How to open a leather goods store - which will develop and make a profit?

Despite the abundance of shops, you can always find your niche, in which the offer is still not enough overlaps demand. But even if the market is full of market, the competent and the original approach will help produce redistribute profits. Features of the shop of leather goods are such that there is no need for a number of items that are required for other outlets related to the wardrobe and style.

Features of the sale of leather goods

Leather believes include leather products that do not require fitting in size. It with umkki, accessories, wallets and purses, keystones, business card holders and other subjectswho are bought either under the influence of mood, or as a gift, or as a supplement to the stylish wardrobe. The business scheme does not differ from any other trading point - the purchase of goods and surcharge, but there are some features.

Depending on the selected price category of items, profitability can be about 50% for economy and middle class goods, and up to 140% for the goods category "Lux". If you focus on the massive buyer and deliver a cheap product, then the markup cannot be above a reasonable limit - the effect of the price available for the buyer is disappeared. In such outlets, the profit depends not on the value of the markup, but from the range and continuous increase in the pace of sales. It is for mass buyers that the leather stores are suitable, where you can buy almost all the names of this group of goods, from the bag to the cover to the documents.

If the choice has become expensive brand products, then there are two ways to implement your business plan to life. This is a multi-brand store in which you can buy a bag from Versace, a trouser belt from Armani and a purse from Gucci, and a monobrand store, open on a franchise. Not all elite manufacturers are ready to provide franchise, it also needs to be considered. It is worth a French package quite expensive, but you acquire a time-tested marketing plan, an calculated system of discounts, support for the parent company and the confidence of demanding customers.

The difficulties of trading leather goods include the Beach of All Retailers - Fashion. Supported shoppers in most cases persistently react to the change of fashion trends, and under the whims of these trends have to adapt. However, on guard of stability is always worth a classic, some things do not change for years, and the classic trouser belt from Armani or Gucci can keep demand level for many years.

Financial part of the business plan

The two most expenditure parts of the budget are renting or buying a room, and commercial equipment and the amount allocated to the start purchase of goods are also included. Renting the premises in the shopping center, depending on the location, can be about 500,000 rubles per month. The amount also depends on the floor on which the commercial premises is usually the higher, the cheaper. This is simply explained - the main flow of potential buyers takes place on the first floor.

Save on shopping equipment at first it is possible to use the equipment used. Depending on the area of \u200b\u200byour outlet, the cost of equipment is calculated. When trading leather goods, you can not equip fittingry, but limit ourselves to a good mirror, in front of which buyers will be able to assess how much a bag or belt is suitable for their appearance.

Finally, the amount for the purchase of goods is determined by the price range of your store. Bags worth up to 3,000 rubles in procurement are taken from Turkey, China. Alternatively, you can search for domestic manufacturers. Bags of expensive brands will cost approximately two times more expensive, but the markup is above them. If, in addition to bags, nothing is planned anymore, then the range can be formed from three hundred units of goods, but it is necessary to provide a variety of styles, shapes and sizes. Belts and wallets are more affordable in value, for the economical start, it is possible to expand the range due to the formation of several groups of goods. This increases the likelihood of buying, especially on the eve of the holidays, when the leather goods becomes particularly popular as gifts for friends and relatives.

Costs for documentation In most cases, the standard, if we are not talking about buying a franchise, then costs are slightly higher. It is usually required a sales patent and a permit for trade, an instance of the rental agreement, a copy of the certificates and other documents of a private entrepreneur or LLC. In some cases, permission to the sign is required if it is located outside the shopping center, and the coordination of the work mode.

Issues of commercial premises and procurement of goods

There are peculiarities of work in a separate building of the store of the leather goods store, and in the lease of the boutique in the building of the shopping center. If the rental of the outlet in the complex is designed to flow potential buyers who can somehow see the store, then a separate autonomous premises will need to be deeper work on signboard and advertising. In a separate store or salon, as a rule, go target. Benefit in this case is a rather high percentage of buyers compared to curious, which will inevitably come in the mall.

Standard set of commercial equipment for the leather store looks as follows:

Racks for bags;
- Glazed shop windows for shallow leather goods;
- shelter;
- cash machine;
- safe for documents and money;
- Properly decorated corner of the buyer.

The approach is extremely important to display the goods in the most favorable way to present all items in the best light. To do this, you can invite an experienced merchandiser. The main rule of merchandising is that the goods are located to the buyer "face", that is, a unreasonable package end does not motivate shopping and gives the showcase with a careless look.

Personnel for leather goods store

Undoubtedly, sellers are obliged to understand the features of the goods so that advocate the buyer if necessary. Where to take such sellers? You can contact the recruitment agency and order the recruitment of personnel in accordance with the requirements, but there is an option to train sellers strictly for the needs of your store. This will require an introductory course in particular work, acquaintance of sellers with brands, an explanation of the pricing policy.

On a small store area up to 30 square meters. Meters required two sellers if the brand store is also needed an administrator. Accounting can in order to save to outsourcing, since its own accountant is quite expensive. If you over time you are going to open a chain of stores, you can think about creating your own accounting. It also requires technical cleaning personnel, a security guard will be required. Hire a security guard separately or contact the relevant company, it is solved individually. When opening a store in the building of the shopping center, security can be provided with landlords.

Raising the pace of sales

Customer attraction plays an important role in the successful work of the store, and here it is necessary to develop an advertising campaign plan. The most inexpensive way to attract customers is the distribution of advertising leaflets and flyers.

The method of discount discounts and bonuses for attracting a buyer is quite effective. You can implement the program of discounts in several ways, for example, to issue special plastic cards of a regular customer. The buyer invited by a regular customer can count on a symbolic discount, a permanent client has his own pleasant bonus. Filling a regular customer card makes it possible to create your own base of buyers who can be sent to advertising avenues and booklets with new catalogs, alerts about festive promotions and certainly congratulations on the holidays.

Provide additional services to buyers, for example, urgent repair of fittings or shuttering service belts, breaking new holes on the belts. Such client-oriented activities quickly conquers buyers affection.

To open successful shop leather goods, not enough of the desire only, competitive struggle makes it invent new ways of work. However, at the same time, this kind of business has a lot of business: there is no need to customize the goods under the parameters of the buyer's figure, except to feed the belt. Trade of leather goods can bring high profits, and the competent business plan will help to avoid widespread errors.