Hello, friends! Scrolling through the Vkontakte news feed, you probably noticed advertising entries among the photos and notes of other users. They usually look like a note with an image, a small description and a button. So in 2017, this social network introduced a new advertising format - Carousel.
Vkontakte carousel is an opportunity to beautifully present your product. Here you do not have to limit yourself to one picture, you can add a description to the name of the product and it is possible to place links to several sources at once. It is scrolled using the right / left buttons located on it, and has the form of a slider, like on sites.
Before dealing with its creation, let's consider the main features of the Carousel:
- You can add from 3 to 10 images to the recording.
- The image on the card must be static, that is, you cannot use GIF animations, the minimum photo size is 400x400 pixels.
- For a detailed description of the product, you can add a record text. Here the number of characters is limited - up to 220.
- Each card has a heading. It needs to fit between 3 and 25 characters.
- The ability to add a link to: a third-party site, any community or Vkontakte application. You can also provide a phone number.
- The maximum price you indicate is 10 billion rubles. Moreover, if you added the price and the button to one card, then they must be present on the others.
- The placed image may contain text, but it should occupy no more than 50% of the entire image.
- Added cards can be rearranged using simple drag and drop.
- If you choose a carousel as an advertising post, then you cannot attach other attachments (photo, video, poll, etc.) to it.
- You can see the number of clicks on a record in the "Statistics" section. But transitions for specific cards will not be shown here.
How to make an ad post
To do this, open the page for creating advertisements, or you can simply follow the link: https://vk.com/adscreate ... Next, we mark the required ad format with a bird and click "Create entry".
At the top, select the group on behalf of which it will be published. Then write your post text. Remember that 220 characters and spaces are counted. Then we move on to adding the first card - click on the plus sign.
If you do not have your own group, but you want to offer users a certain service or product, then you can. At the same time, please note that it should not be empty: place at least 10 posts in it.
After that, our card will look like this. To add a picture or photo, click the "Upload" button.
Of course, it is better to prepare all the necessary images in advance. First, use the editor (which you like) to make the correct size, and then just add them.
Add a title below the picture. You can specify the old and current price for the product and add a button. The old price will be crossed out - so you can emphasize that there are discounts in the store. What will be written on the button must be selected based on the topic of the post itself. If you are going to conduct some kind of training or seminar, then the sign “Sign up” will do; if registration and input of personal information is meant, then "Fill in"; if you offer hot tours for relaxation, select the "Book" button and so on.
To remove a card, click on it on the cross in the upper right corner.
Add all the pictures in this way and press the "Create" button.
At this step, you can change the order of the blocks, hold down the desired one with the mouse and drag to a new location.
It should also be noted that in the example, I inserted the same link for all cards. But here you can use different ones. For example, the first link will lead to the site of the store on the Internet, the second to the Vkontakte group, the third to a specific section of the site, and the like.
To see how the created ad unit with the Carousel will look in the news feed after its approval by the moderators, click "Open".
This is what I got. You can see what product is on the discount and go to the store by clicking on the button (this will be a transition to the link specified for a specific card).
Examples of using
Now let's figure out what information to place in the Carousel? But there are no restrictions here. The main thing is that everything looks organic and is clear to the user at a glance.
Let's give some examples:
- If you want to advertise a certain product - post a few photos, add captions and a button.
- If something can be bought at a super bargain price, then include the old price and the new one. The size of the discount written in the picture will attract even more attention.
- Add the most popular products.
- Products manufactured by a specific manufacturer and their features.
- Products that complement each other. For example, sneakers, sports top, dumbbells, workout mat, tank top and t-shirt, cap.
- You offer something of your own, explain the essence and add buttons so that the user can either subscribe or contact you at the specified phone number.
- A conference is planned, place it on the cards of its participants, and add a short description to each.
- You can make a small story out of images, and for the last card, indicate a link that will lead to some Internet magazine, a discussion in a group.
Until the Vkontakte Carousel has become too boring for users and this type of advertising does not come across so often in the news feed, it must be used. Think well how it will look to attract people's attention, and the result will not be long in coming.
What is an advertising carousel?
A carousel is an ad post with cards. In each card, you can specify a title and a short description, attach an image, a button. You can also set two prices - old and new - for example, to show a discount. Or not to indicate the price at all.
Why do you need an advertising carousel?
Promotions, discounts, special offers
In addition, through carousel cards, you can:
- close objections of your clients,
- describe the benefits of your product,
- explain how to use your product or service.
- virtual tour of the site;
- instructions for ordering goods / services;
- the history of product / service / business creation.
In order to engage users in interactions, you can show all your creativity. For example:
- create a single picture from the Carousel cards;
- use color fading effects;
- come up with a short comic strip.
How to create a VKontakte carousel?
Select the community on behalf of which the ad will be created.
There can be from 3 to 10. There can be from 3 to 10. For each card, you indicate the link, which will be followed, or a phone number. Links in different cards can lead either to the same page or to different ones.
You must upload an image into the card (at least 400 pixels wide) and indicate the title (from 3 to 25 characters).
You can also add the price - current and old, and select one of the available buttons. These parameters are optional, but please note that the button or price must either be filled in on all cards, or not filled anywhere.
Technical requirements:
- There should be from 3 to 10 cards.
- Links to any sites, communities and applications of VKontakte, as well as phone numbers are accepted as links.
- The length of the card title is from 3 to 25 characters.
- The image for the card must be at least 400 pixels wide. Animated images are not supported.
- You can specify a price of up to 10 billion rubles. In this case, the price must either be indicated for all cards, or not indicated in any one.
- The text of the advertisement itself should be no more than 220 characters.
- One of the following buttons can be added to each card: Go "," Open "," Details "," Call "," Book "," Sign up "," Register "," Buy "," Buy a ticket "," Install "," Contact "," Fill "," Order " ... In this case, the buttons must be either enabled for all cards, or disabled for all.
- You can pay for ads with a carousel for both impressions and clicks.
- If a carousel is attached to the post, then other attachments (photos, videos, music, maps, snippets, polls) cannot be added.
- The carousel statistics will display the total transitions for all cards. Use UTM tags to track the performance of a particular card.
At the moment, the advertising format Carousel VKontakte is the newest and, accordingly, the most not overused. In addition, you yourself have seen how many opportunities it opens up for us. I highly recommend testing the ad carousel if you haven't already.
Yesterday the VK team presented a new ad format - a carousel. Now it will be possible to find in the feed up to 10 product cards with a price (and you can put the old and the new one), a photo with a format of 200x200 pixels and a title from 3 to 40 characters.
Each of the cards can lead to a different page, including a website, a VK community, a personal page, a dialogue with the community, and even a phone number.
1. We go to the advertising office.
2. We see the first VK update - design, select 1 item - carousel.
3. Add product cards for this, select a link to the community, site or number. When you switch to advertising, this is where the potential client gets. We press "continue".
4. We draw up product cards, upload a photo with a format of 200x200 pixels and a title from 3 to 40 characters, indicate the price (old / new if necessary).
5. We select the button, here the VK team tried and gave us a wide choice. Click “save”.
6. The ad is ready, click the preview. Now you need to work with the CA settings.
6. We select the target audience to which we want to target (This can be your base, the retargeting base or the settings of the VK advertising cabinet). In my case, this is the base that I collected using the parser. Be sure to put down "Subject of the announcement" and "Age marking", without this announcement will not pass moderation.
