The company was founded in 1940 by the brothers Wild and Mac MacDonald, who for the first time in the world formulated the principles of the concept of fast food. In 1955, the entrepreneur Ray Crok caught fire the idea of \u200b\u200bdeveloping the network to increase the supply of their mixers to these institutions. He agreed to promote the company, and in 1961 bought all the rights to her.
Most of the restaurants are managed by franchise, therefore the range, size and composition of servings in different countries may vary. For example, in many countries of the world in the restaurants of the network selling beer, but in Russia they have always been non-alcoholic.
The first Russian McDonalds (at that time is the largest in the world) opened in Moscow at Pushkin Square in 1990. On this day, 30 thousand people visited him, which became a record for the network.
The interests of the network in Russia are ensured by the subsidiaries of the American structure - CJSC "Moscow-McDonalds" and McDonald's LLC. Due to the fact that the first restaurants in Moscow were opened with a rental rate of 1 ruble per year, and the treaties were concluded until 2041, the rumors circulated that half the network belongs to the city hall. The State Enterprise "MosRestaurantSermanvis" was indeed coordinated and listed by the co-owner of McDonalds in Russia. In 2010, the Government of Moscow tried to challenge the conditions and raise at least a thousand rubles, but the court rose to the side of the network. The franchise chart of the opening of restaurants in Russia began to be applied only in April 2012, after SUBWAY overtook McDonalds in the number of eateries in Moscow.
Last year, the company's revenue increased by 19.6% - up to 55.4 billion rubles, while in the last year - by 24.8%. The slowdown occurs from year to year.
SUBWAY.
In 1965, 17-year-old Fred Deliuk told to a friend of the family to Dr. Peter Baku, what he wanted to become a doctor and that money was needed for training. He advised to open a kiosk for the sale of sandwiches and presented Fred a thousand dollars - start-up capital for the future institution. Soon the first Kiosk "Super Submarines Pita" appeared in Connecticut. Sandwich outlines resembled a submarine, and it was called "submarines", and then cut to the "sub".
Ten years later, partners began to actively use the franchise scheme, transmitting restaurants to management, and in ten years later they solemnly celebrated the opening of the SUBWAY thousand restaurant. By August 2014, the network has 42 thousand restaurants in a hundred seven countries. By the number of restaurants, she is ahead of McDonalds.
In Russia, the company began to actively develop in 2004, opening the first restaurant in St. Petersburg on Nevsky Prospect. Today is the only network of restaurants presented in the Far East. A master franchise is owned by the American company SUBWAY RUSSIA FRANCHISING COMPANY, its owners are US citizens, a representative office, located in Moscow, is watching the network activities in Russia.
Kfc.
Until 1991, the network was named « Roasted Chicken from Kentucky » , which reflected the specialization in the chicken. KFC - the second round of the network of cafes in the world, inferior only to McDonalds. As of December 2013, it has more than 18 thousand points in one hundred eighteen countries of the world. The company owns Yum Holding! Brands, which also includes Pizza Hut and Taco Bell.
KFC was founded by Harland Sanders, which began selling fried chicken dishes during the Great Depression. He promoted the franchise to other states and regions. Thanks to the company, the chicken has become an integral part of the fast food and gained the same popularity as a hamburger. Sanders himself, who called himself "Colonel", became an important figure of American cultural life, and so far its image is used in the interiors and advertising KFC. In 2013, sales of KFC amounted to $ 23 billion.
In Russia, KFC was collaborated with Rosinter (Il Patio, Planet Sushi, Friday's Planet, Cafe for a long time opened under the Rostik's brand. In 2005, Rostik Group and Yum! Brands signed an agreement on cooperation, which assumed the formation of the new combined brand "Rostik's KFC". In 2011, the American company bought all the rights to the Russian part of the network and returned the name KFC. In 2013, 245 points numbered in Russia. Management plans that by 2015, 450 restaurants will operate in Russia and the CIS.
Burger King.
James Maclamore and David Egerton opened the first Burger King in 1954 in Miami. Having visited McDonald's, Maclamore caught fire the idea of \u200b\u200bcreating their own fast food. In 2002, the company for $ 1.5 billion acquired a pool of investors, which includes Goldman Sachs Bank, TPG and Bain Foundations. After ten years, the company's capitalization amounted to 4.6 billion dollars.
The first restaurant of the network in Russia opened in early 2010 in the Metropolis shopping center, and the second is in the European Commercial Complex. Today there are 220 network restaurants in Russia, of which 121 are in Moscow and the Moscow region.
In Russia, Burger King works through the franchise system, it is LLC Burger Rus - a joint company Burger King Europe, the owner of the Chocolatnitsa network Alexander Kolobova and VTB Capital. By 2016, the network plans to increase the number of points in Russia to five hundred. At the site of the points of the Coffee House "Coffee House", which was absorbed by a competitive "chocolate", burgers may appear. If this happens, Burger King will be ahead of McDonalds by the number of restaurants.
"Teremok"
At the end of the nineties, Mikhail Goncharov, Mikhail Goncharov, developed a plan for creating kiosks with national cuisine - Russian pancakes with fillings. The first "teremok" opened in Moscow in 1999 at the Metro "Airport". Over time, the company entered the fourth of the largest fast food networks in Russia, then restaurants "Teremok" were also opened. This year there was information that Goncharov plans to open points in America. In 2013, the turnover amounted to 2.65 billion rubles in Moscow and 2.3 billion rubles in St. Petersburg.
"Cartig! S"
In 1993, the Russian entrepreneur Sergei Shikharev purchased meat and meat products in Denmark. There he drew attention to many small kiosks offering delicious hot dogs. There was nothing like this in Moscow, so he returned to Russia with ideas to create a similar network. Shikharev concluded a contract with Steff Houlberg, and soon the first Kiosk "Steff" appeared in the city center. By the end of the nineties, there were hundreds of tents, but during the crisis, the business went on a decline, because the company could not work more with Steff Houlberg. From the name "City" decided to refuse, the "Stop Top" logo appeared instead.
In 2004, the company survived a new rebranding, having received the name "Startog! S". Now it has 702 points of sale in sixteen regions. Most of them work around the clock. A shit of sales, as ten years ago, is French hot dog.
"Tea spoon"
The idea of \u200b\u200bbistro in Russian style came to St. Petersburg restaurants Boris Krukkina and Mikhail Augustine, who created before that the first gay club in the city - "69". In the crisis year, they decided to master the lower price segment, providing an average check lower than that of McDonalds. 55 cafes opened in St. Petersburg, in 2009 the first restaurant in Klaipeda opened. 24% of the shares belong to the foundation "Neva-Rus", 19% - in private shareholders.
"Crumb potato"
In 1998, Andrei Kononchuk and Vitaly Naumenko registered the company "Technology and Nutrition". In August, opened the first point of the network of autocher in Moscow. The main product is a solid baked potatoes in foil with filling (cheese, oil and salads to choose from). The network worked for a long time in the format of street kiosks, and since 2003 it appeared on the Food courts of shopping centers.
According to information at the end of 2012, more than 300 establishments include 76 cafes in Moscow. The network is actively presented in Russian millionaire cities and is one of the five largest players in the market.
"VOKKER"
Alexey Gisak worked as a copywriter in BBDO Group and invented advertising campaigns for Pepsi and Mars, until he wanted to become an entrepreneur. In 2008, from a trip to Amsterdam, he brought the idea of \u200b\u200bthe Panasian food, there was no such thing in Moscow yet. Gisak with friends registered the company: 70% of Alexey himself, 20% and 10% - Daniel Ostrovsky and Inna Petrova, his colleagues in the advertising market. The business helped participation in the festivals of the food: in one day of work at the festival, the picnic "Poshishi" was sold about a thousand portions of food. The loyal radio worked on, did not even have to spend money on advertising.
At first, the "vokker" worked as the delivery service of the Wock throughout the city, then there were points on Food courts in shopping centers. In 2012, the first restaurant of Panasian cuisine was opened with democratic prices. Aven a year later, the "Wokker" revenue began to be 35 million rubles per month, while another project of Gisak, "Supulture" - only 2.5 million. Now the "vocker", like his competitors, develops its network on a franchise.
