We are pleased to introduce you to our Retail Advisor Company, which unites professionals who successfully work in the market of business research and development services. Our experience in managing retail business in the largest Russian and international companies will help assess the service in the company, improve service standards, conduct training, Mystery Shopper research, as well as a full consulting project, taking into account the specifics of doing business in Russia and the countries of the former Soviet Union. If you are thinking about modernizing your Company’s business processes, our experience will be useful to you. We are strong in the areas of Category Management, Human Resources Management, Business Process Management, Visual Marketing, Strategic Marketing, Legal Aspects.

Plyasheshnikov Alexey Consultant, business coach, expert in the field of retail sales. Practical experience in retail trade for more than 14 years. Managing Partner of the Retail Advisor Company. Author of a number of articles on building business processes and personnel management. Education: Baltic State Technical University named after. D. F. Ustinova "(St. Petersburg) Faculty: "Thermal Pulse Machines" Specialty: Engineer, Diploma, Candidate of Technical Sciences. Additional education: 2013 - Management of small and medium-sized enterprises "Presidential program", Tokyo, Japan 2012 - Aspects of formation collections, purchasing management OODJI, Paris, France 2011 – Business processes in the retail chain of REISS stores, London, UK 2010 -2011 – Formation of assortment, marketing and management, Helsinki, Finland; Riga, Latvia; 2010 – Training for trainers “Power to sales”, Trainer's House, Helsinki, Finland 2009 - Optimization of KPI indicators, Moscow, Russia 2006 -2009 – Personnel management, Interpretations of ZPP, HR records management, Sales management, St. Petersburg, Russia

Plyasheshnikov Alexey Consultant, business coach, expert in the field of retail sales. Work experience: "Mc. Donald's", Restaurant Manager; "Sportmaster", Store Administrator; Lenta, Head of Customer Service Department; "Swatch Group", Retail Network Manager in St. Petersburg; Levi's, Store Director; Stockmann, Sales Director;

TRAINING: Kick off-training “Anti-crisis management in retail” How should you change your management skills in turbulent times? What are the advantages of your Company? Focus on increasing profits and reducing costs. Work with personnel. What's going on in the market? Analytical hint for training. Let us outline and sharpen the problems that are relevant during the “turbulent times”. How can I change my management skills? There is no one to work in the stores. I take “what” comes. Innovative and, most importantly, motivating methods of personnel selection. Why will they choose me from a million employers? What to do next with the staff? How will development programs help? What doesn't the seller want? Formation of seller loyalty. Personnel management in combat conditions Setting tasks. Correct wording. “Situational leadership” Feedback rules. Delegation. Why is a manager afraid to delegate? “I’m not in the store, but I still know everything. Positive disciplinary policy.

What can I get out of sales? What resources should you use? Sales pyramid as a planning and analytics tool. We define criteria for staff performance. How to squeeze more out of sales. Why don't employees complete assigned tasks? The fight for customer loyalty What methods of marketing activity remain effective today? What's new in the promotion market? How to stay within budget, inexpensive promotional methods? To hell with discount cards. A firm “no” to discounts! Creating a pioneer camp When do the rules start working? How much should you pay to keep the seller happy? Monetary motivation schemes. How to save on payroll? Employee assessment tools. “Intangible motivation” costs me dearly. Know and act!

Plyasheshnikov Alexey Clients: Department stores and trading houses TD Siesta, Saratov, Household goods, Clothing, Shoes, Haberdashery, goods for children Consulting, training, merchandising, motivation system TD Europe, Kaliningrad, Clothing, shoes, goods for children. Consulting, training Moscow department store, St. Petersburg, master class TSUM, Petropavlovsk, Kazakhstan, training Clothing and footwear Concept Club, St. Petersburg / Moscow, trainings, consulting, merchandising Tom Tailor, Russia, Kazakhstan, Ukraine, development systems, trainings OGGI, Russia, Ukraine, Kazakhstan, Czech Republic, collection formation Chain of German shoe stores, Tyumen, consulting, training Easy Step, Moscow, OKAIDI shoes, Tyumen, children's clothing, training Sportmoda, Tyumen, sportswear and equipment, training King size, Tyumen , plus size clothing, Orion training, leather. haberdashery, bags, Nizhny Novgorod, Picard training, bags, Nizhny Novgorod, Obuvtorg training, shoe stores, Kirov, Three Graces training, plus size clothing, Kirov, Nike training, sporting goods, Belgorod, Belonik training, brands Savage, Benetton, Sisley , Vladivostok, Detlandia training, children's products, Vladivostok, Step club training, shoes, Omsk, training

Alexey Plyasheshnikov Clients: Household appliances, computers Computermarket, Saratov, Media training. Markt, St. Petersburg, consulting Digital Dad, Krasnoyarsk, Irkutsk, consulting, ISS training, Computers and components, Astrakhan Euroset, network of mobile devices, Nizhny Novgorod, Yulmart training, cybermarket, St. Petersburg, Soyuz master class, household appliances, Belgorod, training Home appliances, household appliances, Vladivostok, training Food and catering Sputnik supermarket chain, Chita, training Nikolaevsky department store chain, Ulan-Ude, training Spar department stores, Nizhny Novgorod, training Karaoke clubs Shizgara, Nizhny Novgorod, training Restaurant company Maxim, Tyumen, training Chain of stores Kalinka, Nizhny Novgorod, training Hotel complex Taleon, St. Petersburg, master class Wasabi, restaurant chain, St. Petersburg, master class Meat carousel, products, Kirov, training Varus, products, Dnepropetrovsk, Northern training series, products, Petropavlovsk, training Onyx, products, Leninsk-Kuznetsky, comprehensive training Mikhailovsky, products, Vladivostok, merchandising Eureka-plus, products, Vladivostok, training Pancake frying pan, catering, Perm, training

Alexey Plyasheshnikov Clients: Interior items, furniture, gifts, etc. Hommy hypermarket chain, Voronezh, Kursk, consulting, merchandising book Old Soldier, St. Petersburg, consulting, merchandising Furniture showroom chain, Kaliningrad, training Red Cube, St. Petersburg, training Jewelry House, Kaliningrad, AC-furniture training, Nizhny Novgorod, Lee training. Sa-FURNITURE, Moscow, furniture showrooms, training Decor City-Belgorod, interior items, training Toy House, Tyumen, training Health complex Voda, St. Petersburg, consulting Siberian supply base, 25 stores, household appliances, furniture, everything for repairs, Omsk Parol-NN, bookselling chain, Sarov, Expedition training, goods for outdoor activities, Moscow, Kronos training, optics, Nizhny Novgorod, Smart toy training, children's products, Nizhny Novgorod, Ascona training, orthopedic mattresses, Moscow, Eden training, perfumes, Kirov, Karapuzik training, products for children, Voronezh, Metro training, cosmetics, Belgorod, Tarkett training, flooring, Ufa, Samara, Krasnodar, Crystal seminar, jewelry, Belgorod, Lipetsk, Voronezh, training, corporate training

Plyasheshnikov Alexey Clients: Interior items, furniture, gifts, etc. Jewelry Empire, jewelry, Blagoveshchensk, training Empire of Furniture, furniture, Vladivostok, training Green Island, household chemicals, Vladivostok, training Household appliances, household appliances and electronics, Vladivostok, training Kerama Marazzi , ceramic tiles, Omsk, Alesya training, a network of furniture stores, Omsk, training Olympus, sporting goods, Vladivostok, training Furniture Grad, a network of furniture stores, Vladivostok, training Car dealerships Eurosib-Mazda, St. Petersburg, research Mystery shopper East Market Motors – Hyundai, St. Petersburg, Mystery Shopper research Nizh. Bel-GAZ, UAZ, Nizhny Novgorod, Siboil training, Wholesale trade of lubricants, Novosibirsk Engine, Tyumen, auto parts, Oka-Volga training, auto supplies, Nizhny Novgorod, Princess training, auto products, Nizhny Novgorod, Toyota Tsuse RUS training, car dealerships, St. -Petersburg, master class Primornefteprodukt, gas station network, Vladivostok, training

FashionTravel.ru is aimed at the luxury audience, that is, well-to-do and successful people. Successful people are the target audience of FashionTravel.ru, because they not only know how to work well, they know how and love to have a good rest! And one of the indicators of success, as you know, is a quality vacation in a fashionable country at a prestigious resort, in a fashionable hotel! About the project FashionTravel.ru - the Russian Travel Portal is part of a holding group that includes the Internet project FashionTime.ru (Russian Fashion Portal), which has already become a brand in the fashion sector, with a traffic of about people per month.

Project objectives To write about trends in the development of fashion tourism and recreation, about which country and resort it is better to go on vacation, which hotel to stay in and through whom it is better to book tours. Our materials are original and written specifically for us by FashionTravel’s full-time and freelance journalists, both in Russia and abroad. We are developing rapidly and this contributes to the fact that the portal becomes an intermediary between the tour operator and the travel agent / tourist, helps brands find their clients, and gives site visitors the opportunity to understand what a truly fashionable vacation is!

Nice and light design. - Usability (ease of use). It is very easy to find any information on the portal, using the large section icons on the main page and the convenient menu on the internal ones. We don’t have a lot of headings written in small font, and the font of the main text is selected with optimal contrast to make it easy to read. - Simplicity. All our articles are written in simple human language and illustrated with color photographs. We don’t have a dry flow of information or a boring list of facts like “the flight was booked, the flight was cancelled, the hotel is overloaded, opened, closed...” - Positive. You won't find boring articles, negative information or dirty gossip with us. We are focused only on positivity, good mood, romantic stories and extraordinary adventures! - Help. For tourists planning to go on vacation, there is a section of Useful information and tips compiled by tourism business professionals who can really help you choose the right airline and travel company, holiday destination and fashionable resort with a hotel that is best suited for you. 5 advantages that set us apart from our competitors! Difference from similar projects.

Premium Class Middle Class Luxury up to 25 years old over 40 years old women men Audience Data collected through a survey on the website Income level Age Gender 34% 48% 18% 52% 48%

Data is provided from the GoogleAnalytics system. We actively cooperate with prestigious banner exchange and search engines, from where we receive targeted traffic % of Yandex users 17.93% - Google monthhostshits September October November December Visitors. Traffic forecast until the end of 2008. Our visitors view 4.9 pages and spend about 7 minutes on the site!

Visitors. Traffic forecast until the end of 2009. monthhosthits January February March April May June July August September October November December

We offer: blogs and a forum where tourists and travel companies can communicate, exchange experiences and advice, and post information about themselves; section “trip and air tickets”, where travel companies can post information about their VIP tours and last-minute air tickets; a photo gallery where tourists can post their favorite vacation photos; holding competitions with prize drawings; various types of services to promote your company and its image on the Russian market, such as banner advertising, sponsorship of a competition, sponsorship of a section, placement of PR material, placement of a showcase. Services

FormatDynamics (rubles/impressions) Approximate impressions Banner 240 x 400 first600/impressions per week Banner 240 x 400 second400/impressions per week Header 800 x/impressions per week Stretching 728x90550/impressions per week Small banners 160x210250/impressions per week Types of advertising placements * All prices are excluding VAT and are valid until Banners:

ServiceCostNote Placement of pr-material (article, news, announcement) rubles The material is announced on the main page within 3-5 days with text links. Additional announcement of pr-materials in rubles Announcement on the main page Sponsorship of the rubles section Creation of a separate section Sponsorship of the rubles competition Organization of the competition. Announcement with a banner 240x400 on the internal page of the “Online Competitions” section Placement period - 3 weeks Placement of a photo report in rubles Placement of 20 photos in a photo gallery Types of advertising placements Other: *All prices are indicated without VAT and are valid until

Prices do not include VAT (18%) Contact information: Address: Moscow, 1st Bukhvostova Street, 12/11 Tel.: +7 (495) Head of Sales Department: Olga Buryakova Tel.: +7 (495) ext PR Department and Advertising: Yukhnevich Evgenia Sedova Maria

There is a popular saying that MAI (Moscow Aviation Institute) sometimes also produces engineers. Many creative people have emerged from the walls of this educational institution, and our guest today is no exception. Photography became an opportunity for him to show the beauty of the world around him, which many people simply do not notice.
We are pleased to introduce you to Sergei Militsky, a repeated participant and winner of various exhibitions and competitions, a regular contributor to the Russian Photo magazine.

— Tell us, when did you first pick up a camera?

— I was born in Odessa, in 1956. When I was twelve years old, my parents gave me my first camera - “Smena 4”, a photo enlarger, a tank, baths. I shot the film, put it in the tank and pulled out the stuck lump - the first film, as in the proverb, came out lumpy (smiles). Then I began to learn how to fill it into the tank. When I learned it, I shot the second one. I developed it, printed it, and something has already happened. Now I don’t remember whether the photographs were good or not, but this was my first printed film. I started taking pictures, mostly with friends, family, some scenes from life, sometimes landscapes. I practiced, took photographs, read various books, and by the end of school my parents gave me a second camera - a FED-Atlas. This was a more serious technique, with a built-in exposure meter, the lens was also quite good - Industar-61.

— What did this lead to in the future?

— When I became a student at Moscow Aviation Institute, my serious passion for photography began. In my second year, I wanted to learn how to shoot at a higher level, and I entered the All-Union Correspondence People's University of Arts (VZNUI). They sent me assignments by mail, I completed them and sent photos back. This form of training was very convenient, as it did not interfere with studying at the institute.
Yuri Emmanuilovich Evzerikhin, the son of that famous photo reporter, taught at one of our departments. I began to come to his department, showed my photographs, he commented on them, told me something himself... Then I began to learn the laws of photography in practice. And then he gave me a part-time job in a laboratory at the faculty, where I worked until I graduated from the institute. It was a very good experience, I printed photographs both according to the assignment and my own, “getting in touch.” It was there that I first made 50x60 cm prints, which was often impossible to do at home.
My hobby was so serious that I even thought about entering the camera department at VGIK. But this remained in my dreams, because I was drafted into the army to serve as an officer for two years, which then stretched for twenty years...

- What about photography?..

— For the first two years I served in the missile forces in the Baltic states, this was in 1979-1980. If in Moscow at that time photo exhibitions were occasionally held on Gogolevsky Boulevard, then in Riga the exhibitions in photo clubs changed every two weeks, and exhibitions of famous photographers were constantly exhibited. Baltic photography made a great impression on me. Therefore, having returned to Moscow, I continued to take photographs, experimented a lot with chemistry, looked for recipes in magazines, reference books, I still have a fifteen-year-old copy of “Soviet Photo” at home.
Since 1994, I began working part-time at a newspaper and, upon leaving the army in 1998, I was going to work as a staff photographer in one publication. But there was a default, the vacancy was closed, and after that for a year and a half I lived freely, photographing for various newspapers and magazines. Now I work as an insurance expert, and I take photographs in my free time for fun, although my photographs periodically appear in various publications.

— What equipment do you use?

— I shot my first two color films while still at school. Having developed them and printed them, I realized that it was almost impossible to do this at home, and for a long time, before colliding with the computer, I shot on black and white film and processed it myself. Then I got a scanner, I started learning how to process images in Photoshop. I started my acquaintance with digital photography with a Canon 90 IS. And a couple of years ago I bought a Canon EOS D60. Before that, I already had film DSLRs from this company, so The lenses came up, and then new ones came in. Now I shoot mostly digitally.

— What genre of photography do you prefer?

— To this question I usually answer that according to my horoscope I am a Gemini, so I strive to try everything to the maximum. For me, the thesis of “stopping the moment” is key - I photograph the life that surrounds us. The result may be a landscape, or perhaps a portrait. For me, landscape is part of my view of the world around me.

— Everyone who starts photography tries to shoot landscapes. To do this, just go outside, point the lens somewhere and press the shutter button. But this simplicity is deceptive - most of these shots are of no interest to anyone. What is needed to ensure that the landscape is not banal?

— First of all, you need for a moment not just to see a beautiful picture, but to fall in love with the piece of earth that you are photographing. In photography, it is very important to convey the author’s attitude to what is happening. If there is no relationship, if there is no love, then nothing interesting will happen, unless by accident.
You are walking down the street, you see something beautiful, you stop. You need to understand what attracted you, find something key. And then, discarding all the garbage, all the unimportant details, shoot it in such a way that whoever looks at the photograph can be imbued with the same feeling that stopped you...
This is the feeling side. There are also laws of composition that, of course, you need to know. But sometimes you get very interesting shots taken “not according to the rules.” For example, there is a long-known law that states that the horizon line should be placed either in the upper third of the frame or in the lower third. And this law really works in most cases, especially when the sky is much more interesting than the earth, or vice versa. But sometimes this delicate, fragile balance between sky and earth, when both are equally beautiful, and the horizon line is in the middle of the frame, can cause tension in a person, which will help to feel the beauty that the photographer saw. Such photographs occur, although rarely. But people are already accustomed to the fact that the horizon line should not be in the center; they look at the photo and say: “You broke the law. Let's cut off the sky (or the earth)." What for?..

— What is special about the winter landscape? What kind of lighting should you shoot in so that everything “plays out” and does not turn out, as often happens, especially in cloudy weather, completely white snow and black trees?

— It is well known that there are two good times for landscape photography: morning and evening. Of course, there are good shots in midday light, but rarely. And when the sun is low above the horizon, the texture of the surfaces is clearly visible, each grain of snow casts its shadow. In addition, with soft morning and evening lighting, the maximum number of shades appears - this allows you to get not only black and white colors. Although, again, there are wonderful shots in which only these two colors are present.

— What can you say about the direction of lighting?

— Some photographer once wrote that you can’t shoot against the sun. You can't - that's all. But I am a very controversial person and began to shoot against the sun or with diagonal lighting, when the light source is in front and to the side. If the shadows are directed towards the photographer, this is good as it gives the best sense of perspective. Or consider a tree as an example. When the sun is behind, we get a flat, light trunk. Side lighting is better; it helps emphasize volume. And if the light source is from the side and slightly in front, this gives the maximum range of shades from very light to very dark, volume is conveyed in the best possible way, and it is very important in a landscape, because a flat picture is uninteresting.

— Are there any well-known, frequently used elements that help bring a painting to life?

— The play of light is important in photography. I have a shot of a tree covered in frost. By the way, the lighting there is counter lighting. And each icy twig plays in the sun, creating a luminous aura around the tree.

— So you need to find some small details that will convey this play of light?

- Yes. For example, old shell rock houses often look drab and uninteresting from a distance. But, if you come closer, you will see that the shell rock has an interesting texture, there are colors, and quite strong ones. It is very important that small details fit into the overall picture, become part of it, then there will be harmony between the large and small. And you also need to choose the right exposure so as not to lose detail in either light or dark areas and get the maximum number of shades. Proper exposure is also a delicate balancing act.

— Now a technical question. Shooting in winter is cold! Both the camera and the photographer freeze. How to deal with this?

— When photographing in winter, I kept the camera on my chest, under my down jacket. He took it off and then hid it back. In such cases, it is good to have loose clothing so that the camera fits inside. And, of course, warm your hands during breaks...

— Which parts of digital equipment are exposed to frost?

— First of all, batteries run out quickly. Some memory cards do not work in cold weather, but special devices are now being produced that can be used in low temperatures. And for the matrix, frost is ideal working conditions, because the “noise” is minimal.
— Are there any restrictions for film technology, other than quickly draining batteries? — Previously, films broke in the cold, then they began to make films based on lavsan. There are probably no restrictions now.

— When traveling, do you specifically strive to photograph something characteristic of a given area or city?

- On purpose - no. The gaze itself stops at the characteristic, unusual, and this characteristic must be conveyed in the frame. It is very important to find the optimal shooting point. If we often look at mountains from the bottom up, then the plain can appear in a completely different form; if we rise to a hill, it will unfold in all its glory. And from below you may not be able to see anything.
I had an interesting case - the history of the emergence of the “Northern Expanses” panorama. We were driving by car from Kondopoga (in Karelia) to Moscow. And the picture that began to appear through the trees caught my attention. Attracted, but did not stop. And so we drove onto the bridge. I immediately say: “Stop!” They answer me: “Actually, you can’t stop here.” And I say: “So what, you can’t see the cars!” We stopped. From above, from the bridge, a beautiful view opened up: a plain overgrown with forest, a frozen river, a village on the left bank, a village on the right and the sun ahead, in the light of which all this plays beautifully. I start filming, and, can you imagine, at that very moment a person is walking across the ice from one bank to the other. And this little figure, this dot holds the entire frame, without it everything would be completely different. This is how circumstances sometimes develop - when you take a lot of photographs, you get the feeling that the sky begins to work with you.

— What advice do you give to novice landscape painters?

“I would like to wish that, once you start taking photographs, you don’t give up.” You need to practice a lot, read books. At first, the photographer thinks a lot when shooting, and then the accumulated experience is deposited in the subconscious, and it begins to “think” on its own. You already know how the light will fall in this area at this time of day, how it will look in the photo. It happens that you haven’t had time to think yet, but you’ve already pressed the button. And then you just start getting lucky - circumstances work out for the best: you find yourself in the right place at the right time, with the necessary equipment at hand. But this comes with experience. It is not without reason that for masters all circumstances turn out as they should, while for others they do not.
And the second tip is to love what you shoot. Without this nothing will work. After all, even a camera, until you love it, will not work the way you want.

Sergei Militsky. Fragile harmony of balance. We are pleased to introduce you to a repeated participant and winner of various exhibitions and competitions.