Marketers - (English market - market) - employees of a company, enterprise, analyzing the demand for manufactured goods, markets for selling goods, developing recommendations for the company's management on the feasibility of producing and the possibilities of selling the company's goods, or, more simply, specialists in the field of marketing.
Marketing (marketing - English) is a comprehensive enterprise management system based on taking into account the situation in the sales market, as well as organizing the sale of goods. The concept of marketing, in its modern sense, arose in the middle of the 20th century.
Job responsibilities
A marketer studies customer tastes and product promotion, examines which products will be in great demand and why, and evaluates the market for specific goods and services. Conducts thorough monitoring of the industry, organizes the work of interviewers who find out customer preferences. Processes information using special computer programs. Draws up a detailed report with numbers, graphs, and comparative characteristics. Makes forecasts and develops recommendations.
An ordinary marketing specialist at a large enterprise performs a fairly wide range of responsibilities. They may include tracking prices for products sold, analyzing their competitiveness, collecting information about the current state of the market. This also includes searching and analyzing data about product manufacturers, suppliers, potential competitors. The task of a marketer is to identify and study the sales market for a certain type of product, approximate determining the capacity of this market, analyzing the purchasing power of various regions and population groups, determining priority areas of work in the market.
A marketer-economist is also involved in pricing, identifying target segments and product positioning. A highly qualified specialist in the field of marketing is able to analyze investment projects and develop business plans. It should be noted that at the management level, the positions of head of the marketing department and head of the advertising department are often combined. Advertising is effective only when it is targeted specifically at that group of the population that is the consumer of the product being sold. Based on this, it is advisable for management, planning of advertising activities (media planning), and analysis of results to be concentrated in one hand.
Personal qualities of a marketer
Attentiveness;
Analytical thinking;
Love of working with numbers;
Communication skills;
Stress resistance;
Creative thinking
In the Russian market, marketers are often simply called sales managers. A marketer is not directly involved in communicating with clients, offering goods, services, etc. It should be noted that at present, in many large Western companies, separate marketing departments are being eliminated, and their functions are being assigned to sales departments. Very often you can hear from marketing specialists that they can work equally well with any group of products, but employers prefer specialists with experience in conducting marketing research in their core areas (computers, pharmaceuticals, food, etc.).
In the vast majority of cases, a marketer is required to have an economic education; however, marketing services often hire people with a sociological education who are proficient in methods of conducting and analyzing population surveys, forecasting public opinion, etc. Another source of personnel for marketing services is advertising and PR specialists.
Marketers today are necessary for any company interested in promoting and selling its products. There are marketing departments in banks, industrial holdings, and trading companies. Marketers are also in demand in specialized consulting companies that provide marketing research services.
The salary of a marketer is high.
A marketer has great career prospects.
Studying markets, analyzing competitors, drawing up balance sheets and plans for promoting goods - this is what marketers do. Want to know more?
Average salary: 89,000 rubles per month
Demand
Payability
Competition
Entry barrier
Prospects
A marketer is a specialist whose responsibilities include studying customer preferences and increasing the level of turnover of the company for which he works. The success and level of sales of the promoted products depend on this specialist, because he conveys the consumer’s opinion to the manufacturer.
Story
Marketing emerged as an independent type of specialization relatively recently. But, like all young professions, it is developing quickly and dynamically, delighting marketers with good salaries. Initially, marketing was not a separate branch of knowledge and was interpreted as advertising based on customer needs, rather than simple slogans. But over time, it developed rapidly, and in 1902, for the first time, lectures on marketing began to be given at US universities. In 1926, the first marketing association appeared in the same states. Later, similar associations began to spread to Europe and other parts of the world. In the USSR, the first marketing chamber was published in 1970, and this is how our history of marketing began.
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Description
A marketer is a specialist who analyzes the consumer market and designs a strategy for promoting goods among buyers. It examines all types of competitive products, highlighting the most popular brands. Studies their advertising projects and consumer opinions. Then the marketer’s task includes analytical work, he summarizes the information received and breaks it down into the components of competent PR. Based on the data received, the marketer thinks through ways to promote the products of the company for which he works.
Based on such a wide range of responsibilities, marketers are divided into two types:
- Analytical marketers (analysts). Their responsibilities include the routine work of collecting information and conducting its analysis. It is analysts who study all the strategies of competitors and the dynamics of sales of their products after the start of active advertising. They then summarize the data and present the findings to creatives.
- Creative marketers (creatives). Having received analytical data, they create a concept with the help of which they will promote their product in the consumer market. This is not just a plan for one advertisement, it is a strategy for rebranding, popularization, etc. The marketer creates a new name and new principles for the brand being promoted. But it is important to clearly understand the difference between an advertising manager and a marketer. The latter offers a complete list of recommendations. Based on them, the manager creates an advertising product.
What specialties to study?
In order to get a chance to get a job as a marketer, you should choose one of the following specialties upon admission:
- . This is a specialization for creatives who will introduce new concepts in product advertising.
- and its subtypes: marketing, production, tourism, small business management.
Where to study
These specializations or faculties are available in almost every university in the country. However, the most premium among employers are:
- Institute of Business and Business Administration.
These institutions are a pass that opens the doors to the most prestigious consulting companies specializing in marketing.
What do you have to do at work and specializations?
The direct responsibilities of a marketer are:
- Collection and analysis of data on customer taste preferences. This process is carried out using sales analysis from retail outlets or through marketing research.
- Collection of sales information, on the basis of which demand is analyzed.
- Conducting marketing research. To do this, they hire interviewers who communicate directly with consumers.
- Monitoring the industry in which the promoted product is located. This is an analysis of the advantages and disadvantages of competitive brands.
- Product promotion. Development of concepts and recommendations that could theoretically help increase sales.
- Entering data into a program that will conduct a thorough analysis and present the result in the form of a convenient graph.
- Drawing up reports and presenting recommendations for promotion to management.
The work of a marketer is very multifaceted and interesting. After all, in addition to the complex and painstaking analytical part, you get a lot of adrenaline and opportunities to show your creative abilities.
Who is this profession suitable for?
A marketer is, first of all, a comprehensively developed person. He should be able to do almost everything.
A good marketer has:
- Analytical mind and love of working with numbers. After all, those who don’t like the job usually don’t stay in that position for long.
- Attentiveness. One inaccuracy can incorrectly reflect all the data, which is why the concept will be built incorrectly and production will go to a loss.
- Communication skills. Not only numbers from warehouses are important, but also from distributors and retail outlets. You need to be able to negotiate in such a way that you always know about the level of sales of both your product and competing brands. This quality is also necessary when organizing the work of interviewers.
- Stress resistance. The job involves a lot of communication and a lot of responsibility. If you are ready to burst into tears at the slightest voice raised at you, you will not be a marketer.
- Creativity and ability to generate ideas. This is one of the most important qualities. The marketer, based on market trends, must provide recommendations for further promotion of the product.
If you are a responsible, creative person who is not afraid of stress, and you are comfortable with numbers, then being a marketer is not a profession, but a calling for you.
Demand
Almost every company needs a full-time marketer. This is a popular and highly paid profession. In addition to being in demand in manufacturing companies, marketers are always needed in specialized consulting companies.
How much do people working in this profession earn?
A marketer is one of the most. At the start of a career, an inexperienced university graduate receives an income of 30,000 rubles per month. Then his earnings increase to 50-60 thousand rubles per month. And this is far from the limit. After all, a career in this industry is developing rapidly, which guarantees a stable and high level of income. But the main thing to remember is that promotions are given only to the most hardworking and attentive employees.
Is it easy to get a job?
In order to get a job as a marketer, you need to go through 1 or 2 interviews. Since stress resistance is one of the main criteria, you should be prepared for group interviews. This is when, in addition to you, 5-10 more applicants are trying to get a job. At the same time, you will be interviewed at the same time. Thus, the most relaxed, purposeful and ready to fight applicants are selected - real marketing sharks.
At the end of the group stage, the strongest applicants are tested and given individual final interviews. It is at these meetings that your immediate superiors are present, selecting the best of the best. Getting a job is quite difficult, but nothing is impossible. At the interview, it is important to prove yourself, demonstrate all the advantages, and the job is yours.
How does one usually build a career?
The lowest link in the marketing chain is your starting position. This is a marketing assistant or intern. University graduates without work experience are usually hired for this position. You do small errands and all the routine work. In this way, hands-on learning occurs.
The next step is the position of a marketer or specialist. Your salary increases and you get your own assistant. At this stage, you should be as creative as possible, constantly generating ideas. This way, you create a foundation for further climbing the career ladder.
The head of the marketing department is the first high stage of career development for a marketer. You manage a staff of specialists and monitor their work, making comments and adjusting if necessary.
The head of the marketing department is not the limit. Many companies select financial directors specifically from marketing specialists. After all, a high-level manager must have an analytical mind and communication skills.
If you are striving for career growth, then you should definitely choose the profession of a marketer.
Prospects for the profession
Marketing is one of the most promising professions. You get a lot of opportunities that are just waiting for the moment when you decide to use them. Indeed, in addition to simple highly specialized positions, doors to senior management open before you. Marketers always have something to strive for and where to grow. This is important and allows you to constantly improve yourself, even while at the very top of success.
One of the main advantages of this profession is its youth and wide range of responsibilities. After all, having such a huge amount of knowledge, skills and abilities, even if your career as a marketer fails, you can easily find yourself in a number of more narrowly focused specialties.
To begin with, it’s worth asking the following question: what does he do?
If you look into the history of this word, it is translated from English as “studying the market.”
A marketer is a person who analyzes demand for a product and also conducts market research.
Very often, many people confuse and relate marketing with advertising, but this is something different.
The responsibilities of any marketer also include promoting outdoor advertising on the Internet, radio or television.
If a marketer correctly identifies consumer needs and sets priorities wisely, then the services of the company he represents will be very successful.
What types of activities are related to marketing?
- market and product research;
- analysis and conducting customer surveys;
- making report;
- forecasting preliminary data.
Profession marketer - where to study
In order to work in this field, you must at least graduate from a higher education institution with a degree in Marketing. It is at this faculty that the future specialist will learn about the basics of economics, the history of production development and much more that will be so important for him to know.
h2>Is the marketing profession in demand?
Every company needs the services of this profession, be it a trading and manufacturing company, advertising agencies, various large companies that have their own advertising departments or consulting firms.
A person who decides to connect his life with this profession must have the following skills:
- knowledge in the field of marketing,
- market knowledge,
- ability to work with special computer programs,
- maintaining and preparing reports in Excel,
- literate Russian and English.
Profession marketer - pros and cons
Very often, marketers are faced with the following problem - to find out and explain what exactly attracts buyers of a particular product. As you know, the main factor for the development of any business is high demand for goods or services.
Any marketer should tell you how best to present a company so that it is successful.
The entire success of the company depends on the professionalism of the marketer.
So, you should immediately set yourself up for interesting, varied and not boring work.
The only negative is the analysis and study of a large volume of documents.
But as folk wisdom says - If you like the work, then everything will be necessary and interesting.
According to preliminary data, the average salary of a leading marketer can be approximately 35,000 rubles.
Good afternoon Rimma Belyakina is in touch. Today we’ll talk about such an important profession as a marketer. Let's find out who he is, what his responsibilities are, how you can become a marketing pro from scratch, how much a remote marketer earns and much more. Don't go anywhere, it will be interesting.
How many words borrowed from other languages have appeared in the Russian language! And how to understand them all and not get confused in all these “tradings”, “leasing”, “outsourcing”? How to figure out who a merchandiser, supervisor, promoter is?
Every time a foreign word comes up in everyday life, I remember our well-known politician (let’s do without naming), who in every election campaign promises to cleanse the Russian language of foreign garbage.
In the meantime, he is in search of the appropriate tool for large-scale cleaning (oh, I got carried away) - general cleaning, let's figure out who a marketer is, because this is also a borrowed word. And I hope you will like the description of the profession and my story about it, because I tried very hard, as always. And at the end, again, as always, I am waiting for your ratings, suggestions, comments. So, let's begin.
Who is a marketer and what does he do?
Have you ever wondered why, for example, you drive a certain brand of car, have a new model of phone, buy one type of tea, prefer to drink coffee of a certain brand, wear sneakers from a well-known company? Most likely, you have often seen them or heard about them in advertising, which means that we are talking about products promoted by advertising.
Today we can no longer imagine our lives without advertising. It’s everywhere: on television, radio, in magazines and newspapers, on billboards, in stores... It’s just some kind of dominance! And why all? Because it is part of marketing, if not the main one, then one of the fundamental ones.
The word marketing comes from the English “market”, which means “market” and involves the organization of activities in the process of creating and promoting a product or service.
The main tasks of marketing are demand research, identification and satisfaction of human needs.
Information about the needs of the client, the expected quality and the price that the consumer is willing to pay for a product or service is needed by every manufacturer and company that provides services to the public.
To “stay afloat”, manufacturers also need to monitor the state of affairs of competing firms: monitor the quality of their products and pricing policy. It is the marketer’s job to collect all this data, as well as think through the strategy and tactics for promoting goods and services in the consumer market.
Marketer is a specialist who studies supply and demand in the consumer market for goods and services, an expert in the sales of company products.
Different companies define their own functions of a marketer. Some focus on advertising their product, promoting the brand, others are more focused on market analysis, studying market prices, while others devote all their efforts to distinguishing themselves from competitors. But everyone is united in one thing:
The main functions of a marketer are to ensure the most effective work of the company, increasing the efficiency of its activities in promoting the product in the consumer market.
Here the specialist, as they say, “has a free hand” and all means and methods are used. History knows many impressive, sometimes amazingly simple, but so effective, sometimes contradictory, and sometimes curious cases of marketing moves that brought dizzying profits to companies. Here are some examples. Assess the scope of the “flight of thought”.
Story 1. The American company that gave birth to the fast food industry, in order to attract the population to eat the hamburgers they made, applied the principle of transparency - the food was prepared right in front of consumers - everything is clean, no deception.
To enhance the effect, an unconventional marketing ploy was put in place: hired people in white coats, who could be seen every now and then in line, strengthened the idea of the company’s cleanliness in the minds of the population, because even “doctors” bought hamburgers.
The company began to develop at a rapid pace, and for many years has been a leader in the consumer consumption industry.
Story 2. Alka-Seltzer, a company known for its effervescent hangover pills, doubled its revenue thanks to a simple trick: in an advertisement, they began to drop not one, but two tablets into a glass of water.
Just. Truly everything ingenious is simple. Or here’s another – my favorite story.
Story 3. At the dawn of the formation of the profession, the owner of a certain Milanese window glazing company, to commemorate the anniversary of his company, gave all the local boys... a slingshot, and even with a note: “In gratitude for their cooperation.”
How do you like this marketing ploy? I remember the proverb: “In war, all means are fair!” How creative the job of a marketer can be, right?
Marketing – is this a modern profession?
In our country, the need for marketers in the broad sense of the profession arose in the 90s. With the transition to a market economy, a huge number of goods appeared and manufacturers began to fight for consumers.
Specialists were needed to study the goods market, determine the needs of the population and the properties that a product must have in order for people to want to buy it, as well as propose ways to sell it.
The profession turned out to be in great demand and began to develop rapidly. In 1998, only 20% of domestic companies had their own marketing department, and already in 2001 - 60%.
However, in Europe, trading companies began to use the services of a marketer already in the 17th century. Merchants sent their clerks to cities and villages so that they could find out what the population needed and what goods they liked best. But there was no such name in those days.
What are the responsibilities of a marketer?
Marketing today is not only about creating a product and promoting it on the market, it is about identifying consumer values and creating a system in which the process of purchasing a product or service would fully satisfy the basic values of the consumer.
“Marketing is the art of creating true value for the consumer, the ability to help consumers live better.”
Philip Kotler (creator of the modern school of marketing)
The world is changing rapidly. The consumer has become more discerning, more demanding, and more sophisticated in his needs. He no longer needs coffee just as a drink to quickly recover from sleep in the morning, he needs pleasure; a dress is not just a piece of clothing, it is an image, a style, an image; A car is not only a means of transportation, it is speed, comfort, prestige.
Today, the so-called Marketing 3.0 system works in three directions:
- Attracting a client.
- Customer service.
- Customer retention and return.
What should a specialist be able to do so that work in all these three areas is carried out at the proper level? A good marketer is a marketing analyst; his main responsibility, as noted earlier, is research and analysis of the market: what goods and services are presented, which ones are missing, at what price and who buys, why they buy, why they don’t buy.
Other responsibilities, depending on company priorities, may include:
- forecast and modeling of possible fluctuations in supply and demand;
- development of product promotion plans;
- organizing and conducting events, advertising campaigns, promotions;
- compiling a list of consumer goods;
- determining budget and pricing;
- managing the workflow of other marketing department specialists: advertising agents, designers, copywriters, etc.
What are the responsibilities of an Internet marketer, you ask. After all, we are here discussing the possibilities of working remotely. Yes, almost everything is the same, but only online.
An Internet marketer must:
- Expand your customer base.
- Monitor project work and prepare monthly reports.
- Analyze resource traffic and work to promote the project.
- Provide responses to incoming customer requests.
- Develop plans and strategies for project development and ensure their implementation.
- Ensure compliance with contracts.
Simply put, an Internet marketer, also known as a web marketer, is involved in managing online sales, attracting as many visitors as possible to the website of a manufacturer or trading company, and developing strategies and methods for selling goods via the Internet.
Here, whatever tools can be invented will help him, because Internet technologies do not stand still! Here are just a few of them:
- selling site,
- one-page site Landing Page,
- SEO promotion,
- SMM promotion,
- advertising (targeting, teaser, banner, viral, native),
- email newsletter,
- messengers, etc.
Want to know more about it and how it all works? Here is a video about modern marketing tools.
What qualities will help you become a marketing professional?
Becoming a professional is not easy. You need to be an extraordinary person and combine a sufficient number of professional and personal qualities.
- A marketer needs to have the makings of a psychologist, since the outcome of sales of the enterprise’s products depends on his ability to influence the buyer’s consciousness. He knows how color, packaging size, smells, font size, product position on the shelf, etc. affect the consumer, and he knows how to manipulate it.
- He must have the desire, interest and desire to work with a large amount of new, primarily significant information: analytical data, sales data, results of consumer surveys, reports.
- Creativity: the ability to come up with new ideas, non-standard moves.
- Communication and good verbal skills: networking, negotiations/presentations, communication with clients, ability to persuade.
- Good analytical and mathematical skills (ability to work with numbers, graphs, diagrams).
- Humanitarian abilities (ability to work with texts).
- Attention and concentration to engage in analytical activities.
- Organization (the ability to plan work and clearly follow the intended goals).
- Stress resistance, because you need to be prepared for large volumes of work and a rapidly changing market situation.
And the main quality, the presence of which is mandatory (and not only in the marketing profession, as I see it) and without which neither success nor advancement in terms of career growth is possible, is, no matter how trite, love for the work you do. Do you agree?
Pros and cons of the profession
- Demand. The prevalence of the marketing profession is increasingly scaling in the field of consumer demand. Business is growing. A person will always need something.
- High salary. Internet marketers with high performance indicators can boast of large fees.
- Opportunity for career growth. There is a chance to get a position immediately after graduation, since there is a high demand for competent specialists. At the start, however, you need to be prepared for the position of assistant marketer or assistant.
- An interesting creative profession. There is an opportunity to show your talents and realize your ideas.
- Low starting position without work experience and portfolio.
- Along with the fact that this is creative work, it is also painstaking work (this is described above).
- Great responsibility to company leaders. You always need to be “on guard”, “competitors do not sleep.”
- Nervous work, although interesting. Great psychological stress - the amount of work is not bad.
- Often irregular work schedules, again due to heavy workload.
- Possible risks in remote work conditions: you can “run into” an unscrupulous employer; informal employment and, as a consequence, unpaid sick leave and vacation.
Here, as they say, “think for yourself, decide for yourself, to have or not to have,” that is, “to be or not to be.”
Where do they teach professions?
Training can be completed at higher educational institutions at the faculties of sociology or management in the areas of “Advertising and Public Relations”, “Marketing”, “Applied Methods of Sociological Research”. But, unfortunately, there are not many universities teaching in these areas.
However, this specialty can also be obtained in other educational institutions (colleges, technical schools), where courses and trainings are conducted. There are online universities that teach modern Internet professions.
If you wish, you can try to learn on your own; fortunately, there is plenty of material on this topic on the Internet. We will have an article reviewing marketing courses coming soon.
How to find a job
As they say, “if there is a desire,” there are many options for finding a job:
- on job search sites, primarily: job.ru, rabota.ru, hh.ru, superjob.ru;
- on numerous;
- on social networks, having previously correctly and competently registered your account;
- through commercial offers with your resume sent directly to recruiters of companies where you would like to work;
- It has now become fashionable to use multifunctional instant messengers (Telegram, WhatsApp), and don’t forget to set up your profile correctly, starting with the status;
- on professional forums, where employers, like job seekers, also look.
As we know, there are no easy paths, and “the one who walks can master the road.”
How much does a marketer's work cost?
Depending on the regions and the functions assigned by the company to the specialist, according to the research center of the Superjob.ru portal, salaries vary from the lowest of 23,000 to the highest of 58,000 rubles.
The website Trud.com provides approximately similar statistics, where the average salary of a marketer is clearly visible - 30,000 rubles.
Your professional abilities, accompanied by a trump card in the form of a solid portfolio, your wealth of experience and an irresistible desire to work in the field of PR for the benefit of meeting human needs will be faithful companions in your search for employment.
Conclusion
What's the result? The realization that the marketing profession is the field of activity of creative, extraordinary individuals, but with a commercial streak, who are not afraid of difficulties, ready for development and professional growth. In this video you can learn even more about the profession of a marketer.
Do you recognize yourself in the description? Do you have a desire to occupy this niche? Then go ahead! And may good luck accompany you!
For now - bye. And yes, do not hesitate to rate the article “5 stars” if it was useful and interesting to you. I look forward to your comments.
Anton Kuptsov, Marketing Director of JSC Confectionery Association Lyubimy Krai
What education do you need to work as a marketer?
It is necessary to get a quality education at a good higher school or university. I studied at the Department of Marketing of the St. Petersburg State University of Economics and Finance (at that time “FinEk”). In my final years, I simultaneously did an internship in my specialty at the Higher School in Germany. A few years later, he completed his postgraduate studies and received his PhD at the already transformed St. Petersburg State University of Economics.
It all depends on the position and life cycle of the company in the market, as well as on the tasks it faces. Sometimes practical experience and the sparkling eyes of an employee, the willingness to take what is available and run together are more important, and sometimes it is necessary for a person to form a new “ecosystem”.
When selecting specialists for the marketing department of our company, specialized education is a big plus. But its absence does not mean that the applicant will have serious problems when finding a job.
How often have you changed directions in your marketing?
I have been working in marketing and sales for about 13 years. I started with (conducted surveys) and direct wholesale sales by telephone. Then he worked as a “general marketer”, trade marketer, regional sales manager, head of the trade marketing department, and marketing director. The key experience, both in time and in content, was gained in “Beloved Land”. In this company I held four positions and three levels of subordination.
What do marketers do?
They study consumer behavior, identify market problems that need to be solved so that the entire chain - from producer to consumer - receives its benefits, and ultimately society as a whole benefits. Everything else is models, systems, tools and management that need to be learned.
I would highlight the main areas of work of a marketer, depending on his specialization: research and analysis, branding and communications with audiences.
Currently, our department is working in all of these areas. I am responsible for general issues on marketing development in the company, market research and global trends, market segmentation. Brand manager – for identifying consumer needs and formulating values, studying and interacting with target audiences, brand positioning, identity and design communications. stand at the forefront and engage in two-way communications with target audiences: partners, media, buyers and consumers.
How is your working day going?
Very exciting. It can be divided into large blocks:
- Meetings with colleagues or partners on current issues. For example, to develop a new trademark, it is necessary to carry out a lot of preparatory work. This involves constant interaction with colleagues from different departments. We discuss ideas, concepts, solutions.
- Searching and studying the necessary information on current marketing trends and approaches, developing new proposals to improve the system and our work. For example, the market segmentation methodology is becoming outdated, so it is necessary to study new approaches and developments of other market participants and researchers.
- Solving current issues, answering emails and questions from colleagues.
Since I head the marketing department, I coordinate the activities of the entire department. We regularly hold meetings, discuss the progress of work processes and exchange new ideas.
A marketer’s working day, especially if his area of responsibility includes global tasks, rarely ends on time. It’s difficult to stop thoughts, you think about tasks constantly. Everywhere you notice some signals, observe similarities and differences, see how and what others do.
What are the disadvantages of being a marketer?
These are not disadvantages, but rather some additional difficulties.
Most often, many companies do not understand why they need a marketer.
Or they understand, but do not give specialists the opportunity to justify and make decisions.
There are still difficulties with setting company goals and formulating tasks based on them. But I think this is a headache not only for marketers.
How to cope? Offer your informed decisions or look for another company.
Why do you love your job?
Just because as you study a lot of information, gain experience in different markets, areas and projects, you begin to understand the entire system. It's nice to see when products and brands appear, in the development and development of which you took an active part, when the company grows and strengthens its position in the market.
I also love the state of flow, when you are immersed in thoughts, disconnected from everything.
What influences the salary of a marketer?
It depends on the industry (some industries have particularly high and low rates), the company's position in the market, competition for space, and the level of demand.
How can a marketer pass an interview successfully?
For initial positions, you need to show basic economic knowledge, the ability for systematic and critical thinking, and searching for the necessary information.
The most common mistake of marketers is that they come for an interview with a company, but do not generally study its market, positions, publications about it, website and social networks. Study, show your analytical skills and try to note strengths and areas for improvement. Do a little more than is expected of you.
For candidates for higher positions, the employer evaluates the successes of the companies where they worked and their contribution to their achievement.
How do you deal with?
This is a real problem for many. The approaches that make the most sense to me are to take on more complex tasks within one’s competence and dig deeper, as well as take on tasks that go beyond one’s competence. Both approaches are accompanied by obtaining interesting information, reading, observation and analysis, and communicating with new people. And new professional experience. It so happened that I alternate these approaches.
A lot of them. I will highlight a few basic ones:
- Smith A. “An Inquiry into the Nature and Causes of the Wealth of Nations”
- Schumpeter I. “Theory of economic development”
- Blaug M. “Economic thought in retrospect”
- Veblen T. “The Theory of the Leisure Class”
- Baudrillard J. “Consumer Society”
- Aaker D. “Brand Leadership”
- Koenig T. “Psychology of Advertising”
- Ogilvy D. “About Advertising”
