While people are losing money in the current situation in the country, some are managing to earn it. And we are not talking about deceiving others, there are a lot of methods of earning money that are relevant even in a crisis and that everyone can easily use, especially if there is a small initial capital.
Before you figure it out , how you can make money in a crisis, you first need to decide for yourself which method is most suitable for you. Perhaps you want to engage in real estate transactions or invest in shares of a company? The easiest way would be to start earning money with your own mind, expanding your horizons (freelancing) or with your hands (handicrafts, etc.).
Earning money from real estate
This method is especially relevant for those who have living space and are interested in expanding it in the future. You can make a profit in several ways:
- sell your apartment. During a crisis, housing prices always fall, so it is likely that after a short period of time you will be able to find for yourself an option that is much better than the existing one and at the same time at a lower cost;
- if there start-up capital– you can invest in completing unfinished projects. During a crisis, construction is suspended because financing problems arise. Having purchased such a construction site, you can complete the work and sell it in the near future;
- rent out real estate. If you have another apartment that you don’t want to sell, this is the option for you. You can find tenants yourself or trust an experienced realtor. Remember that rental housing is a good source passive income, without loss of ownership of real estate. This option is especially good if your apartment is located in the city center and can be rented out on an hourly basis.
Alternative options for part-time work
To make money during a crisis, you need to constantly look for options and expand your own horizons. To begin with, you should not become discouraged, because the main thing in this matter is desire.
Private transportation
Think about whether you can use what you already have to get additional profit? A simple example is a car. You can do private transportation or a safer courier delivery products from chain stores, cafes or pharmacies. There will be no need for additional expenses other than car maintenance, but the profit can be substantial. A crisis is not a time to mark time; make up your mind quickly.
Freelancing
Freelancing is becoming more and more popular - remote work that does not involve a daily visit to workplace and direct communication with superiors. The activity is carried out via the Internet, but there are some pitfalls here that you always need to remember.
Freelancing is not for amateurs, and writing articles or web design requires experience and skills. Without this your professional activity may end before it even begins. Practice writing on your blog, create a couple of websites, and only after you get the hang of it, go looking for customers.
Regarding payment issues, distant work– this is a certain risk, because, unfortunately, there is no 100% guarantee that you will receive a fee. Therefore, to begin with, it is better to register on a special freelance exchange, where the administration acts as an intermediary and guarantor. And as soon as you have compiled a good portfolio, you can set out on your own.
Some people decide to take surveys for money. But here you need to be prepared for the fact that you won’t be able to withdraw money soon (until you reach the minimum amount for withdrawal, which is usually 200-500 rubles). In addition, the pay for such tasks is extremely low, so you cannot consider earning money from surveys as a part-time job.
Selling unnecessary things
You can make money by selling your own things. In many cities, entire groups appeared in in social networks, where people sell things they no longer need. Every household has something lying around that “don’t throw away, because it will definitely come in handy,” but for the last five years it has never come in handy. Get rid of this thing, free up space in your home, and get some money at the same time.
Offer services to the public
It’s great if you have some knowledge or skills that you can share with those in need. Tutoring Today it is very highly valued, so you can get a lot of money for your lessons. You can teach those who want not only languages or mathematics, but also give lessons in playing the guitar, drawing, etc. This way you will only strengthen your own knowledge and make a profit.
Private entrepreneurship can be profitable: production and subsequent sale of vegetables or fruits. This is especially true for owners of private houses with a small plot of land. During a crisis, it is much cheaper to grow produce for yourself and sell the rest on the market. Anything will be in demand, but it is better to focus on products that are familiar to everyone: carrots, herbs, tomatoes, etc.
The source of profit can be keeping pets . Just a couple of dozen chickens lay about 15 eggs a day, which is enough for a family or several people, and the rest can also be sold. As you can see, even a small plot of land near the house during a crisis turns into a source of small, seasonal, but still income.
It will be much easier to navigate for enterprising people who have a penchant for trading and can persuade a potential buyer to place an order. You can even build your own this way small business on the trade of vegetables or fruits, which, when better times come, can be expanded, thereby increasing profits.
During a crisis, experienced financial advisors advise people to expand their areas of activity and actively seek additional sources earnings. And under no circumstances should you have any complexes about the chosen type of activity that brings you income. It’s a shame not to work at all, and your part-time job may turn out to be only a temporary help that can be forgotten after the crisis.
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The Maltimex company is one of the first and largest manufacturing companies wet wipes on Russian market(TM Aquael, Nuance, Fresh Note, XDrive, Your Excellency). The specifics of our approach to building a loyalty program on the Russian market are associated with many factors 1. Wet wipes - impulse purchase 2. Wet wipes - seasonal product 3. Low culture of consumption of wet wipes 4. Features of the development of the Russian market of wet wipes Particular attention should be paid to the features of the Russian market of wet wipes
History of wet wipes Use in Ancient Rus' The history of wet wipes is very long. The first mention of something similar to wet wipes is found in documents from the 11th century. On a long hike, they could wipe a tired body or, if necessary, treat a wound. In ancient Rus', a warrior took with him on a campaign a leather bag containing scraps of linen fabric soaked in a decoction of celandine.
In China, in dining rooms there were bowls in which pieces of delicate cotton fabric lay in water with orchid petals. Use in Ancient China Guests could use pieces of cotton cloth soaked in aromatic water to wipe their face and body during long feasts and diplomatic meetings.
Use in the USSR In our time, people associated with space technologies were the first to take care of the return of good traditions. Thus, in the mid-60s. The first “cosmic wet wipes” appeared. Their production was established for the first time in the USSR for cosmonauts. Long stays in space flights raised the question of the need to create wet wipes for astronauts.
Use in the USA Following us, such napkins began to be produced for US astronauts. Until the mid-70s in the United States, napkins were used only at the table. Then they were converted into a hygiene product for children. History is silent about who exactly this brilliant idea belonged to. But the fact is obvious: by the 80s, most American mothers groomed their children with napkins. The quality of the products was far from first-class: the cellulose base was poorly saturated with moisturizers, quickly spread when used, the packaging was not “leakproof,” and cosmetic substances easily evaporated. But still, the napkins coped with their hygienic role.
Modern history of wet wipes The appearance of a new product in Russia was marked in 1997, when the founder of our company, visiting Israel, brought this idea to his homeland. It should be noted that in our country, as in the CIS countries, the wet wipes market is very young and quite promising. In the late 90s, we were a monopoly in the wet wipes distribution market, and our company did not set any strategic goals to build a customer loyalty program. But we knew that the Russian FMCG market in this segment is very capacious, and will repeat the growth dynamics of the European market. This was confirmed by the rapid growth of the product consumption culture and the emergence of new distributors on the market.
Role own production in brand management. In 2004, we founded one of the first production of wet wipes in Russia - the ZeteL company. "ZeteL" has the most high-tech equipment, modernized workshops, highly organized workforce that meets the most stringent European standards of quality and hygiene. Having a wide distribution structure and our own production, we can manage all processes associated with the brand, starting from the product development stage.
Research of the wet wipes market In order to create wet wipes that meet the requirements and preferences of the consumer, it was necessary to assess the level of consumer culture, market capacity in this segment and its development trends. And in 2006, we initiated the opening of a new direction in ACNielsen - research of this market. Last year, market growth was 27% in absolute terms and 31% in monetary terms, it can be assumed that this trend will continue in the next 2-3 years. This will allow you to count on increased sales. Due to our own production, at the end of last year we grew by 28% compared to 2005.
Internal statistics Dynamics of shipments of wet wipes AQUAEL, NUANCE, INTIME in the year. (rub.)
Place of the Maltimex company in the wet wipes market Among manufacturers, the Maltimex company has indisputably maintained its position as a leader for 2 years in 2006
The role of the manufacturing company in the formation of the Russian wet wipes market The role of the manufacturing company in the formation of the wet wipes market is very significant. We do not offer goods in a segment where price niches have already been formed, and where there are guarantees to remain in place due to the next dumping. We offer goods of impulse demand and do not search, but create price niches ourselves.
Determining price niches in the market First steps to building a loyalty program 1.Marketing research with the involvement of SOLDIS Branding&Communication Agency and ACNielsen 2.Analysis of internal statistics 3.Income level of the Russian population 4.Culture of consumption of wet wipes in Russia 5.Social psychology of the Russian consumer Allowed us to do conclusion that in our country there should be at least 3 price niches and 3 target audiences. The most important task of the manufacturer is to build loyalty in the product itself.
Economy class wet wipes (first price niche) We identified consumers with low incomes or uninformed potential buyers as one target audience and classified them as buyers of the product in the first price niche - economy class. Requirements for the product: Good material Pleasant fragrance Impeccable execution Our tasks: Draw the buyer’s attention to the product Encourage them to make an initial purchase Instill a sense of necessity or convenience in using wet wipes
Wet wipes of the middle price segment (second price niche) In the middle price niche of the target audience are buyers who are already familiar with the products and, having average income, evaluate the consistency of quality and price before making a purchase. It’s more difficult to build a loyalty program here, because... many offers from manufacturers. When creating a product, we try to comply as much as possible with the following parameters: 1. high quality material 2. pleasant scent 3. attractive design
Premium wet wipes (third price niche) Consumers of wet wipes in the top price niche are consumers with an above-average income level. For this target audience, we offer premium wet wipes ( high price for high quality). The product must be unique and contain special, previously unused compounds.
Umbrella brand Its role in building a loyalty program Families have different budgets, and therefore napkins should be presented in different price segments. To increase the effectiveness of our loyalty program, we decided in 2007 to create the umbrella brand “Aquael”. Aquael (economy segment) Umbrella brand "AQUAEL" Aquael (mid-price segment) for 2 types of networks Aquael (premium)
Trade marketing as the main way to build a loyalty program Unfortunately, the products will not sell themselves, so we are very seriously involved in promoting the product. Considering that wet wipes are a product of impulse demand, the main way to build a loyalty program is trade marketing. Our loyalty program consists of many BTL promotions and is circular in nature:
Tools used in trade marketing Sell-in tools The greatest marketing activity for wet wipes occurs from May to October, because This is the sales season for these products. Therefore, before the start of the season, we must ensure the availability of goods in the warehouses of our regional partners. We use the following Sell-in tools: profitable bonus programs for volume of purchases free logistics discount for the first order, etc.
Sell-out Tools Next, the main Sell-out tool comes into the process. Incentive programs for sales personnel of Mystery Shoppers distributors ( Mystery shopper), professional competitions, bonus systems. At the same time, our observations confirm the opinion of BTL market specialists - a team bonus is not effective, an individual bonus is. Personal motivation allows you to increase sales volumes by an average of 20% versus a 10% team bonus. In some cases, we hold competitions among sales managers of our partners.
Consumer-promotion tools We also approach subclients individually. These are mainly players in the retail market. 80% of purchasing decisions are made at the point of sale. For a product of impulse demand, an important factor successful sales V retail network is a competent consumer-promotion: merchandising, design of points of sale, POS materials, holding events with the involvement of promotional staff
Efficiency of merchandising Wet wipes are an impulse purchase, and in order to interest the consumer, it must be constantly in sight, that is, in the checkout area of stores, end display, and extended display. Using the example of our cooperation with the Ramenka chain, the effectiveness of placement at the checkout is confirmed by an increase in sales per day up to 6 times! In the Auchan hypermarket chain, end display ensures a significant increase in sales! After the promotion, sales increase by 15-20% compared to the period before the promotion. This indicates established loyalty to the product and brand.
Efficiency of designing points of sale with POS materials This event gives us up to a 20% increase in sales due to an increase in the number of initial purchases. Carrying out promotions with the involvement of promotional staff (tastings, sampling, gifts for purchases, etc.) is a very effective way of promotion, but very expensive. Experts believe that it will soon lose its relevance at points of sale; this is already happening in Moscow; in the regions this process will emerge later. This is explained by the fact that the cost of a place in Moscow has increased on average several times over the past 2 years. We believe that this tool in the consumer promotion structure is effective only when introducing a new product, when you need to introduce the client to the product.
The problem of educating the population Event-marketing Now there is a unique situation on the market when more attention can and should be paid to the issues of education and training in the use of wet wipes. We participate in publications at the regional level. We use Event Marketing in promotion: Sponsorship of sporting events in the regions, school holidays, city days
Features of the loyalty program in the young Russian wet wipes market To sum it up, I would like to emphasize once again what is necessary to build a loyalty program, in our case for wet wipes. This is Market Research and Observation economic development in the country. Now the increase in the solvency of the population will stimulate the emergence of consumers with high requirements for product quality. Russian manufacturers we need to follow the path of improving products and expanding production with new lines. Consumer education
Coalition of Manufacturers Education through ATL for one company is a very large budget. The creation of a coalition of manufacturers would make it possible to conduct joint advertising and educational events, and the buyer would be able to decide for himself which product to give preference to. Then not only the price, but also the quality of the product will become a serious organizing principle, which is what the current trend is towards in the Russian market.
Government program The government must be interested in the health of the nation. In modern environmental conditions, this issue is very relevant. An increase in the number of diseases sometimes occurs due to pathogenic bacteria entering the body with unwashed food or hands. The range of wet wipes makes it possible to keep your hands clean in any situation and also neutralize wounds with the antibacterial composition of lotions. In our opinion, the government that has the power should organize a “Health of the Nation” program, similar to the program to create loyalty to paper handkerchiefs in the United States.
The role of the manufacturer in the development of the wet wipes market A successful manufacturer will anticipate the market situation and attract new target audiences. Now we are trying to reposition the value of wet wipes in the bright minds of our population. We offer wet wipes as an accessory, which are so abundant in women's handbags. We are working on the design and material of wet wipes. We are also opening a new direction - the production of wet wipes with therapeutic and cosmetic effects. At the end of 2007, we will offer consumers wet mattifying facial wipes and impregnated wipes for problem skin.
NT 18.50 05/02/2011
Over the past few years, wet wipes have become an essential item in every person's bag. Everyone knows that there is some kind of “chemistry” involved here. The recipe for the impregnating composition of each type of napkin is trade secret. Usually it is developed by the manufacturer itself or to order, or ready-made lotions are purchased from German or Austrian manufacturers.
Naturally, the composition of the lotion depends on the purpose of the napkins. Cosmetic ones contain cream, hygienic ones contain a solution of soapy refreshing ingredients. Very often, plant extracts are added to lotions for cosmetic wipes.
However, any lotion contains chemical components: propylene glycol, PEG-40, EDTA, perfume.
Propylene glycol is a colorless, thick liquid with a weak characteristic odor, which mixes with water and alcohol and has hygroscopic properties. Its boiling point at atmospheric pressure is 187.4 °C, its freezing point is 60 °C, and its density at 20 °C is 1,037 g/cm3. LD50 - 34.6 mg/kg. Self-ignition temperature 421°C. Aqueous solutions of propylene glycol are not flammable up to 60°C. Propylene glycol is used to produce the safest household coolants in terms of environmental and toxicological properties. This material is also considered one of the best and most effective moisturizers used in cosmetology. In shampoos, it is also used as a means to stabilize the emulsion phase, improving the spreading properties of the cosmetic product, creating a pleasant sensation on the skin. It is a good solvent that does not cause skin irritation. Non-toxic.
Properties:
Main substance content: 99.9%
Country of origin: Germany
Empirical formula: CH 3 CHONCH 2 OH
Appearance: Transparent liquid almost odorless
APHA Chromaticity: 1.433%
Density: 1.036
Water: 0.05%
Chlorides: 1 mg/kg
Sulfates: 1 mg/kg
Polyethylene glycol(PEG-40). Moisturizing, softening. Odor fixer. An effective cleaner. Antistatic. Solubilizer. Viscosity regulator. Does not have an emulsifying effect. Dispersing and gelling agent.
Lemon acid(2-hydroxy-1,2,3-propanetricarboxylic acid) (C6H8O7) - crystalline substance white, melting point 153 °C, soluble in water, soluble in ethyl alcohol, slightly soluble in diethyl ether. Weak tribasic acid. Citric acid, being the main intermediate product of the metabolic cycle of tricarboxylic acids, plays important role in the system of biochemical reactions of cellular respiration of many organisms. A weak tribasic acid in solution undergoes electrolytic dissociation. Exhibits properties common to all carboxylic acids. Salts and esters of citric acid are called citrates. When heated above 175 °C, it decomposes into carbon dioxide and water. It is a carcinogen.
Fragrance and perfume composition is a mixture of synthetic fragrances (SDS) and essential oils. The perfume composition has a multifaceted aroma that changes over time and combines floral, fruity, woody, fresh and other notes. Essentially, a fragrance is a complex mixture of synthetic and semi-synthetic compositions that is added to a cosmetic product or to household chemicals. This is done in order to drown out the specific smell of the base, which often does not smell very pleasant. The problem of unpleasant odor is solved by perfume fragrance. Fragrances are also an integral part of the production of car cosmetics, windshield washer fluids, car cardboard and gel fragrances.
Ethylenediaminetetraacetic acid(EDTU, EDTA), complexone II: white fine-crystalline powder, slightly soluble in water, insoluble in most organic solvents, soluble in alkalis. EDTA is a tetrabasic acid, the most important representative of complexons that form strong intracomplex compounds (chelates) with metal ions. EDTA is prepared by condensation of ethylenediamine with monochloroacetic acid. Molar mass 292 g/mol. EDTA is used in the form of disodium salt dihydrate (Complexon III, Trilon B) - in the textile, leather, paper, paint and varnish industries, in the production of metals, rubber, in color cinematography, for water softening. In analytical chemistry, EDTA allows the determination of more than 60 elements. In medicine, EDTA is used to remove radioactive and toxic metals from the body, for blood preservation, etc.
Herbal extracts. Extract - a substance extracted from plant or animal tissue using some solvent and then concentrated by evaporation. Most often, extracts of chamomile, aloe, calendula, green tea and string are used in lotions to impregnate wet wipes.
based on materials
www.polymery.ru
Litvinenko Ya.D.
The production of wet wipes is highly profitable business in a production niche that is in constant high demand among consumers.
Due to this, you can very quickly establish sales of all manufactured products.
It’s not difficult to start your own workshop in this niche. Moreover, it is possible here to produce wet wipes with a logo to order, as well as their mass production. Having developed a business plan and strictly following it, an entrepreneur will be able to quickly reach the break-even point, receiving consistently high income.
Wet wipes are hygienic products made of non-woven material and a special impregnating composition. So how can you open your own wet wipes production from scratch, which will be characterized by high profitability?
We are expanding the range of products
The main advantage of this direction is high consumer demand. But this also gives rise to one significant drawback - considerable competition in the segment. Take a look at the shelves of stores and pharmacies - there is always a selection of the widest range wet wipes. And one of the most effective ways fight against competing enterprises, in addition to producing quality products - offering consumers a large selection of products. This means that from the very beginning we should focus on the fact that within the walls of the workshop we will begin to receive wet wipes in individual packaging for a wide variety of purposes.
All wet wipes produced today can be divided into 2 large groups:
- Household use (for glass and mirrors, for leather, for office equipment);
- Cosmetic purposes (cleansing, antibacterial, hygienic, children's).
In terms of technology, baby wipes are produced using the same equipment and using the same method as other types of products. And the difference between them lies only in the formulation of the moisturizing composition.
In order not to spend significant amounts of money on the development of special recipes, it will be enough for a novice entrepreneur to initially work on only 2-5 impregnating compositions. And in the future, as profits grow, you can think about further expanding the range.
Production of wet wipes. Raw materials
When organizing your business for the production of wet wipes, it is important to establish contacts with trusted suppliers of raw materials. And it’s better if all the components are supplied to the workshop in wholesale quantities - this will reduce costs.
Non-woven material is the basis of future napkins, consisting of cellulose and synthetic fibers. And in order for the products to be of high quality, the material must be carefully selected, since its range is quite wide, and the ratio of natural and artificial fibers here can vary. And the “naturalness” of raw materials is largely reflected in its cost.
The choice will depend on what type of napkins is planned to be produced. For example, if you plan to produce wet wipes for children, you should purchase only environmentally friendly material, but wipes for wiping glass may contain more than half of artificial fibers.
Not a single operating enterprise will open its recipes for impregnating compositions. The liquid may contain a variety of components - fragrances, mash aroma, disinfectants and antibacterial agents. And when selecting impregnating liquids from suppliers, you should focus on the type of product that is planned for release. For example, wet wipes for intimate hygiene as part of the impregnating liquid should not contain caustic or skin-irritating substances.
Package
Finished products can be packaged in different ways - starting plastic bags and ending with plastic containers. To offer customers cheaper products, it is worth purchasing plastic containers.
By including the cost of purchasing raw materials in the business plan for the production of wet wipes, you can calculate how much money will be spent monthly to provide the raw material base.
When organizing their business project, entrepreneurs choose an idea that is in demand among consumers and does not require large investments. One of the biggest challenges is the presence of competitors, so it is extremely important to choose an area of activity with the least competition. The production of wet wipes provides the population with this highly sought-after product, but due to its insufficient development, it is mostly imported from abroad.
Brief business analysis:
Costs of setting up a business: 1.3-1.5 million rubles
Relevant for cities with the population:from 200 thousand people
Industry situation:high competition
Difficulty of organizing a business: 2/5
Payback: up to 1 year
This business does not require huge investments in consumables, which is one of its advantages.
Experts suggest that the popularity of this product will increase. It has also been noted that in many regions of our country supply is significantly inferior to demand.
Depending on their purpose, wet wipes are divided into certain types:
| Medical and cosmetic | Cleaning | Children's |
|---|---|---|
| Perfumery and cosmetics: for removing makeup, deodorizing, refreshing, after shaving. | Household: furniture, plastic, mirrors and glass, shoe. | Cream |
| Hygienic: for antibacterial treatment, cleansing, for intimate hygiene. | Automotive: for leather surfaces, for plastic products, for glass, for cleaning hands. | Oily |
| Special: for pets, for optics. | Cleansing |
Business organization
Opening your own workshop for the production of wet wipes is not complex process, whether mass production or made to order. After developing a business plan, the owner will be able to quickly overcome the break-even point, having a stable high income, taking into account the year-round high demand for napkins.
Workshop room
When opening a business, you need to select a premises with a minimum area of 50 sq. m., it should accommodate one automatic line, a warehouse for raw materials, finished products, but if there is a prospect of expansion, it is better to take care of a larger area.
Ceilings must be at least 3 meters high, 380 V power supply, sewerage, water supply, ventilation, fire system. Next, you need to bring the safety rules, sanitary and hygienic standards into compliance: not too high humidity, sufficient lighting.
Raw material supply channels
Wet wipes are made from several types of raw materials, and the quality of the final product directly depends on the material used to make it. For the production of expensive products, softer, more durable ones are used. natural materials: spilence, airlaid, for cheap ones - spandbond, chemicalbond, thermalbond. It doesn’t hurt to monitor the quality of the packaging.
Business registration
Manufacturing a product with a brand name requires registration legal entity(for example, LLC), but the more difficult question is not with registration, but with approvals from various authorities. To raise the status of your products and protect them from competition, registration is required trademark. This process can take up to a year and a half, which is why the logo and design must be provided in advance, as well as submitting an application.
Marketing and sales channels
Business involves constant marketing decisions, also in cases of small production volumes and lack of wide opportunities for selling products. This will require an increase financial investments for the development of design, logo, in order to recognize the product and its popularity. In the presence of competitors, it is extremely important to differentiate your product from others; you can develop new types of original products.
For large production volumes, custom production can be provided. At first, this will be a search for a new market, but then very great benefits are possible.
In the classic version, this product is sold in supermarkets and hardware stores. You can organize your own sales of your products.
Costs and return on business
Estimated costs for starting a business:
- purchasing equipment will require costs of at least 75,000 rubles;
- marketing and advertising costs in the region of 100,000 rubles;
- purchase of consumables – 750,000 rubles;
- salary for employees, at least 70,000 rubles;
- design and new solutions – 200,000 rubles;
- Other costs include costs of approval and certification.
Total costs can range from 100 to 500 thousand rubles, but even in the case of small turnover, the threshold it is realistic to overcome the payback period in a year
