Good day, dear readers. We recently wrote an article about . In today’s article I want to talk about promoting your business on YouTube video hosting. I won’t go into details about how much daily traffic is on YouTube, how many videos are uploaded there every day, how much many people earn there, etc. I will say that there is a lot of everyone and everything there, which means your business needs to be present there too. YouTube is suitable for absolutely any business topic.
There are several promotion formats on YouTube:
- Contextual advertising on YouTube from Google Adwords;
- Promote your videos and your channel.
So, first things first.
Contextual advertising on YouTube
Let's consider the first option. To place an advertisement on YouTube, you will definitely have to do this through. The ad will look something like this:
You can post an ad on YouTube only through the Google Adwords display network. You can place either a regular text ad (as in the example) or a banner (I’ll say right away that the banner is more noticeable, which means this format is more effective). But if you just run an ad in the Display Network, it will be shown everywhere, not just on YouTube.
In order to be shown only on YouTube, you need to specify a link to youtube.com in the advertising campaign settings, in the placement locations - in this case, your ads will be shown only on this site.
In addition, you can exclude topics that are unnecessary for you and leave only the targeted ones that suit you.
In order to select specific topics, you need to select the “Topics” tab in the campaign exceptions.
After that, eliminate all topics that do not suit you.
Advertising videos and your channel on YouTube
In addition to contextual advertising, on YouTube you can promote your video clips, which are shown on other videos at the very beginning. In order to start promoting your videos on YouTube, you first need to link your channel account with Google Adwords. To do this, in the YouTube settings, go to the “video manager” and select the “Channel” tab. Then click “Advanced”.
This way your YouTube channel and Google Adwords will be connected. After that, you can start advertising.
To do this, create a campaign in the “Campaigns” tab (create separate campaigns for different videos). Then create an ad in the created campaign. You will need to add a link to your video that will be advertised. When creating an ad, you choose the format for displaying the video: either in the video clips of other users at the very beginning, or in the YouTube search results. After that, save the ad and it is ready for advertising. Set your bids and the impressions will begin.
Conclusion
Thus, you now know how very simply you can use YouTube for personal promotion in just two ways. Due to the fact that videos are not only posted on YouTube itself, your ads have a very large reach. The effectiveness depends on the quality of the ads themselves and the selected settings.
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Surely you have already heard at many conferences and seminars thatvideo advertising on the Internet- a new trend. We heard - we heard, but some doubts remained. I understand that marketers and studios often come up with some obligatory trend, some kind of must-have. And you feel like you did in childhood: it seems like you don’t want this strange new toy, it seems like you don’t need it at all... But everyone has it. And you want it too.
So here it is. This is not the case.
Yes, you doubt whether video is suitable for promoting your business, you have no idea how to fit an interesting and exciting video into your topic and, naturally, you are wondering whether this whole venture will be profitable at all.
And I'm here to talk about it.
Advantages video advertising on YouTube
Those who make the right decision to try to represent their brand through video advertising will have the following opportunities available on Youtube:
- Connection with the audience, contact of the target audience with your brand.Video advertising on YouTube- the best option to clearly demonstrate to the client the advantages or convince of your expertise. For example, it would be a good idea for users who visit your online store to show a video demonstration of your products. And it wouldn’t hurt for a site with courses to present viewers with some cool short life courses. In general, you get the idea.
- Correct impact on target audience. You can target specifically: topics, keywords or groups united by demographic characteristics (for example, men under 40 years old).
- Monitor efficiency. Your AdWords account provides all the information you need on views, spending, and budget. The account on YouTube itself also has analytics in which you can find a lot of interesting information about how and who is watching you.
Note from Google Help
Video advertising on the Internetand reaching potential clients
Let's consider what means you can use to attract target audience:
- Remarketing. You can attract those users who have already interacted with one of your videos or were on your YouTube channel. A remarketing list will be created automatically if you link your YouTube account to AdWords.
- Demographic data. Why pay for empty clicks - act precisely! Target users of the age and gender you need.
- Context for keywords. Keywords will match video ads with web content. Works great to increase sales.
- Themes. Everything is simple here: displaying video advertising on YouTube on a specific topic.
- Narrowly thematic audiences. You can create an audience based on the specifics of your business. Eg,It is beneficial to show advertising of racing cars not to all car enthusiasts, but to those who are members of some elite club.
- And finally, the circle of those who are already interested in your products or services.
Does video advertising on YouTube sell?
Increasing brand loyalty, interest of the target audience and increasing awareness. This alone is enough to get you excited about the idea of video advertising on the Internet.
A video can spark interest in your service or product. It’s enough to launch an advertising campaign targeting interests and clearly demonstrate to the audience how your services/products solve problems, what reliable and cool guys you are and how happy everyone will be in your watches, in your courses, etc. People will come to you for this happiness.
Sometimes a video is the “last straw” in a client’s glass of determination. Set up an advertising campaign for those who are already looking for your services/products, but for some reason can’t find you. Or finish off with a juicy video those who were on your site and for some reason left without purchasing.
Now let's get back to the question again.
Tell me, if you were a person who often orders food to your home or office and then during the working day, when you are poking around on Youtube in search of ideas or in the evening, while watching the trailer for the expected film, you came across a juicy (simply unreal) video about how chocolate dessert is made.
And at the end is the number and website of the restaurant. Would you be tempted?
How much does advertising on YouTube cost??
For example, on TV, an advertiser pays for the duration and number of impressions of his video. If speak aboutadvertising on YouTube - pricecalculated per click/view of a video for 30 seconds (if the video is shorter, then a full view).
That is Youtube view priceyou actually choose for yourself.
In general, Adwords itself will best answer the question of pricing. Therefore, here is a video from the official Russian-language channel about how much it costs to advertise a video on YouTube.
Pros for SEO
If you have already made a video for your advertising, then post it on the site. For what? Everything is interconnected here. A visitor watches your video - the seconds of his stay on your site are ticking - the behavioral factor is triggered - search engines realize that the user has been hanging around your site for a long time, which means he likes it - the search robot raises your site higher in the search results - more people see your site - you have Attendance increases.
Cool, yeah?
Why did I read this article?
To draw the following important conclusions:
- Google Video Adsmuch more profitable than advertising on TV. To be honest, no one really watches TV anymore. The audience is blurred and tracking effectiveness is extremely difficult. So if your audience is not grandparents, then feel free to go to Youtube.
- Your success directly depends on what you show to users. Video advertising must match the user's request that brought him to your video.
- Important! Immediately decide on your goals, audience and sales funnel level! Also, don't forget to track your work.
- Each type of client has its own video. If you just want to work on loyalty to your brand, launch a bright viral video. Do you need to tell/remind yourself? Demonstrate the product, reviews from satisfied customers, some life hack.
And if you already have a video, then start promoting right now. You will only need a starting budget (from $50) and an Adwords account (we have one, if necessary). Don't miss the opportunity to get sales and show your audience your versatility.
Hello, Igor Zuevich here. There have been too many advertisements on the Internet lately, so users are often looking for a way to get rid of them for good. YouTube is a very popular video hosting site, where you have to endure appearing videos to watch them. To avoid this, there are several ways that will not take much time and can be done even by inexperienced users.
1. Turn off advertising
An unusual solution of YouTube video hosting itself is that you can turn off any advertising manually. This is done not only for the convenience of users, because in this way the company can conduct analytics - collecting information about visits, audience behavior in terms of communication. Therefore, to disable it, you need to change cookies in several stages:
Go on the website.
For browsers such as Chrome, Opera, use the keyboard shortcut “Ctrl+Shift+J”.
A slightly different command is required for Firefox, namely the J button changes to K and is used in combination with “Ctrl+Shift”.
For the latest versions of Internet Explorer everything is much simpler. By pressing F12 you need to go to “Console”.
Then just copy and paste the text into it
Document.cookie=»VISITOR_INFO1_LIVE=oKckVSqvaGw; path=/; domain=.youtube.com«;window.location.reload().
Then press “Enter” to confirm.
2. Using special browser extensions
If the previous method suddenly did not work, then you can try installing special extensions that are aimed at eliminating advertising from all sites, not just YouTube.
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