awarded so many bonus miles that he could fly around the globe for free for the rest of his life. The airline may have secured a client, but still did not get the result it expected. Such examples make Western companies make more cautious offers to clients.

Bonus or other program. To make your customer a regular, offer him to purchase products with interest-free installments. Another option to attract customers is to use trade-in technology. Eg, book Shop may offer customers to return the books they read to him for 25% of the cost (then put these books up for sale at a discount). Regularly organize “client days” when special discounts will apply to regular customers.

Example of a bonus for wholesale clients

The Alpha company opened in a location that was successful in terms of customer flow, but it was necessary to stand out from its competitors (who worked in the same place, door to door). After interviewing clients, company managers identified the main problem of clients - small wholesalers. Entrepreneurs were afraid to sell new products because they could not predict whether they would be in demand. And a solution was found: customers were offered to buy new items at favorable price, promising to take the product back if it does not sell, and in exchange for the amount paid, to issue another product that is guaranteed to be popular. Each buyer was informed about the offer, and a corresponding announcement in large print was hung on the doors.

Demonstrate a personal touch

To bond your clients even more tightly, introduce an element of relatedness into your relationships with clients. By monitoring purchases, you can understand what a person is interested in and make a surprise for the client, even if his interests are not directly related to your company’s field of activity. For example, you can give customers a discount on a ticket to a theater or to a store.

Examples of an individual approach to clients

Jack Mitchell, owner of luxury clothing stores and author of Hug Your Customers, calls his approach to customers “hugs.” His methods will work in any business.

1. Be responsive to customer requests. One day, a customer called the store and said that he needed 150 cowboy hats and was willing to pay $10–15 for each. There were no hats in the store, but Jack Mitchell found a manufacturer who was willing to sell hats for $4 apiece. As a result, the client received hats, and the store received profit.

2. Know regular customers by sight. All employees know the clients well. When a customer comes into the store for the first time, he is greeted with the words: “Rob! Glad to see you again! How is Ricky doing? Are you happy with the navy blue Zegna suit you bought here last March? By the way, we just received some beautiful gray striped suits, available in your size.”

3. Give your clients pleasant surprises. Every Saturday in the summer, free hot dogs are handed out near stores. For Jewish customers they order kosher, and for a client who has high cholesterol, they bring a hot dog with turkey. Employees collect information about customer preferences during communication and enter it into CRM.

4. Personally go out into the room and interact with clients. The business's founder, Jack Mitchell's 98-year-old father, sometimes visits stores to chat with customers. Jack Mitchell himself often works in the gym with a tape measure around his neck. Once he ordered to send flowers to one of his clients, whose husband bought several pairs of expensive shoes at once (of course, women's ones - at the request of his wife).

5. Personally thank every customer who makes a major purchase. Every morning, Jack looks at yesterday's sales of over $2,000 and writes Thanksgiving letters clients and employees. For example, this is the email a customer received: “I hope you enjoyed your visit to Richards and that Frank Gallagy provided everything you needed.”

6. Leave your personal phone number so clients can contact you. If a customer calls after the store closes, he will hear on the answering machine that by pressing “2” he can contact one of the managers, and by pressing “3” he will be able to contact another. For example, a customer forgot to pick up clothes that fit him, and he urgently needs to go on a business trip. IN similar situations the company meets the client halfway.

7. Give the client what he needs. For example, a new collection of clothing from the Missoni brand arrived at the store. Each item is photographed, and then these photos are sent to 50 main fans of the brand (information about preferences is in the CRM). The company invites them to familiarize themselves with new collection, thereby not only showing concern for them, but also increasing sales.

HOW TO MAKE A CLIENT A CONSTANT?
Skriptunova E., Tarelkina T.
"Atelier", No. 7, 2001.

“A woman in a chic fur coat walks into an expensive boutique, the seller immediately pays attention to her and warmly greets her: “Hello! What would you like to buy, can I help you with something?" The woman answers very embarrassedly: "The fact is that I was in such a hurry to see you that I left my wallet at home... (the seller moves away from her with an indifferent look)..., but I called my husband, he’s already carrying my wallet.” The seller turns to her with a smile and open arms: “Hello again!”
(Joke)

"And what is the moral?"
In light of our topic, there is a lot of it here, and very different:
- how to attract a client, or almost everything. But for some reason we don’t do it, or we do it artificially, or as in the joke. True, there are pleasant exceptions and there are more and more of them;
- It feels like something hasn’t been finalized in this boutique:
either in personnel selection (personal characteristics), or the system of moral and material incentives for employees does not work (service standards exist, but do not work), or the marketing strategy (in its formulation) is aimed at increasing sales volume, and not at winning customer loyalty (such relationship, not a single client deserves, especially the target client - the “sacred cow” of any business);
- Yes, and the very first impression was that a fur coat arrived, not a person.

Moreover, the fur coat is some kind of non-standard, without a wallet. And why is she needed here without a wallet? She’s walking around looking at something, God forbid she starts asking something, wasting your precious time and nerves on her... There’s a lot more that can be taken away from this anecdote, but let’s dwell for now on the above.
So, our topic is “How to make a client permanent?”, that is, this is a client who periodically buys something from us, and we would like to retain him, charm him, so that he comes to us more often and buys more. This means that we have done all the preliminary work to turn him from “just passing by on the way to work” to becoming a client. Or not?
There are five stages of turning just a person into a regular customer with whom you really want to be “friends forever”:
1. Potential buyers - people who may be interested in buying from you;
2. Visitors - people who have visited your company (shop/studio) at least once;
3. Buyers - those who purchased one or more products (used one or more services) of your company;
4. Customers - people who regularly buy your goods or use your services;

5. Adherents are those who tell everyone how wonderful your company is.

There is a wonderful book (see the list of references below), which describes in detail and with examples how to move a client from step to step, what is important to him, what he pays attention to, and of course, what he is caught by (i.e., what he wants, what is important to him, what he pays attention to). This will cover the basics of the basics and what you can start implementing right away (if you want).
For example, for an atelier, the basic need of any client is “the main thing is that the suit fits.” That is, it was tailor-made for him and emphasized his individuality (to the extent possible), quality is implied a priori by the client (“this is individual tailoring, not stamping”). Accordingly, depending on the level of quality that we can offer and what client capabilities we focus on, we find our niche.

Now our task is to attract the attention of potential buyers: Appearance and design - the face of your atelier/store is the display windows, treat them as “dumb sellers”. They create your image, image, even before the buyer comes to you. They tell him who you are and what you sell/offer. A lot has been written about advertising and it may be difficult to navigate the entire flow of information. The fact is that a lot of time has passed, and some of this information is outdated, and some is not suitable for your business. It is necessary to choose the most effective advertising that reflects and emphasizes the individuality of your company. As the simplest and most “working” litmus test, conduct 2-3 experiments: show your advertising sheet or booklet to someone who does not work for you and is not your relative or friend, cover up the name of your company. If a person says that this is an ordinary, standard, unremarkable advertisement or names your competitor as the author of the advertisement, then immediately throw it out and take on the development of YOUR ADVERTISING with renewed vigor.

They say that a person’s first impression of something or someone is formed in the first 8 seconds. What can you see in 8 seconds when you enter the studio?
Catch it at the level of sensations - everything: the design of the room and the appearance of the employees, this goes without saying, as well as the attitude towards clients, the relationship between employees, the general atmosphere. How:
- Interaction between employees: coherence of actions, addressing each other, relationships, respect, help in a difficult situation, etc.
Would you say that this is not possible? At the level of sensations it is possible. If for some reason a person has to wait a long time, and the magazines and materials have run out (or are not interesting), he begins to observe how everything is arranged in your place, your entire kitchen - he has nothing else to do (then all of the above becomes conscious). By the way, “the most valuable commodity of our time is time,” it can become additional service
to your core business, enhancing the company’s attractiveness to the client. Moreover, this saves not only your client’s time, but also yours. It also shows how much you value and respect your client and yourself too.
The appearance and image of employees plays a big role, both for the first impression (pleasant impression; compliance of the employee’s image with the image of the organization), and in its compliance with the content of the employee’s activities. If you want, for example, to sit in a chair with a hairdresser who has “the devil knows what” on his head, and not a hairstyle, you will probably have doubts about his professionalism.

Knowledge of the product/service - staff competence - going beyond the scope of responsibility. How often, as a client, have you heard in response to your question: “No, I don’t know,” “It’s not in my competence.”

He wants to be paid attention to, to smile, to be addressed personally and called by name (if there is information), to listen to him and answer his questions, to be respected, etc.

It is the need for recognition that is the key to the client’s heart.
Now let's move on to potent remedies:
- 91% WORKING WITH CUSTOMER COMPLAINTS is an invaluable source of information on improving your work, the opportunity to make him feel special, acquiring new clients and supporters. As you know, it is easier and cheaper to satisfy an existing customer than to attract a new one. Clients whose problems remain unresolved will go straight to competitors, remembering you with an unkind word all the way. Statistics: dissatisfied customers
will never turn to the offending company again, and each of them will share the story of their troubles with at least nine other people; "54-70% of those who file complaints will use them again company services

, if their complaints were successfully resolved. If customers see that problems are resolved quickly, this figure increases to 95%. The key factor is how quickly the problem can be resolved.
Complaint handling technology
1. Resist your first desire - to argue.
2. Let the person speak out (listen to the person, ask clarifying questions).
3. Understand how you can help by asking the question: “What can I do to help your problem?”
4. Provide solution options to choose from: either/or.

5. Thank the client for helping to correct the situation

Most clients want only justice and nothing more. They just want to get what they "paid for" in the shortest possible time. A caring attitude and a little respect go a long way toward calming angry feelings. However, there is a small percentage of greedy and unreasonable complainers. In this case, you must make a decision: either give in to customer demands, treating losses as an overhead of running a business, or suffer from their future ill will and damage to your reputation.

"SPECIAL OFFERS" are strong: clubs of the most, the most; holidays, sales for the most beloved customers, special and exclusive offers, etc. This is typically used to convert "Clients" to "Adherents" and maintain relationships with them.

For all types of clients, the magic words are:
- For free
- Sale
- Present

GOOD LUCK!
P.S.: IN ORDER FOR ALL THIS TO WORK, MANAGEMENT AND MARKETING SUPPORT IS NEEDED:
1). UNDERSTAND WHO OUR CLIENT IS, HIS NEEDS AND EXPECTATIONS
2). DEVELOP A STRATEGY TO MEET CLIENT NEEDS
3). BREAK YOUR EMPLOYEES ABOUT THE STRATEGY
4). TRAIN EMPLOYEES. TAKE CARE OF YOUR EMPLOYEES AND THEY WILL TAKE CARE OF YOUR CLIENTS.
5). DEVELOP AND IMPLEMENT A MOTIVATION SYSTEM
6). ESTABLISH QUALITY STANDARDS IN WORK AND MONITOR THEIR EXECUTION.

Literature:
1. M. Rafel, N. Rafel “How to win a client.” - St. Petersburg: Peter Press, 1996 (Series “Business without Secrets”).
2. Marilyn and Tom Ross" Big Ideas for small businesses in the service sector." - M.: "FAIR Agency", 1996.

Find a client, earn his trust, agree on payment, and he will order 1 logo, Commercial offer or the text about the company will disappear. He won't even say thank you. Or he’ll say something like “everything’s cool, thank you!”, and then leave forever.

Russian Railways, Gazprom and other reputable companies can make beautiful videos. The result is not needed there, you need to master the advertising budget by pinching off a piece of it. But small businesses can't throw away money. Investments in advertising must pay off.

The best way to guarantee the end result is to work with the client until the result, before sales. This is what I do:

• I help you set a task based on real needs (no text is needed, you need orders, clients, money);
• I collect and create promotional materials, developing an advertising idea, forming a USP and telling how to use it all;
• I control the designer and layout designer so that everything is as I intended;
• I prepare banners for advertising on the Internet or set up turnkey advertising in YAN and AdWords;
• I look at customer behavior, measure conversion and adjust the material to the best result.

The customer sees that the result of working with me is profit, in addition to advertising costs, that the investment pays off. The results are there and they can be measured in a specific monetary amount. Who do you think the customer should contact when they need to sell something again?

Submit the text NOT to the customer, but to the Client. Test advertising, because this is the only way you will grow in your profession.

What to do if you are not doing advertising, but building houses from timber? It is useless to accompany the client, but you can come at the end of the warranty period and look at the condition of the house, take photographs and get a review from the client “after 3 years.”

The result is more important than applause

If there are results in the form of profit, then your competitors are not afraid of you. Hens that lay golden eggs are not exchanged for regular hens, even if they are good.

Reminders that save contacts

Close communication with customers is the way to repeat orders. When I start working with a new person, I take a closer look at him, and if everything suits me, then I start getting closer, making as many touches as possible and leaving reminders of myself.

Reminders are:

• maximum number of contacts through different communication channels (I write by email, on social networks, send SMS, call on the phone, correspond on WhatsApp/Viber, call on Skype);
• free checklists;
• adding client contacts;
• business cards (in person);
• signatures for letters, footers in Word and docs.google.

This is necessary so that the client has the maximum number of activated ways to contact me. Got your phone stolen? No problem, you can pick up the correspondence, open word document, watch Skype and find the copywriter who.

Full version The order delivery form can be found in the article “”. By the way, you can also create a form in docs.google, it won’t be superfluous.

Get closer to a client with whom you can easily find a common language.

What else can you do?

You offer dozens of different services, but the client does not know about it. And he won’t know! Because I came with a specific task: to make a logo, set up advertising in Yandex.Direct. He will not study your site and search Additional information to understand how else you can help him. There are several reasons.

People are different. One person believes that a copywriter is a specialist who writes advertising TEXTS, another thinks that the texts are for websites, and the third is sure that the copywriter creates advertising slogans! The level of awareness among clients varies, as does the list.

If you don’t tell us how you can be useful, the Client won’t know about it.

After completing the task, I send the client a selling price list. This is a marketing document in PDF format. It states:

• the services I sell are
• benefits from these services (not longread, but promotion to the TOP, increasing the loyalty of site visitors, demonstrating expertise, sales through customization),
• cost of material,
• 10% discount and conditions for receiving it.

If the client was comfortable working with you, and he considers the task completed perfectly, then the price list will be on topic. They will order a few more services from you, and maybe even the price list itself. This also happened.

Where to get a loyal client? Educate yourself! Lined up marketing strategy, we pay attention to activities to attract new customers. And our reputation is created by proven and constant ones. Irina Revyakina, Candidate of Psychological Sciences, Associate Professor, Content Marketer, will tell you how to “tame” a client and make him permanent.

Today, the consumer can freely choose from a variety of products and buy what he likes on one website or in a large store shopping center, and also become interested in a similar offer from competitors and go to them. Business owners focus on finding sellers, organizing their work, paying salaries, holding meetings, but devote little time to the buyer, forgetting that the main task is to keep his attention as long as possible. We’ll tell you in this article how to attract the attention of “new” customers and ensure the return of “old” ones.

What to do to make “old” clients return and “new” ones to come?

We invite you to familiarize yourself with 15 effective methods.

1. Cherish your customers. The feeling of care and attention from the seller is deposited in the buyer’s memory. Guess where he will come the next time he needs to buy the same product? Absolutely right! He will return to the same store and try to find this particular seller.

3. Learn to recognize customer needs. For example, an older woman comes to you and she has health problems. She talks about them and expects a more attentive attitude from the seller. Do not ignore this request, listen, give advice.

4. Sell the value of the purchase. Tell people why it is important to buy your product. What benefit awaits them? What's the benefit? Don't talk about the composition of the new joint cream, but tell them that it will help your legs feel light while walking.

5. Create needs when there are none. Sometimes a person does not know what he needs. In this case, your task is to form a desire. For example, you say that a citrus-scented shower gel will give you a feeling of vigor and lightness throughout the day. After such a message, people who lack energy and strength may think about making a purchase.

6. Put yourself in the client's shoes. Analyze what can make you buy: beautiful packaging, attentive attitude of the seller, bonuses, discounts? Apply discovery to your sales process.

7. Give the client more than he expects. For example, a woman bought shoes from you at a discount and is awaiting delivery of her purchase. And you, along with the shoes, give her a bouquet of flowers or a box of chocolates and wish Have a good day. Interested? Surprise your clients.

8. Say thank you. Gratitude and respectful attitude towards a person stimulate him to further purchases. Don't forget to look the buyer in the eyes and smile, and telephone conversation give compliments, use light and kind humor. For example, tell a customer: “With shoes like these, you will have a lot of fans!”

9. Ask to come to you again. Surely you often hear the phrase “Come see us again.” Knowing that you are welcome here and that you are welcome builds your trust.

10. Conduct telephone surveys among customers after they have purchased a product or service from you. Call and ask what you liked and what you didn’t. This way you can find out the key problems of your customers and offer a profitable solution.

11. Remember customers. How nice it is to come to buy something where they remember you and already know what exactly you prefer. For example, in a cafe they recognize you at the entrance and offer you your favorite drink. Least good mood guaranteed to the client. And loyalty to the establishment increases.

12. Consider the client’s possible objections and concerns. Prepare answers to emerging doubts in advance to neutralize them. Provide arguments in favor of the acquisition, but also do not hide the obvious shortcomings that the client sees. In this case, a low price will work well.

13. Sell to loyal customers. A person who has bought from you several times is a satisfied customer who uses the product/service and needs it constantly. This is the type of “ideal” client for any seller.

14. Give emotions to your clients. The emotional component is the basis of sales. A person will not buy a product from a seller with a sour face and will not want to communicate with a manager who asks ambiguous questions over the phone. How will you react if, when you call, they tell you: “It turns out that for you 10 o’clock is only morning?!” Do not make such comments to the client, otherwise you risk losing his attention forever. The client should feel inspired after the purchase, and not think that the sales assistant is an rude person.