Most entrepreneurs believe that a good and profitable food business can be built on the sale of alcohol. Typically, these establishments resemble a small eatery where you can order strong drinks. So, if you decide to open a drink from scratch, you should understand all the nuances of the undertaking and determine whether it will be as profitable as you expect.
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We delve into the details
First you need to understand what such an institution is and how it works. Actually, it is almost indistinguishable from an ordinary bar, only all drinks are sold here on tap. Such a mini-bar is very attractive to customers, since here you do not need to buy a whole bottle of any drink, but you can just take one or two glasses to relieve tension after a working day.
In general, a wine glass as a business has every chance of becoming a very successful and promising business.
So, what does it take to open a wine glass? Let's analyze this issue in more detail. Before launching a project, you need to accurately calculate finances and opportunities. In a small village, it is enough to set affordable prices for alcohol - so, customers will come themselves even without advertising. But in a large metropolis, the whole process will be a little more complicated.
So, before opening, you need to carefully study the area where you are going to work. In addition, you need to get permission from the tenants that they will not mind staying near their housing a drinking establishment.
In order for the number of visitors to constantly increase, you can periodically arrange promotions and discounts on alcoholic beverages. In addition, in order not to fail, you will need to develop your own strategy for developing the business.. Remember, for the success of the Ryumochnaya project, a business plan must be created, taking into account any details and nuances.
Key Features
Every undertaking has its positive and negative aspects. Consider what will be the advantages of organizing an institution of this format. Their list can be roughly summarized as follows:
- Small financial investment. Many will agree that this moment will be the main positive side of such an event. After all, few can spend a fairly large amount or take a loan, but for such an activity there is no need to apply for a loan.
- Demand. Recently, we have been witnessing a decline in the economy, respectively, the financial situation of the people of Russia has deteriorated significantly. Therefore, few citizens often visit expensive bars or restaurants. But the glasshouse attracts visitors precisely with its accessibility to almost everyone and cheapness. Therefore, such mini-bars become very profitable for the owner and popular among the population.
- Quick return on investment. A good plus for something like this. Not every business guarantees a good profit and a return on investment in a fairly short time. But if we talk about a drink, here there is confidence that in a year (maybe even in less time) you will be able to return all the finances and get a very good regular profit.
Such establishments are rarely empty, and, therefore, they quickly pay back their investments and bring good profits.
The negative side of the opening of the winery will be, firstly, a special audience of visitors. Usually the clients of such an institution are people with small earnings and low moral foundations. So, be prepared to communicate with such a contingent. Secondly, the high level of competition deserves special attention. Do not forget about rivalry, which can hit your business hard. Therefore, when you plan to open your own minibar, analyze the entire territory of the selected microdistrict and find out how many similar establishments are present in it.
Making a case
Unfortunately, it will be impossible to issue an IP. After all, in order to open a drinking establishment, you need to register a JSC. Since, according to the law of the Russian Federation, the sale of alcoholic beverages is allowed only to organizations. Obtaining a license to sell alcoholic beverages will be a troublesome bureaucratic step. Without this document, you will not be able to engage in this type of trade.
Experienced entrepreneurs advise entrusting the execution of the case to professionals
In addition, you will need to visit the SES, Rospotrebnadzor and the fire brigade to learn about the nuances of decorating the premises. After fulfilling all the requirements, special commissions will inspect you and issue the necessary permits. Experts say that in preparing and obtaining all the necessary documents, it is appropriate to contact a professional so that there are no problems with registering your activities.
building for trade
To avoid possible failures, before opening the liquor (glass), you should weigh all the arguments against and in favor of the discovery. In addition, you should choose the ideal place for the business and include the entire cost estimate for its organization in the developed scheme of actions. Then you can be sure - luck will be on your side.
According to most experts, the opening will be appropriate in industrial and residential areas of the city.
A lot depends on where your wine glass will be located. If you open a business in an unsuccessful, from a commercial point of view, place, it can turn into a collapse for the entire event. So, this issue needs to be taken very seriously. First of all, it is important to follow the norms of the sanitary and epidemiological service before opening a wine glass. The requirements of the SES, which must be followed and observed, look like this:
- any drinking establishment is located at least half a kilometer from educational institutions;
- the mini-bar must be equipped with a drain system, as well as water supply;
- availability of a toilet for bar employees and visitors;
- a medical book and a preventive examination every six months by all staff (some tests need to be taken less often, others more often).
When you select a place to work, pay attention to its permeability. Institutions of this kind do not have to be opened in the city center. The best solution would be to do it in a residential or industrial area. Remember, the customers of these eateries are people with modest incomes. You should definitely pay attention to this when you are looking for a place to trade. The cost of renting a suitable room in 100 m 2 will cost approximately 86,000 rubles per month. Do not forget that according to the norms, a toilet must be organized in the building and water supply must be connected. Therefore, when considering the layout of the building, do not forget about these details.
Equipment and product list
A wine glass is a mini-bar that does not require a rich assortment of menus. Experienced businessmen recommend stopping at crackers, chips, sandwiches, salads, and dried fish. It is also a good solution to cook khinkali, dumplings or ravioli - they cook quickly and are in high demand. In addition, this product is not very expensive.
Of course, you can also organize set meals, but for this you will need to hire a cook and equip a separate room for the kitchen. Perhaps in some cases this option will be appropriate, but often this decision is unjustified.
Indeed, in such establishments, the main thing is the presence of alcohol. Therefore, experts advise it is better to diversify the map of alcoholic beverages. You can include vodka, wine, beer, low-alcohol cocktails, as well as soft drinks in the bar: tea, coffee, juices. Remember, here the client should always have a choice, and it depends on its breadth whether visitors will switch to competitors. You can initially serve snacks to visitors, for example, nuts, crackers, chips, salads or fruits as a compliment. This will help attract the first visitors.
You should not focus on the kitchen - your task is to choose the widest possible range of alcoholic beverages
Before opening a wine glass, a detailed project plan should be fully prepared and phased in. One of the points of the production part of the strategy experts consider issues related to the acquisition of equipment. Here is a sample list of equipment you will need to get started. It will look like this:
- Rack. The cheapest model is now on the market for about 50,000 rubles.
- Refrigerators. This is mandatory equipment as most visitors prefer chilled drinks. In addition, you will need to have a refrigerated display case for salads and other similar snacks. The price of this item will be approximately 200,000 rubles.
- Keg. If you want to sell beer, you will need to buy several kegs (approximately 4,000 rubles apiece), a pair of defoamers (approximately 2,000 rubles each) and, in fact, the bottling machine itself.
- Tableware. It is necessary to stock up in the right amount of cups, glasses, plates, glasses, forks, spoons and knives. Here you will spend about 30,000 rubles. (we are counting on 80 visitors).
- Furniture. The most important piece of furniture is tables and chairs. You should not buy cheap plastic structures - it is better to spend money on solid and reliable wooden models. Here you need to provide approximately 40,000 rubles.
- Trivia and accessories. If you have a desire to include hot snacks in the menu, you need to buy a microwave oven for this. You also need to purchase disinfectants, napkins, decor items (minimum). Here it is optimal to lay the figure of 25,000 rubles.
So, in order to organize such a successful business as opening a glass shop from scratch, you will need to invest approximately 357,000 rubles in the purchase of the most necessary equipment.
Employees
It is not necessary for such eateries to operate around the clock, it will be enough to set the opening hours from 16-00 to 24-00. For a small drinking establishment, you do not need to hire a lot of people, it is quite enough to arrange two people for trading in the hall, who can replace each other. Salaries for each of them can be from 17,000 rubles.
Try to pick up polite and sociable employees - this will significantly increase the turnover of the establishment
When hiring, it is imperative to pay attention to the ability of applicants to communicate freely and their resistance to stress. It is important that employees are polite and friendly to visitors. Also in the room there should be a button to quickly call security or police officers. Therefore, we will set the amount of 90,000 rubles for the monthly expenses for this cost item.
Advertising
Usually the main way of marketing is the opinion of visitors. When a client is satisfied with the service, atmosphere and quality of drinks, he will definitely tell his friends and acquaintances about it, which will significantly increase mini-bar attendance. But you need to know that one dissatisfied client, leaving, can take a few more people with him.
Count
Let's compare the size of investments in the project, current costs and the level of income. So, let's start with the starting capital. The main costs will be as follows:
- receipt of documents - 70,000;
- rent and arrangement of premises (minor repairs) - 250,000;
- equipment - 357,000;
- signage and other expenses - 23,000.
That is, you need to invest in the business from 700,000 rubles. Now consider the following list of current costs:
- rent - 1,032,000;
- salary and security - 1,080,000;
- purchases of alcohol and provisions - 2,760,000;
- taxes - 3,000,000;
- overhead costs - 78,000.
That is, for the year of operation of the institution, another 7,950,000 rubles will be spent. But a drink shop is a very profitable business and in the first two months of operation it will bring you an income of 800,000 rubles. Somewhere in half a year of work, the institution will bring more and more revenue and along with this, of course, profit will also increase. Of course, during this time you will have regular visitors, so your establishment will already be recognizable and regularly visited. So, for the year, the turnover will be approximately 9,000,000 rubles, and the profit - 1,050,000 rubles. That is, the business will reach the threshold of self-sufficiency in seven months.
A thriving project is always based on a detailed business plan with all the calculations
By choosing a good territory, hiring polite employees and compiling a good assortment of drinks, the entrepreneur will quickly pay for the project and receive a monthly stable income. Not in vain wine glass as a business reviews About Me has a very good reputation among both beginners and advanced entrepreneurs.
In general, a drink shop as a business has every chance of becoming a very successful and promising business. Such establishments are rarely empty, and, therefore, they quickly pay back their investments and bring good profits.
