O'KEY Group S.A. (LSE: OKEY), one of Russia's largest food retail chains, today announces the appointment of Miodrag Boroevich as CEO. He will replace Heigo Kera from this position, taking over the management of the company's hyper- and supermarket business from May 2017. In order to ensure a smooth transition of CEO responsibilities to Miodrag Borojevic, this process will continue until June. Mr. Kera will retain the post of Chairman of the Board of Directors of O'KEY Group.
Mr. Boroevich is 48 years old and has extensive experience in food retail. Since 2013, he headed REWE Italy, where he achieved significant success in transforming the company's business activities. Prior to that, from 2002 to 2013, Mr. Boroevich held various senior positions in one of the leading European hypermarket chains Kaufland (part of the grocery retailer Schwarz Group with revenues of more than $100 billion), managing the company's business in Romania, Croatia , Bulgaria, Slovakia and the Czech Republic. Mr. Borojevic speaks English, Italian, Russian, German, Croatian and Bulgarian.
Heigo Kera, General Director and Chairman of the Board of Directors of O'KEY Group of Companies, noted:“After two years at the helm of the company during these challenging times for business, and having achieved the goals set for me by the Board of Directors, I have made the decision to step down as CEO and consider this decision timely. During this time, we have managed to strengthen the competitiveness of our hyper- and supermarkets, launch a number of important strategic projects, improve the price perception of the O'KEY brand, change our commercial policy to solve the most important macroeconomic problems, improve the concept of shopping in our stores for a more comfortable stay for customers, and also introduce to the market new concept compact urban hypermarket. We created strong team highly qualified experts in the field retail, which I was happy to lead in these difficult times for retail. I remain a firm believer in O'KEY's unique business model and customer proposition that will help the company realize growth opportunities in the market while maintaining high operational efficiency.”
Miodrag Boroevich commented: “I am delighted to accept the offer to lead O'KEY Group's business in the hyper- and supermarket segment. I am convinced that O'KEY has significant growth potential and I see huge opportunities to make the company more attractive to visitors to our stores, our employees and shareholders in the coming years. I look forward to broadcasting and implementing the comprehensive vision and strategy developed by our team on next step company development".
Well, what can I tell you, dear applicants. I worked in this company long enough (about a year) to rationally evaluate all its aspects. And I managed to work in different departments and in different positions. Let's start from the very beginning, they say, how it was. I came to get a job at the Okay Partizan Herman Hypermarket. Even then, it became clear to me that this organization does not respect the time of its employees, namely, that I waited for my superior manager (MTZ) for more than an hour (later I became friends with her, but the fact remains). I was offered a position in the Department of Chemistry as a salesman-logistician. Although I got a job as a "loader", but the paths are inscrutable, as they say, and I agreed. We, my luck, I got a very good and competent leader named Anastasia, to whom I have no complaints, leader always came to meet me when I needed it. . Even though I worked with chemistry, I didn’t get any milk, or at least a respirator, in addition to the fact that I exhibited the goods, I had to scatter the warehouse. I was not provided with movers. Isn't that amazing? Not one person in their right mind would agree to scatter heavy boxes of washing powders in a stuffy warehouse where there was nothing to breathe. And the goods came almost every day. So imagine throwing 8-9 pallets with chemistry and at the same time exhibiting goods and dealing with price tags. And all this for some 24 thousand rubles, but I got used to it and even began to like it. I did my job and I was not particularly bothered. Maybe I got hooked on powders???? who knows. By the way, speaking of the director (Vereshchagina). This man never greeted me back. Agree, and this is an indicator., but it seems that such a relationship worried only me .. So I worked in chemistry for 8 months. after which he moved to the logistics department (in Russian, loaders). This was due to my concern about health, and the innovations that occurred in the store, this concerns the schedule instead of 2/2, they switched to 4/2 and 5/2, combined some departments, removed MTZ (the link above the sellers. manager trading floor ), some were demoted back to sellers. usually these people left themselves, but the lucky ones were called "leaders", although in fact they remained the same MTZ. Just imagine. Instead of one manager and two managers, the seller now had 6-7 managers each. Working in logistics is, of course, romantic, but given only two hydro-cradles in stock, I would have thought well before poking in there, and then we also had a "thieves" store in some um there was one stacker each. And sometimes they broke. I had to lend them yours, then we had one left for the entire hypermarket. Well, isn't that funny????? Well, logistics is a different story, but in general, you can work, well, there, too, how lucky. The whole store is supported by logisticians and I sincerely feel sorry for these guys who, like donkeys-terminators, take the rap for the whole * mess and, by the way, also for the same penny, about 25 thousand. I worked there for a month and returned to the sellers, but in a different department. The Conservation Department is a complete asshole, I don't even want to tell you. Well, here we come to my dismissal. As mentioned earlier, they don’t respect your time at all. I specifically asked what time I should arrive, they told me that at lunch from 13 to 14 I arrived somewhere at 14.30 and can you imagine what ?? ? I went to lunch like this. And everything seemed to be quite smooth, I got a bypass and collected signatures until I reached the security department. The fact is that I received a magnetic pass and it broke along the edge in the corner, but if you saw this pass and the material from which it consists of you would not be a bit surprised, almost from cardboard. Since I worked in a chemical warehouse, which was quite small and I constantly used a magnet to open it, and one day it broke. I didn’t even notice this, I just took it out of my pocket and saw it like this. What they told me. They say 500 rubles in the security department, they say “how will I issue such a card to a new employee”, although it worked for entry and exit and was generally in good condition, it just had a broken corner due to low-quality material. I didn't care about that money. I just didn’t have them .... well, it happens in a person’s life .. there’s no money and that’s all. To which they told me “These are not my problems”, I said that I would get the calculation and give it back, but there was a real tank sitting there, of course I I flared up and began to swear, not only did I wait an hour for the personnel officers, they also didn’t want to sign a bypass for me. in response, I heard verbatim: "Step march from here" several times. Are you really going to work there? As a result, I went to Natalia Stuleva and heard something like "Is this my problem?" Well, nevermind myself, I thought .... Then I went to another personnel officer, Yana Mansurova, and heard the same thing. After that, I returned to Natalia Stuleva and began to threaten labor protection, to be honest, I generally wanted to smash everything to hell. But I restrained myself. She kicked me out of the office and asked me to come in again, I obeyed. when you hold for a disenfranchised slave???? As a result, I drooped, after which Natalia Stuleeva told me to go try again. I agreed and I went. But right away it was impossible so, huh???? I signed everything. but they said to bring 500 rubles, in the end I got everything, in general, the dismissal took me about three hours ... well, something like that. So if you want to know in detail about working in the Hypermarket OK on Partizan Herman, then here is my number 8-981-988-15-06
I will provide evidence of my work in this organization and try to answer all your questions....
as it is;)
Private label O'Key, social responsibility in O'Key stores, list of operating shopping centers of the O'Key group of companies
Section 1. History of the O'Key chain of stores.
"OK" is a Russian chain of stores. It is managed by the O'Key Group company, the Dorinda company builds shopping malls (the companies' offices are located in St. Petersburg).
The history of the O'Key chain of stores
The O'Key group of companies was founded and registered in St. Petersburg in 2001. The chain's first hypermarket opened in St. Petersburg in May 2002, located at 3, Vyborgskoye Highway, behind the Ozerki metro station. The project was created by the architectural workshop of Mityurev. In 2003, the workshop received the Architecton award for it in the Best Building nomination, and in January 2011, the roof of this hypermarket collapsed.
On November 18, 2009, the chain opened its first hypermarket store in Moscow at the Zolotoy Vavilon shopping center in Rostokino.
An initial public offering of the retail chain's shares on the London Stock Exchange is scheduled for the fourth quarter of 2010, and the volume of funds raised is expected to be between $300 million and $500 million. The company plans to use the proceeds from the placement to open new stores and partially repay the debt.
3. O'KEY store
The nominal sole (100%) owner of the network is the Luxembourg company O'Key Group (formerly Dorinda Holding S.A).
The beneficiaries of this company are Dmitry Korzhev (32%), Dmitry Troitsky (32%), Boris Volchek (25%), Hillar Teder (11%).
Since March 2007, the CEO has been Patrick Longuet, who previously held the post of CEO of the Russian retail chain Auchan.
As of January 1, 2012, the retail network united 72 hypermarkets and supermarkets in St. Petersburg, Moscow, Krasnodar, Krasnoyarsk, Murmansk, Togliatti, Tyumen, etc. (in 19 large Russian cities in total). For its customers, O'KEY issues discount plastic cards.
The network's revenue under IFRS for 2008 amounted to 50.3 billion rubles. (30.6 billion rubles in 2007), EBITDA - 4.7 billion rubles. (2.18 billion rubles)
Revenue in 2010 amounted to 82.7 billion rubles. (in 2009, according to the investment company Pollyanna Capital Partners, 67 billion rubles).
In 2007, "OK" entered the Ukrainian market. In less than two years, 4 hypermarkets of the network functioned: in Kyiv, Krivoy Rog, Zaporozhye, Kharkov and an unfinished hypermarket in Simferopol (total selling area - 36 thousand m², turnover in 2008 - $ 740 million). But in June 2009, the company announced about shutting down activities. All stores were suddenly closed on the same day, without explanation, retail space was put up for sale or for rent. According to experts, the reason for the closure of the Ukrainian network is inept planning strategic resources and the concept of a team of managers sent from Russia, who are not familiar with the realities of the Ukrainian market. As a result - large debts to creditors and suppliers.
As it became known later, all (except Kharkiv) vacated areas of the Ukrainian O'Key hypermarkets were leased to the French network Auchan, which also, by that time, had been working on the Ukrainian market for about two years. The corresponding agreement was signed on August 25, 2009, the amount of the transaction was not disclosed.
Kharkiv hypermarket, together with equipment and land, was leased to the largest Ukrainian retailer Fozzy Group.
January 25, 2011 at about 20:30 in St. Petersburg in a hypermarket on Vyborgskoe shosse, 3/1, a partial collapse of the roof occurred. One person died, 14 people were injured (later the number of victims increased to 17). A criminal case has been initiated. The next day, all stores of this trading network in St. Petersburg suspended work.
Customers come to O'KEY stores not only for fresh products and goods High Quality but also in a pleasant, friendly atmosphere. Every week, O'KEY prepares new offers for you - seasonal promotions, sales, discounts and gifts.
O'KEY is one of the largest retail chains in Russia. Every year, millions of customers come to our stores to get quality service, commit bargain shopping in a pleasant atmosphere. The main criterion for assessing the quality of our work is the degree of customer satisfaction in O'KEY stores. That is why we invite people who love their job and share our desire to provide our customers with the most comfortable conditions for visiting stores.
Honesty, stability and fairness are the basic principles that underlie the Company's relationship with its employees.
5 reasons to work at OK
Our Company is developing rapidly, which means that you have opportunities for a quick career development. In a year of work at O'KEY, you can go from an ordinary sales floor employee or assistant to a manager or leader.
O'KEY does everything to make it easier for new employees to adapt to the team. Qualified mentors and special trainings will help you get the necessary skills, and a friendly atmosphere will allow you to quickly get used to a new workplace.
The company cares about its employees and strictly complies with all requirements of labor legislation.
Training cycles and educational programs for the Company's employees will help your professional and personal growth. It is important for us that everyone who works at OKAY can reveal their talents and abilities.
Retail is one of the most resilient industries and is growing even in an unstable economy. So, by choosing a career at O'KEY, you secure your future for many years to come.
We recruit for the Company the best specialists– competent professionals with an active life position, capable of learning and self-education, able to apply the acquired knowledge in practice, sharing our corporate values and striving to achieve best results.
O'KEY is a dynamically developing retail chain in Russia, one of the largest grocery retail markets in Europe with high potential for further growth. We are among the leaders of Russian retail, having 77 shopping malls with a total retail space about 358 thousand m2 in the North-West, South, Central, Ural and Siberian regions of the country. Today, O'KEY stores operate in 20 major Russian cities.
O'KEY offers customers the widest selection of food products, with an emphasis on fresh food and delicacies, as well as non-food products. To date, the Company's product range includes 64,000 items. O'KEY develops its own brands of dairy, meat and other products and consumer goods without advertising margins. The O'KEY brand is recognized as one of the strongest trademarks in St. Petersburg.
Focusing on customer expectations, O'KEY builds effective business processes and actively develops in order to provide consumers with excellent products and improve their quality of life. Today the Company's main format is a hypermarket. In addition, we are developing a network of supermarkets that complement the main format. Hypermarket "O'KEY" is organized on the principle of a classic European hypermarket with an extensive range of various goods and services. affordable prices, our own bakery, a large car park, spacious bright rooms, a children's playground and a full range of additional services. The supermarket "O'KEY - Express" complements the main format of stores - this is the convenience of shopping at affordable prices within walking distance from home.
The O'KEY group of companies is led by a management team with international retail experience and deep knowledge of the Russian market. More than 19,000 employees work in the Company's stores and offices throughout Russia, which are the main value and key success factor for O'KEY.
The O'KEY Group of Companies opened its first hypermarket in St. Petersburg, quickly becoming one of the leaders in the local organized retail market. Since then, the rapidity and sustainability of development has become the basis of the "OK" strategy. The company is actively developing its presence in the regions. By 2015 we intend to be present in 25 largest Russian cities.
O'KEY pays close attention to the development of the logistics system. We are constantly increasing the area of warehouse premises, while increasing volumes import operations and developing their own brands. We believe that another priority task is to optimize the level of warehouse stocks, improve the mechanisms for supplying and displaying goods. Our plans include the creation of a door-to-door warehousing system that will ensure the accelerated delivery of goods to O'KEY stores.
In order to act more efficiently, meeting the needs of a growing network, O'KEY is constantly improving its IT infrastructure. The company plans to introduce a number of innovative IT solutions that will allow more accurate forecasting of consumer demand, increase the efficiency of category management and supply management systems.
Main competitive advantages networks "OK" - wide selection goods and the ability to vary it, taking into account the characteristics of demand in certain regions. The company strives to provide customers with the most a wide range products, including our own cooking and baking, as well as constantly updated lines seasonal products food and non-food items. O'KEY plans to improve the system feedback with customers, which allows to adapt the assortment of stores to the needs and taste preferences of the inhabitants of a particular region, as well as the intensive development of their own brands.
Responsibility to society is one of the main principles of the Company's activities. We work for people, we strive to make better life our customers by providing quality products and services. O'KEY highly appreciates its employees, and therefore creates decent and comfortable working conditions for them. We contribute to the development of local communities in the cities where O'KEY operates by supporting humanitarian and charitable initiatives. Social responsibility is an integral part of our development strategy.
"OK" thinks about consumers
We consider each O'KEY store not only as another step in strengthening our position in the market, but also as a contribution to the development of local infrastructure. The opening of a new store is the construction of transport interchanges, tax deductions to the budget, the creation of new jobs, which means promoting the growth of the economy of a particular region.
We consider our customers as the main priority of the Company, to whom we offer a wide range of goods and services. We do our best to make visiting O'KEY stores as pleasant as possible, and making the shopping process comfortable.
"OK" cares about employees
The company highly values its employees. We offer decent wages, social guarantees, safe working conditions, we care about the health of staff and their families.
All O'KEY employees are provided with opportunities for career and personal growth. We conduct many trainings aimed at improving professional skills. Particular attention is paid to training new employees and the process of their adaptation in the team.
In relations with personnel, the Company strictly adheres to the requirements Russian legislation. In the event of labor disputes, special commissions are created. Each employee of "OK" can count on an objective and fair resolution conflict situation.
"OK" saves nature
The company attaches great importance to the protection environment. We strive to improve the environmental situation in the regions where we operate. O'KEY uses safe construction technologies and materials, and is engaged in landscaping the area adjacent to the stores. Buyers are offered eco-friendly packaging bags made from biodegradable materials. In addition, the Company regularly recycles cardboard, polyethylene and fats. All this is our contribution to the conservation of nature for future generations.
OK helps people
The company implements a number of social and charity projects aimed at supporting socially unprotected segments of the population and educational institutions. Such initiatives operate in the Leningrad region, where the largest number of O'KEY stores are located, as well as in other Russian cities. We cooperate with many charitable organizations, including the Russian Red Cross, Caritas, Reto Nadezhda and the Orthodox Center for Spiritual Revival.
We pay special attention to helping children with disabilities left without parental care. The company provides free products from its stores to children educational institutions, among which: Orphanage"Spring" for children with developmental difficulties (Volkhov), Vsevolozhsk psycho-neurological orphanage (Vsevolzhsk), Specialized orphanage No. 14 (St. Petersburg), Specialized orphanage No. 16 (St. Petersburg), Center for Social Rehabilitation of Disabled Children of the Tsentralny District (St. Petersburg) and many others.
One more direction social activities"OK" - promotion of social adaptation of disabled people. We support social rehabilitation centers for the disabled in the Frunzensky and Moskovsky districts of St. Petersburg. Our charitable program also includes cooperation with the Moscow District Council of Veterans of the Great Patriotic War and workers of besieged Leningrad.
In addition to working with charitable organizations and social institutions, "OK" provides targeted assistance specific people who contacted us personally. Our employees share the position of the Company and accept Active participation in charitable and volunteer activities.
O'KEY Group of Companies, one of the largest players in Russian market retail, offers space for rent in existing and under construction shopping centers and hypermarkets of the company. Among our tenants are Svyaznoy, Austin, Sportmaster, Eldorado, Gloria Jeans stores, Sberbank, Avangard banks, Apetta dry cleaning, Raduga pharmacy, McDonald's. We invite you to join the market leaders working with the network shopping centers"OK".
If you are interested in cooperating with us, we offer you to fill out a tenant questionnaire, which will help us learn more about your rental wishes and prepare as much as possible profitable proposition. When your application is approved, the manager of the rental department will contact you by phone or send an email to commercial offer. In the event of a negative decision on the application, "OK" reserves the right not to inform the applicant about decision.
Full list of operating shopping centers
group of companies "OK"
SEC SPB Podsolnukh
GM Rostov Komarova
GM Rostov Malinovsky
GM Krasnodar Minsk
GM Krasnodar Machugi
GM Stavropol GM Nizhny Novgorod Lenin
15. "OK" in Moscow in the shopping center "Golden Babylon" in Rostokino (Prospekt Mira, 211).
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Sources
Wikipedia - The Free Encyclopedia, WikiPedia
okmarket.ru - OKAY site
rabota.ru – Work Ru
salespb.ru – All discounts
Large Russian retailer O'Key has appointed five new top managers, the company's press service reports.
New directors for operations, real estate, own production, strategic marketing and the Vegetables and Fruits direction came to the company.
The new Chief Operating Officer of the retailer is Martin Piterak, who has worked in European retail chains Ahold and Kaufland. At O'Kee, he will be responsible for sales, supply chain management and in-house production.
Pavel Remezov, former top manager of Lenta, OBI and Metro Cash & Carry, was appointed to the position of Director of Real Estate Network. For the first time about this in the company back in April 2018. His area of responsibility includes all matters related to real estate group, the press service said.
The company also appointed a new head of the Directorate own production - former employee Kaufland Niksha Nekicha. Nekic will join the team of new COO Martin Piterak.
Tino Andzic, who previously worked for leadership positions in Leo Burnett, WPP and J. Walter Thompson. In the company, he will be responsible for marketing activities groups, store formats and planning.
The company also created a new directorate "Vegetables and Fruits" in the commercial department. It will be headed by another native of Kaufland Dinko Gadzhev. Under his leadership, the directorate will improve the quality and range of fruits and vegetables, reduce the time of their delivery and conclude contracts for their direct import from foreign producers.
The general director of the network, Miodrag Boroyevich, said that the new appointments are strategically important step to form a team of industry experts.
“In order to realize all the ambitious plans of the Group, we have recruited professionals top level with Russian and international experience. This will certainly help us achieve our goals. The development of the most convenient for the consumer, modern retail formats is our the main objective in the near future," the press service quoted him as saying.
Earlier it became known that "OK" in the alluvial territories of Vasilevsky Island in St. Petersburg shopping mall with an area of 9.1 thousand square meters. m. To participate in the auction allowed five companies that have passed a preliminary check. The starting cost of work, including design, is 550 million rubles. According to the terms of the competition, all works must be completed within 350 days.
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