Annually an increase in car rental in Russia is 20% per year. The average turnover of funds in this industry is about 2.5 million dollars, and the annual reaches 40 million dollars, which is not enough compared to developed countries.
That is why the need arises in the popularization of car rental, which uses a rather narrow circle of consumers.
Competition
Rent a car as a business with good income can develop only if you consider all participants in the car rental market, as well as find out the features of the services that are provided.
Companies in this area can be divided into the following main groups:
- representatives of world leaders of car rental, which possess a fairly large fleet;
- domestic companies with a park at least 50 cars;
- minor firms with a small fleet (no more than 20 cars);
- firms that offer rolling of retro cars and exclusive brands for organizing various celebrations, weddings, festivals.
What are the investment need to do?
Business on car rental requires quite large-scale costs. So, the entrepreneur should have a minimum of ten vehicles that could be leased. A good option for people who do not have the opportunity to purchase transport for their own means - to take them into lease, paying at the first stage to 30% of the total cost.
It should be noted that considerable costs requires complimentary insurance for each car, as well as rental of the room where the machines will be placed. It is necessary to invest certain funds and for good advertising, which will help to find potential customers, as a car rental business is quite new. So, some people can constantly ride rented cars, while others only try to accumulate money to their own car, even without thinking to use the car for hire.
Despite the big investments, the profitability of this business is very high - according to statistics, the payback period is only 1-2 years. It should be noted that for efficient development, this business (car rental) requires careful planning.
Definition of client base
To optimally provide services in this field, you need to know who most often takes auto for rent. It must be said that to rent even a domestic car is quite expensive - $ 18-30 per day. So, the clients of companies that specialize in the car rental should be people with sufficient incomes. But, as a rule, they have their own car, sometimes not alone.
Why do people still use similar services? Most often by car rental customers are those who have their own car, but for a number of reasons there is no possibility to use it. Unlike foreigners, our citizens are not yet accustomed to take a car for rent, being in a foreign city, therefore, as a rule, customers are local residents and people living in remote areas. 20% of them are persons who decided to rent a car for entertainment purposes or traveling.
Another group of consumers - people who take a car for a short period (for example, for a day to appear on a business meeting on a new car). Do not also forget about corporate clients.
Characteristics of auto parks
If someone is interested in car rental, the business plan in this area is mandatory. Before you do this type of making money, you should decide on the services that will be provided. So, there is a "cheap" segment in which companies work specializing in the rental of domestic cars. As a rule, "Zhiguli", which are characterized by the optimal ratio of quality and price.
It should be noted that domestic cars offer a limited number of large companies, because without money for the purchase of hundreds of cheap cars to reach a more expensive segment is impossible. In addition, it should be remembered that Retro car rental is also low in demand.
Most rolling companies operate in the "road" sector, offering auto average, economy, as well as business class. I work with foreign cars more often for two reasons - they are more reliable and for their leases you can take a large amount of money. Most often in fleets of rolling companies you can find Mitsubishi, Audi, Honda Accord, Volkswagen Passat or Skoda Octavia.
Limousine rental
It should be known that when the business plan is made, limousine rental is the most expensive. As a rule, rent is not calculated in days, but by the hour. Often, such a car is taken for short time and only to a certain event, for example, for a wedding. So, take a rental, for example, Lincoln is $ 60 per hour. It should be noted that such cars are rented together with the driver. Wedding car rental is most often a limousine or another expensive or unusual car.
If customers are foreigners, then, as a rule, they wish to use the services of drivers and when leaseing "simple" cars. The familiar mark of the driver is approximately $ 60 per day. At the same time, it will work only 8 hours. To enjoy its services for a longer time, you will have to pay extra. As a rule, car rental companies in their state do not hold drivers. They are hired to serve only specific orders, although some firms can have one chauffeur for 7-10 cars.
How to get good income?
Most professionals who understand the features of the rolling market, argue that for a small company or a medium-sized company is most profitable to contain no more than 30 cars in its fleet. In addition, it is better to rent foreign cars for rent. Experts argue that when working with domestic cars, you will have to take two cars for one rolling position (one for rent, and the second is on parts). That is why it is more reliable to use foreign cars and, of course, cheaper.
