Every day everything more people interested in changes occurring in the market for goods and services. Changes in the pricing of purchased products cannot be predicted. After all, the cost depends on many factors: the cost of materials for production, the cost of the manufacturing process itself, packaging, delivery. To be sure of the appropriateness of the purchase, the customer must be guided by the pricing policy of the market for the goods and services offered. Trying to make it easier for customers to choose, manufacturers offer price lists of their company or company.
What is price
The question naturally arises as to what the price list is. Price list is a list provided by the company, with indicated prices for each item.
Most often, price lists or price lists are used by enterprises involved in the sale of products. When creating such lists, company management takes into account everything material costs for production, advertising.
What is the price for modern business? Having a price list, a company representative can offer possible cooperation to a potential partner, appealing to the prices and range of goods available, which makes it much easier
Where did the concept of price come from?
Such a short but capacious word came into the Russian language from English. On native language this word means "price". In the 70s of the twentieth century, in the interstate standard the price list was listed as a clear list, a list of clearly regulated prices of items and short characteristics of goods.
What is price and how did this word take root in the USSR? The meaning of the word “price” is shortened from the English “price list” - a list of prices. The Slavs love to shorten and reduce everything, the price list was no exception.
Such a list or price list was used to sell agricultural goods (milk, fish, meat, vegetables), as well as to present goods in a favorable light (typical for hardware and clothing stores). In the USSR there were specially endorsed vital lists necessary goods, prices for which have never changed. An example would be everyone’s favorite boiled sausage “Doctorskaya”, the production of which cost three times more than the price per kilogram of ready-made products.
Lists in the modern world
Lists are an integral part Everyday life. When faced with them, not every person can immediately understand that this is a “list of prices.” The price list is a catalog of products from your favorite cosmetic company, a list and cost of services from your favorite hairdresser, a menu in a restaurant or cafe. All these lists, it would seem at first glance, are exactly what we are talking about.
But it is worth remembering that in order to invest money correctly and profitably, you should carefully study the offered product.
What should be indicated in the price list
As mentioned earlier, a price list is a clear list of product names, a small description and characteristics of them.
For example, you are viewing a price list construction company, choosing the right material. On the page with glass wool there will be six names of different manufacturers. Next to each product characteristics should be indicated: density, layer thickness, mat length. Price per meter or per roll. Company and country of origin, delivery time when ordering. operation.
If any of the points you are interested in are not covered, you must contact the manufacturer or seller for clarification. When purchasing, you need to keep track of what exactly is noted on the invoice. If something has not been agreed upon, then there is a high probability of acquiring defective goods or fake.
Pricing occurs individually for each company. It is worth remembering that the cost of a high-quality “brand” product cannot be low.
So what is the price? This opportunity is easy and favorable conditions create long-term partnerships. And also find the necessary product with minimal costs.
a term that denotes a directory or collection of prices and tariffs for goods, products and services, is the simplest and most inexpensive way to disseminate information about prices, tariffs or services, helps potential buyers find out information about the services and goods offered by the company, about the range of products
Information on the definition of the price list, the origin of the price list, the legal force of the price list, the profile of the organization, intrinsic value, assortment, list, directory, purchasing power, shortages, exchange of goods, quality of goods in the price list, types of price list, enterprise structure in the price list, turnover, product exchange, payment details in the price list , price list application, price list prices, price list discounts
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Price list - definition
The price list is a directory or list indicating wholesale, retail, purchasing, zone prices and (or) tariffs, systematized in a certain way, defining the parameters of the services provided, by groups and types, covering any list of products, for various purposes, materials, different services and sometimes their brief characteristics. In stocks they are replaced by newsletters, and in books, for example, by catalogs.
The price list is a price guide for dishes and food intended for sale to clients, as well as for services provided to them.
The price list is a systematic collection of prices by groups and types of goods and services.
The price list is reference table of prices for goods and various services.
The price list is a list of prices for products of a certain range (for example, bakery products, machine tools, televisions, etc.) in accordance with established standards and conditions for the production of these products and their delivery.
The price list is a regulatory production-practical and (or) reference publication containing a systematic list of equipment, production operations, services, indicating prices and, possibly, brief characteristics.
Etymology of the word price list
There are several options for the origin of the price list:
From the German "Preiskurant" - catalog with, price list;
From the German "Preis" - price + "kurant" - running;
From the German "Preis" - price and the French "prix courant" - tracing paper
Formal features of the price list
As you can see, unlike, for example, an invoice, a price list is not a document to which strict requirements for structure and content apply. Formal features of the price list:
Title of the document (nomenclature list, price list, price list, prices, price list or without title);
An indication of the completeness of the price list;
In the vast majority of cases (95%) the price list is not approved by anyone;
In the vast majority of cases (94.4%) the price list is not signed;
The date in the price list is in almost all cases;
What is a price list? There is no understanding of this either in the West or here. It is believed that a price list is a list of prices for products of a certain range (for example, bread, machines, televisions, etc.) in accordance with established standards and conditions for the production of these products and their delivery to the consumer. However, such a definition reflects only the external side of the phenomenon.
Where does the price come from anyway? Full satisfaction of the needs of society leads to the disappearance of prices (air is free, walking on the sidewalk is free, etc.). But as soon as you appear, prices for previously free things immediately appear (for example, paid car parking). Let's figure it out.
Legal validity of the price list
The legal force of a document is a property of an official document imparted to it by the current authority, the competence of the body that issued it and in accordance with the established procedure registration For a document to have legal force, it must have the following details:
Document date;
Name of the place of development, publication, adoption or signing of the document;
Signature;
Name of the document type (except for letters);
Document Number.
As an analogue of a handwritten signature to give electronic document legal force is used electronic digital signature(EDS).
Areas in which price lists are applied
Price lists are used in almost any area:
Hairdressers;
Tire fitting;
Printing house;
Beauty Salons;
Medicine.
Types of price lists
A type is a form, a type of something that has certain characteristics, as well as a pattern to which a certain group of objects and phenomena corresponds.
General price list
The general price list includes 3 private price lists:
Price list of the market for personal paid consumption;
Manufacturing market price list;
Salary price list (it is the salary price list that gives rise to the two previous private price lists).
Price list of the market for personal paid consumption
Let's look at the first private price list - the market price list for the sphere of personal paid consumption. What's happening in this market? If the fund of personal paid consumption is defined and known (and this is the case under conditions of more or less stable statehood), then:
The range of products produced by the national economy is better;
Better production volumes meet people's needs;
Below list price;
The rate of price decline is higher.
Then it is obvious that the quality of the national economy and its self-regulation is quite high. If, in addition to everything listed above, a gradual reduction in prices is carried out, then it continuously increases. Everything seems to be fine. However, if all this good stuff happens in an immoral society, then cheap products become waste for the production of something more expensive. Do you remember how during the years of Brezhnev’s “stagnation” pigs were fed with cheap bread?
Manufacturing market price list
The second private price list is the production market price list. (see product exchange diagram). It is a mirror image of the first private price list for the production sector. And indeed, only what is produced can enter the consumer market.
The “mirror” in this case is the price list qualification level and integrity of personnel, that is, all those involved in the production of goods and services. That is, the salary price list is the “mirror” that was just mentioned.
Once again, it is necessary to pay attention to the fact that integrity is a derivative of morality and spirituality. Remember, dear older readers (young ones - ask your elders), how many “nonsense” appeared in the USSR after Stalin, who took away from work what was being produced. This especially began to flourish in the last years of “stagnation”. “Everything around is collective farm - everything around is mine!” “What I protect is what I have!”
The “Institute of Nesuns” acquired the scale of a state catastrophe, since it destroyed the system of correspondence and mass of goods among themselves. As a result, this state of affairs gave rise to among the masses a formula for relations between the people and the party-Soviet nomenklatura: “They pretend that they pay us wages, and we pretend that we work.” The reason for this was the same immorality, both at all levels, starting with the country's leadership and the bulk of the people.
However, it should be said that the salary price list, under the dominance of the immoral concept, always turns out to be somewhat distorted and deformed in relation to the first two. This deformation is formed under the influence of:
Contract wages upon presentation of products ("accord" payment). This situation arose when managers at a certain level (especially at the lower levels) were forced to pay for work performed but at obviously high rates, since either “the deadlines were running out” or another work force there wasn't, etc. For this purpose, people formed artels, took time off from work and went to the wilderness “for hack work,” where they offered their services on collective farms, state farms, and logging sites, that is, where there was no necessary labor.
Errors in production management.
In addition to the fact that these errors are due to the wrong choice of focus on providing for human needs, there is a component of relations between people in production, which in turn is determined by the types of mental structure prevailing in society.
All these errors from all spheres of society, included in the above three components, are reflected in the general price list for all goods and services.
Errors in the price list - the mystery of shortages
All errors (which are reflected in the price list) both in the planned economy and in market economy appear as consumers. That is, errors lead to consumer competition. This type of competition is called scarcity. Deficit (lat. deficit - not enough):
Lack of something;
A product that is not in sufficient quantity;
But this competition between consumers is hidden by the pyramid of monetary wealth (wealth) of both ordinary members of society and product manufacturers. This pyramid legitimizes consumer competition as forms of consumption. These forms of consumption are legitimized by the “law of value.” Think about it, dear readers, before perestroika we were told, and we are still being taught, that “the West has everything!” But the worker in the West has one “everything”, but a completely different “everything”! And the difference between one and the other is not in desires, but in financial capabilities.
This idea can and should be continued. 5% of the population of planet Earth lives in this country, and these 5% consume as much as 40% of the oil produced throughout the world and almost 50% of all goods produced in the world. If the remaining 95% of humanity on the planet begins to live according to American image life, then the planet will not survive, it will be “gnawed” in a matter of years.
Therefore, globalizers will never allow this. It is for this reason that globalizers decided to restructure the entire world National economy. For the same reason, globalists are carrying out a plan to discredit the United States in the eyes of all humanity. They need to “extinguish the beacon” that many countries and peoples have oriented towards.
Remember how in the USSR there were “our lighthouses” - “Stakhanovites”, “Zagladovites”. Enterprise administrations created for them best conditions for work: new machine, best tool, timely repairs, procurement. Due to this, the “lighthouses” exceeded their plans, and for this they were given apartments without a queue and vouchers to sanatoriums.
And the rest of the suckers were told: “Work like the Stakhanovites, then we’ll give it all to you.” The suckers worked with all their might, but either the machine breaks down, or the workpieces are not delivered on time, or the cutter becomes dull... The same system under the control of globalizers operates at the world level.
Errors in the price list - the secret of competition
Now let's complete our consideration of the issue of the price list. We settled on the fact that all mistakes in the management of society as a whole are reflected in the price list for all goods and services. In this case, both in a planned economy and in a market economy, the price list appears as consumer competition (there is a shortage).
This competition is hidden by the pyramid (scale, rating) of people’s financial capabilities: the difference is not in people’s desires, but in their financial capabilities. The competition of various industries for money is outwardly visible and loudly promoted. This is what the “market people” are buzzing about, saying that this competition between industries for profits is the “engine of progress.”
Laziness is the engine of progress
In fact, the main thing is that the current credit system owes its existence to financial system(KFS), and the price list is consumer competition! But as soon as it was said, all Western and domestic “economic obscurities” are silent about this.
Economic "darkness"
Thus, we expand the conclusion made earlier. The price list for all goods and services is a vector of errors in the management of society as a whole and it is integral to the FSC. This immediately follows:
The credit and financial system is a management tool that can ensure the stability of all product exchange processes in social production all goods and services and their consumption by people even with erroneous self-government of society;
The credit and financial system is a means of distributing products in society, when there is a known shortage of it in relation to the demands of society.
At the same time, it is necessary to remember that FSC does not work on its own. FSC is a tool that is in the hands of certain people. And the work of the FSC depends on what kind of people they are, what their ideals are, what type of structure their psyche is. In other words, the FSC depends on the chosen concept of managing all social processes, which in turn is determined by conceptual power.
Credit and financial system. Legalized robbery.
The price list is drawn up in the form of a document and approved; it can also be drawn up as an appendix to the order - in budgetary organizations.
Almost every trading company has its own price list. After all, it is the simplest and most inexpensive way to disseminate information about goods and services. The price list can be distributed at exhibitions, can be sent by mail, etc. A correctly compiled price list is an important component for.
Write at the very top of the sheet: “Price list”. Next to it, add what type of product, goods or services the document is being drawn up for, its serial number. Indicate from what date these tariffs are valid. For example, write: “To be introduced from December 1, 2012.” Please indicate the name of the company next to it.
Create a price list table. In the header of the table in the first column write: product (service) number. In the second column write: name of the product (work or service). Label the third column: tariffs including VAT, and you can add a fourth if necessary: prices excluding VAT.
Draw rows for the table - there should be as many of them as the product you want to add to this price list. Enter the data into the resulting table. You can list products in alphabetical order or by price. For example, start filling out the table with the product that has the most low price, and then continue to introduce goods as the cost increases.
Break the price list into several tables if goods (work) are divided by purpose or their prices depend on the time of day. You can add the required number of columns. If you are compiling a price list for services, you can additionally indicate in the table: the expected duration of the service, the cost with a visit to the client and the cost without a visit, the provision of services in individually, urgent services.
Provide notes below the table. They may include information that will reflect when and by whom these tariffs were drawn up, and from what date this document will come into force. You can indicate the amount of compensation in case of failure to perform work or in case of inadequate quality of service or product.
Agree on the finished price list with your manager and accountant. Sign and affix the company seal.
The price list must indicate the date of its compilation or the date from which these prices are put into effect. Please note that it is advisable to have a price list not only in paper form, but also in electronic form. Try to make the price list convenient for customers. But do not print unnecessary information that can cause some damage to the company. Do not overload the price list with different fonts, many colors or a very long list of procedures. It's tiring. There must be moderation in everything.
There shouldn't be too many branded services. Otherwise the idea itself will lose its meaning. If 90% of the procedures in the price list become branded, you risk causing justifiable grins from clients. In addition, it is very important not to disappoint the expectations of your visitors. If the products on which branded services are performed are not very high level, you risk losing customers. What then can be said about classic services if branded ones are of very dubious quality.
A modern, colorful and tastefully designed price list can become a true masterpiece. An attractive menu design is the first step not only to the original image of a beauty salon, but also to increasing its profits. After all, judging by psychologists, up to 60% of people are pronounced visuals. This means that most of us perceive information primarily visually. By investing a small amount in illustrating procedures, you will have another opportunity to increase sales. People want to know what they are paying for. And when they see colorful pictures, they purchase the service that really interests them.
Video tutorial on creating a price list
Invariant in the price list
What does invariant mean in the price list? The price list is current prices for all goods. The invariant is:
Self-worth (a product that has its own price);
A means of measuring the value of other goods and services.
Bananas 39 rubles = 0.6 dollars;
Oranges cost 65 - 196 rubles = 1 - 3 dollars;
Cherry 222 rubles = 3.4 dollars;
Grapefruit 65 rubles = 1 dollar;
Seedless grapes 163 rubles = 2.5 dollars;
Lemon 105 rubles = 1.6 dollars;
Peaches 105 rubles = 1.6 dollars;
Pears 92 rubles = 1.4 dollars;
Strawberries 105 rubles = 1.6 dollars;
Potatoes 46 rubles = 0.7 dollars;
Tomatoes 92 rubles = 1.4 dollars;
Broccoli 105 rubles = 1.6 dollars;
Cabbage 46 rubles = 0.7 dollars;
Celery 59 rubles = 0.9 dollars;
Sweet pepper 157 rubles = 2.4 dollars;
Soup in a cafe 210 rubles = 3 euros;
Beer in a restaurant 245 rubles = 3.5 euros;
Beer in a supermarket costs 70 rubles = 1 euro;
Fruit salad in the store 300 gr. 140 - 210 rubles = 2 - 3 euros;
average price hamburger 210 rubles = 3 euros;
Coffee in a cafe from 64 rubles = 1.30;
Dinner in a restaurant per person 883 rubles = 18 Canadian dollars;
Steak at a steak house 1,128 rubles = 23 Canadian dollars.
Price list in China
Some examples of price lists in .
Prices for food in cafes for locals and tourists:
Sausages fried on the street 26 rubles = 2.5;
Dumplings (with beef or pork) for 12 pcs. 51 ruble = 5 yuan;
Rice with roast duck in a tourist cafe 123 rubles = 12 yuan.
Price list as a source of information
A quick study of several price lists allowed us to put forward a basic hypothesis. The price list as a source of information on the market allows you to obtain the following information:
Client information;
Information about its suppliers;
Information about the properties of the product;
Information about the company itself in the price list
It should be noted that not all enterprises use in their practice the distribution of price lists in one form or another (posting at points of sale, mailing, distribution at exhibitions, faxing, emailing, posting on the Internet, publishing in the press, etc.). P.).
Association memberships mentioned in the price list
It is known from practice that even in cases where this is not mentioned in the price list, an organization may be a member of some kind, be a member of a chamber of commerce and industry or, for example, an employers' union. Therefore, it is advisable to use other sources to study this issue.
Availability of parent and subsidiary organizations listed in the price list
Subsidiaries are mentioned mainly when listing branches and representative offices of a particular enterprise in other regions. The actual situation may vary. An analysis carried out using data from the SKRIN system showed that many enterprises have affiliated organizations. An analysis of company websites showed that some organizations are members of the company, but this is not mentioned in the price lists. Therefore, it is better to study this issue using other sources.
Payment details in the price list
By studying payment details, you can create both a more complete picture of the company (area of registration in which the organization’s current account is located, etc.) and quickly find it in various databases by TIN, OGRN or current account.
Coordinates indicated in the price list
In the vast majority of cases, price lists indicate:
Address Email;
The site of the company;
Addresses of representative offices;
Phone numbers of managers;
Coordinates of the person responsible for a certain region or group of goods.
Manual listed in the price list
Most often, price lists do not mention specific names. In cases where they exist, they are most often mentioned CEO, commercial director, deputy commercial director for sales. At the same time, the price lists mention one, maximum two managers. Most often, the last name and initials of these persons appear in price lists. Consequently, the role of the price list as a source of information about the company’s management is also low. For this purpose, it is better, firstly, to study the competitor’s website (sections “How to contact us”, often the website contains telephone numbers of the reception, department heads, press secretaries; “News”, etc.), secondly, you can just call the reception and find out the full names and coordinates of the required persons.
Enterprise structure based on the price list
In most cases, it is impossible to extract information about the structure of the enterprise from the price list. Even in cases where the price list indicates the telephone numbers of two or more structural units of an enterprise, this information does not exhaust the entire structure of the enterprise. Most often in the studied price lists the following are mentioned:
Purchase department;
Production Department;
Marketing and sales;
Sales department or sales department.
In some cases, price lists contain references to the specialization of managers by territory or product.
Thus, it is also better to study the structure of an enterprise not with the help of a price list, but with the help of website analysis. In some cases, an internal telephone directory is posted on the website, sometimes the structure of the company is posted on the website in the form of a diagram. In cases where this information is not presented, it is necessary to pay attention to the “News” and “Vacancies” sections - they often contain information about individual elements of the enterprise structure. In addition, to study the structure of a company, it can be useful to visit it - sometimes it is enough to study the signs on the doors to get an idea of the structure of the company.
Company activity profile based on the price list
When analyzing a price list, you can find out whether the company under study is a manufacturer or a product, but not in all cases. The fact that an enterprise is a manufacturer of products can be indicated by its name (the name contains the word “factory”) or the words “manufacturer”, “produce”, etc. This point is important, especially when price lists are collected at specialized exhibitions, as well as when the price list is studied by someone other than the person who originally received it. In order to determine whether an organization is a supplier or manufacturer of a particular product, a competent person is usually sufficient telephone conversation or site analysis.
Information about suppliers in the price list
Trading organizations most often do not indicate in their lists which company’s products they sell. In cases where this is indicated, it is most often noted that the company is an official distributor, or an official representative of a certain plant or plants. In some cases, the wording “We offer you the products of the plant...” is used.
It should be noted that this is the root of numerous mistakes made when analyzing price lists. Products with the same markings, but from different manufacturers, are often compared. One and the same product is made either in compliance with all the requirements stipulated by the relevant regulatory documents, or by ignoring some of them. Thanks to the use of low-quality components, unscrupulous manufacturers save on raw materials, as a result of which they are able to sell their goods cheaper than competitors. It should be noted that in some cases the name of the manufacturer is encrypted in the product brand, and
Explore the site (sections “News”, “Useful links”, “Our partners”; “Regulatory materials”, “Certificates”, etc.);
Ask about this directly, emphasizing that the product of a certain supplier is needed, as a result of which, in the process of persuasion, information about the supplier of the product may slip through;
Request product certificates (in certificates in mandatory the manufacturer of the product or its coordinates is indicated) or a certificate stating that the product is not subject to mandatory certification (the manufacturer is also mentioned in them);
Find an excuse to visit your competitors' warehouse, where to pay attention to appearance products, tags, stickers, etc. - in many cases this is enough to identify suppliers;
Find organizations that purchase from the company under study and try to get necessary information at them.
The situation will be significantly simplified if this client takes products both from the company under study and from the company that conducts this research - in this case, if there are informal relationships, this information is usually easy to obtain.
Product information in the price list
By studying the price list, you can find out this or that information about the products.
Complete list of assortment in the price list
By studying the price list, you can get an idea of the product range that the company sells. In the vast majority of cases, this list is incomplete, since most enterprises supply non-standard products, which are problematic to include in the price list. When analyzing a specific price list, this situation can be diagnosed based on a number of signs. New
Quality of goods price list
In most cases, it is impossible to judge the quality of a product offered by a particular company by studying the price list. Only in some cases can indirect information about this be obtained from references regulatory documents and certification systems. In some cases, price lists contain references to the fact that the product is of high quality or meets European standards without specific reference to the relevant documents. Some mention the presence of fire certificates or the Torch of Birmingham, Gold Star, ISO 9000 and a number of others are placed at the bottom of the price list. Thus, it is also better to look for information on the quality of goods in other sources: request certificates for certain products, search the Internet for reviews about this particular product, purchase a small batch of products for subsequent study.
Scope of application of the product from the price list
In 47.7% of cases, the goods are divided into groups by area of application; in other cases, product brands are listed in alphabetical order. Therefore, this information also needs to be looked for in other sources, primarily in catalogues.
Logistics information noted in the price list
Logistics information is a purposefully collected set of facts, phenomena, events that are of interest and subject to registration and processing to ensure the process of managing the enterprise’s medicines.
Warehouse or custom goods in the price list
Signs that a product is supplied to order are:
A mention that the product is supplied to order, indicating the price;
Mentions that the product is supplied to order without specifying the price.
Indirect signs of a custom-made product are the extremely narrow and specific scope of its application, the lack of stock of this product at the manufacturing plant, the high cost of the product, measured in tens or hundreds of thousands of rubles.
Minimum order quantity from the price list
The minimum order quantity is the minimum quantity of products accepted by the supplier for production per order item. In this case, the total order for all items should, as a rule, be no less than the transit norm. Mentioned in only 5.1%, but this phenomenon is much more widespread.
Location of the company's warehouses, given in the price list
Two signs indicate that the warehouse and office are located in the same place:
Direct mention of this;
The warehouse address is the same as the office address. In all other cases, it is not possible to unambiguously determine the location of a competitor’s warehouse (warehouses) using price list analysis, and for this it is better to use other sources.
Delivery of goods from the price list
In most cases (86.9%) there is no mention of delivery of goods in price lists. In some cases (1.4%) it is directly written that the goods are supplied on EXW terms. Thus, the price list as a source of information about the competitor’s logistics is not complete and reliable. To study this issue, it is better to use other sources:
Study the company’s website, paying attention to the sections “News”, “How to find us”, etc.;
Find clients of this company, try to obtain the necessary information from them;
Find suppliers of this company, try to obtain information from them;
Visit a competitor.
It should be noted that it is extremely undesirable to use the details of non-existent companies in work, business cards non-existent persons - this work can give results, but it has a one-time effect, since such a “James Bond” very quickly becomes familiar. In many cases, you can use the help of your clients who also purchase products from a competitor. In this case, it is enough to agree with this client on a joint visit to the competitor’s warehouse (for example, to receive the products he ordered).
James Bond
Information about pricing policy in the price list
Price policy of a company is formed within the framework of the overall strategy of the company and includes pricing strategy and tactics. 
List prices
The vast majority of price lists studied provide one type of price. In some cases, prices have names: wholesale, retail, etc. without specifying the conditions for choosing a particular price; in some cases, several types of prices are indicated indicating these conditions. It should be noted that this system is not rigid, and managers have the ability to control the price within certain limits.
Price list discounts
In some cases, the price lists indicate the conditions of provision: they are provided depending on the amount of the order, the duration of cooperation, the volume of the order, the method of payment, the duration of cooperation and the volume of the order.
Premiums specified in the price list
As for kickbacks, due to illegality similar methods sales promotion, the price lists say nothing about this, with the exception of some cases where “bonuses for suppliers” were mentioned in the price list.
Sources and links
Sources of texts, pictures and videos
diclist.ru - collection of encyclopedias and dictionaries
vseslova.com.ua - a dictionary of absolutely all words
tochka.com - dictionary of all economic terms
dic.academic.ru - dictionaries and encyclopedias on academician
ru.wiktionary.org - wiki dictionary of the free encyclopedia
ru.wikipedia.org - Wikipedia, the free encyclopedia in Russian
pishu-pravilno.livejournal.com - online resource live journal
tainy-upravleniya-chelovechestvom.ru - site "course of truth and unity"
olehouse.ru - a collection of tips on the nail design website
slovorus.ru - explanatory dictionary of Dahl and Ozhegov
proz.com - translation agency, translations to
infobos.ru - collection of dynamic explanatory dictionaries
yurist-online.com - online website legal services
bse.sci-lib.com - Great Soviet Encyclopedia
images.yandex.ru - image search through the Yandex service
myshared.ru - service of pictures, video presentations
Article creator
vk.com/dyryodhana - VKontakte profile
ok.ru/profile/567849764451 - profile on Odnoklassniki
Com/alisse.wonderland - Facebook profile
Price list- an indispensable tool for a consultant, because it indicates distributor prices for products (those for which the consultant buys the product), for samples, catalogs and printed literature, and calculates Bonus Points. The price list is published every 3 weeks, the price list number corresponds to the catalog number. The price list number can be seen in the header. Each consultant receives a free price list upon ordering.
The columns in the Oriflame price list mean:
CODE- each Oriflame product has its own code. It can be found in the catalog or on the product packaging.
DISCOUNT- Current discount on this product in the current catalogue. The discount is calculated on the full cost of the product.
NAME- the product's name
BB- Bonus points are points that Oriflame awards you for purchasing this product. Based on the Bonus Points you have collected, you can take part in company promotions and receive valuable gifts and bonuses. Read more about the company's shares
OP- sales volume, i.e. product price excluding VAT. Based on sales volume, group turnover is calculated and a volume discount is paid.
DC- distribution price, i.e. the price at which the consultant buys the product from the company.
PC- consumer price is the price indicated in the catalogue.
NP- immediate profit, the difference between PC and DC, i.e. how much money a consultant will earn from selling this product.
The Oriflame price list has several sections:
. New items in the catalog - codes and names of products that first appeared on sale are indicated;
. All products presented in the catalog;
. Special catalog offers - catalog promotions. For example, buy 1 product for 99 rubles, and 2 products for 149 rubles, etc.;
. Mini-catalogue - sometimes the catalog is accompanied by an insert - a mini-catalogue, in which you can order products with big discounts;
. Products not presented in the catalog - Oriflame products not presented in the catalog can also be ordered at the Distributor price;
. Testers - codes and prices of product samples. IMPORTANT! The last 2 digits of the lipstick sampler code correspond to the 2nd digits glued to the base of the sampler;
. Exclusively for bookmaker - price list special offer, which is valid only for Business Class members (Business Class members - a consultant who placed an order for 150 BB in the previous catalog period).
. Wellness - price list for Wellness products;
. Oriflame corporate materials;
. Catalogs - prices for catalogs and discounts when ordering 5 catalogs or more.
Communicating with service business representatives various directions, we are often faced with the need to maintain a price list of services or work. For some, this is a document with hundreds of items, for others, it is a catalog in which several key lines are recorded. The price list for most companies is, of course, in rubles. Some bill in standard hours or points. In preparing this article, we analyzed about 30 organizations - representatives of medium and small service businesses:
- maintenance of gas distribution systems;
- IT outsourcing;
- video equipment maintenance;
- repair of office equipment;
- maintenance of retail facilities;
- Housing departments, homeowners associations, management companies, etc.
And now we can say exactly why service company a price list is needed, is it possible to do without it and what should it be like. Let's find out!
Price list of services. What are the features?
In everyday life, we often come across the cost of certain services: beauty salons, taxis, renovation work etc. In service companies working with legal entities according to agreements and contracts, price lists are the same necessity. Firstly, they allow us to formalize interaction on a wide range of issues. Secondly, the presence of a price list increases the transparency of contractual and financial relations customer with the service company. In fact, the presence of such a cost directory in an organization is a set of rules that allow regulating specific conditions for the provision of services or performance of work as part of interaction with clients. Note that the lack of value or its uncertainty may be due to the following factors:
- VIP service / one-time job. Practiced within the framework of relationships with specific customers. Often upon request.
- Made to order. By the way, this is exactly the wording that can be used in the price list.
- Unique offer for the market.
Hierarchical price list
In most companies, the catalog of billable work or services is hierarchical.
Here is an example of a multi-level price list for scanner repair from the website of one of our clients:
Standard hours and specifics when developing a price list
In cases where some services can be provided at different costs depending on different parameters, some service companies create a price list based on man/hours. That is, the conditional “Extension and installation of batteries” “costs” 4 people/hour, and “Consultation on the system. Basic” - 0.5 person/hour.
Payment amount according to various types and price list items may depend on the model of the asset being serviced, the capacity of the equipment, the remoteness of the facility, etc. In such cases, it is often more convenient to charge per hour of working time. Standard hours for payment for services provided are used to simplify the relationship between the client and the performing company. This practice is quite common in other countries.
Depending on the specifics of the activity, the position in the price list and its cost can be for 1 meter, for 1 circuit, for every 100 Watts (as when servicing climate control equipment), etc.
Our practice and research show that price lists very often contain coefficients relative to the base cost. They are also listed in the price list. The coefficient may be increasing, for example, due to the involvement of a more highly qualified specialist, work performed at night or outside the work schedule, the remoteness of the site, etc. and downward, for example, in cases of batch execution or for specialized organizations.
The price may include expenses for auxiliary materials, delivery, etc. However, often the price of spare parts and used parts is not indicated in the price list, since it may depend on the supplier and other external factors. In such cases, this must be specified additionally.
Many companies try to minimize their risks and costs by introducing separate lines for penalties in the item catalog.
Tariff and package plans. Subscriber service.
There are a large number of companies operating without a price list. Service support and the provision of services is provided as part of the subscription service. In fact, such service includes a certain set and quantity of services, that is, a package. The price is set for the package. Often, packages differ in the scope of included capabilities and quality parameters: response time to requests, turnaround time, the possibility of emergency departure, service delivery schedule, etc. Sometimes packages or tariff plans are associated with a certain amount of allocated time or the number of jobs served (in the case of IT outsourcing or support centers for software solutions).
Service support and provision of services within the framework of a subscription fee or according to tariffs are more profitable for the company, as they allow:
- plan employee workload;
- scale your business;
- increase profitability.
An example screenshot of the support section of another client of ours:
It is important that if there are package offers and tariff plans, a service company can also offer one-time work, for which there must be a price list.
Price list of services and legislation. Cost regulation and price caps.
For different types services and industries there is a statutory obligation. So,
in the HOA or management company There must be a price list for the types of services provided. Tariffs for municipal houses are approved by a mayor's decree. However, private companies have the right to determine the cost of services independently.
According to clause 3 of the Decree of the Government of the Russian Federation of August 15, 1997 N 1025 “On approval of the Rules for consumer services for the population in Russian Federation", the performer is subject to obligations to provide reliable information about services. At the same time, he is obliged to indicate a list of services provided, prices, including materials used, etc. That is, sometimes a company’s price list is regulated by law.
Restrictions may be introduced or lifted for some services and their costs, setting price limits:
Why does a service company need a price list for services?
Ufff... Let's sum it up! :)
The presence of a formed price list is an indicator of the company’s maturity and serious attitude towards the customer. Agree, providing services in the “on the market” format, when the cost is determined depending on the weather, mood, impudence of the buyer or the company itself, should finally become a thing of the past. Having a price list is, first of all, transparency in the relationship between the customer and the contractor. And taking into account the fact that the formation of the cost of services in each specific company the process is not the simplest (you need to take into account costs, competitors’ prices, set a profit margin, etc.) - this is a kind of guarantee of the quality of the entire service business. Well, and finally, the price list can be yours competitive advantage, both in terms of the price component and the uniqueness of some positions, including additional features that increase ease of interaction and customer loyalty.
And, on the contrary, the absence of such a catalog of the cost of typical work indicates, among other things, the lack of efficiency of internal processes and the unpreparedness of the company itself.
Are you a service company that works with legal entities? Then be sure to create your price list of services or describe in detail the possibilities of subscription fees and proposed tariffs. Let the relationship with your company be transparent for customers, and let your business be profitable! :)
By the way, our Okdesk support automation system has a special module for maintaining a price list and using it to generate a specification for a completed request.
A well-written and beautifully designed price list is no less powerful a marketing tool than. The benefits of using price lists are underestimated by many entrepreneurs, which leads to the loss of customers.
What is a price list?
Business dictionaries define a price list as a list of prices for goods or services offered by an organization. This term borrowed from in English and comes from the words “price” (price) and “list” (list). The price list has replaced the previously common word “price list” from use, although the meaning of both words is identical.
Price lists are used and major suppliers, and small entrepreneurs focused, for example, on. Price simplifies the management of the company's assortment, increases the transparency of the company's relationships with clients and increases its profitability.
Price list - how to spell it?
The correct spelling of the word “price list” is hyphenated. This option is used, for example, in the academic spelling dictionary compiled by the Vinogradov Institute of the Russian Language, as well as in the Large Explanatory Dictionary of the Russian Language (2014 edition). As a synonym with a simpler spelling, you can find the word “price book”. In addition, often the “price list” is shortened to “price list”, and the interlocutors understand that we're talking about about the price list.
Price list structure
To make a price list, you need to understand the order in which information should be presented in it. The price is, in fact, the company’s offer; its purpose is to push the client to purchase. Therefore, the following price list structure is recommended:
- goods or services for which discounts and promotions apply - promotional products, as they attract with the opportunity to benefit from the purchase;
- main offer - we are talking about products that are mainly of interest to customers, about what there is the greatest demand for;
- additional assortment - this category includes elements that support sales of the main assortment;
- related products or services - complement the main offer, forming a single complete set with it;
- spare parts, components, etc.
This order of supplying the assortment is considered the most convenient and helps to increase sales after the client familiarizes himself with the price list. Speaking about what can be included in the price list, in addition to the list of goods and prices itself, it should be noted:
- Company name;
- logo;
- reference information about the company;
- additional information about goods and services.
How to make a price list?
Creating a price list can be divided into several stages:
- Drawing up a document in Microsoft Excel. Excel makes it easy to make adjustments to the document, and the tabular format is optimal for a price list.
- Creation of names of goods and services. Each company assigns its own product names. The clearer the names are and the better they allow you to group products, the more convenient it will be for the client to navigate the price list.
- Maximum product disclosure. It is recommended to provide the client with as much as possible useful information about goods and services, sorting it into separate columns. For example, if we are talking about goods, it is advisable to indicate not only the price, but also color, length, width, weight, etc. - everything that matters when choosing.
- Adding pictures. Small images can be inserted into the cells of the column following or preceding the product names - this will simplify the search for the right products when reading the price list.
- Dividing the price list into working and client. The working document indicates, among other things, contact details of suppliers and the cost of purchased products. This price list will make the work of employees easier so that they can find the supplier’s phone number for a particular product. Information about suppliers and product costs is removed from the price list for clients. In this case, it is not necessary to maintain two documents separately - you can only fill out the working price list, and before sending the file to clients, simply delete the necessary columns and cells and save the document under a different name.
- Definition of markup. If the company is engaged commodity business and cooperates with both retail and wholesale clients, several prices should be indicated in the price list - for retail, for wholesale and large wholesale. When determining the markup, you need to rely on the prices of competitors in the niche and your desired earnings.
- Refusal of “round” prices. Is not mandatory requirement, but advice worth listening to. According to research by psychologists, people trust round price values (14,000, 800, 1,300) less, believing that these numbers were taken at random. Customers respond best to numbers 5, 7 and 9, so it is recommended to indicate a price, for example, not 5000, but 4970.
- Removing identical products. You need to make sure that there are no identical items in the price list - this can mislead the client.
- Sorting. If you have a large assortment, you can divide it into several sheets. At the same time, it is advisable to highlight the sheets themselves in Excel with some catchy colors so that the client will notice them when working with the price list. You can do this by right-clicking on the sheet tab and selecting “Tab Color.”
- Point of contact with the client. It is important to remember that the price list is a marketing tool and helps. In order for the price list to fully perform this function, it needs to be beautifully laid out, checked for errors and indicate the company’s contact information. Also on the first sheet you can include a description of the company and a list of advantages over competitors.
The design of the price list plays an important role. The following rules must be observed:
- elements related to each other must be located nearby;
- all parts of the text must be visually related to each other, this can be achieved using alignment;
- if some elements are repeated, their design must match;
- the information in the price list should be organized so that it can be quickly read and found the desired item; for this, different colors, outlines, lines, fonts, etc. are used.
How to create a price list online?
You can find many proposals for creating price lists on the Internet. Design and sales specialists offer their services in this area. If your budget allows you to use these services, then it makes sense to turn to professionals.
If you don't want to spend money, you can create a price list online for free and with pictures using the Google Sheets service. It is a spreadsheet editor similar in functionality to Excel. At the same time, Google Sheets makes it possible to make changes online and provide access to viewing or editing documents to an unlimited number of people. Access rights are determined by the document creator.
Beautiful price list - sample
The best way to understand what a price list can and should look like is to use a visual example:
This is an example of a working price list - it shows the purchase price of goods, the products are sorted in alphabetical order, and no additional design elements are used that would help navigate the assortment. But since this is a working price, in this form it is good for company employees.
