Auto parts sales have a high profitability of up to 25% and the payback period of the initial investment within 1 year. Annually an increase in the number of cars in Russia and the CIS is 10-15%, respectively, the auto parts market is also growing. First of all, the number of foreign cars is increasing. It also grows the number of sales of parts through online stores. The article will analyze how to open an auto parts store from scratch and minimal investments and give an example of a business plan with calculations.
Analysis of the auto parts market in the Russian Federation and the CIS
The secondary and primary auto parts market are divided. The primary market is the sale of details for the direct production of the car, the secondary market - the sale of parts through services and shops.
In Russia, according to the analytical agency, the auto station share of the primary market is 24%, secondary 76%. On the secondary market lead auto parts for domestic cars. So spare parts for the domestic car make up 58%, and for foreign cars 42%.
One of the factors of increasing competition in this market is the unification of the details when some elements are used for different brands. Merging and absorption of small companies are larger. One of the negative trends of the market is an increase in the amount of fake parts (from 30 to 50%). In addition, the share of the gray import of original parts is large.
According to the marketing agency Discovery Research Group, the share of buyers (aged 20-50) auto parts over the Internet shops is 15%, while in the UK - 70%. The growth rate of annual sales of auto parts over the Internet is ~ 25%. This makes promising development of Internet commerce for the Russian Federation and the CIS. Figure below shows the top 10 world manufacturers of autocomponents.
According to the analysis of PWC
Advantages and disadvantages of auto parts sale
Consider the main advantages and disadvantages of the sale of auto parts.
| Benefits | disadvantages |
| A large number of potential customers, a stable growth of cars (foreign cars) in large cities: Moscow, St. Petersburg, Ekaterinburg, Kazan, Novosibirsk | Complex warehouse and trade accounting of a large number of small details. Additional cost of warehouse |
| High marginal profit on auto parts provides high profitability | The high proportion of marriage of parts can lead to large costs and reduce the reputation of the store |
| Minimum initial investments | Large number of large stores |
How to open a auto parts store: business plan
Form of doing business
Taxation of auto parts store
When moving an entrepreneur for special tax modes, all other types of taxes are not paid. To transition to preferential taxation modes - annual income of the IP should not exceed 60 million rubles.
The retail sale of auto parts refers to the activities on which UNVD is distributed (a single tax on imputed income). It should be noted that the individual entrepreneur is obliged to switch to UCND if the Law on the use of UNVD is adopted in the region. Tax period - quarter. The Declaration of the owner is served quarterly until the 20th after the end of the quarter, until the 25th is paid. Tax bid - 15%. If employees are more than 50, then must be reported through the Internet. It should also be noted that if the activities of the entrepreneur also implies the type of activity using USN, then he must lead separate accounting! In the event of further expansion of activity and increasing sales, it will be necessary to become a VAT payer. Form of reporting will be 3 ndfl.
Stages of the opening of the store
It is necessary first:
- search for contacts of suppliers of the required brand;
- purchase or take a rental room;
- register as a private entrepreneur;
- hire employees.
Before opening an auto parts store, it is important to familiarize yourself with some issues of legislation. Register as a legal entity is not necessary.
Choice of place and room for the store
The choice of place is a key important point of success in this business.. Consider the main aspects of the choice of place and premises:
Selection of suppliers
Usually auto-shops conclude a contract with two three major suppliers, mainly with official representatives. The necessary information on the search for dealers is available on the Internet. You should familiarize yourself with all the reviews relating to the specific supplier. In the case of frequent complaints of marriage or poor-quality products of a particular supplier, it is better to search for another. Popular goods will spoil the reputation of your store.
After selecting the main suppliers, it should be decided to specific goods that will allow you to distinguish between competitors. It can be original high quality accessories or rare oil. Usually the highest mark-up on accessories, so this item is worthy of attention. It is important to expand the range of auto parts to attract a larger number of buyers.
Some suppliers are free to deliver the goods when ordering on a certain amount. This at first is an important additional bonus for you, because transportation costs are added 2-5% to the cost of goods. Agree on the possibility of returning defective products, because the marriage is found even from proven manufacturers.
Personnel search
It is necessary to prepare the first time to be in the store every day, by performing the role of the procurement manager and the seller. Control and training of new personnel standards of your business are needed. Often the buyer, coming to the store with some spare part, does not know its purpose and titles. The seller must learn to quickly navigate and select either analogue or the same spare part. Therefore, the staff should be experienced and have a great desire to work.
With the acquisition of experience, trading personnel is able to resort to various tricks, how to sell in the cashier bypass using the "left" product. You need this immediately and resolutely prevent. Here can help camera surveillance for tracking trading zones, as well as encouraging employees of decent pay, depending on the revenue store received. Create comfortable working conditions to work honestly more profitable. In the case of repeating theft, it is better to dismiss one or two guilty workers.
Calculation of expenditures on a 5-m² store
Before, how to open a auto parts store The area of \u200b\u200b50 m², you need to take into account the following costs:
- Documents when applying for legal assistance - 4000-10000 rubles. You do not need to save on it, take care of health and time.
- Trading equipment - 1 m² of the total area, taking into account the warehouse - 1000 rubles. In our case, no less than 50,000 rubles. It is possible to save 20-30% when using the former in the use of furniture (for example, for a warehouse that is not available to the visitor's eye).
- Primary purchase of goods - no less than 2000,000 rubles.
- The repair of the room is about 50,000 rubles.
- Advertising at the opening (flyer, biglides) - 50,000 rubles.
- Signboard - 50,000 rubles.
Total 2210000 rubles. This is the necessary starting amount to open the store.
We will calculate the required amount of expenses to support the work of the business, regardless of profits:
- Salary of employees (4 people) - 80,000 rubles. The amount depends on the region and are taken conditionally.
- Rental of premises - no less than 50,000 rubles. If the room in Moscow or in the center of the megapolis is then the amount will increase significantly.
- Taxes - 10,000 rubles.
- Communal expenses - 20000 rubles.
Total - 160000 rubles per month.
Calculation of income
The size of the accommodations for accessories is up to 100%, and on expensive parts - from 30%, the average surveillance is 50%. Having goods for 2000,000 rubles in a 50 m² store in a lively place, you can rescue more than 10,000 rubles.
We will calculate the income of the auto parts store:
- Revenue - 1,000,000 rubles;
- Cost - 660,000 rubles;
- Monthly costs - 160,000 rubles;
- Net profit - 180,000 rubles / month.
So, the profitability of the business is 18% ( net profit / revenue).
We calculate the payback period for long-term investments: 2210000 rubles divided by 180,000 rubles, we receive a little more than 12 months.
Due to the low threshold of entry into business and its high profitability, the auto parts market characterizes very hard competition. Therefore, it is important to choose its specialized niche, in which it will be necessary to distinguish between high quality of service. Examples of such niches:
- right-line Japanese cars (rare parts, can be brought to order);
- freight and domestic cargo trucks (strong wear due to commercial use);
- passenger domestic cars (often break).
The most demanded goods regardless of the niche:
- engines;
- bumper;
- side doors;
- stop signals;
- headlights;
- side mirrors;
- hubs;
- racks;
- suspension.
Special programs can be applied to simplify the work of the Sales Manager. The manager will receive access to information from a single source. Saving its working time will be 30-50 hours per month. Payback of such a program - 1-2 months. One of the good options for such a program is "Assistant auto business."
For the motorist, the most valuable qualities in the seller - competence and ability to help in the selection of the necessary details, adequately evaluate its quality. The client will become more loyal with the possibility of returning the defective part. When selling it is important to give it a guarantee that is envisaged by law. It is important to create the feeling from the client that he acquired the best at the best price, and in the case of which the money will be returned to him.
Not the best option is to trust with penny discounts or low prices. It will push such customers who believe that good does not have cheap. In addition, your authority can suffer, accumulating over the years.
So, conducting an assessment of all risks and expenses, you can start your interesting, but not an easy business trading auto parts. Revenues will gradually increase over the years if everything is performed correctly.
