In this article we will tell you how to open a profitable driving school. Let's describe the business registration process, collecting the necessary documents for obtaining permits and licenses. We will help to deal with the choice of premises, hiring staff and other important points.
Studying the market, target audience and competitors
Before immersed in, it is necessary to analyze:
- the market is to find out how free Niche is in the selected city;
- the target audience - to understand who it is and what affects their decision to choose a driving school;
- competitors - what they offer than they are better and worse than you.
Market analysis
For this task, you need to find out the number of driving schools in the city, where the opening is planned.
In large settlements, many such institutions, but the prospects are always in new market players. But in a small town, difficulties may arise - one driving school can be an absolute monopolist and a new institution will be difficult to pick up the part of the market.
Be sure to pay attention to:
- material indicators of the population: average income, solvency;
- whether the discovery of large enterprises in the city, capable of increasing the population by creating new jobs;
- number of target audience: people aged 18 to 30 years;
- the number of driving schools in the city.
It is worth considering other indicators that in the future can affect the business.
Analysis of the target audience
School cadets are most often students or already working young people under 30 years old. Therefore, it will be perfect if there are many medium and higher educational institutions in the city.
To better understand potential customers, you can contact the help of social networks. Each city has its own major community. You can agree with the administration on the placement of a survey, which will help to understand what the demand for the service is in this region.
You can hire a few young people who will interrogate students on the streets. This will help you see a clear picture of future prospects.
Analysis of competitors
The study of competitors is needed in order to offer services and conditions of learning better than them.
To analyze, it is enough to visit the websites of competitors or call them by introducing a potential customer. Most often, driving schools by phone give a lot of information and answer questions.
But you should not be limited to telephone calls. You can visit competitors personally and get answers to the questions you are interested in.
Then, when all the necessary information is collected, you can analyze and create your ITP, which will confidently rerupt from competitors and will be interested in future cadets.
What you need to open driving school
To open a driving school you need to pass 9 stages.
- Register with a legal entity.
- Get a license and resolution from the traffic police.
- Select room for training classes.
- Buy furniture, equipment and tutorials.
- We rent or build a road.
- Buy cars.
- Hire staff.
- Run advertising.
- Start learning the first groups.
Each stage is worth paying separate attention.
State registration of driving school
Driving school can be registered only as Ltd. or NOU. Individual entrepreneurs cannot issue certificates. Therefore, the option of the IP is not worth considering.
Optimum option - LLC. It will take only the charter and registration in the FTS.
Next, you need to contact the Ministry of Education to obtain a license. And here it is necessary to know that the term of issuing such a document may be from six months to a year. Therefore, to quickly open the driving school will not work.
Registration and license can be done or delegate these tasks of a law firm.
Documents for license
To get a license, the Ministry of Education must be provided:
- Statement of the appropriate form.
- A copy of the registration certificate of LLC and registration in the FTS.
- Premises lease agreement.
- Labor contracts with hired employees.
- A complete list of purchased equipment and training materials.
- Receipt of the payment of state duty - 10,000 rubles.
If all the necessary documents are collected, they must be submitted in the Ministry of Education and wait for the license.
Search and rental of suitable premises
For a driving school, you will need a room where you can organize training classes with an area of \u200b\u200b50 m2, taking into account 2.5 m2 per 1 cadet. In such a class, up to 20 people will be able to fit comfortably.
The above requirements must be performed. Otherwise, the license will be denied.
It is also necessary to obtain permission from the SES and Mrs.. The cost of permits is 16,000 rubles.
The optimal option that will help save money is the organization of driving schools in the higher educational institution. Rent will be no more than 30,000 rubles per month. At the same time, all the requirements of the Ministry of Education, traffic police, SES and Mrs self-visit will be fulfilled.
Documents for SES and Mrs.
To obtain permission to activities from the SES, you will need:
- Plan of premises from BTI.
- Certificate of registration of LLC.
- Premises lease agreement.
- PRODUCTION DOCUMENT OF PRODUCTION CONTROL.
To get a fire resolution, you need to provide:
- Evacuation plan and fire safety systems: detectors, alarms, fire extinguishing.
- Certificate of passing the training of fire safety of one of the employees of the driving school.
The list of documents is not so big, and the requirements are standard, as well as to any other type of business in the service sector or trade.
Furniture and equipment for educational and administrative premises
For training classes you need to buy:
- The desks are up to 30 per school class.
- Chairs.
- Training boards.
- Tables and chairs for teachers.
- Cabinets and racks for storage of educational materials.
Administrative premises need:
- Office equipment: computer, printer, stationary phone.
- Office furniture: tables, chairs, cabinets.
Also, do not forget that before the opening of the driving school, you will need to repair all the premises.
To organize training classes in accordance with the requirements of the Ministry of Education, you should familiarize yourself with the "Program for Training Transport Drivers".
Choosing cars
Driving school it is not necessary to buy cars and organize your own fleet. You can hire instructors with personal vehicles. This will save money on car maintenance. But there is a couple of flaws.
- If the instructor dismisses, then takes the car with you.
- Instructors intentionally reduce the number of driving hours to protect their TC from breakdowns.
However, the own fleet has a number of minuses.
- Instructors do not pay due attention to a driving school, unlike personal vehicle.
- Driving schools often have to pay for the parking lot.
- There are expenses for repairs due to the rapid wear of the machines.
In this situation, it is impossible to give an unequivocal advice. You can only say with confidence that a couple of cars will not hurt.
Experienced owners of driving schools advise buying inexpensive cars. Therefore, often on the roads you can find the training Daewoo Matiz. But if money allows, you can purchase models for more expensive.
It does not matter, the car is purchased or this is a personal instructor machine, vehicles will have to be converted. After that, the re-equipment must be confirmed in the traffic police to obtain a license and registration of educational vehicles.
Car rental for driving
Autodrome is needed for practical training. It can be organized in two ways: to build from scratch or rent.
Rent less costly than construction. It will cost about 150-300 rubles. For an hour of classes. On average, 10 hours of practical training of a group of 20 people will be released 45,000 rubles.
The construction of a car for many can be an unbearable task. Because it is necessary to find and redeem the territory within the city. It will also be necessary to invest in the organization of the autodoma: laying asphalt, markup, construction of the overpass and other necessary structures. Perhaps you will have to additionally hire the security so that the stranger does not penetrate the territory without the knowledge of the driving school.
Personnel search
At the initial stage, it will be enough to hire 1 teacher and 2-3 instructors. Everyone should have an education not lower than the average technical.
Requirements for candidates.
- Over 30 years old.
- Knowledge traffic rules.
- Understanding the car device.
- Driving experience 8-10 years and more.
- Communicability and stress resistance.
Each employee must necessarily undergo special training, according to the results of which he is issued a certificate.
For administrative purposes it is worth hired administrator. He will deal with document flow, accept applications from customers and solve other tasks. The director of the driving school is also obliged to participate in all these processes.
Promotion Driving School: Marketing & Advertising
In order for the driving school to learn and noticed the target audience, it is necessary:
- Next to the educational institution put an advertising shield that would be clearly visible from the streets with a lot of cargo and the movement of cars.
- Slide an ad by the city.
- Distribute advertising leaflets by mailboxes of young regions.
- Create a website and run.
- Create a community on social networks and launch targeted advertising by users from the right city.
All these marketing tools will help you quickly declare a new driving school and attract customers.
How much is it worth opening a driving school
The average cost of starting investments in a driving school - 1,000,000 rubles. Payback - 10-12 months.
Basic expenses, this is a purchase of cars, arrangement of training classes, rental and marketing.
It should also be remembered that in reserve driving schools should be about 200,000 rubles. For unexpected situations.
How much can earn money
In the year of driving school produces 6 groups. Each group at least 20 people. The cost of training is 15,000 rubles.
20 x 6 x 15 000 \u003d 1 800 000 rub. per year (150,000 per month). This is the income of a small driving school in the province. If you set a goal, then more than 10 groups can be produced per year, which will significantly increase the profitability of the driving school.
