Immediately, we note that financial investments in this business are significant and depend on a variety of factors, including from a particularly taken automotive brand. With proper economy, initial costs can be about fifteen - twenty million rubles.
First you need to take a weighted decision about the dealer of which brand you will be. To do this, it is necessary to study the automotive market of your city to understand which car dealers are already open and successfully function. It should be noted that, regardless of the chosen brand, you can encounter the need to sell less demanded models. Naturally, it can affect profits and is far from a positive side.
As practice shows, usually the concentration of dealers is approximately one salon per million people. Under such conditions, carry out the sales plan can be performed quite easily and quickly (as a rule, for the year one representative should sell a hundred cars of a certain brand). As a result, it will be possible to successfully conquer the market and receive customers on the recommendation. Naturally, this approach will make it possible to significantly increase the revolution with time.
If selling less than sixty cars per year (approximately), it is considered a bad result. Well, if these are cars of the highest price category, but with cooperation in the field of budgetary machines it is just unprofitable. Conclusions This can be done not only by the salon owner, but also the main company and, perhaps, the termination of cooperation will be quite painful financially. So it should be very weighted to think about all the nuances, with which the owner of the car dealership may be faced.
Market analysis
If there is a desire to open a car dealership, which sells cars, which in your city already offers another company, you need to carefully study how well it copes with buying demand. If a competitor fully satisfies demand, the idea will be initially failed. True, sometimes exceptions are possible and, perhaps, another salon will have to be quite by the way. Still, many automotive brands are very big popular, so in some cases one car dealership of a particular company will not be enough.
In any case, you need to carefully analyze your city, to understand the purchasing power of the population and, depending on this, offer the city brand of car. For example, if most local people have an income below average, it is unlikely that new cars will be enjoyed in great demand. As a rule, such companies open exclusively in megalopolis and it is quite natural. In a major city, a stable population growth is usually observed, and in general, income here cannot be low in most local residents. It is even more correct to take into account financial statistics in the region as a whole, since it is not necessary to forget that the salon may be, both the only and one of several in its region - this, again, can also be very significantly affected by sales .
Organizational and legal form
A large value should be given to the organizational and legal form, on the basis of which, in fact, the relevant activities will be conducted. Register such an enterprise is better in the form of LLC - this will allow working on the most acceptable conditions. Do not forget about the registration of the cash register. Next, according to OKVED, it is better to choose the following codes:
- 50.10. (here is meant "trade in vehicles");
- 65.23. (This code means "dealership").
Opening a car dealership, we inform about your business as well in the following organizations:
- pension Fund and directly the Social Insurance Fund;
- control body engaged in the protection of consumer rights;
- fire protection authority;
- management of the consumer market.
Naturally, the company's current account opens in obligatory. Again, all these moments are better to entrust professional lawyers and accountants, whom, by the way, can be hired on an ongoing basis. As a result, after registration of all necessary documents, it will be possible to talk about completely legitimate activities. It should be noted that usually the requirements from the legislation to the cabins of cars are minimal, so there are usually no special problems with further work.
Shipping and payment
Another important point is the process of delivering cars. Previously, many dealers brought cars to Russia independently, while taking them directly from the warehouse at the factory. Today, most of the representative offices of automakers are engaged in distribution themselves or work only with one supplier, which takes on all the issues related to customs and delivery.
Payment can be carried out in different removal. As a rule, payment for popular cars is taken during their shipment from the central warehouse - this is explained by the fact that the dealers do not delay such cars and quite often arrange the queues for a long time forward. As for more expensive brands, the dealer can enumerate payment for them only after the sale. Some companies have been paid after the cars are delivered. In the event that you sell cars manufactured in Russia, then a trade loan is possible. In some cases, conditions may vary, so everything is strictly individually.
The general principle of cooperation suggests that the seller can take so many cars from the manufacturer as it is capable of selling. For sale there is a specific period that should be observed. If you cannot meet at the specified time, then the partner can accrue fines. Another of the conditions may be such an option that after the expiration of a certain time and in case the car is not sold as a dealer, it must be redeemed. As a result, the importer protects itself from losses.
When it says about the cheapest brand, it takes a sale of at least a thousand cars per year and, it should be noted, this requirement may be even more fulfilled than selling cars that are tens of millions of rubles. So you need to look not only for the conditions, but also at the price segment.
Estimated income
Consider now exemplary earnings that are usually in most such companies. As a rule, from each sale owner of the car dealership receives from seven to twenty percent. Also, an additional profit can be assigned to the dealer if the sales plan is fulfilled - this is a kind of encouragement, which can also be expressed in the provision of discounts, installments. In addition, for sale can be offered models that are not in demand. Earnings are also possible on the sale of various accessories, such as automotive rugs, discs and tires.
Suppose that the average cost of one car in the cabin is one and a half million rubles. If a partner gets seven percent of the sale, then in this case he gets one hundred thousand rubles from one car. At the same time, in just a year in the cabin, it is possible to sell a hundred cars. It turns out that the alleged profit of the cabin can be about ten million rubles per year or one million rubles per month of general income. If you deduct from this money, the costs of renting, advertising and salary by the sellers, then the minimum of the salon owner can receive about five hundred thousand rubles per month - for such a business, although not the highest, but still quite a decent indicator.
These data are only conditional, so it is practically impossible to talk about some particular number of digit. Moreover, the car dealership is a very large-scale business, in connection with which the scatter of income can be very wide here. In one cabin, the profit can be at times less than in the other and much here it depends on external factors. So, when calculating earnings, it is necessary to take into account the literally the cost of each car and the probable demand for one or another model. It is necessary to conduct a very subtle and detailed analysis, which will allow to calculate potential earnings. It is important to take into account the demand for a car in other regions and in Russia as a whole - this will make it possible to form already accurate statistical data as a whole. Naturally, over time, customer requests can change, from here and a natural drop in profits on a particular model.
Conclusion of the Treaty
By choosing a place by enhancing research data and prepare a business plan, the partner usually turns to the conclusion of the contract. Obviously, representatives of the company examine the opportunities of the partner and the intended cooperation in their eyes should be appropriate. Ideally, if the potential business owner has a solid capital for a successful continuation of activities - this will allow the head company not to be afraid that the business is stopped after a short period of time. Still, do not forget that such cooperation is not planned for one year, so the businessman should be for additional investments. The company's wishes for collaboration are also likely. Perhaps the entrepreneur will be offered to open the salon in another area, and even in another city - this idea can also be correct in many cases. After the agreement is achieved, it will be possible to talk about the start of a full-fledged work on the project.
Construction of salon
We are not in vain talking about construction, as it is almost impossible to rent an optimal premises here - everything must be met by branded style and other standards associated with the traditional sale of modern cars. Thus, today, almost all major car manufacturers have their own requirements for the construction of salons. This is a prerequisite, because it is important for them that their brand is presented beautiful and bright. This may affect sales not only in a particular city, but also throughout the country as a whole. It is likely that several employees who will oversee the entire workflow will be enshrined during the construction of the salon. Moreover, the main company already probably has ready-made projects of buildings.
Naturally, you need to consider several places suitable for this business. As the practice of other companies shows, the territorial salon for the sale of the car is better to open next to the busy track and with the release of the showcases on the roadway - this will allow you to better promote business. If you choose such a building, it will not be possible, it is better to build it yourself, especially since the city find a similar area will not be a problem. It is only worth considering that a lot of time will go to the project implementation process itself. That is, even in the presence of funding in sufficient volume, the construction of the building may take from half a year to two years. When the building is ready, it will be necessary to train staff, caring cars and solve the last organizational moments.
As noted at the very beginning of this item, very much attention is paid to compliance with the corporate identity and other components of the image of a particular brand. Here are quite stringent requirements for building materials and directly to the decor. So the partner should pay attention to this factor, given its personal preferences and plans for further cooperation.
Staff
Of course, this issue is being worked out at the stage of opening, but then it is necessary to approach especially carefully. Solid time will have to pay all the hired staff. For example, salon managers will be a company for the client and, of course, they will provide and increase the income of the entrepreneur upon subsequent work. It is no secret that a good motivational program should be used here that the work results of employees were at the proper level and helped to improve sales in every way. Naturally, all store employees must be extremely polite, sociable, respectful, stress resistant and have a competent speech. As a rule, in these matters, representatives of the head office have good support and there are no special reasons for concern. However, it will be best if you pick up an experienced manager who can control well and motivate staff to quality work. Naturally, the employment of employees should be official and preferably long-term - this is likely to also keep sales at a stable level for a large amount of time. By the way, the staff can be temporary or outsourcing. Perhaps it is more correct to conclude contracts with several companies, for example, in the field of jurisprudence, accounting and cleaning - this will save on their traits. Also, most likely, the services of a reliable advertising agency will be required, which will help in developing a client attraction strategy and / or will do all the necessary advertising materials. Thanks to this approach, it will be much more convenient to predict the profit, which may increase at all at the expense of savings.
Advertising
It is natural that the partner will be provided with all the necessary advertising products and marketing materials. Naturally, if desired, he himself can work out advertising channels to attract new customers. Advertising politics is charged with a dealer on its own, so it is worth using all the possibilities. In the previous paragraph, we have already talked about the choice of professionals in the field of advertising, so it can be trusted here and such specialists. It is only important to take into account their experience and pay attention to the portfolio. This will allow you to calculate the accurate budget and get the most out of money invested in advertising.
Of course, much depends on how specifically the brand is planning work. Choosing a pre-promoted and well-known brand, it will be possible to practically do not worry about attracting customers - many people will surely seek the right brand in their or nearest regions. Based on this, you need to work very well over the advertising campaign on the Internet, especially today there is absolutely access to this communication to this tool.
Do not forget about customer feedback. That is, it is necessary to organize a mailinglet - and, it should be carried out, both through the usual and via email. As a result, you can once again remind yourself to potential buyers and, perhaps, bring their acquaintances to the salon.
Again, the PR should be given sufficient attention. Perhaps you have to work with the opinions of customers, or in a veiled form to tell about your car dealership. The negative here is extremely rare, but its probability is also not completely eliminated. A competent PR strategy is a guarantee that the new Salon learns the maximum number of potential customers.
